Abanikazi bebhizinisi nabathengisi baye baqonda ikhono lokufaneleka kulezi zinsuku, kanye nokuhlanya okuzungeze izingcezu zezingubo ezisebenzayo. Lokhu sekuholele ekutheni bethule ezabo izingubo zokufaneleka ngelebula yangasese brand, ukuhlola imboni yezingubo kanye nokwandisa amandla abo ebhizinisi. Ukudala ibanga lokufaneleka kuthatha umsebenzi onzima nokuzinikela futhi kungaba yinqubo ende futhi ngezinye izikhathi emangalisayo, yingakho ngibhala lo mhlahlandlela olula&ogcwele ukukusiza ekuqaleni kokuqalisa.
Kuyini Ukukhiqiza Izimpahla Zelebula Ezizimele?
Umqondo wezimpahla zelebula ezizimele kulula ukuwuqonda: “Imikhiqizo yelebula yangasese yileyo ekhiqizwa inkampani eyodwa ukuze idayiswe ngaphansi kohlobo lenye inkampani.” (Bheka Wikipedia) Lokho kusho ukuthi, nakuba uthengisa izingubo zakho ezinegama, asikho isidingo sokuchitha isikhathi ekukhiqizeni izingubo zakho. Ezinkampanini, ebezizithunga ngokwazo izingubo, lokhu kungaba nomthelela omkhulu, njengoba manje sezikwazi ukutshala isikhathi esengeziwe emisebenzini yokuthengisa nokuthengisa.
Nakuba thina Njengomkhiqizi Wezingubo Ozimele Welebula Sizohlala sifaka uphawu lwezingubo ngamalebula akho, idizayini ingaba eyakho noma eyethu.
Umhlahlandlela Olula Wokuzenzela Umkhiqizo Wakho Wezingubo Zokufaneleka Kwelebula Eyimfihlo
Imboni yezimpahla zokufaneleka ilebula yangasese iyadlondlobala futhi enye yezindlela ezinhle kakhulu zokuba omunye wemikhiqizo ephumelelayo noma abakhiqizi bezingubo ezisebenzayo emhlabeni ukukhomba igebe emakethe futhi uthathe isinyathelo sokuligcwalisa ngomkhiqizo wakho.
Nazi izinyathelo ezingu-7 zokuqalisa umkhiqizo wakho wezingubo zokufaneleka:
1. I-NICHE YAKHO
Ake siqonde ephuzwini lapha; mancane amathuba okuthi uzoqhudelana nezinkampani ezifana ne-Nike. Ngakho-ke kubaluleke kakhulu ukuthi ngaphambi kokuthi uqale inqubo yokuzama ukuba omunye wabadali abaphumelelayo noma abakhiqizi bezimpahla zokufaneleka ngelelebula ezizimele e-UK ukuthi ukhombe igebe emakethe futhi usebenzise umkhiqizo wakho ukuze uligcwalise.
2. DALA UHLELO LWEBHIZINISI LAKHO
Manje njengoba usuyitholile i-niche yakho, sekuyisikhathi sokuqala ukuhlela izinto eziyinkimbinkimbi zokuthi uzokwenza kanjani umkhiqizo wakho ube yimpumelelo. Lokhu kwehla ekubeni nohlelo lwebhizinisi oluphelele, olucatshangelwe kahle ekuqaleni.
Lapho udala uhlelo lwakho lwebhizinisi, zibuze (kanye nethimba lakho) imibuzo elandelayo:
- Yini oyithengisayo futhi yini ehlukile kwezinye izinhlobo zezimpahla ezisebenzayo?
- Uyidayisela bani? Lokhu kufanele kufake phakathi izibalo zabantu, izinto ozithakaselayo kanye nemali engenayo, njll. yezethameli ozihlosile.
- Izithameli zakho ozihlosile zizowuthenga kuphi ulayini wakho? Ikuphi indawo engcono kakhulu ongayithengisa?
- Uhlela ukuyithengisa kanjani? Iziphi izindlela ozozisebenzisa ukukhangisa?
