Ingabe uyafuna ukuqala uhlobo olusha lwezingubo zemidlalo ezweni lakini? Ngesabelomali esilinganiselwe? Futhi akukho okuhlangenwe nakho? Noma unemibono emihle yokuklama noma umqondo opholile wezingubo zokuzivivinya ngemfashini? Awuzitholi izitayela ozifunayo? Manje kungaba yisikhathi sokuthi uzenzele owakho ulayini wezingubo zemidlalo oqondene nawe lolo mkhiqizo obucabanga ngawo. Kodwa kunzima ukwazi ukuthi ungaqala kuphi, noma usondele bani ukuze ibhola ligingqike. Uma ufuna ukuqala ilebula yezingubo zemidlalo, sizobe sisenza Izimpahla Zezemidlalo Inkampani Berunwear ingakusiza zonke izinyathelo zendlela. Eceleni nawe. Funda kulo mhlahlandlela oqondile futhi sizokunikeza umbono wayo Izinyathelo ze-7 ubambe iqhaza ekuqaliseni ibhizinisi lakho lezingubo zemidlalo, kanye nolwazi okufanele ufunde ngalo.
Ngakho-ke ake siqale ngokubuka konke okulula kwazo zonke izinyathelo zomhlahlandlela:
- Isiqondiso Brand
Thola i-niche yakho yezingubo zemidlalo. Yakha uhlelo lwakho lwebhizinisi kanye negayidi yesitayela somkhiqizo. - Umkhiqizo Design
Thola ukuklama. Thola umklami wemfashini ongenza umbono wakho uphile. - Ukucaphuna & Ukusampula
Thenga inani elifanele nomkhiqizi bese uqala ukuthatha amasampula. Lokhu kudinga ukubekezela futhi akwesabi ukulwela ukusondela ekupheleleni. - Ukukhiqiza
Isikhathi sokucindezela inkinobho ngenqwaba. Amaviki angu-12 azohamba ngokushesha, kodwa unokuningi ongakwenza okwamanje. - Marketing
Yakha isu eliqinile futhi uqiniseke ukuthi unemali ezinikele ezikhangisweni. Ungavumeli ukusebenza kwakho kanzima kungabonakali ezithamelini zakho. - I-E-Commerce
Yenza okuhlangenwe nakho komsebenzisi kujabulise ngangokunokwenzeka. Futhi ungakhohlwa ama-CTA akho. - Ukugcwaliseka kwe-oda
Indiza iphuma ngomnyango, qiniseka ukuthi ifika lapho ngokushesha futhi ngaphandle kokuhlupheka.
Ungawuqala Kanjani Umkhiqizo Wezingubo Zezemidlalo Ezingokwezifiso Kusukela Ekuqaleni
Isinyathelo 1. Izikhombisi-ndlela zomkhiqizo.
Ithini indawo yakho yezimpahla zemidlalo?
Umkhiqizo wakho usaqala lapha, ngombono omuhle kakhulu. Mhlawumbe ayitholakali okwamanje, noma injalo, kodwa uyabona ukuthi uzogingqa kangcono otshanini? Ukuthi uwenza kanjani umsebenzi usalokhu ubuthakathaka kulezi zindlela ezinhlanu; Ubani, Yini, Kuphi, Kungani & Kanjani. Ngakho-ke, sizodinga ukuthi udinge ukubukeka okuqinile okunwetshiwe ngaphakathi kwesibuko segumbi lokushintsha futhi...
Zibuze le mibuzo emi-5
- Ngidayisa kubani?
Ubani othenga imikhiqizo yakho? Yini abayithandayo nabangayithandi? Yazi umthengi wakho, yenza ucwaningo, futhi ucophelele. Kuhle ukuba nomkhiqizo abantu abawufunayo, kodwa ingabe uyazi ukuthi lowo muntu ungubani ngokuqondile? Yakha umuntu wekhasimende futhi ube nobungane nabo. - Ngizidayisa ngani?
