Njengoba unyaka ufika ku-2021 sicabanga ngezingubo ezingcono kakhulu, ezinobuhlakani nezinesitayela sanamuhla. Kusukela ezimbathweni zemidlalo zangokwezifiso kuye kumakepisi angokwezifiso, ngokungangabazeki u-2020 ube unyaka omuhle kakhulu wokugqoka ngokwezifiso ngakho-ke Izingubo zezemidlalo ze-Berunwear inkampani ilethe amakhasimende abo izinketho ezenziwe ngokwezifiso zezingubo zabo kunangaphambili. Ngezansi siphinde sibheke phambili ku-2021 futhi sikhombe izitayela zezimpahla zokusubatha zangokwezifiso ezivelayo, ukukusiza ukuthi uhlale ngaphambi kwejika.

Ukukhula okuqhubekayo kwe-Athleisure

Elinye igama lomkhakha okufanele libukwe elokugijima. Nakuba amakilasi emikhiqizo emisha evame ukudlula umjikelezo wokukhula nokuncipha, ezemidlalo ziyaqhubeka “ziphikisana namandla adonsela phansi.” Ukuduma okukhulayo kokuphila kahle kungasiza ukuchaza amandla ahlala ezingubo eziphefumulelwe yi-yoga. Ngenkathi abanye abathengisi bezabalaza ukuze baphile, i-Lululemon Athletica, uhlobo olusungule i-athleisure, iyaqhubeka nokuzuza ukukhula kwe-blockbuster, ngenzuzo engenayo ye- $ 916.1 million ngo-2019, ikhuphuke ngo-23% kusukela ngonyaka odlule.

Eminyakeni ezayo, imakethe yezokusubatha yomhlaba kulindeleke ukuthi ikhule ngesiqeshana esinempilo. Ngokwezilinganiso ze-GlobalData, imakethe yezokusubatha yomhlaba inyuke ngo-9% ngo-2019, yafinyelela ku-$414 billion. Ngo-2023, imakethe kulindeleke ukuthi ifinyelele ku-$ 570 billion. I-Athleisure kulindeleke ukuthi ithole amandla amaningi e-Asia, kodwa i-Eastern Europe inikeza elinye ithuba njengoba ukukhula kwevolumu kuba nzima kakhulu entshonalanga.

I-Athleisure Market

Ngokusho kokutholwe yinkampani yocwaningo lwemakethe Idatha Yomhlaba Wonke, imali engenayo yezokusubatha emhlabeni wonke yenyuke ngamaRandi ayizigidi eziyizinkulungwane ezingu-34 ngonyaka owodwa kuphela, kusukela ngo-2018 kuya ku-2019. Futhi izoqhubeka idlondlobala. Phakathi neminyaka emihlanu, imali engenayo yomhlaba wonke yokugqoka kwezemidlalo kulindeleke ukuthi ikhule ngo-49.9% - intuthuko ethembisayo yemboni yezemfashini esikhathini esizayo.

Izingubo Zezemidlalo Zezimpawu Zezifiso Ezengeziwe

Njengoba singena eshumini leminyaka elisha, izinkampani, izikole, nezikhungo ebezisebenza kusukela ngo-2010 kulindeleke ukuthi zihloniphe ishumi leminyaka elidlule ngokukhulula izingubo ezikhangisayo ezinophawu lwazo luka-2010 kanye nophawu lwazo. Lokhu kuzoba yindlela enhle yokungabonisi nje kuphela ukuthi ibhizinisi noma inhlangano selihambe ibanga elingakanani eminyakeni eyi-10 edlule kodwa futhi nokuklomelisa abafundi abathembekile, amakhasimende, kanye nabasebenzi abebenenkampani noma isikhungo sezemfundo ngalesi sikhathi eside. 

Ama-logo nawo asabalale kuzo zonke izikibha, ukusuka ku-Adidas kuya ku-Champion, uhlobo ngalunye lunyakaza kuthrendi ngezinhlamvu ezigqamile ezibonakala kuzo zonke izingubo. Akukona nje ukuvezwa ngaphambili kwezingubo, ama-brand ahlukene aphrinte ama-logo awo ngezindlela ezingalindelekile, njengemigqa phansi ngemuva kwama-sweatshirts nezinhlangothi zezikibha.

Umthengi wango-2020 uzolindela ulwazi lwamakhasimende olungcono nakakhulu njengoba abantu beya ngokuya beqaphela ukuthi bayisebenzisa kanjani futhi kuphi imali yabo. Ngalesi sizathu, amabhizinisi azodala inkambiso yokubeka uphawu lwawo kuzo zonke izimpahla ezigqokwa nabasebenzi bawo, okuhlanganisa izikhwama zabo zamathuluzi, izigqoko nezinsimbi zefoni.