3. UMHLAHLANDLELA WE-BRAND STYLE
Yilapho uthuthukisa ukubukeka komkhiqizo wakho; umbono obheke ngaphandle wonke amaklayenti akho azokwazi ngawo. Cwaninga izitayela zomkhiqizo wemigqa osuvele uyithanda: ingabe inemibala futhi iyajabulisa? Noma ihlanzekile futhi minimalistic? Ukucwaninga amabhrendi othanda ukubukeka kwawo kungakunikeza ugqozi futhi kukusize uthole imibono mayelana nokuthi yini ongathanda ukuthi uhlobo lwakho lwezingubo ezisebenzayo lufane nalo. Khumbula ukuthi umhlahlandlela wesitayela somkhiqizo wakho kufanele usetshenziselwe noma yini oyenzayo, kusukela kuwebhusayithi yakho kuya ezintweni zokubhala zasehhovisi lakho nakho konke okunye okuphakathi.
Umhlahlandlela wesitayela somkhiqizo wakho kufanele uhlanganise:
- Logos
- Iphalethi yombala
- Amafonti – osayizi, izinhlobo nokubeka
- Ubuhle
4. UKUDANIWA KOMKHIQIZO
Manje siyingxenye yokuzijabulisa! Isikhathi sokwenza lawo majusi okudala ageleze futhi udizayine imikhiqizo yakho. Yenza ibhodi lemibono elinakho konke ukubukeka okuthandayo nokunye ugqozi. Khumbula nje ukuthi njengophawu lwezingubo ezisebenzayo izingubo zakho kufanele zibe semfashinini, kodwa kufanele zisebenze futhi.
Thola umklami wemfashini onekhono ukuze akusize uphilise imibono yakho. Themba ukuthi umklami wakho uyayazi into ayenzayo futhi maduze nje uzoba nenhlobonhlobo yezingcezu kusuka kububanzi bakho ongabuka nokukhetha kuzo. Lahla noma yini ocabanga ukuthi ayisebenzi bese uzama inani lezinhlanganisela obungacabangi ukuthi zingahambisana futhi ungase umangale.
Ungakhohlwa ukuthola iphekhi lokuklama kumklami wakho ozolidlulisela kubakhiqizi bakho elizoba nemiyalelo ejulile, iziphakamiso nakho konke okunye umkhiqizi wakho okudingeka akwazi.
5. UMTHOMBO, I-QUOTE KANYE NOKWENZIWA
Usuka lapha ungathumela iphekhi yakho yedizayini kubakhi bezingubo zezimpahla ezisebenzayo e-UK ukuze bazi kahle ukuthi yini oyifunayo kulebula yakho. Thola izingcaphuno ezivela ezinkampanini ezihlukahlukene futhi uqinisekise ukuthi amanani emikhiqizo yazo ahambisana neyakho.
Ukulandela lokhu, khetha izindwangu zakho futhi uthole izingcaphuno kuma-oda akho. Kubaluleke kakhulu futhi ukuthola amasampula enziwe ukuze kuqinisekiswe ukuthi imikhiqizo iphuma ngendlela obucabange ngayo.
Uma usuzinzile kumkhiqizi, sekuyisikhathi sokuthi wehlele enqubweni yangempela. Ukukhiqiza kungathatha noma yini kusukela enyangeni nengxenye kuye ezinyangeni ezintathu kodwa ungakhathazeki; ngeke uhlezi usonta izithupha - uzobe udlulela ezinyathelweni ezibalulekile ezilandelayo ohlelweni lwakho.
6. UKUMAKETHA
Umgomo wakho omkhulu uwukuthengisa imikhiqizo yakho, ngokusobala, futhi ukuze lokhu kwenzeke, kufanele wenze imikhiqizo yakho ibonwe abantu abalungile ngesikhathi esifanele. Kufanele wenze uhlelo lokumaketha ukuze ukhuphule ukubonakala komkhiqizo wakho obonakala emakethe yakho ohlosiwe ezindaweni okungenzeka ukuthi uthenge kuzo.