Uyini umkhiqizo wakho? Iliphi iphuzu lomehluko wakho elizokwenza ubonakale ezithamelini zakho? Yini eyenza umkhiqizo wakho uhluke futhi uhluke - Kungani owami edinga lokho enginakho?
Yini izethameli zakho eziyidingayo emkhiqizweni wakho ezingayitholi kwabaqhudelana nayo? Kungani izodayisa? Kungani lo mkhiqizo UNGUMkhiqizo abazosebenzisa imali yabo kuwo? Yazi umkhiqizo wakho. Qiniseka ekukhishweni kwayo emakethe. - Ngizodayisa kuphi okwami kubani?
Umthengi wakho uyisebenzisa kuphi imali yakhe? Ku-inthanethi? Isitolo? Ingabe babheka imikhiqizo yakho kumakhalekhukhwini noma kudeskithophu? Bheka imikhuba nezici zabo zokusebenzisa imali. - Ngizomaketha kanjani into yami kubani?
Isu lokumaketha lapha siyeza! Uhlele kanjani ukuthengisa lo mkhiqizo? Ingabe isu lakho lokumaketha lenkundla yezokuxhumana lihambisana nezithameli zakho? Uzokhumbuleka kanjani, wakhe ukwethembeka komkhiqizo futhi ukhuthaze ukwethembeka? Manje usunakho, wazi ukuthi ubani wakho, nokuthi ungabatholaphi - uzobenza kanjani bakubone FUTHI bakufune?
Uma ucabanga kanjalo ngakho - le mibuzo ihlanganisa uhlelo lwakho lwebhizinisi. Njengamanje, kufanele ube negama ekhanda lakho… (Qalisa isicelo sakho sophawu lokuthengisa ngenkathi ulapha futhi). Isinyathelo esilandelayo kuzoba umhlahlandlela wakho wesitayela somkhiqizo. Umhlahlandlela Wesitayela Somkhiqizo yibhayibheli lakho lokuthengisa. Yakhelwe umklami wezithombe, iqala ngokwakha uphawu lwakho lwegama nesithonjana. Cabanga ngophawu lukaNike noNike.
Ukusuka lapho yakhiwe, kodwa ayikhawulelwe ukufaka lokhu okulandelayo:
- Izimpawu Zomkhiqizo - I-Wordmark nesithonjana
- Ukulinganisa okufanelekile, ukubekwa, ukulinganiswa, ukususa ngendlela efanele
- Brand Color Palette
- Amafonti - izihloko, izihloko ezincane, nekhophi yomzimba
- Ukusetshenziswa okufanele kuyo yonke imikhiqizo - amawebhusayithi, ama-imeyili, inkundla yezokuxhumana, ukupakisha, okokubhala, imibhalo esemthethweni kanye ne-POS.
- I-Brand Aesthetic - imelelwa izithombe ezifanele
Lawo mabhrendi owathandayo, ukumakwa kwawo okuhlanzekile nokuhlangene - alandela umhlahlandlela wokuqinisekisa ukuthi ahlala ngaphakathi kobuhle bawo ngaso sonke isikhathi.
Isinyathelo sesi-2. Idizayini yomkhiqizo.
Manje, asithathe lowo mkhiqizo wamaphupho siwubeke ephepheni.
Kubone ngeso lengqondo bese ukwenze kube ngokoqobo.
Lapha yilapho uzothola khona ubuciko. Qala ibhodi le-Pinterest. Thatha isithombe-skrini ukubukeka kwakho okuthandayo kwe-Instagram. Qoqa ama-swatches. udle iphedi nepensela futhi uthole umdwebo. Inqubo yokudala ingase ibe mnandi, futhi futhi ibe nzima, ungase uzibuze:
Ngabe ngidinga ukwazi ukuthi ngidweba kanjani ukuze ngiqale uhlobo lwezingubo?
