Izingubo zezemidlalo nezokuqina wuhlobo lomkhiqizo wezingubo odinga ubuchwepheshe kubakhiqizi bawo. Zihlanganisa izindwangu ezinwebekayo neziphefumulayo okunzima ukuzikhetha ezifanele futhi abathungi kufanele babe nekhono lokubhekana nalolu hlobo lwendwangu yokuthunga. Kulesi sihloko, ake sifunde okuhle nokubi kokubambisana nomkhiqizi waphesheya kwezingubo zemidlalo noma wokufaneleka kuphrojekthi yakho. Ingabe kufanele ushintshe umphakeli wakho wangempela noma usafuna umenzi wezingubo zemidlalo ongcono? Akuwona neze umsebenzi onzima inqobo nje uma wazi ukuthi yini oyifunayo futhi uyini umenzi wezingubo zezemidlalo ezisezingeni eliphezulu.
Ubuhle Nebubi: Abakhiqizi Bezingubo Zezemidlalo Zasekhaya vs Abakhiqizi Bezingubo Zezemidlalo Zaphesheya
Ngokusho kwe-Statista, i-Global Apparel market ibibiza cishe ama-USD$1.3 trillion emuva ngo-2015. Manje ekupheleni kuka-2020, imakethe isifinyelele ku-USD$1.5 trillion. Lokhu kuphakamisa ukuthi imakethe yezingubo zemidlalo iyakhula njengamanje. Njengosomabhizinisi, unethuba lokumaka inzuzo enhle uma utshala imali embonini yezingubo zemidlalo.Osomabhizinisi badinga abahlinzeki abakhulu ukuze bahlale ebhizinisini. Ngenze ucwaningo lwethu ukuthola ukuthi yikuphi okungcono kumabhizinisi amancane e-USA uma umkhiqizi wezimpahla zemidlalo wasekhaya eqhathaniswa nomkhiqizi wezingubo zemidlalo waphesheya.
Abakhiqizi Bezimpahla Zezemidlalo Basekhaya
Siphila ezweni lapho abathengi beya ngokuya beqaphela izindinganiso zokusebenza kanye nekhwalithi yezinto ezibonakalayo yezingubo abazithengayo.
Uma kukhulunywa ngabakhiqizi bezimpahla zemidlalo basekhaya, maningi amathuba okuthi uthole imikhiqizo yekhwalithi ephezulu enamazinga okusebenza alawulwayo.
Kodwa zizofika ngezindleko - kuzobiza kakhulu ukuthola imikhiqizo yakho kubakhi bezingubo zemidlalo basekhaya.
Uma uzokhokha imali eyengeziwe ukuze usebenzise abakhiqizi bezingubo zemidlalo basekhaya, kuwumqondo omuhle ukugcizelela iqiniso lokuthi usebenza nezimboni zasendaweni ezintweni zakho zokumaketha. Lokhu kungasiza ngempela ukuqinisa isithombe sakho somkhiqizo ngabathengi abaqaphelayo ngalezi zinhlobo zezihloko.
Enye inzuzo enkulu yokusebenza nabakhiqizi bezingubo zemidlalo zasekhaya yizikhathi zokuthumela. Ukuthumela kuzoshesha kakhulu kunalokho uma usebenza nabakhiqizi bezingubo zemidlalo abavela phesheya kwezilwandle.
Futhi ngokuvamile ishibhile kunalokho oyikho uma usebenza nabakhiqizi baphesheya kwezilwandle.
Kodwa okunye okubi okukhulu lapho usebenza nabakhiqizi bezingubo zemidlalo basekhaya ukuthi ngokuvamile kukhona ukukhetha okuncane kakhulu kwemikhiqizo uma kuqhathaniswa nabakhiqizi abavela phesheya.
Lokhu kungase kungabi yinkinga kuwe uma ubheke ukwenza imikhiqizo ejwayelekile. Kodwa uma ufuna enye i-niche eyengeziwe, ungathola ukuthi abahlinzeki baphesheya kwezilwandle inketho engcono.
Izinzuzo
· Ikhwalithi ephezulu yokukhiqiza - E-US, okulindelwe yikhwalithi kuphezulu. Futhi, abakhiqizi base-US bathembeke kakhulu.
· Amazinga aphezulu omsebenzi - Ngokuyisisekelo, izimo zokusebenza, amaholo, ngisho namalungelo abasebenzi angcono kakhulu e-United States uma kuqhathaniswa namanye amazwe.
· Ukuxhumana okulula futhi okuphumelelayo - Ukuxhumana nabahlinzeki kulula kakhulu. Ezimweni eziningi, ngeke kudingeke ubhekane nezinkinga zendawo yesikhathi kanye nokungqubuzana kwamasiko.
· Izindawo zesikhathi ezifanayo nohlelo lwamaholide - Lokhu kwenza izinto zosomabhizinisi zibe lula kakhulu. Osomabhizinisi ngeke kudingeke babhekane nokubambezeleka.
