As the year comes to 2021 we reflect on the best, most creative and stylish custom apparel trends of today. From custom sportswear to custom caps, 2020 has undoubtedly been an excellent year for custom clothing and therefore the Berunwear Sportswear company has brought their customers more customized options for their apparel than ever before. Below we also look ahead to 2021 and identify some emerging custom athletic apparel trends, to help you stay ahead of the curve.

Continued Growth in Athleisure

Another industry buzzword to watch is athleisure. Although new product classes usually go through a cycle of growth and contraction, athleisure continues to “defy gravity.” The growing popularity of wellness could help explain the staying power of yoga-inspired clothing. While other retailers struggle to survive, Lululemon Athletica, the brand that launched athleisure, continues to achieve blockbuster growth, with net revenue of $916.1 million in 2019, up 23% from the previous year.

In the coming years, the global athleisure market is expected to grow at a healthy clip. According to GlobalData’s estimates, the global athleisure market increased by 9% in 2019, reaching $414 billion. By 2023, the market is expected to reach $570 billion. Athleisure is expected to gain more traction in Asia, but Eastern Europe offers another opportunity as volume growth becomes more difficult in the west.

Athleisure Market

According to the findings of the market research company Global Data, the revenue of athleisure worldwide has increased by 34 billion US dollars in only one year, from 2018 to 2019. And it will continue to skyrocket. Within five years, the global revenue of athleisure wear is expected to achieve a growth of 49.9% – a promising development for the fashion industry in the future.

More Custom Logos Sportswear

As we enter a new decade, companies, schools, and establishments that have been operating since 2010 are expected to pay tribute to the past decade by releasing promotional apparel featuring their 2010 logo and branding. This will be a great way to not only show how far a business or organization has come in the last 10 years but also reward loyal students, customers, and workers who have been with the company or educational establishment for this length of time. 

Logos have also spread across t-shirts, from Adidas to Champion, each brand riffing on the trend with bold letters appearing across clothing. Not just projected across the front of the clothing, different brands have printed their logos in unexpected directions, as stripes down the back of sweatshirts and sides of t-shirts.

The 2020 consumer will expect an even better customer experience as individuals are increasingly becoming more conscious about how and where they spend their money. For this reason, businesses will create the trend of placing their logo on every item of apparel their workers wear and use, including their tool bag, hat and phone accessories.

Psyched Digital Printing

Future consumers wish to pursue a healthy and environmentally-conscious lifestyle and they want to be sure that the textiles they use meet their requirements. While traditional printing takes an enormous amount of water to produce, digital printing is a great alternative. 

Being environmentally friendly, digital printing gives a massive push for individuality by generating a new direction in terms of structure and color use. The consumer enjoys the advantages of fashion globalization, but at the same time does not want to lose their unique identity, where digital printing comes in place.

Berunwear Sportswear can do customized digital printing on our polyester and polyester spandex fabric. If you are interested, please feel free to contact us. 

The Retro Comeback

The 90s are making a return in the athletic wear industry in line with the emergence of the athleisure trend. Also, athletic apparel experts have posited that 90s athletic wear has a nostalgic appeal for the millennial market. For women, lightweight and breathable crop tops and leggings with twists on classic designs are in style. Whoever said revival trends are boring, is absolutely wrong. Not just as part of the mainstream fashion clothing, but the retro trends have found their way into the athleisure department as well.

This year nostalgic designs have been a huge custom trend, hoodies with the 80s or 90s inspired designs have been hugely popular in particular. Just as the top-grossing films of this year contain many reboots of classic films, custom hoodies have been created with pastel colors, retro prints, and bright neon designs, perfect for style-conscious businesses and schools looking to target both a young and older demographic.

Influenced by the streetwear culture millennials are actually demanding classic retro styles in running and activewear clothing. Hence, owing to the increasing demand for the same in the market, suppliers are also curating pieces that’ll bring them potential profits this year.

Increased Demand for Sustainably Sourced Sportswear

Customers are becoming increasingly environmentally conscious, demanding more transparency about how their clothing was produced and the sustainable athletic clothing trends are following. As textile waste has increased 811% since 1960 most of which end up in the landfill, textiles producers should concentrate on the biodegradable features of the fabrics. Usage of recycled, renewable plant-based materials, reduction in the use of plastic in the textile industry become the core aspect and a challenge for the textile producers.

More athletic wear companies are using products such as recycled polyester and low-impact non-toxic dyes. This concern is also extended to the factories where the clothing is produced. Companies such as Patagonia have made pledges to lower energy use and emissions at their factories. Finally, several companies phased out the use of plastic in packaging.

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