Njengochwepheshe embonini yezingubo zemidlalo ezenziwe ngokwezifiso, ukuqonda uchungechunge lokuphakelwa komhlaba wonke akuyona nje into enengqondo; kubalulekile ekwenzeni izinqumo zokuthola ulwazi. Lo mhlahlandlela ka-2025 unikeza ukujula okujulile isu lokukhiqiza lomhlaba wonke eliyinkimbinkimbi le-Under Armour, elihlanganisa amazwe angu-18. Sihlaziya izindawo zabo zokukhiqiza ezibalulekile e-Asia nangale kwalokho, sichaze ukuthi ilebula ethi “Made In” isho ukuthini ngempela, futhi sithole ukuthi imodeli yabo esakazwayo inciphisa kanjani ingozi—ukuqonda okungakusiza ukuthi uhlole ngempumelelo abalingani bakho bochungechunge lokuphakelwa.
Kwenziwa kuphi Ngaphansi Kwezikhali?
Ngokwami, ukuhamba kokuphakelwa kwe-Under Armour kuyisibonelo esihle sokuhlukahluka komhlaba wonke. Le nkampani ayincikile ezweni elilodwa. Imikhiqizo yayo itholakala okungenani emazweni ahlukene ayi-18. Ngikholwa ukuthi le modeli yokukhiqiza esabalele ihlakaniphile. Isiza i-Under Armour ukuphatha izindleko, ukusebenzisa amakhono esifunda, kanye nokunciphisa izingozi ezivela ezindabeni zezepolitiki noma zemakethe.
Izindawo Zokukhiqiza Eziyinhloko: Lapho Kwenziwa khona Imikhiqizo Engaphansi Kwezikhali
Ngokuphathelene nezingubo nezesekeli, ngiphawulile ukuthi iShayina, iVietnam, iMalaysia, neJordani yizona ezikhiqiza kakhulu. Lawa mazwe amane enza cishe u-68% womkhiqizo we-Under Armour kulezi zigaba. Nasi ukubheka izinombolo:
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IShayina: Leli lizwe liphatha u-30-35% womkhiqizo womhlaba wonke. Liyisikhungo esikhulu sezingubo nezicathulo, kanye nezimboni ezinkulu eziqasha izinkulungwane zabantu.
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IVietnam: Ikhiqiza imikhiqizo ye-Under Armour engu-20–25% futhi igxile kakhulu ezicathulweni. Ngibone ezinye izimboni zaseVietnam zikhiqiza izicathulo ezingafika ezigidini ezingu-15–20 minyaka yonke.
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I-Indonesia: Leli lizwe ligxile ezicathulweni zezicathulo. Lihlinzeka cishe ngo-15–20% wezicathulo ze-Under Armour.
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IJordani neMalaysia: Ngibona lokhu kubalulekile ezimpahleni zekhwalithi ephezulu kanye nezimpahla zobuchwepheshe. Indawo ezikuyo futhi ibasiza ekukhonzeni izimakethe ezibalulekile.
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Amanye amazwe afana neCambodia, iMexico, iHonduras, ne-USA nawo adlala indima. Ngayinye iphatha ingxenye yokukhiqiza. Ngokuvamile ikhiqiza iyunifomu yamaqembu noma izingubo zemidlalo eziyisisekelo.
|
Izwe |
% Umphumela Womhlaba Wonke |
Izindima Ezibalulekile |
|---|---|---|
|
China |
I-30-35% |
Izingubo, izicathulo , izesekeli |
|
Vietnam |
I-20-25% |
Izicathulo, ukukhiqiza okuthuthukisiwe |
|
Indonesia |
15–20% (izicathulo) |
Izicathulo, abasebenzi abanekhono |
|
Jordan |
~5–7% |
Imakethe ye-EMEA, ingxenye ye-premium |
|
Malaysia |
I-3-5% |
Izinto zobuchwepheshe, izindwangu |
|
Cambodia |
I-3-5% |
Izingubo eziyisisekelo, izesekeli |
|
Mexico |
I-3-5% |
Ukunikezwa kweNyakatho Melika |
|
Honduras |
I-2-3% |
Iyunifomu yeqembu, izinto ezibalulekile |
Ukushintsha Ubambiswano Ukuze Kube Nokuguquguquka Okukhulu
Abakhiqizi abayishumi abayinhloko bakhiqiza iningi lemikhiqizo. Baphatha u-57% wezingubo nezesekeli ze-Under Armour . Ngikuthola kuhlakaniphile ukuthi i-Under Armour ayibopheli ezivumelwaneni zesikhathi eside nanoma yimuphi umlingani oyedwa. Le ndlela eguquguqukayo ivumela inkampani ukushintsha abahlinzeki uma kudingeka. Ngiphakamisa le ndlela ngoba ithuthukisa impendulo yabo ekushintsheni kwezindleko, isidingo, noma imithetho.
