Imakethi yehlabathi ye-Activewear Apparel kulindeleke ukuba inyuke ngesantya esiphezulu ngexesha loqikelelo, phakathi kuka-2020 no-2024. Ngo-2020, imakethi ibikhula ngesantya esizinzileyo kwaye ngokunyuka kokwamkelwa kwezicwangciso ngabadlali abaphambili, imakethi kulindeleke ukuba ukuphakama ngaphaya kombono oqikelelweyo. Ngeli xesha likhethekileyo, siya kuba nemingeni kunye namathuba, njenge umenzi wempahla esebenzayo e-USA, indlela yokuphumelela enkulu kwishishini, nantsi impendulo.
Ngaba i-COVID-19 iyitshintshile indlela abantu abathenga ngayo iimpahla?
Kukhuselekile ukuthi ishishini le-intanethi liyakhula njengoko le kuphela kwendlela abantu abakwazi ngayo ukuthenga iimpahla okwangoku. Kwaye nokuba iivenkile ziqala ukuphinda zivuleke, ishishini le-intanethi liya kuba lisathandwa ngaphezu kokutyelela iivenkile eziphathekayo. Abantu baya kulumkela ukuzibeka kwimeko enokuthi ixinene kakhulu ixesha elide.
Ukuze uphile kuyo nayiphi na imarike, amashishini kufuneka aziqhelanise kwaye ngoku kubaluleke kakhulu kunangaphambili. Ukuba ishishini lakho alikho kwi-intanethi ngoku, zifumane kwi-intanethi! Ukuba ngoku unobukho be-intanethi jonga ukuba ungenza njani izinto zibe lula kwaye zikhuseleke kangangoko kubathengi bakho. Phinda uvavanye iindlela zakho zokuhambisa kunye namaxesha, yazisa abathengi bakho ngamanyathelo okhuseleko owathathayo, wandise amaxesha akho okubuyisela imali, unikeze ukuhanjiswa simahla okanye olunye uhlobo lokunyusa.
Ngokwenkcukacha, makhe sijonge amava omvelisi odumileyo wempahla esebenzayo yeBerunwear: inokusinda njani impahla yeBerunwear Ngexesha le-Covid-19 kwaye baphinde bakhulise ishishini labo?
Udliwano-ndlebe neNkampani yeZinxibo zeMidlalo yaseBerunwear eyenziwe yaseMelika
Xa i-Covid-19 ibetha kwaye amashishini avalwa kwaye abaninzi baphulukana nemisebenzi, umzi-mveliso weempahla zemidlalo wabetha kakhulu kwezemali. UCindy, umnini kunye ne-CEO ye-Berunwear, wenze isigqibo esicacileyo nesisebenzayo sokuhluka kwabanye. Uza kuhlala ehlawula abasebenzi bakhe kwaye afumane iindlela zokugcina ishishini langaphakathi lihamba ngeyona ndlela kwaye ngokukhuselekileyo njengoko wayenako ngelixa wonke umntu elindile, kwaye esalindile, naluphi na uhlobo lokuvulwa kwakhona okuqhelekileyo kwaye nokuba intengiso yangaphandle inokuthi ingabikho.
Q: Siyazi ukuba iCoronavirus ibangele isibetho esikhulu sezemali kwabaninzi. Okuchaphazela ngakumbi abathengi kunye nendlela abathenga ngayo ngala maxesha. Ngaba ungasixelela ngakumbi malunga nezo zichaphazela kwimpahla yezemidlalo nkqo?
Cindy: Owu ewe, intsholongwane ichaphazele zonke iimpahla zemidlalo kwinqanaba ngalinye, elikhulu okanye elincinci, elaziwayo okanye hayi, esekwe e-US okanye kwihlabathi liphela. Ngelixa sisazi uninzi lwabathengi bethu behlala kwiibhulukhwe zabo zeyoga ukusukela kusuku lokuqala, basuka bayeka ukuthenga ezintsha. Wonke umntu wayebonakala eyeka ukuchitha imali kwimpahla kwaye loo nto isaqhuba okwangoku. Nathi sasisenza okufanayo. Iqela lethu libandakanya abafazi kuphela kwaye sonke siyakuthanda ukuthenga kodwa, ngamnye wethu wayeka ukuzithengela iimpahla ezintsha. Sikholelwa ukuba yinto yexeshana kodwa ilindelwe. Ayizange isothuse ukubona iintengiso zethu zisehla kakhulu njengoko besilindele.
Q: Ke, lizinza njani ishishini lakho ngala maxesha angoku?
