Izimpahla zezemidlalo ezithengiswayo ezivela eBerunwear- Abakhiqizi bezingubo zezemidlalo & abahlinzeki!
Idizayini Yamahhala, Ukubonisana Kochwepheshe, Okuncane Okuncane, Ukushintsha Okusheshayo, Imboni Yokuzenzela, kanye Nentengo Ephansi, uma ufuna Okungcono Kakhulu Abahlinzeki bezingubo zezemidlalo ezingokwezifiso, sesilapha.
Icala #2: Siza Ukuqala Kwezingubo Zangaphandle Ukuthola Imali
Indaba Yomkhiqizo
I-Ot_m iyisitolo sezingubo zangaphandle esisemfashinini kanye nezingubo zasemgwaqweni eShopify, umnikazi wayo uRussel akazi lutho ngezingubo ngaphambi kokuvula isitolo, kusukela ekuqaleni kwezingubo zemidlalo kuya kumthengisi ovuthiwe, uchitha izinyanga ezi-3 kuphela ngosizo lwethu, isiqalo sakhe esihle kusukela kumiklamo yethu yezingubo ezi-2. Enye i-Sublimated Hoodie Yokufaneleka Nezingubo Zemfashini, enye i-Lightweight Blue Hooded Windbreaker.
Inselele
Emagange ukukhangisa indawo yakhe yezingubo zangaphandle emphakathini, uRussel wayazi ukuthi kufanele athuthukise umkhiqizo kusukela ekuqaleni. Kumnikazi wewebhusayithi yakwaShopify owayengenalo ulwazi lwangaphambili lokukhiqiza noma lokuthola imali, ukuthuthukiswa kwezingubo zezemidlalo ezisebenzayo kube yinselele enkulu. Ukuthola ama-prototypes, ukuthola abahlinzeki abasemthethweni, nokumisa nokuhlola ulayini wokukhiqiza omusha kudla isikhathi futhi kubiza.
Isixazululo
Njengesiqalo sezingubo zangaphandle, uRussel waqonda ukuthi ukusetha umugqa wokukhiqiza e-US, nakuba kulula, kuhlanganisa izindleko ezinkulu. Ucabangele enye indlela engabizi kakhulu yokuhambisa ulayini wayo wokukhiqiza uye e-China ngokuxhumana nenkampani yendawo, okuthe ngokudumala kwakhe, yabiza inani eliphezulu kakhulu. Indlela yokusebenzelana eyengeziwe yomhlinzeki wezinsizakalo zokukhiqiza ekhona e-China yayidingeka. Ngakho wasithola futhi wamangala ukuthi asizange sinikeze kuphela insizakalo yokukhiqiza kodwa futhi sasihlanganisa ukuklama kwamahhala, ukwenziwa kwephethini, ukuthunyelwa kwesampula…
Isinyathelo sokuqala
Senza izinguqulo ezi-3 ezihlukene ze-prototypes ebonakalayo kaRussel ngokusekelwe emibonweni yakhe yokuklama. Ngokufuna imakethe yangakubo kanye namakhasimende aqondisiwe, sinquma ukusebenzisa ukuthi iyiphi indwangu, indlela yokuphrinta, umbala nosayizi wamahoodies akhe kanye ne-windbreaker. Sixoxa noRussel izikhathi eziningi ukuze simsize aqonde ubuciko nezindleko ezidingekayo ekuthuthukiseni izingubo zangaphandle ezingu-2. Ekugcineni, uRussel wakhetha i-Sublimated Hoodie engenhla yokufaneleka kanye neFashion Wear kanye ne-Lightweight Blue Hooded Windbreaker.
Isinyathelo Sesibili
Ukuze siqalise izingubo zangaphandle, kudingeke ukuthi sisize uRussel ehlise izindleko ngesabelomali sakhe esilinganiselwe. Ngakho-ke i-Berunwear yathola umphakeli wendwangu oshibhile kanye nefekthri yokukhiqiza ebiza kancane. Ngaphezu kwalokho, ukuze sakhe uhlobo lwesitolo sakwaRussel's Shopify, simeme umkhiqizi wamalebula wangasese onesipiliyoni ukuthi amenzele ngokwezifiso ilogo nomaki. Bonke ozakwethu basebenze ndawonye, kwathi ngosuku lwe-13 lwe-oda lakhe ku-Berunwear, salungiselela konke kahle ukuze siphendule ku-oda lokusheshisa.