Indlela Amalebula Ezwe Lomsuka Asebenza Ngayo
Akufanele ukhohliswe yithegi ethi “Made In”. Ibonisa lapho umkhiqizo wahlanganiswa khona, hhayi lapho izinto zaqala khona. Isibonelo, ihembe elibhalwe ukuthi “Made in Vietnam” lingasebenzisa indwangu evela eShayina kanye nezingubo ezivela eMalaysia. E-US, amalebula abonisa lapho isinyathelo sokugcina esikhulu sokukhiqiza senzeke khona. Lokhu kwenza amalebula enziwe eMelika angajwayelekile kumkhiqizo. Ngokwalokho engikubonile, i-Under Armour ikhiqiza amayunithi angaphansi kuka-2,000 (njenge-leggings engu-$120 noma ama-bra angu-$50) e-US njalo ngonyaka.
Ilebula lezingubo ezivamile: “Kwenziwe eShayina” noma “Kwenziwe eVietnam”
Izesekeli: “Kwenziwe eMalaysia” noma “Kwenziwe eCambodia”
Izicathulo: “Kwenziwe eVietnam” noma “Kwenziwe e-Indonesia”
Ukufunda Okuhlobene:Kungani Ama-Bathrobes amaningi Enziwa Nge-French Terry Fabric?
Ukubheka Amazwe Aphezulu Okukhiqiza e-Under Armour
IShayina: Indlu Enamandla Yokukhiqiza Ngaphansi Kwezikhali
Ngokombono wami, iShayina iyisizinda senethiwekhi yokukhiqiza yomhlaba wonke ye-Under Armour . Ngo-2025, cishe u-30-35% wayo yonke imikhiqizo ye-Under Armour yenziwa lapho . Ngangicabanga ngama-workshop amancane, kodwa akunjalo. E-Guangzhou, i-Under Armour isebenzisa indawo enkulu engamamitha-skwele angu-500,000. Kuqashwe izisebenzi ezinekhono ezingaphezu kuka-3,000 lapho. Akukhona nje ngobukhulu bomsebenzi; kumayelana nalokho abakwenzayo. Ifektri yaseGuangzhou ikhiqiza inqwaba yezingubo, izicathulo, kanye nezesekeli. Ngombono wami, indawo yeSifundazwe saseFujian ikhethekile. Yilapho bakha khona izindwangu zobuchwepheshe obuphezulu besebenzisa imishini ethuthukisiwe kanye nokulawulwa kwekhwalithi okuqinile kakhulu.
Ngakho-ke Kungani Abantu Abangaphansi Kwezikhali Bekhetha Lezi Zindawo ZaseShayina?
IShayina inikeza ibhalansi enhle. Bangenza imikhiqizo ngobuningi ngentengo ephansi, kodwa ikhwalithi ihlala iphezulu. IShayina inezinkulungwane zabasebenzi abanolwazi. Lokhu kusho ukuthi imikhiqizo yenziwa njalo, ngisho nangobuningi. Amafektri asebenzisa imishini emisha futhi anempahla enhle kakhulu. Lokhu kubenza bashintshe amashejuli okukhiqiza ngokushesha. Kumkhiqizo ofana ne-Under Armour, ngicabanga ukuthi isivinini sibalulekile ukuze kuhambisane nezitayela ezintsha.
Ngiphawulile nomkhuba omkhulu. I-China iseyisikhungo esiyinhloko, kodwa i-Under Armour isabalalisa ukukhiqiza kwayo. Manje sebegxile kakhulu eVietnam, e-Indonesia nakwamanye amazwe ase-Asia. Ngibona lokhu njengokungaphezu nje kokuhlela okuhle kokukhiqiza. Yindlela abaphatha ngayo izindleko futhi banciphise izingozi emhlabeni wonke.
