Imakethe yomhlaba wonke ye-Activewear Apparel kulindeleke ukuthi ikhuphuke ngenani elikhulu ngesikhathi sokubikezela, phakathi kuka-2020 no-2024. Ngo-2020, imakethe yayikhula ngesivinini esiqinile futhi ngokwenyuka kokwamukelwa kwamasu ngabadlali ababalulekile, imakethe kulindeleke ukuthi khuphuka ngaphezu komkhathi ohlongozwayo. Ngalesi sikhathi esikhethekile, sizoba nakho kokubili izinselelo namathuba, njenge umkhiqizi wezingubo ezisebenzayo e-USA, indlela yokuwina enkulu embonini, nansi impendulo.
Ingabe i-COVID-19 iyishintshile indlela abantu abathenga ngayo izingubo?
Kuphephile ukusho ukuthi ibhizinisi le-inthanethi liyadlondlobala njengoba lena ukuphela kwendlela abantu abakwazi ngayo ukuthenga izingubo okwamanje. Futhi noma izitolo ziqala ukuvulwa kabusha, ibhizinisi eliku-inthanethi cishe lisazothandwa ngaphezu kokuvakashela izitolo ezibonakalayo. Abantu bazoxwaya ukuzibeka esimweni okungenzeka ukuthi siminyene kakhulu isikhathi eside.
Ukuze uphile kunoma iyiphi imakethe, amabhizinisi adinga ukuzivumelanisa nezimo futhi manje abaluleke kakhulu kunangaphambili. Uma ibhizinisi lakho lingekho ku-inthanethi okwamanje, zitholele ku-inthanethi! Uma okwamanje unobukhona ku-inthanethi bese ubona ukuthi ungenza kanjani izinto zibe lula futhi ziphephe ngangokunokwenzeka kumakhasimende akho. Phinda ubuyekeze izindlela zakho zokulethwa nezikhathi, wazise amakhasimende akho ngezinyathelo zokuphepha ozithathayo, wandise izikhathi zakho zokubuyiselwa kwemali, unikeze ukulethwa kwamahhala noma olunye uhlobo lwephromoshini.
Ngokuningiliziwe, ake sihlole isipiliyoni somkhiqizi odumile wezingubo ezisebenzayo iBerunwear Sportswear: I-Berunwear ingasinda kanjani Ngesikhathi se-Covid-19 futhi ikhulise ibhizinisi labo futhi?
Inkhulumomphendvulwano neNkampani Yezingubo Zemidlalo YaseBerunwear YaseMelika
Lapho i-Covid-19 ifika futhi amabhizinisi evalwa futhi abaningi belahlekelwa imisebenzi, imboni yezingubo zemidlalo yaba nethonya elikhulu kwezezimali. U-Cindy, umnikazi kanye ne-CEO ye-Berunwear, wenze isinqumo esinengqondo futhi esisebenzayo sokuhluka kwabanye. Ubezoqhubeka nokukhokhela abasebenzi bakhe futhi athole izindlela zokugcina ibhizinisi langaphakathi lihamba kahle kakhulu futhi ngokuphepha ngangokunokwenzeka ngenkathi wonke umuntu elindile, futhi esalindile, noma yiluphi uhlobo lokuvulwa kabusha okuvamile ngisho noma ukuthengiswa kwangaphandle kungase kungabi nalutho.
Q: Siyazi ukuthi iCoronavirus idale umonakalo omkhulu kwezezimali kwabaningi. Okuthinta kakhulu abathengi nokuthi bathenga kanjani ngalezi zikhathi. Ungasitshela okwengeziwe ngalokho okuthinta izingubo eziqondile zezemidlalo?
Cindy: Oh yebo, leli gciwane lithinte zonke izinhlobo zezingubo zemidlalo kuwo wonke amaleveli, amakhulu noma amancane, aziwayo noma cha, asekelwe e-US noma emhlabeni jikelele. Yize sazi ukuthi amakhasimende ethu amaningi ahlala emabhulukweni awo e-yoga kusukela ngosuku lokuqala, avele ayeka ukuthenga amasha. Wonke umuntu ubonakale eyeka ukuchitha izimpahla zokugqoka futhi lokho kusaqhubeka namanje. Nathi sasenza okufanayo. Ithimba lethu lakhiwe abesifazane kuphela futhi sonke siyakuthanda ukuthenga kodwa, ngamunye wethu wayeka ukuzithengela izingubo ezintsha. Sikholelwa ukuthi kungokwesikhashana kodwa okulindelekile. Akuzange kuthuse ukubona ukuthengisa kwethu kwehla ngendlela ebesikulindele ngayo.