Cindy: Ukuba neqela elomeleleyo ngundoqo kuyo nayiphi na impumelelo yenkampani, ngakumbi ngeli xesha. Kwaye ukusabela kwethu kwi-Covid-19 ngomnye umzekelo woku. Ukusukela oko intsholongwane ifike eMelika, besijikeleza kwaye sitshintsha isicwangciso sethu seshishini ukuze simelane nesaqhwithi. Sinentlanganiso ezininzi zenyani ngosuku, iintsuku ezisixhenxe ngeveki, ukuxoxa ngendlela kunye nento emasiyenze ukugcina ishishini liqhubeka kwaye sijikeleze njengoko kufuneka. Siphinde sagqiba ekubeni sinciphise amaxabiso ukuya kwihoseyile kuba sifuna ukwenza izinto zilawuleke ngokwexabiso kangangoko sinako.
Q: Yayiyintoni iqhinga lakho lokuhamba?
Cindy: Besilungile ngokuhlala sithetha ngondoqo wethu kwaye sijonge oko abantu bakufumene kuluncedo kwishishini lethu. Sisindile ngenxa yokuba sihamba ngaphaya kokugxila ekuthengiseni kwaye sihlala sijonge ekunikezeni ulwazi olunomdla kunye nokubaluleka malunga nempilo kunye nokuphila kakuhle kwabasetyhini. Awuzukubona kuphela iiposti zeblogi zethu ezineendaba zangoku, kodwa kunye neengcinga ezihlaziyiweyo zempilo kunye neendlela zokuzilolonga ezifunwa ngabantu ngoku kwaye basebenzise ngoku kwaye bazifumana ziluncedo.
Enye yezinto esiziqapheleyo kwangethuba ngexesha le-Covid-19 yeemfuno zokuhlala ekhaya kukuba abaninzi bebeguqukela kubomi obuqhelekileyo okanye kwiindlela zokuzilolonga zikaYouTube ukuze bancede bahlale bemile. Nakuthi, siye saqaphela ingxaki kwaye oko kukufumana ulonwabo, umdla okanye ukhetho oluthile olunxulumene nezemidlalo kwi-intanethi ekhaya, ngakumbi ukuba awunazixhobo. Ngeqela lethu kuphela, sineembaleki ezikhuphisanayo, abantu abathanda ukujima, abathanda i-yoga, intshatsheli yehlabathi yokubiyela, kunye nomama omtsha okhalaza ngomzimba wakhe emva kokukhulelwa. Ke, senze ikhalenda ekrelekrele kwindawo-nye kwindawo apho nabani na onaso nasiphi na isiphiwo okanye umdla anokubona ngokulula kwaye afumane iindlela ezahlukeneyo zokuzilolonga, kubandakanya isiseko esisisiseko okanye iiseshini zokuzilolonga ezisezantsi nezisezantsi, iTai-Chi, ukucamngca ngengqondo. ezigxininisiweyo, iindlela zomdaniso ezimnandi nezimnandi, iindlela ze-HIIT. Kwaye ukuseta ikhalenda yethu kulula kakhulu ukuskena kunophendlo lomntu kuYouTube okanye ukuzama ukufumana ukuba ngubani okanye nini umsitho olandelayo obukhoma ubusenzeka kwindawo yakho yexesha. Sikwagxininise ekufumaneni iindlela ezipheleleyo zobude obahlukeneyo kunye nezisimahla kuphela. Iluncedo kakhulu kwaye isetyenziswa kwaye kwabelwana ngayo ngabaninzi. Kuthi, incediswe ngokukhula okubonakalayo kuLwazi lweBrand.
Ukufumana kunye nokunika ulwazi oluluncedo kwaye esilufunayo luye lwanceda abanye abafazi kwi-brand yethu ukuba bathathe inxaxheba kwi-brand yethu. Siyayithanda xa sonke sitshatile!
Q: Ngaba ibigxile ekujongeni izinto ezifunwa ngabantu kulwazi olutsha okanye ngaba kukho enye into oyenzayo ngoku?
Cindy: Omnye umba osizisele eyona ntengiso yokwenyani ngeli xesha kukuba abantu abaninzi ngakumbi e-United States bafuna ukuthenga kubaboneleli kunye nabavelisi base-USA. Kubonakala ngathi ngumcimbi wokuthembana kunye nokwazi ukuba imveliso yabo akufuneki ihambe kude okanye ngezandla ezininzi ezahlukeneyo.