Ngokusekelwe ekuhlaziyeni kwami, iShayina akuyona nje indawo yokwenza izinto. Iyingxenye ebalulekile yesu labo. Amafektri anamuhla, izisebenzi ezinethalente, kanye namanani amahle kwenza iShayina ibe yisisekelo sokukhiqiza kwe-Under Armour. Ngikholwa ukuthi lokhu kuzoqhubeka kuze kube ngu-2025 nangemva kwalokho. Ngokwalokho engikubonile, uma imishini yakho ye-Under Armour ithi “Kwenziwe eShayina,” unomkhiqizo ovela enkabeni yesistimu yabo yokukhiqiza. Ngiphakamisa ukuthi uqaphele ukuthi uvela ohlelweni oluklanyelwe ukuba luqine, luthengeke, futhi lusheshe.
Ukufunda Okuhlobene:Umhlahlandlela wesinyathelo ngesinyathelo wokuthi Ungawuqala Kanjani Uphawu Lwezingubo Zezemidlalo Ezingokwezifiso Kusukela Ekuqaleni (Kulula & Kuyenzeka)
Ubani Owenza Imikhiqizo Yezikhali Ezingaphansi Kwezikhali?
Abalingani Bokukhiqiza be-Under Armour kanye neModeli Yokukhiqiza Yomhlaba Wonke
Imikhiqizo ye-Under Armour yenziwa ngabalingani abaningi emafektri akhethekile emhlabeni jikelele. Le nkampani iqondisa inqubo. Balawula ukukhetha indwangu, imiklamo, kanye nemibono emisha yomkhiqizo. Ngesikhathi esifanayo, basebenzisa amakhono namandla okukhiqiza abalingani babo. Ngikholwa ukuthi le modeli iqinisekisa ukuthi uthola njalo ikhwalithi ephawulekayo ye-Under Armour, kungakhathaliseki ukuthi into yenziwe kuphi.
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IShayina iyisikhungo esikhulu. Isikhungo saseGuangzhou sodwa singamamitha-skwele angaphezu kuka-500,000 futhi sinabasebenzi abanamakhono abangaphezu kuka-3,000. Ngokwalokho engikubonayo, imboni yaseFujian imayelana nezindwangu zobuchwepheshe obuphezulu kanye nokulawulwa kwekhwalithi okuqinile.
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IVietnam inikeza usayizi nekhono elihle kakhulu. Indawo yaseHo Chi Minh City inkulu ngamafidi-skwele angu-800,000. Yenza amapheya ezicathulo ayizigidi ezingu-15-20 ngonyaka ngesivinini nekhwalithi emangalisayo.
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I-Indonesia, iMalaysia, neJordan zingabalingani abathembekile bezimpahla zokusebenza ezisezingeni eliphezulu. Zisiza i-Under Armour ukuthi ihlale iguquguquka emakethe emhlabeni jikelele.
Ukukhiqiza Okunelayisensi Yamayunifomu Eqembu
Ngithola ibhizinisi labo lezemidlalo leqembu lithakazelisa kakhulu. Kusukela ngoJanuwari 2026, i-BSN SPORTS ibilokhu ingumkhiqizi nomthengisi osemthethweni wezingubo zabo zeqembu. Bahlinzeka ngochwepheshe bokuthengisa abangaphezu kuka-1,400 namathuluzi okuklama. I-Momentec Brands nayo ingumlingani obalulekile. Ikhiqiza izingubo ze-sublimated ezenziwe ngokwezifiso, ezisezingeni eliphezulu ezinelayisensi eqondile.
Bobabili laba balingani basebenza ngaphansi kokuqashwa okuseduze kwamaqembu e-Under Armour. Lokhu kugcina umklamo kanye nekhwalithi yezinto ezibonakalayo kuphezulu. Kuphinde kuqinisekise ukuthi yonke iyunifomu igcwalisa isithembiso somkhiqizo. Leli isu elisebenzayo. Ngo-2025, i-Under Armour yaba ngumhlinzeki weyunifomu ye-Canadian Hockey League, eyandisa umsebenzi wayo wokukhiqiza.
Iphuzu Eliyinhloko
Imikhiqizo ye-Under Armour idalwe yiqembu labakhiqizi abanekhono. Iningi labo lise-Asia, likhethwe ngenxa yokusebenza kahle kanye nobuchwepheshe babo. Khetha ozakwethu eMelika baphatha imidlalo yeqembu kanye nama-oda akhethekile.
Le nethiwekhi eguquguqukayo ibalulekile. Yindlela abaletha ngayo imikhiqizo emisha kanye nekhwalithi eqhubekayo abalandeli abaye bayilindela. Ngokombono wami, leli cebo livumela umkhiqizo ukuthi uhlale uphambili kunezitayela futhi uhlangabezane nezidingo zamakhasimende, ukubambisana ngakunye ngesikhathi.
