The demand for sports clothing is increasing every year, especially this 2021 after the outbreak of the COVID-19 pandemic. Shopify stores of sportswear have come to realize that stocking up on such private label fitness clothing will ultimately bring them much-needed profits this year. As a leading sportswear brand in China, Berunwear Sportswear Manufacturer has also come up with exclusive pieces that will definitely answer your questions like what is private label clothing? Meanwhile, you can read on the blog below to know more about the trendy types of fitness clothing in recent years and learn about sourcing wholesale fitness clothing, marketing workout clothes brands in the UK, Australia, Canada, etc.
Recommended: 3 kinds of private label fitness clothing for new & small sportswear business
It’s not easy for startup owners to select the right sub-categories that suit their sportswear brands, we should find the trends of fitness clothing this year and the right suppliers/manufacturers, especially those which can provide private label clothing service, so as to promote your sportswear brand better with more sales and fashionable designs. Check below 3 recommended styles of fitness apparel for startups:
- STRAPPY BACK SPORTS BRAS
Given their age, teenage girls love to flaunt their physique as well as fashion sense. Hence manufacturers of fashionable gym clothing have come up with trendy pieces that are worth the bulk investment. Such bras allow for great breathability plus can also be worn with other types of clothing.
- PRINTED LEGGINGS
Leggings have become the little black dress of the fitness world. Classic, uplifting, and most importantly functional. Nowadays leggings’ are available in many cool prints. You can make a fashion statement every day at the gym with the help of different types of leggings. Not only this, but leggings are also useful for activities like dancing, gymnastics, etc. Hence this should also be included in the must-have list.
- COMPRESSION TANKS
The benefits of compression clothing are not just limited to adults. Even teenagers are resorting to such clothing types due to their underlying benefits. Muscle inflammations and stiffness is something that can affect your overall health in the long run therefore it is required that compression clothing should be invested in.
How to buy wholesale fitness clothing for your Shopify store
What defines a successful retail store? It simply refers to a store that is never complacent when it comes to its products or vendors. It stays at the top of the game since it is always ahead of the competition. Getting the right products and at the right price will dictate your success in the clothing business. A proper understanding of how to go about this is essential.
- The direct link with Manufacturers
This is one of the best ways to source clothes for a retail store. It is preferred since it completely eliminates any middlemen such as wholesalers. It is however so difficult to get the right manufacturers if you are new to the business. By working directly with factories you also enjoy pricing privileges. It however has its share of challenges.
First off, a minimum order quantity (MOQ) is required by manufacturers. They will prefer buyers who make bigger orders also. Those who are new to the game or have tight budgets may be left out. You also have to take charge of all logistics, starting from sending specifications to warehouse management. All these are tasking.
- Buying from Wholesalers
Firms and individuals that are wholesalers refer to those who make bulk orders from manufacturers, stores, and then resell to buyers or retailers. They act as middlemen eliminating all the work that pertains to importing and warehousing. They similarly handle all travel and shipping costs on your behalf. This means you enjoy more convenience without traveling. There is also no MOQ as the case may be when you buy from direct manufacturers. However, there is a catch; additional costs are pushed down to the buyer, meaning you spend more.
- Do it on your own
By this, it means the retailer decides to start a sportswear line from scratch. Small and medium-sized businesses might not have the capacity to do this but it is feasible. Some firms are doing it, where they buy materials and make the clothing. If you decide to adopt this, you should ensure you have the right team in place. You also need to do a preliminary evaluation before you establish the business. This will help ascertain if it is profitable or not.
It takes a little planning and some knowledge for one to get clothes for their retail store. The practical tips above will help a great deal, saving you time and money.
6 Tips to promote your fitness clothing brand online
Finding your way in the hyper-competitive world of fashion is not easy, especially if you neglect the essential step of promoting your new clothing brand online. In the end, there is no secret. The key to success lies in regular and careful work. If you want to succeed in your communication and increase your sales, these tips will be formidable tools for you and your clothing brand:
- Social networks
It is one of the main promotion vectors for a fashion brand that is launching. It’s free, and it can reach almost all humans on the planet!
Promoting your new clothing brand online on social media is not that complicated, but there are codes to follow. Each social network being different, you cannot (unfortunately) post the same content everywhere, otherwise, your efforts will be nullified.
- Press relations
You may think that press relations are reserved for major brands. Not at all! And it is, without doubt, the best investment you could make to promote your new clothing brand online.
Journalists are always on the lookout for news to present to their readers/viewers. And you cannot imagine the number of media that exist, in which your brand could have a good place. The only condition is to have a good story to tell. It’s the advantage of having good storytelling.
It is one of the methods that work best. Rather than promoting your new clothing brand online on the basis of your own community, you will appeal to influencers. These are social media professionals who monetize their audience.
It is an extremely effective method of directly reaching your target, through an intermediary who knows exactly how to sell your product to its audience. Popular people on Instagram, Facebook, or YouTube retain an audience that considers them as trusted people. It will be a good idea to find products from organic fitness clothing wholesale suppliers to attract influencers.
- Directories and Forums
Think of social networks for your promotion! Another tip that always works is to register your clothing brand on thematic directories or even general directories. Generally, it’s a free action, so it’s a great boon to promote your brand of clothing or accessories.
- Take quality promotional photos to promote online clothing sales
Photography inspires a lot of people on the internet, whether in an artistic or more commercial form. Marketing professionals are aware of this and rely heavily on photography to promote their products.
Promoting clothing online does not necessarily require a great artistic sense or an advanced mastery of photography. You just have to choose the right decor, be in the right style and choose the right lighting. Many people take their photos in a well-lit room or clean space near a window.
- Offer a discount on the purchase
Every day more clothing brands have online stores so that users can make their purchases without having to move. Promotions that affect the price are always effective.
The fact of offering promotional codes through social networks, which allow users to obtain a discount on the purchase, is a resource used to offer fans or followers of a brand in social networks an added value, and that can assist in loyalty. In addition, it is a good option to increase sales in a specific period. Sell with less margin, but more quantity.