I-Psyched Digital Printing

Abathengi bakusasa bafisa ukuphishekela impilo enempilo futhi ekhathalela imvelo futhi bafuna ukuqiniseka ukuthi izindwangu abazisebenzisayo ziyahlangabezana nezidingo zabo. Ngenkathi ukuphrinta kwendabuko kuthatha inani elikhulu lamanzi ukukhiqiza, ukuphrinta kwedijithali kungenye indlela enhle. 

Ukuba nobungane bemvelo, ukuphrinta kwedijithali kunikeza ukusunduza okukhulu komuntu ngamunye ngokudala indlela entsha ngokuya ngesakhiwo nokusetshenziswa kombala. Umthengi ujabulela izinzuzo zokuhwebelana kwefashini, kodwa ngesikhathi esifanayo akafuni ukulahlekelwa ubunikazi babo obuyingqayizivele, lapho ukuphrinta kwedijithali kungena khona.

Izingubo zezemidlalo ze-Berunwear ingenza ngokwezifiso ukuphrinta kwedijithali kwendwangu yethu ye-polyester ne-polyester spandex. Uma unentshisekelo, sicela ukhululeke ukuxhumana nathi. 

Ukubuya kwe-Retro

Ama-90s enza inzuzo embonini yokugqoka kwezemidlalo ngokuhambisana nokuvela komkhuba wokugijima. Futhi, ochwepheshe bezingubo zezemidlalo baveze ukuthi ukugqokwa kwemidlalo yama-90s kunesikhalo esingathandeki emakethe yeminyaka eyinkulungwane. Kwabesifazane, iziqongo zezitshalo ezingasindi neziphefumulayo nama-legging anama-twist emiklamo yakudala asesitayeleni. Noma ubani othe izitayela zemvuselelo ziyabhora, akalungile neze. Hhayi nje njengengxenye yezingubo zemfashini ezijwayelekile, kepha izitayela ze-retro ziye zathola indlela yazo emnyangweni wezokusubatha.

Kulo nyaka imiklamo ye-nostalgic ibe yinkambiso enkulu yangokwezifiso, ama-hoodies anemiklamo ephefumulelwe yama-80s noma 90s adume kakhulu ikakhulukazi. Njengoba nje amafilimu enza imali eningi kulo nyaka equkethe ukuqaliswa kabusha kwamafilimu akudala, ama-hoodies enziwe ngokwezifiso adalwe anemibala ephaphathekile, amaphrinti e-retro, nemiklamo ye-neon egqamile, elungele amabhizinisi akhathalela isitayela kanye nezikole ezibheke ukukhomba abasha nabadala. izibalo zabantu.

Bethonywe isiko le-streetwear yeminyaka eyinkulungwane empeleni bafuna izitayela zakudala ze-retro ekugijimeni nasekugqokeni okusebenzayo. Ngakho-ke, ngenxa yokwanda kwesidingo esifanayo emakethe, abahlinzeki nabo bakhetha izingcezu ezizobaletha inzuzo engaba khona kulo nyaka.

Isidingo Esikhulisiwe Sezingubo Zezemidlalo Ezitholakala Ngokuzinzile

Amakhasimende aya ngokuya eqaphela imvelo, efuna ukuba sobala okwengeziwe mayelana nokuthi izingubo zabo zakhiqizwa kanjani kanye izingubo zokugijima eziqhubekayo izitayela ziyalandela. Njengoba imfucumfucu yendwangu inyuke ngo-811% kusukela ngo-1960 iningi layo eligcina selisendaweni yokulahla indle, abakhiqizi bezindwangu kufanele bagxile ezintweni ezibolayo zezindwangu. Ukusetshenziswa kwezinto esezigaywe kabusha, ezivuselelekayo ezisekelwe ezitshalweni, ukunciphisa ukusetshenziswa kwepulasitiki embonini yendwangu kuba isici esibalulekile kanye nenselelo kubakhiqizi bezindwangu.

Izinkampani eziningi ezigqokwa kwezokusubatha zisebenzisa imikhiqizo efana ne-polyester egaywe kabusha kanye nodayi abangenawo umthelela ophansi. Lokhu kukhathazeka kudlulele nasezimbonini lapho izingubo zikhiqizwa khona. Izinkampani ezifana nePatagonia zenze izithembiso zokwehlisa ukusetshenziswa kwamandla kanye nokukhipha umoya ezimbonini zazo. Ekugcineni, izinkampani eziningana zayeka ukusetshenziswa kwepulasitiki emaphaketheni.

Chofoza ukuze wazi okwengeziwe ngezindwangu ze-Berunwear Sportswear ezingabolikala
Ukubuyekezwa kwezingubo zezemidlalo ze-Berunwear