Imboni yezingubo zezemidlalo ibilokhu ibona ukukhula okungazelelwe kanye nokukhula okumangalisayo phakathi neminyaka embalwa edlule, ngakho-ke isizathu esisodwa salokhu kuvame ukukhuphuka ukwazi kwabantu ukuthi bakhuthaze ukufaneleka. Inhloso yokuba nempilo nokuzuza umzimba oqotho yenze abafana nabesifazane baphuthuma ejimini, bathatha izitayela ezahlukene zokusubatha, futhi lokhu kukhulise isidingo sezimpahla ezisebenzayo. Ukuduma okwandayo kokuzivocavoca emhlabeni jikelele kuye kwaqashelwa, ngakho-ke amabhrendi ezingubo ahlanganisa imfashini nokufaneleka ukunikeza okuthile okukhuthazayo emiluthweni engavamile ngaphakathi kohlobo lwezingubo ezihlukahlukene.
Izingubo zezemidlalo nezokuqina Imakethe yomhlaba wonke ibanjelwe ukuphumelela ngama-US$258.9 ngo-2024, nokwanda kokubamba iqhaza kwabantu ngabanye kulo mkhakha. Ukuvela kwezingubo zemidlalo ezitatimendeni zemfashini zasemgwaqweni kwenze lezi zingcezu zezingubo zaba yimfashini kakhulu phakathi kwama-non-fitness freaks, futhi. Kusukela ezenzweni ezintsha zobuchwepheshe ezisezingeni eliphezulu kuya ekwethulweni kwenani lezindwangu ezisebenza kakhulu ezisekelwe ku-nanotechnology, akukho lutho oluvimba le mboni yezingubo zezemidlalo ukuthi ikhule.
Lesi sikhathi njengamanje singase sibe esiqhakaza kakhulu embonini yezingubo zezemidlalo futhi uma ucabanga nokuqala ibhizinisi lakho lokuzivivinya, ungawuyeki lo mbono! Lesi isikhathi esiningi cishe yinkathi ekhazimulayo yebhizinisi lezingubo ezisebenzayo, futhi kufanele nakanjani utshale imali ukuze uqale eyakho. Impahla ye-wholesale yezemidlalo ibhizinisi. Kodwa, alikho ibhizinisi eliphumelelayo ngaphandle kohlelo oluphathekayo noluhleliwe, nokusebenzisa uhlelo ngezinsiza ezifanele nemali. Ngakho ake siqhubeke sifunde ngezansi umhlahlandlela ogcwele wokudala isitolo se-inthanethi sezingubo zezemidlalo for Wabasaqalayo.
Qala Ibhizinisi Lezingubo Zezemidlalo Kusukela Ekuqaleni
Ithini imakethe oyihlosile?
Ukuze uthole ukunikezwa okufanele kwemikhiqizo kumkhiqizi, ungathanda ukwazi imakethe eqondiwe kahle kakhulu. Ukuvala lokhu, qaphela abantu obheke ngabomvu ukuthengisa izingubo zakho, futhi. Ingabe imakethe yakho ohlosiwe iyintsha esafunda ekolishi, abantu bebhizinisi abadla izambane likapondo, isixuku esineminyaka ephakathi esiphoqeleka ukuthi sithamele izikhathi zokuzivocavoca ukuze sikhuthaze abathandi bemfashini yezemidlalo? - Kubone ngocwaningo!
Uhlelo oluphathekayo lokufinyelela kubathengi
Ukuze ufinyelele amakhasimende afuna ukugoba, kufanele ubeke emngceleni wohlelo oluphathekayo. Nansi eminye imibono ethokozisayo.
- Hamba ekukhangiseni ngama-vlogs namavidiyo, futhi ngenxa yalokhu, uzosebenzisana nama-blogger ngakho-ke abathanda i-YouTube abaqondisa imfashini nezimangaliso okuqukethwe.
- Gxila kuzo zombili izinkundla zokuxhumana kanye neziteshi zemidiya zendabuko ukuze umakethe ibhizinisi lakho lezingubo zokujima ngezindlela zokudala. Gijimani imiqhudelwano eyahlukene kanye nemidlalo ukuze uthole ukunakwa.