· Imikhiqizo ekhiqizwe e-USA kulula ukuyimaketha kanye nokumaketha – Izimpahla zokumaketha nokuthengisa ezikhiqizwa e-United States kulula kakhulu uma kuqhathaniswa nezimpahla ezikhiqizwa kwamanye amazwe. Ukumakethwa okungcono kanye nomkhiqizo kungahlotshaniswa nabantu abakholelwa ukuthi izimpahla ezenziwe e-US zinekhwalithi engcono.
· Amanani okuthumela ashibhile nezikhathi zokuthumela ngokushesha - Lokhu kusho ukuthi uthola ukugcwalisa wonke ama-oda enziwe amakhasimende akho ngokushesha okukhulu. Futhi, ngamanani aphansi okuthumela, uthola imajini yenzuzo engcono.
· Ngeke kudingeke ukuthi ubhekane nentela kanye nemisebenzi – Kokubili amanani entengo kanye nezibopho zingena emalini yenzuzo yakho.
· Ukuphepha kwezinkokhelo eziphakeme - Lokhu kunciphisa ingcuphe yokulahlekelwa yimali yakho ngemva kokukhokhela i-inventory yakho.
· Ukuvikelwa kwamalungelo empahla yobuhlakani - Lokhu kuqinisekisa ukuthi izimpawu zakho, amagama, izithombe, noma imisebenzi yobuciko iphephile.
Okubi
· Izindleko zokukhiqiza eziphakeme - Lokhu kusho ukuthi imikhiqizo oyithenga kubakhiqizi base-US ingase ibize kakhulu.
· Ukukhethwa kwezimboni ezingase zibe khona kuncane - I-US ayinalo inani elikhulu labakhiqizi.
· Ukukhethwa kwemikhiqizo emincane – Imbalwa kakhulu imikhiqizo ethengiswayo e-US ekhiqizwa ezweni.
Abakhiqizi Bezingubo Zezemidlalo Zaphesheya
Kunenqwaba yabakhiqizi bezingubo zemidlalo zaphesheya abangakusiza ukuthi udale imikhiqizo yebhizinisi lakho, ngokuvamile ngezindleko eziphansi kakhulu kunomkhiqizi wasekhaya.
Abakhiqizi bezimpahla zemidlalo baphesheya kwezilwandle abavame kakhulu bahlanganisa i-China, i-India, i-Taiwan, kanye nenqwaba yamanye amazwe ase-Asia.
Iminyaka eminingi, abakhiqizi bezingubo zemidlalo abavela e-China bekuyizona ezaziwa kakhulu, nezinkampani ezikhiqiza zonke izinhlobo zezingubo zemidlalo zokwehla nokuthengisa kabusha ezitholakala kalula ku-inthanethi.
Kubalulekile ukuqaphela ukuthi ikhwalithi yemikhiqizo evela kumkhiqizi wezingubo zemidlalo yaphesheya ingase ingabi phezulu njengeyasekhaya. Futhi, khumbula ukuthi izimo zokusebenza kulawa mafekthri kungenzeka ukuthi azilawulwa.
Okunye okungahle kube phansi ukuthi uzobhekana nezikhathi ezinde zokuthumela ngemikhiqizo yakho. Ngaphezu kwalokho, izindleko zokuthumela ngokuvamile zibiza kakhulu uma ziqhathaniswa nabakhiqizi basekhaya.
Isiphetho
Uma ubheke ukukhiqiza izinto ezingu-50 kuphela, isibonelo, izimboni ngeke zikuthinte ngaphandle kokuthi ukhokhe u-100 USD ngento ngayinye. Izimboni ngeke zenze inzuzo ngakho akunangqondo ukukhiqiza izinto ezingama-50 kuphela. Iphuzu eliyinhloko lokukhiqiza ukuthola izindleko eziphansi zeyunithi yezingubo eziphezulu zekhwalithi. Uma u-oda ngaphansi kwezingcezu ezingama-500, ungazama ama-middlemen avela ku-alibaba ethengisa i-wholesale, kodwa lokhu kuzoba ngaphandle komkhiqizo wakho kanye no-90% wesikhathi sendwangu yekhwalithi ephansi futhi ushaye futhi ugeje ngokwethembeka komdayisi. Abathengisi abaningi ku Alibaba bangabaphakathi abavula inkampani entsha unyaka nonyaka. Iseluleko sami ukuthi uqaphele futhi wenze umsebenzi wakho wesikole. Mayelana nendwangu yekhwalithi ephezulu kanye nokuthungwa okuhle ngevolumu engaphezu kuka-500, zama umkhiqizi othile ofakazelwe ukuthi ungumnikazi wemboni yangempela efana Izingubo zezemidlalo ze-Berunwear, baziwa ngezingubo eziqediwe zekhwalithi engcono kakhulu.