More than ever our busy and hectic lives demand comfortable and practical clothes. Of course, giving up on style is simply not an option, so how do we combine fashion and function together to create a chic but totally wearable look? Athleisure is the answer. Athleisure fashion is expanding beyond sportswear for the gym. Modern affluent consumers are indeed increasingly adopting activewear as part of their daily casual wardrobe. And nowadays, in the influence of COVID-19 pandemic, the situation of trending athleisure has made some major changes, let’s check together what’s the 6 top trends of athleisure wear of 2021, meanwhile you can learn about some new athleisure apparel brands and reliable athleisure wholesale suppliers/manufacutrers.
What is athleisure?
Athleisure — a portmanteau of the words “athletic” and “leisure” — is more than just a fashion fad. Athleisure is an aspirational lifestyle and a global phenomenon. And it is here to stay.
The term “athleisure” has now been added to the dictionary and is defined as “casual clothing designed to be worn both for exercising and for general use.” Although this definition may technically be correct, it’s also a little dull. The true beauty of athleisure is that it’s both practical and completely fashionable. The relaxed and cool style blends sportswear with ready-to-wear to create styles that are chic and comfortable. More than a simple trend, athleisure reflects a change in lifestyle, it goes hand-in-hand with an increased health consciousness, busy schedules, and relaxed standards of dress. As such, this effortlessly stylish apparel movement is here to stay, so it’s time to invest.
Athleisure now includes yoga pants, jogger pants, tank tops, sports bras, hoodies, and so on. Each item is increasingly designed to be worn for everyday wear rather than just for the gym.
Top Spring/Summer 2021 Athleisure Trends
Indoor Generation: You know why
Thanks to technology, we’re now living in an era of food-delivery apps, online shopping, binge-watching on-demand television shows, and work-from-home flexibility.
In this world of convenience and tech-connectedness, why do some people report feeling sluggish, depressed and even perpetually sick?
Based on our research more than 68% of consumers said they would prefer the home gym system rather than visiting the gym center. According to the recent study, more than 90% of people in the USA live at home, the less physical activity and rise in homely comfort would further demand the soft sporty style and fluid fabrics.
Consumers spend 90% of our time indoors and our homes are so well insulated that not enough fresh air and daylight can get in. Today, 84 million Europeans currently live in buildings so damp and moldy that they are a potential threat to physical and mental wellbeing.
Return of the retro trends
There was a 236 percent increase in clicks for retro athleisure due to its bright hues, flashy logos and the rise of 90s staple sportswear brands like Champion, Ellesse and Fila. The colour “Tangerine Tango”, named by Pantone, is as joyful sounding as it looks; the shade can be seen everywhere in athleisure right now from leggings, sports bras and logo detailing. Stylight saw a 435 percent Increase in clicks for bright tangerine sportswear in 2020.
Tie dye, with a 1,000 percent increase in clicks, is a clear favourite for 2020. The style beloved by Generation Z has taken over fashion and sportswear looks.
This year saw an 619 percent increase in clicks when it comes to cropped training jackets, the light-weight style is perfect for the summer with brands from high-performance to urban-wear bringing their take on the trend.
This trend made a serious comeback last season with its 60s and 70s tie-dye prints, but this year’s classic swirl pattern take on a modern twist. The catwalks were awash with linear placements and dreamy ombré patterns, particularly across Oscar De La Renta and Dior.
Get ready for sunsets surfs, barbecues, beach yoga and bonfire nights, complemented by this standout print. The modern tie-dye trend offers a considered yet laid-back beach vibe, calling out for summer escapism.
Beyond sportswear: from athleisure to made for movement
Athleisure fashion is expanding beyond sportswear for the gym. Modern affluent consumers are indeed increasingly adopting activewear as part of their daily casual wardrobe.
As the definition of office dress code continues to loosen, new brands enter the athleisure category to answer their consumers’ demand. Younger affluent shoppers, in particular, seek comfort, variety and innovative design with a touch of tech. As a result, luxury brands are introducing new collections and line extensions to answer that demand with premium quality fashion.
Who doesn’t love getting up on a Saturday and getting straight into their activewear! The huge rise of the athleisure trend has seen the lines blurred between traditional gym gear and casual wear. Today consumers expect their activewear to be ‘ready for anything’ to take them through leisure, fitness and everything in between. Customers further are looking to streamline their wardrobes with less, investing in key pieces that offer wear across occasions.
Wearable technology enables smart clothing and personalisation
New developments in luxury fashion production lines also enable smart clothing and scalable personalisation to grow as a trend.
Fashion houses can now offer a certain degree of customisation and personalisation throughout the development process. On-time customer input, for example, can be used to produce highly individualised clothing.
The 5 Best New Athleisure Brands for a Stylish Workout
Athleisure apparel combines technical sportswear with cool, ready-to-wear fashion. The Charli Cohen brand is a shining example of this, it merges cutting-edge technology with contemporary design.
Bec & Bridge
While Bec & Bridge falls on the more fashionable side of athleisure, it’s sleek designs offer the perfect sophisticated yet relaxed touch for the trend.
Aim’n offers the kind of fun and stylish activewear pieces that’ll easily slide into the rest of your wardrobe to give it a chic athleisure update. Gorgeous colour options combined with unique and bold patterns is what makes this inspired brand so special.
Live the Process
This brand is ideal for athleisure wear, even Chrissy Teigen has been spotted wearing a Live the Process sports bra under a leather jacket. Created as a label by the wellness and holistic health site of the same name, Live the Process will provide you with a chic interpretation of transitional sportswear.
Kate Hudson’s activewear creation, Fabletics offers chic designs that can easily take you from yoga to brunch. The range was created with both exercise and off-duty style in mind, so its stylish leggings and fashionable tops are perfect for nailing the athleisure look.
3 Recommended Websites to Wholesale Athleisure Clothes
Berunwear Sportswear Factory
This is a USA based sportswear manufacturing and wholesale company with own factory and designers group.
The main business includes: design and development of all kinds of sportswear, multi modern production lines and custom made sportswear supported, Berunwear Sportswear has been in the clothing industry for more than 20 years, mature technology such as tie-dyeing&sublimation etc., can handle various international procurement links, and can provide one-stop Athleisure Wholesale Solutions, from raw material selection to logistics clearance.
It also supports low MOQ orders from small sellers.
Alibaba needs no introduction as its the world leading b2b trading platform. The current total listings are more than 100 million. It was founded by Jack Ma in 1999. Suppliers and manufacturers can sign up and pay an yearly fee depending on the type of their membership.
It allows suppliers to meet with potential wholesale buyers. Because basic membership of suppliers is Free, you need to make sure you are not scammed. Another thing you need to bear in mind is that most suppliers have a high MOQ to get the product in wholesale price. This could discourage buyers with low capital.
Alibaba only acts as a middleman. The supplier will handle all the fee and shipping.
This is a global B2B wholesale website, with a huge fashion catalog, more than tens of thousands of the latest fashions, including men’s, women’s, children’s wear, a wide variety of fashionable and avant-garde styles, updated with the latest fashion styles every day. It is the main source of all kinds of cheap and high-quality clothing. You can find currently popular clothing on this website, whose wholesale prices are 30%-70% cheaper than other platforms. It has a flexible minimum order quantity that can meet the buying needs of wholesalers and retailers; you can use this website to learn about the latest developments in the apparel industry, so as to better develop your business.