If you want to own a white label clothing brand but don’t know where to start, don’t worry! A white label clothing line is a prevalent business model that allows you to sell others’ products under your brand name. You must follow some steps to successfully launch a white label clothing line. Here we will provide a detailed to-do list to guide you on how to start a white label clothing line.

An Overview of the White Label Apparel Market

The white label apparel market is all about unbranded clothing made by one company but sold by another under a different brand name. It’s like a silent partnership where one company does the making, and the other does the branding. This setup allows smaller businesses to enter the fashion world without the hassle of designing or manufacturing clothes.

In this market, flexibility is key. Brands can quickly adapt to trends without huge investments in production facilities. Plus, customers get quality clothing without the big brand price tag. It’s a win-win situation for both parties involved, driving the growth of this market worldwide.

Understanding White Label Clothing

White label clothing, in essence, refers to unbranded garments manufactured by one company but sold under the branding of another. This arrangement offers several advantages for businesses operating in the fashion industry. Firstly, it allows brands to focus their resources on marketing and establishing their unique identity rather than investing heavily in production facilities. This streamlined approach can significantly reduce overhead costs and minimize the risks associated with manufacturing.

Secondly, white label clothing enables brands to maintain flexibility and responsiveness to market demands by swiftly adapting to emerging trends without the constraints of in-house production. Overall, white label clothing presents a strategic opportunity for businesses to enter the market efficiently and competitively while maximizing their brand potential.

Steps to Start a White Label Clothing Line

Steps to Start a White Label Clothing Line

Step 1: Market Research and Analysis

Before diving into production, it’s essential to conduct thorough market research and analysis. Identify your target audience and study current market trends in the white label clothing industry. Additionally, analyze competitors to understand their strategies and offerings, helping you position your brand effectively.

Step 2: Design and Product Development

Once you’ve conducted market research and analysis, it’s time to develop your products. Working with a trusted custom sportswear supplier like Berunwear can help you create high-quality products that meet your brand standards. You should choose the right clothing categories that align with your brand identity and target audience. For example, if your target audience is fitness enthusiasts, you may want to focus on activewear.

Customizing designs and fabrics for your white label clothing line is also crucial. You should create unique designs that reflect your brand identity and appeal to your target audience. You can choose from a variety of fabrics, colors, and styles to create products that stand out from the competition. Berunwear offers a wide range of customization options, including embroidery, screen printing, and sublimation.

Step 3: Branding and Packaging

Create a unique brand identity that sets your white label clothing line apart from the competition. Customize labels, tags, and packaging to reflect your brand image and values. Consistency in branding across all products is key to building brand recognition and loyalty among consumers.

Step 4: Manufacturing and Production

Partner with a reliable manufacturer for bulk production of your white label clothing line. Implement quality control and inspection processes to maintain high standards throughout the manufacturing process. Ensure timely delivery and international logistics support to meet customer demands and expand your market reach.

Step 5: Marketing and Sales Strategies

Develop a comprehensive marketing plan to promote your white label clothing line. Utilize online platforms and e-commerce channels to reach a wider audience and drive sales. Leverage social media and collaborate with influencers to increase brand visibility and engagement. By implementing effective marketing and sales strategies, you can maximize the success of your white label clothing line in the competitive fashion market.

A Trusted White Label Clothing Manufacturer: Berunwear

A Trusted White Label Clothing Manufacturer: Berunwear

Berunwear stands as a reputable white-label clothing manufacturer in the industry, specializing in custom sportswear solutions with over 15 years of expertise. Known for their superior quality offerings at competitive prices, Berunwear prides itself on strong manufacturing capabilities equipped with cutting-edge printing and fabric technologies. The company’s comprehensive services span across fabric and trims supply, sample development, bulk production, quality inspections, and international logistics support.

Their diverse product range covers various sporting categories, including cycling, running, teamwear, activewear, and more, demonstrating their versatility in meeting client needs. With a focus on private label services, Berunwear caters to individual design specifications and has a proven track record of exporting to numerous countries worldwide, cementing their reputation as a trusted partner in the realm of custom sportswear manufacturing.

Tips for Success in the White Label Clothing Industry

Here are three tips for success in the white label clothing industry:

  • Build strong relationships with customers and suppliers: By maintaining good communication and cooperation with customers and suppliers, you can better understand their needs, provide high-quality services and products, and establish long-term partnerships.
  • Stay updated on industry trends and consumer preferences: As fashion trends and consumer demands change, you need to keep up with industry trends, understand consumer needs and preferences, and adjust your products and services accordingly to stay competitive.
  • Emphasize the quality, customization, and eco-friendliness of your white label clothing line: With intense competition in the white label clothing industry, you need to highlight the quality, customization, and eco-friendliness of your products to differentiate yourself from competitors and attract more customers. Meanwhile, eco-friendliness and sustainability will also become increasingly important competitive advantages.


Launching a white label clothing line requires planning, execution, and patience. However, if you follow these steps, you will be more likely to succeed. Remember, key factors include choosing the right supplier, designing high-quality products, and developing a marketing strategy. By following these steps, you will be more likely to establish a successful white label clothing brand.