Dala iwebhusayithi yesitolo se-inthanethi
Ingxenye ebaluleke kakhulu yokuqala ibhizinisi kungaba ukwakha iwebhusayithi eklanywe kahle ezoba ingosi yakho eku-inthanethi ukuze wenze ukuthengisa futhi ufinyelele kubathandi bokugqoka bezemidlalo. Ngalokhu, esikhundleni sokuthi uchithe isikhathi, kungcono ukuqasha ithimba lezentengiso ledijithali elihle nelinolwazi olunzulu ngomsebenzi noma inkampani engasebenza njenge-catalyst yebhizinisi lakho.
Ngenhlanhla, kulula ukusungula ibhizinisi lakho lezingubo nge-Shopify.
Izinto zokuqala kuqala, uzodinga ukudala i-akhawunti.
Yiya ekhasini eliyisiqalo le-Shopify futhi uzobona ibhokisi phakathi nekhasi lapho ongafaka khona ikheli lakho le-imeyili.
Chofoza inkinobho ethi 'Qalisa' futhi uzocelwa ukuthi ugcwalise ulwazi oluthile lwe-akhawunti yakho yakwaShopify.
Woza nephasiwedi, igama lesitolo (okuningi ngalokhu esigabeni esilandelayo), bese ugcwalisa ulwazi oluthile mayelana nolwazi lwakho ngezohwebo.
Ngemva kokwenza lokho, uzobona lesi sikrini:
Uma ukulesi sikrini, usune-akhawunti yakwa-Shopify, futhi lokho kusho ukuthi usendleleni esemthethweni yokuba usomabhizinisi ophumelelayo.
Okulandelayo? Bona amathiphu ethu ngezansi:
- Thenga igama lesizinda.
- Beka izithombe ezinhle kakhulu, imidwebo ekhangayo, nemininingwane yamathebhu: kungaba yikhasi elithi "xhumana nathi" noma "ikhasi lenqubomgomo yokubuyisela" nokunye okunjalo.
- Iwebhusayithi kufanele ikhule kalula, inikeze isethulo esihlanzekile sombala, amafonti, okuqukethwe okunesikhathi esincane sokulayisha ukuze kuqedwe izilinganiso zokugxuma kanye namazinga okuphuma.
- Ngemuva komsebenzi wokuklama, sekuyisikhathi sokuhlanganisa ibhizinisi lakho lamahembe aku-inthanethi nesango lokukhokha.
- Setha inqola yokuthenga, futhi kuyanconywa ukuthi uye kusofthiwe yenqola yokuthenga esingethwe ukuze uboleke ukuvikeleka okwengeziwe kumakhasimende.
Dala isitolo sakho sakwaShopify
Ungakhohlwa ukwenza ngendlela oyifisayo ingaphambili lesitolo sakho esiku-inthanethi ukuze sibe nokubukeka okuhlukile kwezinye. Kubalulekile ukuthi wenze isitolo sakho sibe ngesakho, ikakhulukazi uma usebenzisa itimu ye-Shopify yamahhala yebhizinisi lakho lezingubo zemidlalo. Phela, uma abantu abangaphezu kwengxenye yesigidi besebenzisa i-Shopify ukuqhuba izitolo zabo, ungaqinisekisa ukuthi akuwena wedwa osebenzisa leyo timu.
Ngakho-ke uzodinga ukuya ekhasini elithi “Itimu” futhi kuzilungiselelo zakho ze-Shopify.
Ukusuka lapha, uzobona lokhu:
Bese uzodinga ukuchofoza inkinobho ethi "Enza ngendlela oyifisayo".
Kusuka lapha, uzobona ithoni yezinketho. Futhi kungase kudide kancane ekuqaleni nalokho okudingeka ukwenze ngokulandelayo.
Ngihlala ngithanda ukuqala phezulu ekhasini, ngelogo.
Ukuklama Isitolo Sakho: Ukwakhiwa Kwelogo
Ake ngicacise lapha – angiyena uchwepheshe wokuklama.
Ngiyathanda ukudlala nge-software yokuhlela izithombe, kodwa angikho kahle ekwakhiweni kwezithombe. Kodwa, ngokweqiniso, akudingekile ukuba ube njalo. Kukhona amathuluzi laphaya, njengaye Kuyadlanga or Canva, okwenza imidwebo yezithombe ifinyeleleke kwabaqalayo abafana nami.
Ingxenye engcono kakhulu? Kumahhala ukusebenzisa.