Q: Ngakho-ke, ibhizinisi lakho lisimama kanjani kulezi zikhathi zamanje?
Cindy: Ukuba neqembu eliqinile kuwukhiye wempumelelo yanoma iyiphi inkampani, ikakhulukazi ngalesi sikhathi. Futhi ukusabela kwethu ku-Covid-19 kungesinye isibonelo salokhu. Kusukela leli gciwane lafika eMelika, besilokhu sizungeza futhi sishintsha isu lethu lebhizinisi ukuze simelane nesiphepho. Siba nemihlangano eminingana ngosuku, izinsuku eziyisikhombisa ngeviki, ukuze sixoxe ngokuthi kufanele sikwenze kanjani nokuthi yini okufanele siyenze ukuze sigcine ibhizinisi liqhubeka futhi lizungeza njengoba kudingeka. Siphinde sanquma ukwehlisa izintengo zibe ama-wholesale ngoba sifuna ukwenza izinto zilawuleke ngokwentengo ngokusemandleni ethu.
Q: Bekuyini isu lakho lokuzulazula?
Cindy: Besisebenza kahle ngaso sonke isikhathi ukubhekana nengqikithi yethu futhi sibheke ukuthi yini abantu abathole iwusizo ebhizinisini lethu. Sisindile ngoba sidlulela ngalé kokugxila ekuthengisweni futhi besihlale sibheke ekunikezeni ulwazi olunentshisekelo kukho nolubalulekile mayelana nempilo nokuphila kahle kwabesifazane. Ngeke nje ubone okuthunyelwe kwebhulogi yethu okunezindaba zamanje ngempela, kodwa futhi nemibono yakamuva yezempilo nezinqubo zokuzivocavoca abantu abazifunayo manje nabazisebenzisayo manje nabazithola ziwusizo ngempela.
Enye yezinto esiziqaphele ekuqaleni phakathi nezidingo zokuhlala ekhaya ze-Covid-19 ukuthi abaningi bebephendukela ku-virtual bukhoma noma izindlela zokuzivocavoca ze-YouTube ukuze basize bahlale besesimweni. Ngisho nakithi, siqaphele inkinga futhi lokho bekuwukuthola izinketho zokuqeqesha eziphathelene nemidlalo ezixhumene ne-inthanethi ku-inthanethi, okuthakazelisayo, okuthakazelisayo noma okukhethekile, ikakhulukazi uma ubungenazo izinto zokusebenza. Ngeqembu lethu kuphela, sinabagijimi abaqhudelanayo, abaya ejimini abashisekayo, abathanda i-yoga, umbiya ompetha womhlaba, kanye nomama omusha okhalaza ngomzimba wakhe wangemva kokukhulelwa. Ngakho-ke, sidale ikhalenda elihlakaniphile lendawo yonke endaweni eyodwa lapho noma ubani onanoma yiliphi ikhono noma intshisekelo angabona kalula futhi athole izindlela ezihlukahlukene zokuzivocavoca, okuhlanganisa amaseshini ayisisekelo noma amaseshini omzimba aphezulu naphansi, i-Tai-Chi, Ukuzindla okucabangelayo. okugxilile, izindlela zokudansa ezijabulisayo nezijabulisayo, izindlela ze-HIIT. Futhi ukusethwa kwekhalenda lethu kulula kakhulu ukukuskena kunokusesha komuntu ngamunye ku-YouTube noma ukuzama ukuthola ukuthi umcimbi olandelayo obukhoma wenzeka nini endaweni yakho yesikhathi. Siphinde sagxila ekutholeni imizila egcwele yobude obuhlukahlukene kanye neyamahhala kuphela. Isebenziseke kakhulu futhi isetshenziswa futhi yabelwa abaningi. Kithina, kusizwa ngokukhula okukhulu Ekuqwashiseni Ngomkhiqizo wethu.
Ukuthola nokunikeza ulwazi oluwusizo nesiludingayo lusize nabanye besifazane eduze komkhiqizo wethu ukuthi babambe iqhaza nomkhiqizo wethu. Sithanda uma sonke sithembisene umshado!
Q: Ingabe bekuwukugxila ekubhekeni ukuthi yini abantu abayidingayo ukuze uthole ulwazi olusha noma ingabe kukhona okunye okwenzayo manje nawe?
Cindy: Esinye isici esisilethele kakhulu ekuthengisweni kwangempela ngalesi sikhathi ukuthi abantu abaningi abengeziwe e-United States bafuna manje ukuthenga kubahlinzeki nabakhiqizi base-USA. Kubonakala kuyinkinga yokuthembana kanye nokwazi ukuthi umkhiqizo wabo akudingeki uhambe kude noma ngokusebenzisa izandla eziningi ezahlukene.
