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Ityala #2: Uncedo lwempahla yangaphandle yokuQalisa ukufumana imali
Ibali leBrand
I-Ot_m yivenkile yempahla yangaphandle kunye nempahla yesitrato e-Shopify, umnikazi wayo uRussel akazi nto malunga nempahla ngaphambi kokuvula ivenkile, ukusuka kwisiqalo esitsha sezemidlalo ukuya kumthengisi wempahla yangaphandle ekhulileyo, uchitha iinyanga ezi-3 kuphela ngoncedo lwethu, isiqalo sakhe esihle ukusuka kuyilo lwethu lweempahla ezi-2. Enye yi-Sublimated Hoodie yoBulunga kunye neFashion Wear, enye yi-Lightweight Blue Hooded Windbreaker.
Umngeni
Elangazelela ukwazisa indawo yakhe yempahla eluntwini, uRussel wayesazi ukuba kufuneka ayiphuhlise imveliso kwasekuqaleni. Kumnini wewebhusayithi yakwaShopify owayengenawo amava angaphambili ekwenzeni okanye ekuboneleleni, uphuhliso lwempahla yezemidlalo olusebenzayo lubonakalise ukuba lucelomngeni olukhulu. Ukufumana iiprototypes, ukufumana ababoneleli abasemthethweni, kunye nokuseka kunye nokuvavanya umgca omtsha wemveliso kwakudla ixesha kwaye kubiza.
Isisombululo
Njengokuqala kwempahla yangaphandle, uRussel waqonda ukuba ukuseta umgca wemveliso e-US, nangona kufanelekile, kubandakanya iindleko ezinkulu. Uthathele ingqalelo enye indlela engabizi kakhulu yokuhambisa umgca wemveliso uye eTshayina ngokunxibelelana nenkampani yalapha ekhaya, nto leyo eyamothusayo, yabiza ixabiso eliphezulu kakhulu. Indlela yokujongana nezandla ngakumbi ngumboneleli weenkonzo zokuvelisa kunye nobukho e-China yayifuneka. Ke wasifumana kwaye wamangaliswa kukuba asinikanga nkonzo yemveliso kuphela kodwa sikwabandakanya uyilo lwasimahla, ukwenza iipateni, ukuhanjiswa kwesampulu…
Inyathelo lokuqala
Senza iinguqulelo ezi-3 ezahlukeneyo zeeprototypes zomzimba zikaRussel ngokusekwe kwiimbono zakhe zoyilo. Ngokukhangela imakethi yakhe yasekhaya kunye nabathengi ekujoliswe kubo, sigqibe kwelokuba sisebenzise leliphi ilaphu, indlela yoshicilelo, umbala kunye nobukhulu kwiihoodies zakhe kunye ne-windbreaker. Sincokola noRussel amaxesha amaninzi ukumnceda aqonde ubugcisa kunye neendleko ezifunekayo ekuphuhliseni iimpahla zangaphandle ezi-2. Ekugqibeleni, uRussel wakhetha i-Sublimated Hoodie engentla yokufaneleka kunye neFashion Wear kunye ne-Lightweight Blue Hooded Windbreaker.
Inyathelo lesiBini
Ukuqalisa iimpahla zangaphandle, kuye kwafuneka ukuba sincede uRussel ehlise iindleko ngohlahlo lwabiwo-mali lwakhe olulinganiselweyo. Ke iBerunwear ifumene umthengisi welaphu eliphantsi kunye nomzi mveliso wemveliso onexabiso eliphantsi. Ngaphaya koko, ukuze sakhe uhlobo lwevenkile yakwaRussel's Shopify, simeme umenzi weeleyibhile onamava ukuba enze ilogo kunye nethegi yakhe. Bonke amaqabane ethu asebenza kunye, ngoko ngomhla we-13 womyalelo wakhe eBerunwear, silungiselele yonke into kakuhle ukuphendula umyalelo wokukhawuleza.
