Ukuphila kwethu okumatasa nokumatasa kunanini ngaphambili kufuna izingubo ezinethezekile nezisebenzayo. Yebo, ukuyeka isitayela akuyona inketho, ngakho-ke siyihlanganisa kanjani imfashini nokusebenza ndawonye ukuze sakhe ukubukeka kwe-chic kodwa okugqokekayo ngokuphelele? I-Athleisure iyimpendulo. Imfashini ye-Athleisure yanda ngale kwezingubo zemidlalo zasejimini. Abathengi besimanje abacebile baya ngokuya bamukela izingubo ezisebenzayo njengengxenye yezingubo zabo zansuku zonke. Futhi kulezi zinsuku, ethonyeni lobhubhane lwe-COVID-19, isimo sezokusubatha okuthrendayo senze izinguquko ezinkulu, ake sihlole ndawonye ukuthi yiziphi izitayela ezi-6 eziphezulu zokugqokwa kwezokusubatha zango-2021, okwamanje ungafunda ngemikhiqizo emisha yezimpahla zezemidlalo kanye nokwethenjelwa. i-athleisure wholesale suppliers/manufacutrers.
Iyini i-athleisure?
Athleisure — portmanteau of the words "athletic" kanye "nezokungcebeleka" - kungaphezu nje kwemfashini. I-Athleisure iyindlela yokuphila yokulangazelela futhi iyinto yomhlaba wonke. Futhi ilapha ukuhlala.
Igama elithi “umdlalo wokugijima” manje selingeziwe esichazamazwini futhi lichazwa ngokuthi “izingubo zokuphola eziklanyelwe ukugqokwa kokubili ukuzivocavoca nokusetshenziswa okuvamile.” Nakuba le ncazelo ingase ilunge ngokobuchwepheshe, iphinde ibe buthuntu kancane. Ubuhle beqiniso bemidlalo ukuthi iyasebenza futhi isemfashinini ngokuphelele. Isitayela esikhululekile nesipholile sihlanganisa izingubo zezemidlalo nezilungele ukugqokwa ukuze kwakhe izitayela ezikhangayo nezinethezekile. Ngaphezu kokuthambekela okulula, ukugijima kubonisa ushintsho endleleni yokuphila, kuhambisana nokuqaphela impilo eyengeziwe, isimiso esimatasa, nezindinganiso zokugqoka ezikhululekile. Ngakho-ke, lo mnyakazo wezingubo zesitayela ozikhandlayo uzohlala lapha, ngakho-ke yisikhathi sokutshala imali.
I-Athleisure manje ihlanganisa amabhulukwe e-yoga, amabhulukwe e-jogger, amathangi angaphezulu, obhodisi bezemidlalo, ama-hoodies, njalonjalo. Into ngayinye iya ngokuya iklanywa ukuthi igqokwe ukuze igqokwe nsuku zonke kunokuthi igqokwe nje ejimini.
Amathrendi aphezulu eNtwasahlobo/Ehlobo ka-2021
Isizukulwane Sangaphakathi: Uyazi ukuthi kungani
Ngenxa yobuchwepheshe, manje siphila enkathini yezinhlelo zokusebenza zokulethwa kokudla, ukuthenga ku-inthanethi, ukubuka kakhulu izinhlelo zikamabonakude ezifunekayo, kanye nokubalula ukusebenza usekhaya.
Kulo mhlaba wokusebenziseka kalula kanye nokuxhumana ngobuchwepheshe, kungani abanye abantu bebika ukuzizwa bevilapha, bedangele futhi begula njalo?
Ngokusekelwe ocwaningweni lwethu abathengi abangaphezu kuka-68% bathi bangancamela isistimu ye-gym yasekhaya kunokuvakashela isikhungo sokuzivocavoca. Ngokocwaningo lwakamuva, abantu abangaphezu kuka-90% e-USA bahlala emakhaya, ukungawuvivinyi umzimba kancane kanye nokukhuphuka kokunethezeka ekhaya kungadinga kakhulu isitayela sezemidlalo esithambile nezindwangu eziwuketshezi.
Abathengi bachitha u-90% wesikhathi sethu besendlini futhi amakhaya ethu avaleleke ngendlela yokuthi akukwazi ukungena umoya ohlanzekile owanele nokukhanya kwasemini. Namuhla, abantu baseYurophu abayizigidi ezingu-84 njengamanje bahlala ezakhiweni eziswakeme futhi ezikhuntile kangangokuthi bayingozi enkulu empilweni nasengqondweni. .
