Izibalo zibonisa ukuthi Imakethe yezingubo zase-UK belilokhu likhula kule minyaka eyishumi edlule, futhi ngokwanda kwethonya lezinkundla zokuxhumana, lesi sibalo asibonakali sincipha noma nini maduze. Ngalokhu kukhula okuqhubekayo embonini yezingubo, umkhakha wokukhiqiza izingubo ezisebenzayo e-UK uhlale uzinzile futhi ubona ukukhuphuka kwamabhizinisi amasha uma kuqhathaniswa neminyaka edlule. Ngakho-ke kulokhu okuthunyelwe, ake sibheke amathiphu alula kodwa awusizo okuqala uhlobo lwezingubo ezisebenzayo ezifana ne-Gymshark kufaka phakathi yonke into kusukela ekudaleni uhlelo lomkhiqizo kuya ekusebenzeni nalo. abakhiqizi bezingubo ezisebenzayo ngokwezifiso ekwenzeni imibono yakho iphile.
1. Lungiselela isabelomali esanele
Ngaphambi kokuthi siqhubekele phambili uma ucabanga ukuthi ungakwazi ukuphinda 'Indaba Ye-Gymshark' futhi uqalise uhlobo lwezingubo zemidlalo ngo-£200, sicela uyeke ukukholelwa yonke into oyifundayo. Uma wazi ukuthi kuzothatha okungaphezu kokuthi “inhlanhla” kanye “no-£200”, sicela uqhubeke 😉
Ucwaningo luphuma ku Izingubo zezemidlalo ze-Berunwear inkampani ibonisa ukuthi cishe uzodinga isamba esinezibalo ezinhlanu ukuze uqale uhlobo lwemfashini e-UK.
Sihlole amalungu e-Make it British Community futhi sawabuza ukuthi kubize malini ukususa umkhiqizo wabo phansi. Ngaphezu kuka-50% wabo usebenzise imali engaphezu kuka-£15,000. Lokho ukwethulwa nje - kuze kufike ezingeni lapho umkhiqizo ungadayiswa khona - usazodinga isigcinalwazi semali ukuze uhlanganise isitoko esiningi kanye nokumaketha okuqhubekayo kanye nezindleko eziphezulu.
Kungaba umqondo omuhle ukusetha umkhawulo wokusebenzisa imali kuphrojekthi yakho, ngangokunokwenzeka. Lokhu kungakusiza uqinisekise ukuthi injabulo yakho yokuqhubekela phambili ayikushiyi nezinkinga ezinkulu zezimali ngokuhamba kwesikhathi. Njengoba ungase uhlele ukuqala ebhizinisini elincane nelendawo elisebenzayo, ngicabanga ukuthi isabelomali sangaphansi £20,000, kuye ngezindleko zokukhiqiza, kunengqondo ngokuphelele. Nokho, njengoba ibhizinisi lakho likhula, ibhajethi yakho ingase idinge ukukhula nayo.
2. Dizayina izingubo ezisebenzayo ezizothandwa ngamakhasimende
Idizayini yezingubo zakho ezisebenzayo ibalulekile. Akukhona nje kuphela ukuthi ubukhulu/ubukhulu buhluka phakathi kohlobo ngalunye lwezingubo, kodwa futhi kudingeka zibe nezinto ezihlukahlukene futhi zikwazi ukuzivumelanisa nezimo. Ukuma kwezingubo kuzothinta ukuguquguquka kwayo futhi kungase kuthuthukise noma kunciphise ukusebenza kwayo. Nasi iseluleko sethu esiphezulu sendlela yokwenza izingubo ezisebenzayo ezizothandwa ngamakhasimende.
- Amakhasimende Wezingubo Zokuklama Azothanda - Yebo, ukusebenza nokufaneleka kuzoba yizici ezibaluleke kakhulu, kodwa wonke umuntu ufuna ukuzizwa engcono kakhulu ngenkathi esebenza. Lapho abantu bezizwa kangcono ezingutsheni zabo zokujima, maningi amathuba okuba bazigqoke futhi baqhubeke nemikhuba yabo yokuzivocavoca, futhi maningi amathuba okuthi bathenge kwakho. umugqa wezingubo ezisebenzayo ngokwezifiso futhi.
- Ingabe Ziyalingana Nezidingo Zekhasimende - Wonke umuntu udinga okuhlukile ezimpahleni zakhe zokujima kuye ngohlobo lokuzivocavoca akwenzayo. Iningi labesifazane livame ukukhetha ama-leggings nama-tops, kuyilapho amadoda ekhetha izikhindi kanye nesikibha. Abantu abaningi baphinde bakhethe iziqongo ezinemikhono emide phakathi nezinyanga ezibandayo ukuze banikeze imfudumalo nenduduzo.
- Khetha Uhlu Lwemibala - Amakhasimende wonke anezidingo nezidingo ezihlukile uma kuziwa ekukhetheni izingubo zokujima kodwa iningi lizofuna ukuba nohlobo oluthile lokuhlukahluka ekhabetheni labo. Lokhu ngokuvamile ngokukhetha izingubo ezisebenzayo kuhlu lwemibala ehlukene.