Ngakho-ke ngenkathi ngidala ilogo yebhizinisi lami lezingubo zemidlalo ngavele ngeqela eCanva, ngabhalisa, ngaqala ukumosha. Kukhona izifanekiso ezisethiwe, futhi ngemuva kwemizuzu embalwa yomsebenzi weza nalokhu:
Iphelele. Lokho kwakungenzima kangako, akunjalo? Ngakho kufanele udlule ezinyathelweni ezilandelayo uwedwa.
I-Sourcing & Dropshipping
Khetha umkhiqizi wezingubo zezemidlalo ezifanele kakhulu
Kufanele uthole uhlu lwezinto ezibalulekile zokugqoka kokujima ngokuthenga izingubo eziningi nezokusubatha kubahlinzeki bempahla ehlukahlukene yokufaneleka, abakhiqizi nabasabalalisi. Kulokhu kunezindlela ezimbili, ungathintana nabakhiqizi nabahlinzeki ngokuqondile noma ngokuvakashela amawebhusayithi abo. Ukuze uxhumane nabo ku-inthanethi, ungafinyelela kuhlelo lokusebenza lwe-wholesale ku-inthanethi, futhi wenze i-akhawunti yakho ngemininingwane idliwe, njengokuveza ubufakazi bakho bobunikazi, intela yokuthengisa noma inombolo yelayisensi yokuthengisa kabusha nokunye okumbalwa.
Manje, ungaqonda kanjani mayelana nomkhiqizi okufanele ukhethe? Nawa amanye amathiphu.
- Buza izinkomba zakho njengabangane nozakwethu bebhizinisi ukuthi bakufake ohlwini olufushane abakhiqizi abathembekile nabadumile.
- Yenza ucwaningo lwasemuva oluku-inthanethi mayelana nabakhiqizi abahamba phambili bezingubo zokujima abakhona emakethe, futhi uqonde ukuthi iyiphi engaba ngcono kakhulu kuwe.
- Hlola izilinganiso eziku-inthanethi nezibuyekezo ukuze ukhethe omunye wabakhiqizi abahamba phambili.
Thola i-niche
Ukuze wehluke kwabanye abanikazi bebhizinisi lezingubo zemidlalo, kufanele ukhethe i-niche yesigaba sakho somkhiqizo futhi, futhi ugxile ohlotsheni oluthile lokugqokwa kokujima. Ukucatshangelwa okubalulekile kubahlinzeki bakho ngaphambi kokuba benze ibhizinisi nawe kungaba ukuqonda i-niche yakho, futhi noma ufuna ukugxila engxenyeni ekhethekile yokugqoka yokuzivocavoca, noma izingubo zokugijima zizonke, kufanele unqume ngalokhu kuqala.
Hlola ikhathalogi yokuthengiswayo
Uma usunqume mayelana nesigaba sokuthengiswayo kanye nemakethe yakho ye-niche, kufanele ubone ikhathalogi yokuthengiswayo yomkhiqizi ofake ohlwini olufushane ozolwenza naye ibhizinisi. Bacele ukuthi bakuthumelele ikhathalogi yokuthengiswayo ngemeyili, noma uvakashele iwebhusayithi yabo ukuze uyilande. Manje, uzokhetha izinhlobo zezimpahla zokugqoka ofuna nje ibhizinisi lakho libe nazo, bese uqhubeka nokufaka i-oda.
Hlola amasampula
Ngaphambi kokuthi ugxume ubeke i-oda lenqwaba yemikhiqizo ozama ukuyithola ibhizinisi lakho, ungathanda ukucela isaphulelo ukuze wazi ukuthi leyo mali izobiza malini futhi ubale lokho kanye nemikhawulo yakho yesabelomali. Manje, uma yonke into ihlelwa ngenzuzo yakho yezezimali, ukwazi ukumema amasampula omkhiqizo ukuze uqonde idizayini nekhwalithi yemikhiqizo ozothola ukuyidayisela abathengi . Uma ungawathandi nje amasampuli, uzohlala ushintsha umenzi wakho.
Hlunga izimvume zebhizinisi
Ukuqhuba ibhizinisi lezingubo zezemidlalo kuzodinga izimvume ezithile, futhi lezi kufanele zihlungwe ngaphambi kokuba uqale yonke into ngendlela egcwele. Izimvume zihlanganisa isitifiketi segama eliqanjiwe, imvume yokudayisa kabusha noma imvume yentela yokuthengisa nokunye okuningi.