Inyathelo lokugqibela
Phambi kokuthunyelwa ngenqanawa, iBerunwear yajonga ukuba ngaba zonke iimveliso ezigqityiweyo ziyahambelana neenkcukacha ezifunwa ngumxhasi. Iqela lethu lenze ngokuthe ngqo ulawulo lomgangatho kwisiza ukuqinisekisa ukuba yonke imveliso ihlangabezana nemigangatho engqongqo yomgangatho wokuthunga, ukusebenza, kunye nomgangatho wempahla. Kwafuneka siqinisekise ukuba yonke i-hoodie ye-sublimated kunye ne-hooded windbreaker iveliswa ngombala ochanekileyo kunye nobukhulu, ngaphandle kweempazamo. Ekugqibeleni, ezo ndlela ze-2 zempahla zihanjiswa kwindawo kaRussel ngeentsuku ezi-5 kunye ne-DHL. Kwaye zonke iimpahla zangaphandle zibonakaliswe ukuba zisemgangathweni olungileyo emva kokuhlolwa komthengi.
Isiphumo
Indawo kaRussel i-Ot_m.com ifumana i-$30.000 njengenzuzo ngokuthengisa iindidi ezi-2 zeehoodies ezilungiselelwe kwinyanga yokuqala. Njengoko sisazi, uRussel ukhuthaze iindawo zakhe zeShopify ngeendlela ezi-2, iintengiso zikagoogle kunye nentlalontle. Akazi nto ingako ngempahla kodwa uqhuba kakuhle kunyuso lwentengiso.
Kuyo yonke intsebenziswano, i-Berunwear iphuhlise ngempumelelo ii-hoodies ezi-2 ezisefashonini ezifunwa ngumthengi kaRussel. Ngaphandle kwamava angaphambili ekufuneni okanye kwimveliso ye-offshore, uphuhliso lwempahla ye-Ot_m.com luqhube kakuhle kwiindleko ezincitshisiweyo. Uyilo oluyilayo luphunyezwe ngempumelelo phantsi koqwalaselo lwemiba yemveliso ngobuninzi.
I-Berunwear incede umxhasi ukuba afezekise zonke iinjongo zayo - ukusuka ekuyileni iiprototypes, ukufumana nokusebenza kunye nabanikezeli abathembekileyo, ukulawula umgangatho kunye nokunciphisa izinga lesiphako ekunciphiseni iindleko zemveliso ubuncinane ngama-20% kunye nokuseka umgca wemveliso eChina- ukwenzela ukulungiselela ikamva. imveliso yobuninzi kunye nokupakishwa okuhle kwesiko.
Uphononongo lokugqibela
Uphononongo oluvela kuRussel njengomnini we-Ot_m.com yempahla yangaphandle ye-Shopify indawo e-USA:
Ndinethamsanqa lokukhetha iBerunwear ekuqaleni. Iingcali zakho zokuyila zinokuqonda ngokucokisekileyo iimfuno zam kwaye ziyayiqonda inkcubeko yase-USA ukusivumela ukuba siphuhlise iihoodies kunye neebhatyi ezikhawuleza zidume kwintengiso. Iifektri zakho kunye nababoneleli bakho bakwandibonelela ngempahla elungileyo ngexabiso elifanelekileyo. Enkosi kwakhona ngalo lonke uncedo lwakho. Ndiyakholelwa ukuba siza kusebenza kunye kungekudala ukuze sivelise enye intengiso eshushu.
Ngaba ukulungele ukwenza eyakho iSportwear kwaye ufumane iingeniso?
Yiba ngowakho Ababoneleli ngeempahla zezemidlalo kunye nabavelisi, Sikunye.
Ukuqala ishishini leempahla zemidlalo akukho lula. Ngathi, unokufumana yonke into ihamba kakuhle kwaye wenze imali ngokukhawuleza. Cofa nje kwaye ufumane uncedo ngokukhawuleza.