Impendulo emfushane eqondile ithi Cha, ungaqala futhi usebenzise umkhiqizo ophumelelayo ngaphandle kokwazi ukuthi udweba kanjani, kodwa ngenxa yakho futhi ekugcineni, ngenxa yomkhiqizo - yebo kungasiza kakhulu uma ukwazi ukubona ngeso lengqondo imibono yakho. Nazi ezinye izindlela ezilula zabaqalayo zokwenza ukuthi idizayini yakho iqhubeke:
- Sebenzisa izifanekiso
Ungasebenzisa izifanekiso zedizayini ze-Illustrator eziqediwe nezilandekayo ongazilungisa ngokwakho. Lezi zingashintshwa ukuze zivumelane nezidingo zakho. Ungathola izifanekiso zokuklama ku- I-Apparel Entrepreneurship Membership Programme.
- Outsource
Kuye ngokuthi inkulu kangakanani ibhajethi yakho, ungahlala uqasha umklami ongakwenzela umsebenzi. Vakashela i-Desinder.com ukuze uthole umklami ozisebenzelayo emhlabeni wonke. Kusazodingeka uchaze imicabango yakho kumklami ukuze enze umsebenzi wakhe futhi aqale ukudweba imibono.
- Funda ukudweba
Uma ufuna ukulawula ngokugcwele futhi ngokuphelele phezu kwenqubo yokuklama, azikho izinqamuleli - funda ukudweba. Zijwayeze uze ukwazi ukubona ngeso lengqondo umbono wakho ephepheni noma esikrinini. Ukuze uthole imidwebo edwetshwe ngesandla, ungasebenzisa amapensela, izimpawu, i-watercolor, i-gouache, ikholaji, noma yini eyenza ujabule futhi uphefumulelwe.
- Sebenzisa izifanekiso ze-croquis
Ezinye izindlela zokukwenza iwukuphrinta imidwebo yephakethe lobuchwepheshe kusuka ku-inthanethi yezitayela ezifanayo bese uzidweba kabusha ngemiklamo yakho ebhokisini lokukhanya. Usuvele unalo uhlaka oluyinhloko lomklamo kanye nezilinganiso, lungisa ubude, ububanzi futhi uhlele kabusha imigqa ukuze ivumelane nokunambitha kwakho.
Ngaphambi kokuthi singene ekucacisweni, singathanda ukuhamba ngenqubo yokuhlela.
Qiniseka futhi uqiniseke ngemiklamo yakho, ukuyithola khona lapha kuzokusiza kamuva.
Uma ibhodi lakho lokuklama seliqediwe, sekuyisikhathi sokudlulela esinyathelweni esilandelayo - Amaphekhi Okuklama.
Yini futhi kungani ngifuna leli phakethe lomklamo uma ngenze ibhodi lami lokuklama olibuzayo? Hhayi-ke, ngenxa yezizathu eziningi.
Iphakethe ledizayini lingase libe isethi yemibhalo yeziqondiso eyenziwe umklami wakho. lena ngokuvamile indlela esizokunikeza ngayo amanani nesiqondiso kumkhiqizi. Lokhu kufaka phakathi izinto ezifana nemininingwane yokwakha, ukwenziwa, imibala, amalebula ebhrendi, amathegi aguqukayo, ukubekwa kokuphrinta, uhlelo lokuphrinta, izisetshenziswa, nokunye okuningi.
Iphakethe ngalinye lokuklama libikezelwe kumiklamo yakho eyingqayizivele, awekho amabili alinganayo.
Ngaphandle kwamaphekhi edizayini, ngeke ulungele ukuthola izingcaphuno ezivela kumkhiqizi wakho.
Lokhu kusiholela esinyathelweni sesi-3.
Isinyathelo sesi-3. Ukucaphuna, Ukuthola Nokwenza Isampula
Uma ibhodi lakho lokuklama namaphekhi sekuqediwe, manje uzongena ekutholeni izindwangu zakho futhi ucaphuna ububanzi bakho.
