Industry Overview

The global sportswear market has grown substantially, valued at $397.2 billion in 2023 and expected to reach $614.2 billion by 2031, with a CAGR of 5.6%. The sports apparel segment alone was worth $203.3 billion in 2023, with forecasts of $271.8 billion by 2030, maintaining a CAGR of 4.24%.

Key Growth Drivers

  • Product Innovation: Advances in design and fabric technology are boosting consumer demand by offering better performance and comfort.
  • Rising Sports Participation: In 2023, 54% of Americans aged 6 or older engaged in at least one physical activity, showing strong interest in sportswear.
  • Athleisure Trend: Athleisure, blending athletic and casual wear, has broadened the market as consumers seek versatile clothing.

Regional Highlights

  • China: Local brands are expanding rapidly, using efficient operations and supply chain strategies. Through social media and e-commerce platforms, these brands connect directly with consumers, often outpacing global competitors in meeting market demand.

Nike

Nike, based in Beaverton, Oregon, leads as a top sportswear manufacturer known for creative product designs, memorable marketing, and a focus on sustainability. Here’s a look at some key aspects of Nike’s operations and campus facilities:

Headquarters and Campus Size

  • Location: Nike’s headquarters is located in an unincorporated area of Washington County, Oregon.
  • Campus Area: Covering nearly 286 acres, Nike’s campus includes over 75 buildings designed for collaboration and innovation.

Facilities and Recreational Spaces

  • Sports Facilities: The campus provides tennis courts, gyms, a racetrack, soccer fields, volleyball courts, and a running trail for athletic activities.
  • Unique Features:
    • Japanese garden and putting green for relaxation.
    • A six-acre lake that enhances the campus’s natural beauty.
  • Employee Recreation: The Bo Jackson Fitness Center and other gyms offer options like lunchtime sports leagues for employee wellness.

Notable Buildings and Design

  • Iconic Structures:
    • The Serena Williams Building spans over a million square feet with a striking 12-story structure.
    • Other buildings are named after renowned athletes such as Mia Hamm, Michael Jordan, Steve Prefontaine, and LeBron James, celebrating their impact on sports and Nike’s history.

Employee Amenities and Work Environment

  • Exclusive Store: Nike employees and their families have access to a Nike store with discounted products.
  • Advanced Workspaces: Employees work in sports research labs, design studios, and spaces dedicated to product creation.
  • Heritage Displays: The campus showcases Nike’s history, including items like the Volkswagen van used by co-founder Phil Knight to sell early sneakers and the original waffle iron that inspired the Waffle Trainer.

Financial and Growth Performance

  • Revenue: Nike earned a significant $51.22 billion in revenue in 2023.
  • Growth: The company achieved a compound annual growth rate (CAGR) of 9.4% from 2020 to 2023, showing its continued market leadership and solid financial performance.

Nike’s campus emphasizes employee wellness, innovation, and a deep connection to its roots, securing its position as a leading sportswear brand in the U.S.

Under Armour

Under Armour, based at 1020 Hull Street in Baltimore, Maryland, is a leading U.S. sportswear brand known for high-performance athletic apparel and footwear.

Revenue and Growth

  • 2023 Revenue: $5.9 billion
  • CAGR (2020-2023): 6.5%

Specialization and Innovation

Under Armour creates sports footwear, casual clothing, and athletic uniforms. The brand is especially known for its moisture-wicking fabrics that enhance athletic performance and comfort.

Global Campus

  • Location: A 50-acre area in Baltimore’s Peninsula neighborhood (formerly Port Covington).
  • Headquarters Building: A five-story, 280,000-square-foot structure with sustainable design aimed at Net-Zero Energy and LEED® Platinum certification.
  • Sustainability Features: The campus includes geothermal wells, mass timber construction, rainwater collection systems, and a solar array canopy on the roof.

Athletic and Training Facilities

Under Armour’s campus offers: – Performance Center: Provides personal training, group classes, nutrition services, and FX Physical Therapy. – Athletic Facilities: Includes a multi-sport field, basketball courts, and an NCAA-regulation track and field stadium.