Ukubuya kwamathrendi e-retro
Kube nokwenyuka ngamaphesenti angama-236 ekuchofozweni komdlalo we-retro ngenxa yemibala yawo egqamile, amalogo acwebezelayo kanye nokukhula kwemikhiqizo yezingubo zemidlalo eziyisisekelo zama-90s njengoChampion, Ellesse kanye noFila. Umbala othi "Tangerine Tango", oqanjwe nguPantone, uzwakala ujabule njengoba ubukeka; umthunzi ungabonakala yonke indawo kwezokusubatha njengamanje kusukela kuma-leggings, obhodisi bezemidlalo kanye ne-logo enemininingwane. I-Stylight ibone ukukhuphuka okungamaphesenti angama-435 ekuchofozweni kwezingubo zemidlalo ze-tangerine ezikhanyayo ngo-2020.
Udayi wethayi, onokuchofozwa okukhuphuke ngamaphesenti angu-1,000, uyintandokazi ecacile ka-2020. Isitayela esithandwa i-Generation Z sesithathe izintambo zokubukeka kwemfashini nezingubo zemidlalo.
Kulo nyaka kukhuphuke ngamaphesenti angu-619 ekuchofozweni uma kukhulunywa ngamajakhethi okuqeqesha anqanyuliwe, isitayela esinesisindo esincane sifanelekile ehlobo ngemikhiqizo esuka ekusebenzeni okuphezulu kuya ekugqokeni kwasemadolobheni okuletha ukuthambekela kwabo.
I-“Tie-Dye” ephumelelayo
Le threndi ibuye ngamandla ngesizini edlule ngamaphrinti e-tie-dye yawo-60s kanye nama-70s, kodwa iphethini yakudala yalo nyaka ithatha i-twist yesimanje. Ama-catwalks abegcwele ukubekwa komugqa namaphethini we-ombré aphuphile, ikakhulukazi ku-Oscar De La Renta kanye ne-Dior.
Lungela ukushona kwelanga, ama-barbecue, i-beach yoga nobusuku be-bonfire, obuhambisana nalokhu kuphrinta okuvelele. Ithrendi yesimanje yodayi othayi inikeza ivayibhu yolwandle ecatshangelwayo kodwa elele emuva, ebiza ukubalekela ehlobo.
Ngale kwezingubo zemidlalo: ukusuka kwezokusubatha ukuya kwenzelwe ukunyakaza
Imfashini ye-Athleisure yanda ngale kwezingubo zemidlalo zasejimini. Abathengi besimanje abacebile baya ngokuya bamukela izingubo ezisebenzayo njengengxenye yezingubo zabo zansuku zonke.
Njengoba incazelo yekhodi yokugqoka yasehhovisi iqhubeka nokuxega, izinhlobo ezintsha zemikhiqizo zingena esigabeni sokugijima ukuze ziphendule izidingo zabathengi bazo. Abathengi abancane abacebile, ikakhulukazi, bayafuna ukunethezeka, ukuhlukahluka kanye nomklamo omusha ngokuthinta kobuchwepheshe. Ngenxa yalokho, amabhrendi okunethezeka angenisa amaqoqo amasha nezandiso zomugqa ukuze aphendule leso sidingo ngemfashini yekhwalithi ephezulu.
Izingubo ezisebenzayo zemisebenzi eminingi
Ubani ongathandi ukuvuka ngoMgqibelo futhi angene ezimpahleni zakhe ezisebenzayo! Ukwenyuka okukhulu komkhuba wokusubatha kwenze imigqa ifiphale phakathi kwezimpahla zokujima zendabuko kanye nokugqokwa okungavamile. Namuhla abathengi balindele ukuthi izingubo zabo ezisebenzayo 'zilungele noma yini' ukuze zibathathe ngesikhathi sokungcebeleka, ukufaneleka kanye nakho konke okuphakathi. Amakhasimende aphinde abheke ukwenza amakhabethe awo abe lula, atshale imali ezingxenyeni ezibalulekile ezinikeza ukuguga ngezikhathi zonke.
Ubuchwepheshe obugqokekayo buvumela izingubo ezihlakaniphile nokwenza kube ngokwakho
Intuthuko emisha emigqeni yokukhiqiza imfashini ewubukhazikhazi iphinde inike amandla izingubo ezihlakaniphile nokwenza kube ngokwakho okwehlayo ukukhula njengethrendi.
Izindlu zemfashini manje zinganikeza izinga elithile lokwenza ngokwezifiso kanye nokwenza kube ngokwakho kuyo yonke inqubo yokuthuthukiswa. Okokufaka kwamakhasimende ngesikhathi, isibonelo, kungasetshenziswa ukukhiqiza izingubo eziqondene nomuntu ngamunye.
Izinhlobo Ezi-5 Ezinhle Zokugijima Ezintsha Zokujima Okunesitayela
Charli Cohen
Izingubo zokugijima zihlanganisa izingubo zemidlalo zobuchwepheshe nemfashini epholile, elungele ukugqokwa. Uhlobo lukaCharli Cohen luyisibonelo esihle salokhu, luhlanganisa ubuchwepheshe obusezingeni eliphezulu nomklamo wesimanje.