Ngokuthumela kokubili ibhodi lakho lokugcina lokuklama namaphekhi kubakhiqizi manje uzoqinisekisa ukuthi ifekthri isobala kulokho obheke ukukwakha kanye nendlela abazokusiza ngayo. Kusukela lapha ifekthri ingakwazi ukweluleka amanani, ama-MOQ kanye nezikhathi zokuhola zamasampuli.
Ukuthenga nxazonke, amanani entengo ayahluka kakhulu futhi athintwa kakhulu isikhathi sonyaka, amanani, izindwangu, kanye nefekthri. Izimboni zizogxila ezintweni ezahlukene; abanye bazoba ngcono ekucindezelweni kuyilapho abanye bengaphumelela ngezingubo zangaphandle. Abanye banganikela nge-MOQ ephansi ngentengo engcono. i-ejensi ethembekile izofinyelela ezimbonini eziningi futhi ilungele ukukweqa izindleko.
Kodwa qiniseka ukuthi uqonda kahle ukuthi utholani ngaleyo ntengo. Buza ukuthi izimboni zakho ziyacwaningwa yini nokuthi ziyazilandela yini izindlela zokuziphatha kanye nezemvelo.
Uma usuyitholile intengo oziqhenya ngayo, sekuyisikhathi semigqa yesikhathi embalwa nokuhlela.
Yakha Uhlelo Lokukhiqiza.
Manje sesinokuqonda okucacile kokuthi izingubo zethu zingabiza malini, sizophinda sihlole - okudingekayo, yini engekho, kanye nendlela lokhu okudlala ngayo izindleko ezigobile.
Kubalulekile ukuqaphela nokho, zonke izingcaphuno lapho uqala inqubo yamasampula, yilezo - izingcaphuno. Ukushintshashintsha phakathi kwezinga lokushintshisana, izindwangu, izesekeli namaholo afanelekile kungashintsha intengo yeyunithi yakho yokugcina. futhi njengangemuva kwesampula; ukusetshenziswa kokugcina kwendwangu noma izinguquko engutsheni kuzothinta amanani akho futhi.
Kodwa akufanele kube inani elidlulele. Into nje okumele uyikhumbule futhi uyilungele.
Ukwakha uhlelo lokukhiqiza lwayo yonke into oyiklamile futhi ohlela ukuyikhipha kuzokusiza ukuthi ukubeke phansi konke ngaphambi kwakho. Kusukela kumanani, imigqa yesikhathi, izigaba zesampula, nayo yonke into ephakathi.
Ungase uthole nokuthi lokhu kushintsha imiqondo yakho yokuqala ibe izigaba ezihlukanisayo noma amaconsi esizini.
Nina nisekhona? Yebo?
Masilungiselele ukusampula.
Uma usuwagunyazile amaphekhi akho okuklama nokucaphuna, isinyathelo esilandelayo siba nokuthinta okuhlukile.
Ngaphambi kokuthi siyithumele efekthri ukuze isampula, ungathanda ukucaciswa kwakho kobuchwepheshe. lokhu kuvame ukugreda usayizi wakho, amaphuzu okulinganisa/okwakha, namaphethini. Ucezu lokugcina lokubonisa amaphakethe wakho wokuklama kuma-Tech Pack agcwele ngokugcwele (noma ama-Tech Specs).
Lokhu kucaciswa kudalwe i-Garment Techs enekhono eliphezulu umsebenzi wayo okuwukuqonda nokutshela ifekthri indlela yokwenza le ngubo. lokhu kuphakamisa ukuthi amasampula akho kanye nenqwaba izoba semaphethelweni alokho okuklame ngendlela ongakhona ngayo.
Ubuchwepheshe bezingubo baneso elincane lemininingwane nempahla ongase uphuthelwe ukuthi bazoyibona futhi bakulungisele yona.
Kungenxa yokwengezwa kwalezo zihlabani, sizoqala ukuthola amasampula afanelekile asondele kumkhiqizo oqediwe maduze.