Sustainability Goals

  • Greenhouse Gas Reduction: Aiming to reduce emissions by 30% by 2030.
  • Renewable Energy: Targeting 80% renewable energy use by 2025.

Community Engagement

Under Armour supports community engagement by sharing its athletic facilities with the Baltimore community and partnering with local schools, like developing Rivalry Packs with Baltimore City College and Baltimore Polytechnic Institute.

Skechers

Skechers, based in Manhattan Beach, California, stands out in the sportswear market with its focus on comfort and affordability. This American brand has carved a niche in performance footwear and maintains a strong presence in domestic and international markets. In 2023, Skechers reported impressive revenue of $7.44 billion with a Compound Annual Growth Rate (CAGR) of 8.2% from 2020 to 2023, highlighting steady growth in a competitive industry.

Headquarters Expansion

  • Skechers is expanding its headquarters with three new buildings, enlarging the campus to around 330,000 square feet. The new buildings include:
    • A 100,000-square-foot design center and office space with 609 underground parking spaces at 2901 Pacific Coast Highway in Hermosa Beach.
    • A 37,000-square-foot office building with 199 underground parking spaces at 305 Sepulveda Boulevard in Manhattan Beach.
    • An addition of 20,000 square feet to the current office at 330 Sepulveda Boulevard, with parking for 127 vehicles.

Sustainability and Community Engagement

  • The new buildings aim for LEED Gold certification, showcasing Skechers’ dedication to sustainable design, led by DFH Architects with a modern aesthetic.
  • Skechers actively participates in community initiatives, including the annual Skechers Pier to Pier Friendship Walk and various holiday events in the South Bay area, reinforcing its positive local impact.

Employee and Traffic Management

  • To reduce parking and traffic issues, Skechers has introduced a shuttle service from a designated Hermosa Beach parking lot to the campus, improving traffic flow.
  • Additional parking is available at 2701 Pacific Coast Highway, meeting the needs of growing employee and visitor numbers.

Converse

Converse, based at 1 Lovejoy Wharf, Boston, MA 02114, USA, is an iconic name in American sportswear, especially known for its Chuck Taylor All Star sneakers. Now part of Nike, Converse has a lasting influence on sneaker design and culture.

Key Highlights

  • Revenue (2023): Over $2.4 billion, Converse remains a leader in the sportswear market.
  • Customization and Innovation: At its flagship store, Lovejoy Wharf, customers can personalize sneakers at an in-store customization studio, enhancing Converse’s appeal for creative individuals.
  • Office Space and Design: The headquarters covers 214,000 square feet in a 10-story building that combines historic architecture with modern style. Features like a Chuck Taylor sneaker chandelier, outdoor decks, and a large open atrium reflect Converse’s creativity.

Cultural Impact and Community Engagement

Converse supports the arts and local talent through: – Hosting events, like a five-night free concert festival with popular performers. – Running campaigns such as “Made by You” and “The Boston Shoe,” connecting with the community and celebrating individuality.

Employee Benefits

Converse offers an attractive employee benefits package, including: – An on-site gym, summer hours, and comprehensive health and wellness programs. – Educational programs and relocation assistance to foster personal and professional growth.

Awards and Recognition

The Converse headquarters project has received multiple awards for architecture, including: – The Preservation Achievement AwardSilver Award for Reconstruction – The Paul E. Tsongas Award

Converse’s impact on footwear design, combined with its community engagement and employee support, strengthens its legacy as a leading American sportswear brand.

Columbia Sportswear

Columbia Sportswear, based in Cedar Mill, Oregon, is a top U.S. sportswear brand known for its innovative outdoor and performance clothing.