Isikhathi sokunquma mayelana nezinsiza eziningi ongazihlinzeka
- Manje njengoba usunqume ngohlobo lwesigaba semikhiqizo okumele ugxile kukho, kufanele futhi ucabange ngamasevisi ongawanikeza abathengi azokwenza ube nebhizinisi elihlonishwayo lezingubo zezemidlalo.
- Njalo qinisekisa amakhasimende ngokuthunyelwa okuphephile nangesikhathi kwemikhiqizo
- Ideskithophu yesevisi yamakhasimende kufanele ibe nekhono futhi ingabi nekhono ngokwanele ukuxazulula noma yiziphi izinkinga futhi yamukele izikhalazo.
- Ukunikezwa kwesikhathi nesikhathi, izaphulelo zesizini, kanye nezinzuzo kubalulekile ekuletheni amakhasimende engeziwe.
- Inqubomgomo yembuyiselo yemikhiqizo kufanele ingabi nankinga.
Hlala njalo ugcine uhlu lwakho lwamagama lusesikhathini samanje
Kufanele ukhethe umkhiqizi ongayenga ngemikhiqizo ethuthuke kakhulu, hhayi into ephelelwe yisikhathi nephelelwe yisikhathi.
Ngalokhu, yazi ngemininingwane yokuthi umhlaba wezingubo zezemidlalo usebenza kanjani.
- Bheka ukubukeka kwama-celebs namamodeli ekugqokeni kwezemidlalo.
- Hlola imibukiso yemfashini eyenzeka emhlabeni wemfashini egxile ezimpahleni zokusubatha.
- Funda amabhulogi emfashini yokufaneleka.
Amanani Nokumaketha
Isakhiwo samanani
Isinyathelo esibaluleke kakhulu siwukubukeka kuzitayela zemakethe futhi ucabangele amanani ongawakhokhisa ukuze udayisele amakhasimende izingcezu zezingubo ezisebenzayo. Ukuze uthole inzuzo eyengeziwe, kufanele ucabangele isu elifanele lentengo, ukuze uthole isabelo sakho senzuzo. Izindleko zakho kufanele zikhunjulwe ngenkathi ukhetha izindleko ukuze uthole umkhawulo othembekile wenzuzo, futhi ungalokothi ungenise ukulahlekelwa. Khumbula, imali oyithola kubathengi iphinde ikusize ukuthi ukhokhe imali oyibolekiwe kanye nama-EMI.
Isu lokuphromotha
Awukwazi ukuqhubekisela phambili umsebenzi wakho we-wholesale wezokusubatha ngaphandle kokusebenzisa kahle isu lokumaketha elisebenza ngempumelelo nelithembekile kanye nohlelo lokuphromotha olwenziwa ithimba labaphathi . Qasha ithimba elinekhono ngempela nelinobuqili lochwepheshe bezokumaketha benkundla yezokuxhumana abangadweba uhlelo olulungile lokukhangisa ibhizinisi lakho ezinkundleni ezihlukahlukene ze-inthanethi, kusukela ku-Facebook kuya ku-Instagram. Futhi, yenza umzamo wokufaka ibhizinisi lakho eziteshini zemidiya ezijwayelekile njengephephandaba ne-tv. ukuze usebenzise isu elifanele lokuphromotha, ungathanda ukuhlala nethimba lezentengiso futhi ucabange okuthile okuhlukile nokungaphandle kwebhokisi, njengokugijima imiqhudelwano nokusebenzisa i-hashtag ethrendayo. Futhi, khumbula ibhajethi yakho njengoba ukutshala imali eningi emikhankasweni yokuphromotha akusona isinyathelo esihlakaniphile.
Couclusion
Ngakho-ke, manje wazi kahle ukuthi ungaliqala kanjani ibhizinisi lakho lezingubo zemidlalo - siyakuhalalisela! Manje sekumayelana nokuthatha lezo zinyathelo zokwenza amaphupho akho okuba usomabhizinisi abe ngokoqobo.
Kodwa futhi, ngaphambi kokuqala ibhizinisi lakho lokuzivivinya, qiniseka ukuthi uhlala phansi futhi ulungisa uhlelo bese udweba uhlaka oluzokusondeza kunhloso yakho. I-mantra yempumelelo eyinhloko kungaba ukuhleleka futhi ube nengqondo efanele ukufeza izinhloso zakho zebhizinisi futhi ube ibhizinisi lokugqoka eliphumelelayo lokujima.