Uma usemakethe yomhlinzeki wezingubo zemidlalo, uzodinga ukuthi uqale uzibuze ukuthi uyafuna yini ukusebenza nabakhiqizi basekhaya ezweni ohlala kulo (njenge-UK, i-USA, noma i-Canada). Okunye wukuthola imikhiqizo yakho kubakhiqizi baphesheya kwezilwandle, njengase-China noma e-India. Sike sakhuluma nge ubuhle nobubi bokuthola umkhiqizo kubakhiqizi basekhaya/baphesheya kwezilwandle kokuthunyelwe kokugcina futhi namuhla kulokhu okuthunyelwe sizokwazisa ukuthi ungathola kanjani umenzi wezingubo zemidlalo onokwethenjelwa e-China, uma unquma ukukhetha abahlinzeki bangaphandle.
Amathiphu Okuthola Umkhiqizi Wezingubo Zezemidlalo/Zokufaneleka Okulungile E-China
Ukukhula kwe-e-commerce kuvule indlela yokuthi abakhiqizi nabahlinzeki bempahla bacabangele ibhizinisi elincane kuze kufike elimaphakathi futhi bangabheki ngalé kwabo. Eqinisweni, kukhona abakhiqizi bezingubo zemidlalo kulezi zinsuku abahlinzekela ngokukhethekile amabhizinisi amancane isevisi nokuqeqeshwa. Uma kuziwa ekwenziweni kwezingubo zemidlalo ngokwezifiso kanye nokufaneleka, icala alihlukile futhi kukhona umkhiqizi ophelele laphaya wezidingo zebhizinisi lakho.
Ukutholakala kwabakhiqizi bezingubo zemidlalo kanye nokufaneleka akubuzwa kodwa ukuthola ezifanele kuyisimo esinzima kakhulu. Sesivele sisungule ukuthi kukhona abakhiqizi bezingubo zemidlalo laphaya abahlinzeka ngamabhizinisi amancane kodwa inkinga akubona bonke abangafanelana nezingubo zakho zezemidlalo / zokufaneleka. Kukhona abambalwa abakhokhisa imali engabizi ngokufanelekile kodwa bahlinzeka ngemisebenzi esezingeni eliphansi kuyilapho kukhona abanye abangenawo amandla okwanele.
Ngakho-ke lapho ufuna abakhiqizi bezingubo zemidlalo ezijwayelekile/ukufaneleka, kunezici okudingeka uzicabangele ngaphambi kokuqasha umkhiqizi ozokukhiqiza imikhiqizo yakho. Ngokusobala, isici sokuqala yibo izinga lemikhiqizo. Cela uhlu lwamakhasimende awo adlule kanye nemikhiqizo ekhiqiziwe ukuze ukwazi ukuhlola ikhwalithi yomsebenzi wawo. Uma kungenzeka, thola impendulo futhi ulalele ubufakazi bamakhasimende awo wesikhathi esidlule ukuze uqhubeke ufakazela izimiso zawo zokusebenza. Kungumsebenzi wakho ukwenza ucwaningo lwangemuva mayelana nenkampani yabo futhi unganciki endleleni abazikhangisa ngayo. Qinisekisa ukuthi banobuchwepheshe ngokubuza mayelana nezinketho zendwangu yezingubo zezemidlalo, inqubo yabo yokuthuthukisa umkhiqizo kanye nezincomo zabo ukuze babone ukuthi banolwazi kangakanani kule niche ethile.
Esinye isici okufanele usicabangele yibo izimali zesevisi kanye nekhwalithi. Ngenkathi usaqala, awunalo ilungelo lokuba nesabelomali esikhulu somugqa wakho wezingubo zemidlalo/zokufaneleka. Izimali zibalulekile futhi idola ngalinye libalulekile. Izinkokhelo zesevisi kufanele zibe sobala futhi ziqinisekise ukuthi azikho izinkokhiso ezingalindelekile kamuva endaweni ethile phakathi nenqubo yokukhiqiza. Kufanele futhi ucele i-minimum quantity order (MOQ) yabo ukuze uqiniseke ukuthi imodeli yebhizinisi lakho ilingana kahle ngaphansi kwezinsizakalo zabo zokukhiqiza. Izimboni eziningi zezingubo zezemidlalo azinakekeli iziqalo ezincane nemikhiqizo emisha edinga ukwesekwa okwengeziwe futhi ngokuvamile enenani eliphansi. Lezi zici yizo okufanele uzicabangele ukuthi ungamthola kanjani umkhiqizi wezingubo zemidlalo zangokwezifiso ofanele ngosekelo lwenani elincane.