Headquarters and Financial Overview

  • Headquarters: Located at 14375 NW Science Park Dr, Portland, OR, 97229-5418, in Cedar Mill, near Beaverton, Oregon.
  • Revenue Growth: In October 2023, Columbia reported a 3% revenue increase, reaching $985.7 million. Its projected 2023 revenue is between $3.57 to $3.67 billion, up from $3.13 billion in 2021.
  • Market Capitalization: In November 2022, Columbia’s market cap was about $5.03 billion, with 40% of its revenue coming from international markets in 2018.

Product Innovations and Key Technologies

Columbia is widely recognized for its waterproof and breathable apparel, especially jackets with interchangeable shells and liners. The brand incorporates advanced technologies, like Omni-Heat thermal reflective insulation, which has strengthened its reputation in sportswear and outdoor gear.

Extensive Product Range

Columbia offers a wide range of products, including: – Outerwear and Sportswear: Jackets, vests, and other durable clothing. – Footwear and Accessories: Boots, hats, gloves, and essential outdoor items. – Specialized Equipment: Camping gear and ski apparel for extreme conditions.

Brand Portfolio and Global Reach

Columbia owns several well-known brands, such as: – Mountain HardwearSORELprAna

These brands are available in 90 countries and through over 13,000 retailers. Columbia also operates its own retail stores, including a flagship in downtown Portland.

Expansion and Acquisitions

Columbia recently expanded its Washington County, Oregon campus, adding more than 200,000 square feet. Key acquisitions include SOREL (2000), Mountain Hardwear (2003), and prAna (2014), each enhancing its position in the outdoor and active lifestyle market.

Russell Athletic

Russell Athletic, based in Bowling Green, Kentucky, has been a key name in American sportswear since 1902. Founded by Benjamin Russell in Alexander City, Alabama, the brand is known for quality athletic and casual wear, including t-shirts, hoodies, jackets, sweatpants, shorts, and underwear.

Innovators of the Sweatshirt

In 1920, Russell Athletic changed athletic wear by creating the first sweatshirt. This invention, credited to Benjamin Russell Sr. and Jr., quickly built the brand’s reputation for durable, comfortable sportswear.

Contributions and Major Contracts

Russell Athletic contributed significantly to U.S. military apparel during World War II. In the 1990s, the company signed a major five-year deal as the exclusive uniform provider for most Major League Baseball (MLB) teams, solidifying its status in sports apparel.

Partnerships and Global Reach

Now a Fruit of the Loom subsidiary, Russell Athletic operates globally through license agreements in Europe, Australia, Japan, and South Africa. After pausing team uniform production in 2017, the brand returned in 2018 by partnering with Augusta Sportswear, reaffirming its commitment to athletic apparel.

Athleta

Athleta, based in San Francisco, California, was founded in 1998 and is part of Gap Inc. The brand creates high-quality activewear for women and girls, offering a wide range of fitness clothes like sports bras, leggings, and other performance-focused apparel.

Notable Features

  • Athleta holds a B Corp certification, reflecting its dedication to high standards of social and environmental responsibility, transparency, and accountability.
  • Known for its durable, performance-oriented activewear, Athleta competes with brands like Gymshark, Lorna Jane, Fabletics, and Arc’teryx.

Recent Developments

  • Gap Inc. has put Athleta’s 162,000-square-foot headquarters at 1 Harrison Street up for lease or sale after its acquisition by Sobrato Organization for nearly $80 million.

Sustainability

  • As part of Gap Inc.’s sustainability efforts, Athleta supports broader environmental goals, including reducing emissions, energy use, and water consumption, as detailed in Gap’s 2023 ESG report.

 Girlfriend Collective

Girlfriend Collective stands out in the sportswear industry for its focus on sustainability, inclusivity, and ethical practices. Here’s why eco-conscious consumers love this brand:

Sustainable and eco-friendly materials

  • Recycled Fabric: Each pair of leggings uses 79% recycled water bottles, cutting down on plastic waste and supporting a more sustainable lifestyle.
  • Eco-Friendly Dyes and Water Recycling: The brand uses safe dyes and practices responsible water recycling during production.