Bec & Bridge
Ngenkathi i-Bec & Bridge iwela ohlangothini olunemfashini kakhudlwana lokugijima, imiklamo yayo eshelelezi inikeza ukuthinta okuyinkimbinkimbi kodwa okunethezekile kwethrendi.
Aim'n
I-Aim'n ikunikeza uhlobo lwezingubo ezisebenzayo ezijabulisayo nezinesitayela ezizongena kalula kuwo wonke amakhabethe akho ukuze ziyinikeze isibuyekezo se-chic ezemidlalo. Izinketho zombala ezinhle ezihlanganiswe namaphethini ahlukile futhi anesibindi yikhona okwenza lolu hlobo oluphefumulelwe lube lukhethekile.
Phila inqubo
Lolu hlobo lulungele ukugqokwa kwezokusubatha, ngisho noChrissy Teigen uke wabonwa egqoke ubhodisi wezemidlalo we-Live the Process ngaphansi kwejakhethi yesikhumba. Idalwe njengelebula yezempilo kanye nesayithi lezempilo eliphelele legama elifanayo, i-Live the Process izokunikeza incazelo emnandi yezingubo zezemidlalo zesikhashana.
Izinganekwane
Indalo ka-Kate Hudson yezingubo ezisebenzayo, i-Fabletics inikezela ngemiklamo ye-chic engakuthatha kalula ukusuka ku-yoga kuya ku-brunch. Ububanzi badalwa kukho kokubili ukujima nesitayela sasemsebenzini engqondweni, ngakho-ke ama-leggings ayo asesitayeleni neziqongo zemfashini zilungele ukubethela ukubukeka kwezemidlalo.
3 Amawebhusayithi Anconyiwe Ezimpahleni Zokugijima Ezitolo Ezidayisa Isitolo
I-Berunwear Sportswear Factory
Le yinkampani yase-USA ekhiqiza izingubo zezemidlalo kanye neyokuthengisa enefektri neqembu labaklami.
Ibhizinisi eliyinhloko lihlanganisa: ukuklama nokuthuthukiswa kwazo zonke izinhlobo zezingubo zemidlalo, imigqa eminingi yokukhiqiza yesimanje kanye nezingubo zezemidlalo ezenziwe ngokwezifiso ezisekelwayo, Izingubo Zezemidlalo zeBerunwear sezineminyaka engaphezu kwengu-20 zisembonini yezingubo, ubuchwepheshe obuvuthiwe obufana nokudaya nokukhipha ama-sublimation njll., bungaphatha. izixhumanisi ezihlukahlukene zokuthengwa kwempahla yamazwe ngamazwe, futhi inganikeza i-Athleisure Wholesale Solutions eyodwa kuphela, kusukela ekukhethweni kwempahla eluhlaza kuya ekugunyazweni kwempahla.
Iphinde isekele ama-oda e-MOQ aphansi avela kubathengisi abancane.
Alibaba
I-Alibaba ayidingi singeniso njengenkundla yayo ehamba phambili emhlabeni yokuhweba i-b2b. Isamba samanje sokufakwa kuhlu singaphezu kwezigidi eziyi-100. Yasungulwa nguJack Ma ngo-1999. Abahlinzeki nabakhiqizi bangabhalisa futhi bakhokhe imali yonyaka kuye ngohlobo lobulungu babo.
Ivumela abahlinzeki ukuthi bahlangane nabathengi abangaba ama-wholesale. Ngoba ubulungu obuyisisekelo babahlinzeki bumahhala, udinga ukwenza isiqiniseko sokuthi awukhohlisiwe. Enye into okudingeka uyikhumbule ukuthi abahlinzeki abaningi bane-MOQ ephezulu ukuze bathole umkhiqizo ngentengo enkulu. Lokhu kungase kuthene amandla abathengi abanemali ephansi.
U-Alibaba usebenza nje njengomuntu ophakathi. Umphakeli uzophatha yonke imali kanye nokuthunyelwa.
ImfashiniTIY
Lena iwebhusayithi ye-wholesale ye-B2B, enekhathalogi enkulu yemfashini, ngaphezu kwamashumi ezinkulungwane zemfashini yakamuva, okuhlanganisa eyabesilisa, abesifazane, ukugqokwa kwezingane, izinhlobonhlobo zezitayela zemfashini neze-avant-garde, ezibuyekezwa ngezitayela zakamuva zemfashini njalo. usuku. Iwumthombo oyinhloko wazo zonke izinhlobo zezingubo ezishibhile nezisezingeni eliphezulu. Ungathola izingubo ezidumile njengamanje kule webhusayithi, amanani azo we-wholesale ashibhe ngo-30% -70% kunamanye amapulatifomu. Inenani elincane le-oda elivumelana nezimo elingahlangabezana nezidingo zokuthenga zabathengisi bezitolo nabathengisi; ungasebenzisa le webhusayithi ukuze ufunde mayelana nentuthuko yakamuva embonini yezingubo, ukuze uthuthukise ibhizinisi lakho kangcono.