Besilokhu sisekela kakhulu okwenziwe yi-USA futhi sigcina ukugxila kwethu ngaleyo ndlela ngenxa yekhwalithi iyonke, ukulawula kanye namazinga aphezulu kodwa kuye kwaba sobala kakhulu kithi ukuthi abanye bayakwazisa lokho kusekelwa okuvela kithi futhi manje, kunangaphambili. Lokhu kube yisikhumbuzo esinamandla sokuthi kungani singafuni ukuhambisa izinto endaweni ekude noma eshibhile ukuze sikhiqize.
Q: Ngiyathokoza ukwazi. Ingabe zikhona ezinye izinto ezenzeka eBerunwear ongabelana ngazo nathi manje?
Cindy: Awu, izinto ezimbalwa. Siyaqhubeka nokwandisa umugqa wethu wezingubo zokugijima ngokufaka iphakethe lefoni lethu elinelungelo lobunikazi eliklanyelwe hhayi nje kuphela obhodisi bethu bezingubo zemidlalo kanye neziqongo zamathangi kodwa nama-leggings namabhulukwe e-yoga futhi silungiselela ukuphuma nejakhethi lokugijima elifakelwe elizoba nelethu. Amaphakethe efoni okuvikela e-EMF nawo. Futhi, ukuze sihambisane nezingubo zakho zemidlalo, sesizokhulula ama-neck gaiters nama-buffs afanayo ukuze sisize nganoma yiziphi izidingo zamaski eSifundazweni esibanzi esingase sibe nazo isikhashana. Zonke ziyeza maduze!
Q: Siyabonga ngesikhathi sakho namuhla sokuphendula ukuthi usinda kanjani ezikhathini. Singalutholaphi ulwazi olwengeziwe mayelana ne-Berunwear?
Cindy: Yebo kuwebhusayithi yethu ku https://www.berunwear.com/. Ungaxhumana nathi lapho noma uvale izingosi zethu zokuxhumana. Sithanda ukuzwa kumakhasimende ethu futhi sijabulele ukukusiza ukuthi uthole noma ungene kulokho okudingayo. Sizophendula noma yimiphi imibuzo onayo.
Ukukhanyiselwa Okubaluleke Kakhulu: Izimfanelo okufanele zicatshangelwe
I-squat-proof
Uma ufuna ama-leggings avikela i-squat-proof, khona-ke singaphakamisa ukuthi uthathe indwangu engaba ngu-260gsm+. I-GSM imele amagremu ngemitha-skwele ngayinye futhi empeleni isho ukuthi isisindo sendwangu esiyisikwele esingu-1 sinesisindo esingakanani. Ukuphakama kwe-GSM, indwangu iminyene.
Stretch
Ukwelula nakho kubaluleke kakhulu, kudinga iphesenti eliphezulu le-spandex, i-lycra noma i-elastane. Ukuze uhlole ukunwebeka kwendwangu, maka u-10cm bese ukala ukuthi ungayelula kangakanani. Isibonelo, uma indwangu inweba ifinyelele ku-15cm khona-ke ine-50% elula kuleyo ndlela.
Manje kuthiwani ngemikhiqizo emisha?
Uma ubheka phezulu, kungase kungabonakali njengesikhathi esikahle kakhulu sokwethula uhlobo olusha, kodwa empeleni lungasebenzela wena. Ngalesi sikhathi, abantu abaningi baye bazi ngokusekela amabhizinisi amancane nokuthenga endaweni. Ngakho-ke, njengesiqalo, ungathola abantu abaningi bedonsela kumkhiqizo wakho.
Imicabango yabathengi nayo isishintshile ngenxa yoshintsho olukhulu endleleni abaphila ngayo. Izimpilo zabantu ziphucwe; ukuphila kancane, ukufinyeleleka kancane kubo nokwazisa izinto ezincane. Lokhu bese kuba nomthelela futhi kudlulele emikhubeni yabo yokuthenga, kuqinise umqondo wokuthenga okuncane nokuthenga kangcono. Ngakho-ke, kubaluleke kakhulu ukwenza isiqiniseko sokuthi umkhiqizo wakho uhambisana nomcabango wabathengi bamanje ukuze wenze umthelela futhi wakhe ukuqwashisa ngomkhiqizo.
Uma usanda kuqalisa uhlobo lwakho olusha lwezingubo zemidlalo kulo nyaka, futhi umusha embonini, siyajabula ukukusiza uvule umnyango webhizinisi lezimpahla zemidlalo emhlabeni wonke, manje sesidale uhlelo lokusekela amabhizinisi amancane, zizwe ukhululekile ukuxhumana nathi futhi masikhule futhi sithuthuke ndawonye!