Ethical Manufacturing Standards

  • Certified Factories: All products are made in facilities that follow strict ethical standards to ensure fair labor practices.

Inclusive Sizing

  • Sizes from XXS to 6XL: Girlfriend Collective provides a wide range of sizes, making options accessible for various body shapes and sizes.

Popular Products

  • Compressive High-Rise Legging: This best-selling legging is opaque, sheer-proof, and provides compression. Over 100 women have wear-tested it for comfort and performance.
  • Paloma Racerback Bra: Known for its support and comfort, the Paloma Racerback Bra comes in a variety of colors.
  • Dylan Tank Bra: A favorite for its style and comfort.

Circular Economy Initiatives

  • ReGirlfriend Takeback Program: The brand promotes a circular economy, encouraging customers to recycle old products through its ReGirlfriend program, helping reduce waste.

Design and Comfort

  • Flattering Cuts and Colors: With sleek cuts and compression fits, Girlfriend Collective products are both stylish and functional. The brand offers many colors and styles, including full-length and 7/8 leggings, bras, and shorts.
  • Versatile for Various Activities: Customers love the comfort and versatility of these products, which work well across activities without being restrictive.

9. On

Founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann in Zurich, Switzerland, On has grown quickly, establishing a global presence with a strong impact in the U.S. market. Though not U.S.-based, On’s fresh approach to sportswear has gained popularity among runners and athletes in America and worldwide.

Lightweight and High-Quality Footwear

  • Cloud Series: Known for its lightweight design and advanced cushioning, On’s Cloud series offers comfort and performance, making it ideal for running and other athletic activities. The shoes combine soft landings with firm push-offs, providing a balanced feel for athletes.

Innovation and Technology

  • CloudTec Cushioning: On’s standout CloudTec cushioning enhances comfort and stability. This technology supports efficient energy return, helping athletes perform at their best with a cushioned, responsive feel.

Market Position and Growth

  • As a rising star in sportswear, On has built a strong market position with its quality products. It appeals to both professional athletes and casual runners looking for high-performance footwear.

Commitment to Sustainability

  • On is dedicated to sustainable practices, using eco-friendly materials to reduce environmental impact. This commitment aligns with the demand from eco-conscious consumers who prefer brands that prioritize sustainability.

Berunwear.com

Experience and Reputation
With over 15 years in sportswear customization, Berunwear has built a reputation as a trusted sportswear manufacturer.

Wide Product Range
Berunwear offers a broad range of sportswear products, including: – Teamwear – Activewear – Cycling clothing – Running apparel – Sublimated jerseys – Event wear

These products include t-shirts, jerseys, jackets, polos, pants, shorts, hoodies, sweatshirts, socks, hats, and bags, making Berunwear a one-stop choice for custom sportswear.

Customization and Design Services
Berunwear offers private label options, including logo, tag, and label customization, as well as custom packaging. Their design team provides free design support to help create unique branded sportswear.

Manufacturing Capabilities

  • Factory: Berunwear’s 10,000-square-meter factory has 115 workers, producing over 100,000 pieces monthly.
  • Partnerships: Berunwear works with 10 partner factories to handle different order sizes and maintain steady output.

Quality Control
Berunwear has a quality control system with checks at each production stage, ensuring high-quality sportswear that meets client expectations.

Low Minimum Order Quantity (MOQ)
With an MOQ of only 10 pieces, Berunwear is accessible for small businesses and startups, providing options for various business sizes.

Global Service Reach
Berunwear exports custom sportswear to countries like the United States, Canada, Australia, England, the Netherlands, Sweden, and Norway, meeting each market’s standards.

Production and Delivery

Berunwear is known for fast production and quick turnaround times, fulfilling orders within one to two weeks, even during busy periods.

High-Quality Fabrics and Materials
Working with more than 30 fabric suppliers, Berunwear sources quality materials that offer durability and value.

Additional Customer Services
Berunwear supports customers with international shipping, payment options, and 24/7 online chat assistance to improve the overall experience. “`