Isinyathelo Sokugcina
Ngaphambi kokuthunyelwa, i-Berunwear ibihlola ukuthi yonke imikhiqizo eqediwe iyahambisana yini nezidingo ezifiswa yikhasimende. Ithimba lethu lenze ngokuqondile izilawuli zekhwalithi kusayithi ukuze liqinisekise ukuthi wonke umkhiqizo uhlangabezana nezindinganiso eziqinile zekhwalithi zokuthunga, ukusebenza, kanye nekhwalithi yezinto ezibonakalayo. Kwakudingeka siqinisekise ukuthi yonke i-hoodie engaphansi kwe-sublimated kanye ne-windbreaker enehooded ikhiqizwa ngombala ofanele nosayizi, ngaphandle kwamaphutha. Ekugcineni, lezo zitayela zezingubo ezi-2 zilethwa endaweni kaRussel ngezinsuku ezi-5 nge-DHL. Futhi zonke izingubo zangaphandle kufakazelwa ukuthi zinekhwalithi enhle ngemuva kokuhlolwa kweklayenti.
Umphumela
Isayithi likaRussel i-Ot_m.com ithola u-$30.000 njengenzuzo ngokuthengisa izinhlobo ezi-2 zama-hoodies enziwe ngokwezifiso enyangeni yokuqala. Ngokwazi kwethu, uRussel ukhuthaze amasayithi akhe akwaShopify ngezindlela ezi-2, izikhangiso ze-google kanye nokuxhumana nabantu. Akazi lutho olutheni ngezimpahla zokugqoka kodwa wenza kahle ekukhangiseni ezimakethe.
Kukho konke ukubambisana, i-Berunwear ithuthukise ngempumelelo ama-hoodies angu-2 afunwa yikhasimende likaRussel. Ngisho nangaphandle kokuhlangenwe nakho kwangaphambilini ekutholeni noma ekukhiqizeni phesheya kwezilwandle, ukuthuthukiswa kwezimpahla ze-Ot_m.com kuhambe kahle ngezindleko ezincishisiwe. Idizayini emisha yenziwe ngempumelelo ngaphansi kokucutshungulwa kwezici zokukhiqiza ngobuningi.
I-Berunwear yasiza ikhasimende ukuthi lifeze zonke izinjongo zalo - kusukela ekuklameni ama-prototypes, ukuthola nokusebenza nabahlinzeki abathembekile, ukulawula izinga kanye nokunciphisa amazinga okukhubazeka kuye ekunciphiseni izindleko zokukhiqiza okungenani ngama-20% kanye nokumisa umugqa wokukhiqiza e-China- ukuze kulungiselelwe ikusasa. ukukhiqizwa ngobuningi obunamaphakheji angokwezifiso.
Ukubuyekezwa kokugcina
Buyekeza okuvela ku-Russel njengomnikazi wesayithi le-Ot_m.com le-Shopify e-USA:
Nginenhlanhla yokukhetha i-Berunwear ekuqaleni. Ochwepheshe bakho bedizayini banokuqonda okuphelele kwezidingo zami kanye nokuqonda isiko lase-USA lokusivumela ukuthi sakhe ama-hoodies namajakhethi azoduma emakethe maduze. Izimboni zakho nabahlinzeki bakho nabo banginikeza izingubo ezinhle ngentengo ephansi. Siyabonga futhi ngalo lonke usizo lwakho. Ngikholwa ukuthi sizosebenzisana maduze ukuze siqhamuke enye indali eshisayo.
Ingabe usukulungele ukwenza eyakho Izingubo Zezemidlalo futhi uthole inzuzo?
Yiba owakho Abahlinzeki Bezingubo Zezemidlalo kanye Nabakhiqizi, Sindawonye.
Ukuqala ibhizinisi lezingubo zemidlalo akulula. Ngathi, ungathola konke kuhamba kahle futhi wenze imali maduze. Vele uchofoze futhi uthole usizo ngokushesha.