Dala uhlelo lokumaketha oluphelele ngesabelomali esingafaka zonke izici ezifana ne-Google Ads, i-SEO, inkundla yezokuxhumana, amakhathalogi kanye nanoma yikuphi okunye ukukhangisa ozodinga ukuze uqinisekise ukuthi umkhiqizo wakho uxhumana nezithameli zakho nokuthi ukuthengisa kwakho kuyanda.
7. EZENTENGISO
Izinkundla eziku-inthanethi kanye ne-Ecommerce ziwushintshile umdlalo wokuthengisa futhi kufanele nje uwusebenzise uma uzophumelela. Bheka isitolo sakho esiku-inthanethi esikusayithi lakho esinemikhiqizo efana nale Thenga.
Funda lo mhlahlandlela ukuze ufunde ukuthi ungavula kanjani isitolo esiku-inthanethi nge-Shopify!
Qinisekisa ukuthi iwebhusayithi yakho kulula ukuyisebenzisa, isebenziseka kalula futhi inesivinini sokulayisha esisheshayo ukuze uqiniseke ukuthi amakhasimende ahlala kusayithi lakho ukuze athenge isikhathi eside ngangokunokwenzeka. Futhi khumbula ukuthi ungakhipha futhi ku-inthanethi futhi udayise izingubo zakho ezindaweni ezifana ne-Takealot, i-Amazon nezinye izinkundla zokuthenga eziku-inthanethi.
Ungamtholaphi Umkhiqizi Wezingubo Zokufaneleka Ozimele e-UK
Kufanele uqonde ukuthi ingxenye ebaluleke kakhulu yomhlahlandlela ongenhla ukuthola umkhiqizi wamalebula wangasese onokwethenjelwa noqhubekayo webhizinisi lakho elisha. Umkhiqizi wokuthola usizo uyanquma ukuthi ungaphumelela yini embonini yezingubo zokufaneleka ngomkhiqizo wakho. Ngakho-ke ungayithola kanjani ingubo yokufaneleka efanele enegama nedumela elihle lase-UK? Lapha ngizoncoma Izingubo zezemidlalo ze-Berunwear. Ingumkhiqizi wezingubo zelebula ezizimele zezinkampani ezincane nezinkulu endaweni yokufaneleka/indlela yokuphila. Izindwangu zethu zitholakala e-Brazil nase-Colombia futhi zidalwe ngokwezicaciso zakho lapha e-UK. Uhlelo lwethu loku-oda nokukhiqiza luqinisekisa ukulethwa okufika ngesikhathi kanye nekhwalithi ephezulu kakhulu yomkhiqizo wakho wangokwezifiso. I-Berunwear inomugqa ophelele wemiklamo yesizini namasayizi asebenza futhi asemfashinini. Ake siqale ngomugqa wakho owenziwe ngokwezifiso wama-leggings, ama-tops namabhantshi. Ama-oda amancane angasebenza.
Lapho usikhetha njengawe abakhiqizi bezingubo zelebula yangasese e-UK, uthola okuningi kakhulu kunanoma yibaphi abantu besikhathi sethu abangakunikeza. Nakhu ukubheka ukuthi yini oyitholayo njengeklayenti lethu elebula eliyimfihlo:
- Indwangu yekhwalithi ephezulu kanye nobuchwepheshe obuhle bokukhiqiza ukuze kukhishwe imikhiqizo engcono kakhulu
- Izingubo zazo zonke izinkathi zonyaka nezidingo - kusukela kwezemidlalo kuya kumahembe ezinkampani kanye nehlobo kuya kumajakhethi asebusika
- Imiklamo engenziwa ngendlela oyifisayo ngokuphelele ukuze uveze izwi lomkhiqizo wakho
- Ubunjiniyela bendwangu obusha nobuthuthukisiwe bokunethezeka okuphelele kwalowo ogqokile
Ngokuningi okuzotholakala kubakhiqizi bezingubo baseBrithani, omunye wabakhiqizi bezimpahla zelebula ephezulu yangasese, asikho nhlobo isizathu sokuthi kungani kufanele uye kwenye indawo.