Besisoloko siyixhasa kakhulu i-USA-yenziwe kwaye sigcina ingqwalasela yethu ngolo hlobo ngenxa yomgangatho uwonke, ulawulo kunye nemigangatho ephezulu kodwa kuye kwacaca ngakumbi kuthi ukuba abanye bayayixabisa inkxaso evela kuthi kwaye ngoku, kunangaphambili. Oku kube sisikhumbuzo esinamandla sokuba kutheni singafuni ukuhambisa izinto kwindawo ethe qelele okanye efikelelekayo kwimveliso yethu.
Q: Kuhle ukwazi. Ngaba zikhona ezinye izinto ezenzekayo eBerunwear onokubelana nathi ngoku?
Cindy: Ewe, izinto ezimbalwa. Siyaqhubeka nokwandisa umgca wethu wokunxiba kwezemidlalo ngokubandakanywa kwepokotho yethu yefowuni enelungelo elilodwa lomenzi wechiza eyenzelwe kungekuphela nje iibhula zethu zemidlalo kunye neetanki eziphezulu kodwa kwi-leggings yethu kunye neebhulukhwe ze-yoga kwaye silungiselela ukuphuma nejacket yembaleki efakelweyo eya kuba neyethu. Iipokotho zefowuni ezikhuselayo ze-EMF nazo. Kwaye, ukuhamba nesinxibo sakho sezemidlalo, sele siza kukhulula ii-gaiters ezihambelanayo zentamo kunye ne-buffs ukunceda ngazo naziphi na iimfuno zemaski zelizwe ngokubanzi esinokuba nazo okwethutyana. Ezo zonke ziyeza kungekudala!
Q: Enkosi ngexesha lakho namhlanje ekuphenduleni indlela osinda ngayo kula maxesha. Singalufumana phi ulwazi oluthe vetshe malunga neBerunwear?
Cindy: Ngokuqinisekileyo kwiwebhusayithi yethu ku https://www.berunwear.com/. Ungaqhagamshela nathi ukusuka apho okanye ngaphandle kwewebhusayithi yethu yeendaba zentlalo. Siyakuthanda ukuva kubathengi bethu kwaye siyavuya ukukunceda ufumane okanye ulungele le nto uyidingayo. Siza kuphendula nayiphi na imibuzo onayo.
Okona Kukhanyiselweyo Okubalulekileyo: Iimpawu ezifanele ziqwalaselwe
Ubungqina be-squat
Ukuba ufuna i-squat-proof leggings, singacebisa ukuba uye kwilaphu elimalunga ne-260gsm+. I-GSM imele iigram nge-square meter kwaye ubukhulu becala bubungakanani be-1 square meter yelaphu enobunzima. Iphezulu i-GSM, i-denser ilaphu.
Tyala
Ukolula nako kubaluleke kakhulu, kufuna ipesenti ephezulu yespandex, lycra okanye elastane. Ukuvavanya ukunwebeka kwelaphu, phawula i-10cm uze ulinganise ukuba ungayolula kangakanani na. Umzekelo, ukuba ilaphu linwebeka ukuya kuthi ga kwi-15cm ngoko linokwelula kwe-50% kwelo cala.
Ke kuthekani ngeempawu ezintsha?
Kumphezulu, kusenokungabonakali njengelona xesha lifanelekileyo lokusungula uhlobo olutsha, kodwa lunokusebenza ngokuthanda kwakho. Ngeli xesha, abantu abaninzi baye baqaphela ukuxhasa amashishini amancinci kunye nokuthenga ekuhlaleni. Ke, njengokuqala, unokufumana abantu abaninzi betsalela kwi-brand yakho.
Iingqondo zabathengi nazo zitshintshile ngenxa yenguqu emandla kwindlela abaphila ngayo. Ubomi babantu buhluthwe; ukuhlala kancinci, ukufikeleleka kancinci kubo kwaye uxabise izinto ezincinci. Oku ke kuphembelela kwaye kunabele kwimikhwa yabo yokuthenga, ibethelela ingqikelelo yokuthenga okuncinci kunye nokuthenga ngcono. Ke, kubaluleke kakhulu ukuqiniseka ukuba ibhrendi yakho ihambelana neengqondo zabathengi bangoku ukuze benze impembelelo kunye nokwakha ulwazi lophawu.
Ukuba ufumana nje i-brand yakho entsha yempahla yezemidlalo iqale kulo nyaka, kwaye umtsha kwishishini, siyavuya ukukunceda uvule umnyango weshishini lempahla yezemidlalo kwihlabathi liphela, ngoku senze i inkqubo yokuxhasa amashishini amancinci, zikhululeke ukunxibelelana nathi kwaye masikhule kwaye siphuhlise kunye!