Abagcini nje ngokudala ama-specs akho emikhiqizo yakho, izinga lilawula zonke izigaba zenqubo yokuthuthukiswa kokuthengiswayo ukuze kuqinisekiswe ukuthi akukho okungahambi kahle.
Zibaluleke kakhulu kunoma yiluphi uhlobo lwezingubo ezinhle.
I-Garment Techs nezinqubo zokuthatha amasampula okulingana okufanele zisho amasampula afanelekile ambalwa kanye nezikhathi zokuhola ezisheshayo zokuthatha amasampula ngokuvamile.
Ngenkathi sixoxa ngamasampula afanelekile, ake sihlole izinhlobo ezahlukahlukene zamasampuli okufanele uwalindele.
Isampula Elifanelekile -
Isampula elilinganayo kufanele likalwe liphinde liqhathaniswe nezicaciso zakho zobuchwepheshe nge-GT yakho, kokubili okuyisicaba kanye ne-mannequin. lokhu kuvame ukwenza isiqiniseko sengubo eyakhiwe ngokunembile. izokuvumela ukuthi uthole noma yiziphi izinguquko ezidinga ukwenziwa ukuze kuthathwe isampula eyengeziwe.
Akuvamile, isampula elilinganayo libuya ngo-100% khona kanye ekuqaleni, izinga lethu okungenani lingu-2. Asifuni nanini ukuya phambili ngenqwaba ngaphandle kwesampula elilinganayo elilungile okungenani elingu-99%.
Isampula elilingana lizokwenziwa ngendwangu efanele ngokuvamile, mhlawumbe hhayi umbala ofanele, noma indwangu encane - noma yini ekhona ngaleso sikhathi ngaphakathi kwegumbi lesampula lemboni. okuhlosiwe okuyinhloko lapha kufanelana nobuhle.
Ngesikhathi sokulingana, ukusampula kulapho singase futhi sithole khona izindwangu, izisetshenziswa, sinikeze iziteleka zokuphrinta, kanye nezindwangu ezinemibala yangokwezifiso zediphu elebhu ukuze zigunyazwe.
Amasampula Angaphambi Kokukhiqiza -
Uma amasampula akho afanelekile esegunyaziwe, okuhlanganisa amaphrinti akho nezisekeli, sizoqinisekisa i-oda lenqwaba bese sifaka i-PPS (Amasampula Angaphambi Kokukhiqiza). I-PPS isemaphethelweni omkhiqizo oqediwe njengoba uzothola. izoba sendwangu yakho eyinqwaba, nazo zonke izikwele namaphrinti afanele. Akumele kube khona izinguquko kulesi sigaba. Ukubuka kuqala kokuthinta nje lokho ifekthri eseduze ukukwenza. kufanele futhi ulungele ukusebenzisa lawa masampuli ngezinjongo ezimbalwa zokumaketha.
Isampula Lokuthumela -
Amasampula wokuthumela kufanele avele njengokungathi i-PPS yakho (ngaphandle kwalokho sinezinkinga). zithathwa ngobuningi ngaphambi nje kokuthi kuqedwe ukuveza ukuthi yebo, yonke imikhiqizo ifana futhi icocekile. Amasampula okuthumela kufanele agunyazwe ngaphambi kokuthi inqwaba ithunyelwe isuka efekthri. Ukusampula kuvamise ukuba yinqubo enwetshiwe, kodwa kubaluleke kakhulu ukuthuthukisa umkhiqizo wakho ube lapho ongathanda ukuba ube khona ngaphambi kokungena ezinyathelweni ezilandelayo.
Isinyathelo 4. Ukukhiqiza
Siyasondela, akunjalo?