Izici ezishiwo ngenhla njengekhwalithi yomsebenzi, isithunzi senkampani, izimali zesevisi kanye ne-MOQ yiziqu ezijwayelekile zokuqasha umenzi wezingubo zemidlalo/zokufaneleka. Zonke lezi zici ziyingxenye yephrothokholi hhayi nje ngezingubo zemidlalo noma zokufaneleka kodwa kuyo yonke imboni yokukhiqiza izingubo. Ngaphandle kwalokhu okulandelayo okubalulwe ngenhla, kunezici ezinganakiwe zokuthi ungamthola kanjani umenzi wezingubo zemidlalo/zokufaneleka futhi nazi ezimbalwa zazo:
Esinye sezici ezishaywe indiva uma ukhetha umenzi wezingubo zemidlalo/ukufaneleka yisevisi yokwesekwa kwamakhasimende. Noma yimuphi umkhiqizi wezingubo zemidlalo oqeqeshiwe akagcini nje ngokuhlinzeka ngokukhiqiza kodwa kufanele futhi abe usizo uma kuziwa kokufakwayo, izeluleko namathiphu mayelana nephrojekthi yeklayenti. Umkhiqizi wezingubo zemidlalo/zokufaneleka ozomqasha kufanele abe umakadebona embonini lapho angathathwa khona njengochwepheshe balolu hlobo lokukhiqiza izingubo. Imibono yabo kanye nemibono yabo izonikeza intuthuko enkulu empumelelweni yalolu hlelo. Qiniseka ukuthi bangakusiza nangamafayela akho okuklama, njengokwenza iphekhi yezingubo zemidlalo, kanye nokukhetha kwendwangu kanye nenqubo yokwenza isampula.
Ubuhle kanye Nebubi bokwenziwa kwezingubo zezemidlalo zaseChina
Ukutholakala kwabakhiqizi bezingubo zemidlalo kanye nokufaneleka akubuzwa kodwa ukuthola ezifanele kuyisimo esinzima kakhulu. Sesivele sisungule ukuthi kukhona abakhiqizi bezingubo zemidlalo laphaya abahlinzeka ngamabhizinisi amancane kodwa inkinga akubona bonke abangafanelana nezingubo zakho zezemidlalo / zokufaneleka. Kukhona abambalwa abakhokhisa imali engabizi ngokufanelekile kodwa bahlinzeka ngemisebenzi esezingeni eliphansi kuyilapho kukhona abanye abangenawo amandla okwanele. Yingakho sincoma ukuthola a umphakeli wezingubo zemidlalo onokwethenjelwa e-China, kuyisixazululo esingcono sazo zonke iziqalo.
Izinzuzo Zokukhiqiza Izingubo Zezemidlalo zaseChina
Inani
I-China ingelinye lamazwe ashibhe kakhulu ukwenza izingubo zezemidlalo, izindwangu, nezingubo ngaphandle kokudela ikhwalithi.
Ikhwalithi yokukhiqiza ephezulu kakhulu
Uma kukhulunywa ngekhwalithi yezimpahla eziqediwe zezingubo zemidlalo, iChina iphakathi kwama-90% aphezulu emhlabeni.
isikhathi Ukuhola
Embonini yemfashini esheshayo, kunetemu elibizwa nge-Speed to Market, elibuye libizwe ngeMake to Market, okuyizinga lapho into iqala ukukhiqiza bese ingena esitolo esilungele ukudayiswa. I-China inezilinganiso ezishesha kakhulu emhlabeni uma kuziwa Kwezemfashini Nezingubo. Ngalesi sizathu, i-China ingumphakeli omkhulu wezitolo ezifana ne-Uniqlo namamaki kanye ne-SPencer
Ububi bokwenziwa kwezingubo zezemidlalo zaseChina
Ukushoda kokuvumelana nezimo ngobuningi be-oda
Abakhiqizi baseShayina abazimisele kangako ukwenza ama-oda amancane, ngokuvamile angaphansi kuka-2000, kanye nokugijima kwamasampula amancane. Ama-MOQ aphansi angabangela abanye ubuhlungu bekhanda kulabo abafisa ukuqala kancane futhi bakhulise.
Izinto Zokuhamba Kwezimpahla Zezemidlalo Ezisuka E-China
I-China inenethiwekhi ebanzi yamachweba evumela ukuthunyelwa okusheshayo ogwini olusentshonalanga ye-US emavikini angu-3, ugu lwase-US East emavikini angu-4-6, iYurophu emavikini angu-4. Into eyodwa okufanele uyikhumbule ukuthi izinto zangaphakathi ezweni zithuthuke kancane kunase-USA. Isibonelo, ngenxa yalokho, kungase kube nokubambezeleka ekutholeni isiqukathi esisuka efekthri siye echwebeni. Amachweba avame ukuminyana, futhi akuvamile ukubambezeleka isonto lonke ngaphambi kokuba isiqukathi singene echwebeni.
Berunwear Amazwana
Kubalulekile uma uzama ukukhipha inkampani yakho ekutheni ungadluli isabelomali sakho noma uzelule ufike endaweni lapho ungakwazi ukubuya nge-oda lakho lokuqala. Kwa-Berunwear Sportswear, siyaqonda ukuthi amabhizinisi amancane noma amasha awanayo imisipha yezezimali efana nemikhiqizo emikhulu futhi angase adinge ukwenza ama-oda amancane ukuze azimise.
Ukusiza amabhizinisi amancane ukuthi ame ngezinyawo kungenye yezinto esizithandayo futhi bonke abasebenzi bethu bazinikele ekusizeni ukuthi ufike lapho ufuna ukuba khona. Nathi uyazi ukuthi ubhekene ne umhlinzeki wezingubo zezemidlalo ezincane ezihamba phambili ezihamba phambili e-USA nokuthi sizokwenza konke okusemandleni ethu ukuze unyawo lwakho lungene emnyango. Thintana nathi ngazo zonke izidingo zakho zezingubo ezisebenzayo. Sesikhathele ukuqala ukusebenza nawe.