The business owners and retailers have understood the knack for fitness these days, and the craze surrounding the activewear pieces. This has led them to launch their fitness private label apparel brands, to explore the clothing industry and expand their business potential. Creating a fitness range takes a lot of hard work and dedication and can be a long and sometimes overwhelming process, and that’s why I write this easy&full guide to help you in the beginning of startup.
What is Private Label Clothing Manufacturing?
The concept of private label apparel is easy to understand: “Private label products are those manufactured by one company for sale under another company’s brand.” (See Wikipedia) That means, while you sell your own branded clothing, you don’t have to invest the time in producing the garments yourself. For companies, which previously were sewing the clothing themselves, this can have a big impact, as they are now able to invest more time in sales and marketing activities.
While we as a Private Label Clothing Manufacturer will always brand the garments with your labels, the design can either be yours or ours.
Easy Guide to Create Your Own Private Label Fitness Clothing Brand
The private label fitness clothing industry is booming and one of the best ways to become one of the successful brands or activewear manufacturers in the world is to identify a gap in the market and take the step to fill it with your brand.
Here are 7 steps to launch your fitness apparel brand:
1. YOUR NICHE
Let’s get straight to the point here; it’s unlikely that you are going to be competing with companies like Nike. So it is very important that before you begin the process of trying to become one of the successful creators or private label fitness apparel manufacturers in the UK that you identify a gap in the market and use your product to fill it.
2. CREATE YOUR BUSINESS PLAN
Now that you’ve got your niche down, it’s time to start planning the intricacies of how you’re going to make your product a success. This comes down to having a thorough, well thought out business plan at the very beginning.
When creating your business plan, ask yourself (and your team) the following questions:
- What are you selling and what is different from other activewear brands?
- Who are you selling it to? This should include demographics, interests and income, etc. of your target audience.
- Where is your target audience going to buy your line? Where is the best place for you to sell it?
- How do you plan to sell it? What avenues are you going to use to advertise?
3. BRAND STYLE GUIDE
This is where you develop the look of your brand; it’s the outward-facing perception that all of your clients are going to know you for. Research the brand styles of lines that you already like: are they colourful and funky? Or clean and minimalistic? Researching the brands that you like the look of can give you inspiration and help you to get ideas about what you’d like your activewear brand to be synonymous with. Remember that your brand style guide must be used for anything that you do, from your website to your office stationery and everything else in between.
Your brand style guide should include:
- Logos
- Colour palette
- Fonts – sizes, types and placements
- Aesthetic
4. PRODUCT DESIGN
Now we’re at the fun part! It’s time to get those creative juices flowing and design your products. Make a vision board with all the looks that you love and other inspiration. Just remember that as an activewear brand your clothes have to be fashionable, but they have to be functional too.
Get a talented fashion designer in to help you bring your ideas to life. Trust that your designer knows what they are doing and you’ll soon have a whole variety of pieces from your range to look at and choose from. Discard anything that you don’t think works and try a number of combinations that you didn’t think would go together and you might be surprised.
Don’t forget to get a design pack from your designer to hand on to your manufacturers that will have in-depth instructions, suggestions and everything else that your manufacturer needs to know.
5. SOURCE, QUOTE AND MANUFACTURE
From here you can send your design pack onto clothing and activewear manufacturers in the UK so that they know exactly what you are looking for in your label. Get quotes from a variety of companies and ensure that their brand values align with yours.
Following this, choose your fabrics and get quotes on your orders. It’s also incredibly important to get samples made to ensure that the products come out how you envisioned them.
Once you’ve settled on a manufacturer, it’s time to get down to the actual process. Manufacturing could take anything from a month and a half to three months but worry not; you won’t be sitting around twiddling your thumbs – you’ll be moving onto the next essential steps in your process.
6. MARKETING
Your ultimate goal is to sell your products, obviously, and for this to happen, you have to get your products seen by the right people at the right time. You must work out a marketing plan to increase your brand’s visibility that gets seen by your target market in the places that they are most likely to shop.
Create a holistic marketing plan with a budget that can cover all aspects such as Google Ads, SEO, social media, catalogues and any other advertising that you are going to need to ensure your product connects with your audience and that your sales increase.
7. ECOMMERCE
Online platforms and Ecommerce have changed the selling game and you simply have to implement it if you are going to be successful. Look at your own online shop from your site with products like Shopify.
Read this guide to learn how to open an online store with Shopify!
Ensure that your website is easy to navigate, user-friendly and has a fast upload speed to make sure that customers are staying on your site to shop for as long as possible. Also keep in mind that you can outsource online too and sell your clothing in places like Takealot, Amazon and other online shopping platforms.
Where to Find A Private Label Fitness Clothing Manufacturer in the UK
You should understand that the most important part of above guide is to find a reliable and sustainable private label manufacturer for your new business. The sourcing manufacturer determine if you can succeed in fitness clothing industry with your own brand. So how to find the right branded and reputed fitness apparel of UK? Here I will recommend Berunwear Sportswear. It’s a producer of private label clothing for small and large companies in the fitness/lifestyle space. Our fabrics are sourced from Brazil and Colombia and are created to your specifications here in the UK. Our propriety ordering and production system ensures timely delivery and the highest quality for your custom brand. Berunwear has a complete line of seasonal designs and sizes that are both functional and fashionable. Let’s get started with your custom branded line of leggings, tops and jackets. Minimum orders may apply.
When you choose us as your private label clothing manufacturers UK, you get a lot more than any of our contemporaries can offer. Here’s a look at what you get as our private label client:
- High quality fabric and great manufacturing technology to bring forth the best products
- Clothing for all seasons and needs – from athleisure to corporate and summer shirts to winter jackets
- Completely customizable designs to bring out the voice of your brand
- New and improved fabric engineering for better overall comfort of the wearer
With so much to avail from British Clothing Manufacturers, one of the top private label wholesale clothing manufacturers, there is absolutely no reason why you should go anywhere else.