Indlela Esetshenziswa Ngaphansi Kwezikhali Ukukhetha Ngayo Izindawo Zokukhiqiza
Izindleko Ziyinto Ebaluleke Kakhulu
I-Under Armour ikhetha amazwe afana neShayina neVietnam. Lezi zindawo zinikeza izindleko eziphansi zabasebenzi kanye nolwazi olujulile lokukhiqiza. Ngiyabona ukuthi iShayina iphatha izinto ezifana nalezi I-30-35% yokukhiqiza kwabo. IVietnam yenza enye I-20-25%Ngombono wami, lezi zifunda zinezisebenzi ezingabizi, ukwesekwa okuqinile kwezobuchwepheshe, kanye nekhono lokukhiqiza ngezinga elikhulu.
Abasebenzi Abanekhono kanye Namakhono Obuchwepheshe
Ukuze izindwangu zobuchwepheshe obuphezulu kanye nezingubo zezemidlalo, Ngikholwa ukuthi i-Under Armour idinga amaqembu anekhono emafektri athuthukile. Isibonelo, indawo yabo enkulu eGuangzhou, eShayina, inabasebenzi abangaphezu kuka-3,000 futhi igxile emibonweni emisha. Izindawo zabo ezidumile eHo Chi Minh City, eVietnam, zikhiqiza izigidi ezingu-15–20 izicathulo njalo ngonyaka.
Ubuchwepheshe Bokukhiqiza Umthamo Omkhulu
Ngicabanga ukuthi umbuzo oyinhloko kubo uthi: ingabe ifektri ingenza izinto ngokushesha futhi ngobuningi? Bakhetha izimboni ezinkulu zaseVietnam kanye nezitshalo ezikhiqizayo zase-Indonesia ngenxa yalesi sizathu. Lezi zindawo zingenza izigidi zemikhiqizo esezingeni eliphezulu ngesivinini nangokungaguquguquki.
Ukusondelana Nezimakethe Eziphezulu
I-Under Armour igwema izinkinga zokuthumela ngokwakha imikhiqizo eduze kwamakhasimende ayo. Leso isinyathelo esihlakaniphile encwadini yami. Izimboni zabo eJordani zihlinzeka ngezinsizakalo eYurophu/EMEA. I-5-7% yemikhiqizo. EyaseMexico yenza I-3-5% eNyakatho Melika. Lokhu kunciphisa izikhathi zokulethwa futhi kubavumela ukuba bazivumelanise ngokushesha nezidingo zemakethe ezishintshayo.
Ukusabalala Ukuze Uvumelane Nezimo
Ngiyazi ukuthi izingozi zochungechunge lokuhlinzeka zihlala zikhona. Ngakho-ke, ngithanda ukuthi i-Under Armour ayibeki yonke imikhiqizo yayo endaweni eyodwa. Basebenzisa amafektri emazweni amaningi, okuhlanganisa i-Indonesia, iPhilippines, iCambodia, iMalaysia, iMexico, neHonduras. Leli cebo libavumela ukuthi balungise uma kwenzeka intela, ezombusazwe, noma ezinye izimanga.
Isiphetho
Uma ngibheka inethiwekhi yokukhiqiza yomhlaba wonke ye-Under Armour, ngihlabeke umxhwele ngendlela abakhe ngayo into eqinile ngempela. Lokhu akukhona nje ukwenza imikhiqizo ishibhile - kumayelana nokudala uhlelo olungavumelana nezimo futhi luchume kungakhathaliseki ukuthi kuvela ziphi izinselele. Ngokombono wami, isu labo lokusabalalisa umkhiqizo emazweni angaphezu kwangu-18 ngenkathi begcina amazinga aqinile ekhwalithi libonisa ukuhlakanipha kwangempela kwebhizinisi. Ngikholwa ukuthi le ndlela izoqhubeka nokubasebenzela kahle njengoba umhlaba uba ongenakubikezelwa futhi oxhumene kakhulu.
Ukunyakaza komhlaba wonke kwe-Under Armour kuyamangalisa, kodwa ibhizinisi lakho lidinga umhlinzeki ohlinzeka ngezinqubo ezicacile nezihambisanayo ngaphandle kobunzima.
I-Berunwear inikeza izinsizakalo zokukhiqiza ezenziwe ngokwezifiso kusukela ekuqaleni kuya ekugcineni kanye nokucaca okuphelele kochungechunge lokuhlinzeka. Ifektri yethu ezinikele igxile ekukhiqizeni amayunifomu eqembu agxile ekusebenzeni kahle , kanye nezingubo zemidlalo zobungcweti.