Maduze uzofunda ngebanga lakho lokuqala ukuthi ukuthuthukiswa komkhiqizo kuyinqubo. Mhlawumbe awukaze ubone ukuthi isikibha sokusebenza senziwa kanjani futhi ake sikubonise inkundla yokukhiqiza izingubo zochwepheshe:
Yini i-Embroidery
Ukufekethiswa ngokwezifiso kuyindlela yethu yokuhlobisa ethandwa kakhulu ngokujwayelekile kanye nokugqokwa kweqembu. Eminye imikhiqizo efekethisiwe elungele kakhulu okokuzifudumeza kweqembu, izigqoko, amajezi e-baseball, amajakhethi e-letterman, ama-polo shirts, nezikhwama zeqembu.
Yini Ukuphrinta Isikrini
Ukuphrinta isikrini ngokwezifiso kuyisekhondi eliseduze lokufekethiswa uma kuziwa ekwenzeni ngendlela oyifisayo ukugqokwa kweqembu namajezi. Ukuphrinta kwesikrini sikasilika kuhle kakhulu ekwenzeni izikibha, ama-hoodies, izikhindi zezemidlalo, amajezi okuzijwayeza, namahembe okucindezela ngokwezifiso.
Yini Ukudlulisa Ukushisa
Ukuphrinta kokudlulisa ukushisa kuyindlela yokuhlobisa yakho uma uhlela ukwenza izingubo zakho zeqembu zibe ngokwakho ngamagama abadlali nezinombolo. Ukudlulisa ukushisa kubiza kakhulu kunokuphrinta isikrini komuntu ngamunye ngoba awudingi ukushisa isikrini esisha ngokusetshenziswa ngakunye.
Futhi nakuba bekungeyona i-hiccup-free, ufunde amathani endleleni - akunjalo?
Uma usuwavumile amasampula akho afanelekile, sigxumela ku-PPS yethu. Ngemva kokugunyazwa kwe-PPS yakho, siqala ukukhiqiza.
Ukukhiqizwa okugcwele, okuxhunywe emikhiqizweni yakho kanye nosayizi webanga, kuthatha noma yikuphi kusukela ezinsukwini ezingu-45 kuya emavikini angu-12 (+ amaviki angu-2 okuthunyelwa).
Okukushiya unesikhathi sokuhlela konke okunye. Ubungacabangi ukuthi uzokhululeka izinyanga ezi-3, akunjalo?
Ngoba sonke siyazi ukuthi akusacishe kube okuthengiswayo. Asifuni ukukunikeza umkhiqizo omuhle kakhulu bese singakusizi ukuthi uwudayise ngempumelelo.
Ngesikhathi sokukhiqiza ungathanda ukucabangela izinto eziningi; i-e-commerce, inkundla yezokuxhumana, kanye nazo zonke izinsimbi nezimpempe ezenza umkhiqizo wakho ube wumkhiqizo.
Isikhathi sokugqugquzela ukubonakala okuthile, ukwethembeka, nokuqwashisa lapho.
Lokhu kusiholela ku…
Isinyathelo 5. Marketing
Wenzani umlimi ngomkhiqizo wakhe uma usukhulile? Bayithatha bayoyixhuma futhi bayihlele kahle ekubonisweni ukuze bahehe abathengi abalambile. bangamemeza ngokonga kanye nezinzuzo ngokuphindaphindiwe ukuze bahlanganyele futhi bahehe amakhasimende amasha, bakhumbule igama lakho kusukela ekuvakasheni kwakho kokugcina ukuze bakudonsele emuva, futhi baze banikeze amasampula noma izikhuthazo zokukunxusa ngaphesheya komgwaqo.
Futhi nakuba ukumaketha kwakamuva kwebanga lakho lezingubo zemidlalo entsha akulula njengokumemeza abantu ukuthi bathenge ubhanana wakho, amaqhinga abawasebenzisayo avame ukudluliswa. Ake sihlukanise ezinye izinzuzo zohlelo lokuthengisa oluthembekile lwedijithali.
- Khulisa ukuqwashisa/ukubonakala komkhiqizo
Iyini inhloso yokuba nomkhiqizo omuhle kakhulu uma kungekho muntu ongawubona?
Ngokwemvelo usazobonakala nge-SEO, ngokuhlela ngokucophelela amagama angukhiye kanye nesikhashana. ukuze uthole imiphumela uzodinga ukubekezela, ikakhulukazi ngesikhathi semakethe egcwele ukuze uqinisekise ukuthi okuqukethwe kwakho kunengqondo.
Kodwa-ke, ukufinyelela okuphilayo kungase kube ukubhaxabula ihhashi elifile kwamanye amapulatifomu, uzokhokha nakanjani ukuze udlale. Cabanga ngezikhangiso ze-Facebook/Instagram, ukukhomba kabusha okunamandla, futhi unikele ngemali ethembekile yokukhangisa kukho.
- Xhumana nezithameli zakho
Uyazazi izilaleli zakho; uyabona ukuthi kungani bedinga umkhiqizo wakho futhi manje usuwatholile. Ukumaketha kwendabuko kuphelile, abantu abadingi indawo yokuthengisa; badinga indaba. Yenza uhambo lwekhasimende lube luthandeka futhi luthandeke umuntu, zonke izindawo ozixhumayo - zenze zikhumbuleke.
- Nweba izethameli zakho
Uma usuqalile ukufuna izethameli zakho, qala ukukudalela umphakathi. Imakethe yakho oyihlosile yabelana ngezinto ozithakaselayo nezivamile, thumela okuqukethwe okubandakanyayo okungazwani nje kuphela nomkhiqizo wakho kodwa nobunikazi bomkhiqizo wakho ukuze kwandiswe ukufinyelela kwawo.
- Ukukhulisa ubukhona bakho benkundla yezokuxhumana
I-Social Media kungenzeka KUFANELE. Sebenzisa ezifanele zomkhiqizo wakho futhi uhambisane nokuthunyelwe kwakho nokuqukethwe.
Izinkundla ongacabanga ngazo yi-Facebook, Instagram, YouTube, LinkedIn, Pinterest & Twitter.
- Ukwandisa ukuthengisa kwakho
Lokhu kuyazichaza kahle. Awudalanga lo mkhiqizo ukuze kungabikho muntu ozowuthengela. Ngakho-ke ungathanda ukuba nethagethi eqinile eqhutshwa ukuthengisa.
Ukumaketha kuzoba yingxenye enkulu yempumelelo yomkhiqizo wakho noma yokwehluleka ukukhula. Siyazi manje ukuthi ngemva kokwenza izingubo zakho, ukuthi ukukhipha futhi ubonwe abantu abafanelekile akulula ngaso sonke isikhathi ngoba kubukeka. Uma ukhuluma ngokubonakala, uke wacabanga ukuthi iyiphi inkundla ye-e-commerce ekulungele?
Isinyathelo 6. E-Commerce
Ishintshile indlela esithenga ngayo, futhi nakuba izitini nodaka kungakafi (angikhathali ukuthi yini oyizwile), i-e-commerce iyindawo engcono kakhulu yokuqala ukuthengisa umkhiqizo wakho.
Ukusuka ekufinyeleleni okukhulu kuya emikhawulweni embalwa; amandla okuqala amancane usebenzisa inkundla yewebhu asho ukuthi awukhawulelwa indawo yakho. Izithameli zakho yileyo inthanethi, inqobo nje uma unake isinyathelo sesi-5 futhi wazithola. Kuningi okudala isizindalwazi se-inthanethi. Futhi iwebhusayithi esebenza kabi ingathinta kakhulu ukuthengisa kwakho. Njengokwazi kwekhasimende kubaluleke kakhulu uma usesitolo, ulwazi lomsebenzisi (UX) kusayithi le-inthanethi lubaluleke kakhulu ekuguquleni lokho kuthengisa. Amawebhusayithi kufanele alayishe ngokushesha, ahehe, azulazule kalula, futhi atholakale kalula.
Futhi ngifuna unxuse ngeke kulezi zinhlamvu ezintathu; I-CTA.
Shaya ucingo. Kuya. Isenzo.
Khuthaza umsebenzisi ukuthi afune isenzo okungukuthi Thenga Manje, Buka Ububanzi & Thenga Manje. Baqondise lapho kufanele bafinyelele khona ekhasini lakho - ikhasi lokuthengiswayo.
Ngakho iyiphi inkundla eyiqiniso kuwe?
Iziqhwaga ze-E-commerce ezifana Shopify zisebenziseka kalula kumthengi ngakho-ke opharetha. Inkundla engemuva yenza ukubamba isitokwe kube nomoya oshisayo. izinketho empeleni azipheli ukuzenza ngendlela oyifisayo futhi uzenze ezakho, futhi kukhona i-plugin cishe yanoma yini ozofuna ukuyifaka. Yenza ucwaningo lwakho, hlola amawebhusayithi owafisayo, nokuthi yini eyenza ukuzizwisa kube kuhle futhi kukhumbuleke kuwe. lokhu kungakusiza ukuthi ukhethe okutholayo ukuze wenze iwebhusayithi yakho ibe yinhle.
Futhi manje sesikhona, esitobhini sethu sokugcina.
Sike saba nomcabango. Sikuhlolile. Senze okuthengiswayo. Ulwenzile uhlelo lwethu lokumaketha. uthole i-e-shop yethu. Manje, isitoko sethu sizoya kuphi? futhi indlela esiyithola ngayo ukuyithumela.
Isinyathelo 7. Ukugcwaliseka Kwe-oda.
Ubuhle bokuqala ibhizinisi lezingubo zemidlalo zewebhu ukuthi inqwaba yakho ngokuvamile yenziwa kusukela kukhompyutha yakho ephathekayo, noma kunini, noma kuphi. Futhi kwabaningana benu, ibhizinisi osuliqala ekugcineni libe umsebenzi wakho wesikhathi esigcwele. Kodwa lokho akusho ukuthi uyaqhubeka ungakwenzi ukugaya kwansuku zonke.
Ngakho-ke, ngaphandle uma uhlela ukuvula indawo yakho yokugcina impahla noma ukugcwalisa igalaji lakho phansi kusilingi, ungafuna ukubonakala ungowesithathu wokugcinwa nokusabalalisa. Kusukela ekukhetheni, ekupakisheni, ekugcinweni, ekubuyiselweni, ekubalweni kwesitoko, nangale kwalokho - kuvumela ukufana kumakhasimende akho kanye nawe. ingasaphathwa eyesaphulelo izilinganiso zokuthumela ngokuqondile kusuka endaweni yokugcina izimpahla ngenxa yobudlelwano babo obukhona nezinkampani zempahla. Esikhaleni esiqhudelana kakhulu njenge-e-commerce, ungathanda ukwenza isiqiniseko sokuthi ukuthunyelwa kwakho nezimbuyiselo kuyashesha futhi akunabuhlungu. Abathengi be-Savvy bazobheka amanani alula nezinqubomgomo eziqondile lapho uthenga.
Futhi lokho kusiletha phezulu ezitebhisini eziyisikhombisa. Ingabe zibonakala ziphakeme kakhulu ukuba zingakhuphuka? Ungakhathazeki, asilindele ukuthi uzame ukukwenza uwedwa.
Yingakho silapha.
Kusukela ekuthuthukiseni umbono wakho, ukuthola okulungile ngokwezifiso zezemidlalo nomakhi, ukwakha iwebhusayithi yakho nohlelo lokumaketha, ngisho nesitoreji nokusabalalisa kwakho. Unyaka ka-2021 wawumkhulu kakhulu wezingubo zemidlalo futhi salalela enikudingayo ukuze nizuze impumelelo.
Futhi ungakhohlwa ukuphawula ngezansi futhi usazise noma yimiphi imibuzo noma izindaba onazo.