- Nikeza Ibanga Losayizi: Njengoba nje wonke umuntu ethanda uhlobo lokuzivocavoca akwenzayo nesitayela sezingubo azikhethayo - futhi anosayizi womzimba ohlukene kanye nokuma komzimba okuhlukile. Kungakho kubalulekile ukuthi unganikeli nje ububanzi bosayizi kodwa unikeze ubude bemilenze obuhlukile kuma-leggings nakuwe. umugqa wezingubo ezisebenzayo ngokwezifiso.
- Sebenzisa izindwangu ezifanele - Indwangu iyingxenye eyodwa yezingubo ezisebenzayo okudingeka uchithe isikhathi sakho esiningi ufunda futhi usebenzelana nazo. gcoba indwangu ngaphambi kokwenza isampula ukuze uqinisekise ukuthi izoba bushelelezi esikhumbeni, futhi wenze ucwaningo lwakho ukuze ubone ukuthi ungakwazi yini ukuthola noma iyiphi indwangu edonsa amehlo ebukeka sengathi inokuthungwa, njll. Ungesabi ukufaka amaphakethe ukuze kube lula noma imigqa yesitayela eyengeziwe yobuhle. Qaphela lapho ubeka khona amaphakethe akho ukuze kube lula ukufika kuwo, kodwa ungacasuli isikhumba.
3. Khetha umphakeli ofanele we-activewear
Enye yezinzuzo zokuqala umugqa wakho wezingubo ukuthi akudingeki ukuthi uqale phansi. Awudingi ukuchitha izinkulungwane ekusetheni izitshalo zokukhiqiza. Odinga ukukwenza ukuthola umlingani wokukhiqiza omuhle nothembekile. Baningi abakhiqizi bezimpahla ezizimele endaweni yesigameko. Bheka nxazonke ngokucophelela; isici kukhathalogi yabo, izikhungo zabo zokukhiqiza, isithunzi sabo semakethe, ikhono labo lokuhlangabezana nama-oda aphuthumayo, inkululeko yokwenza ngokwezifiso oyitholayo, nokunye lapho ukhetha phakathi komunye wabo njengomlingani wakho.
Kodwa sicela ukhumbule: Into ebaluleke kakhulu ukukhetha a umenzi wezingubo ezifanele manje ekhulwini lama-21 Supplier Chain!
Umphakeli omuhle wezimpahla zokugqoka akayona nje imboni yokukhiqiza izingubo, kufanele futhi abhekane nomklamo womkhiqizo, ukukhetha impahla eluhlaza, nokuthengwa kwempahla, ukusetshenzwa okuchwepheshile nokuphathwa kwempahla yomkhiqizo wakho, njll, ukuze ukwazi ukugxila ekukhangiseni umkhiqizo nasekuxazululeni ikhasimende. izinkinga zokuthengisa kwangaphambili/ngemuva kokuthengisa, ukwandisa ukuthengisa, nokwandisa ukuqwashisa ngomkhiqizo, ekugcineni kuzoba uhlobo oluphumelelayo oluzimele lwezingubo ezisebenzayo njengeGymshark.
- Ukufunda Okuhlobene: Ungasicela kanjani ikhwowutheshini kumhlinzeki we-activewear we-wholesale?
4. Gxila ekukhangiseni komkhiqizo wakho
Gxila emandleni akho ekuboniseni ama-leggings akho kubantu abaningi ngangokunokwenzeka futhi utshele abantu ukuthi uqale ibhizinisi le-leggings noma ukuthi isitolo sakho sesitolo siyadayisa noma sandise ukukhetha kwakho kwe-legging. Kufanele wenze umzamo oqotho ukuze uthole imiphumela ethembekile futhi lapho uqala ukubona imiphumela, izothathelwana. Futhi, uma amakhasimende akho ethanda ukuthenga kwawo okusha, azohlala enentshisekelo yokuthi yiziphi izinto ezintsha onazo. Imiklamo emangalisayo yekhwalithi ephezulu ye-legging kanye nokusebenza kwakho kanzima kuzoholela emiphumeleni emihle.
Kepha qaphela lokho uGymshark angifundisa kona ngenkathi ngiqala uhlobo lwami lwezingubo ezisebenzayo:
AKUKHO NGOKUSEBENZA KANZIMA KUPHELA, MAYELANA NOKUSEBENZA KANZIMA EZINTO EZILUNGILE!
Kufanele uchithe isikhathi sakho wenza izinto ezizokwandisa ngqo ukuthengisa kwakho. Uma ungeyena ukuthengisa kwakho NGEKE KWANDE. Zibuze ekupheleni kosuku "Ngabe ngisebenze kanzima ukwenza imikhiqizo yami itholakale kubantu abaningi?". Uma ungazange, kufanele ushintshe indlela owaba ngayo isikhathi sakho.
Eminye imibono ewusizo ngezansi:
- Social Media
- Inethiwekhi Yabangani Nomndeni
- Abathumeli Bendawo
- Izingosi
- Amakhadi ebhizinisi
- Yakha Uhlu Lwe-imeyili
- Sabalalisa Kwamanye Amabhizinisi Asendaweni
- Amamaki wokuzala
- Ukuthengiswa Kwegceke / Igalaji Kwamasonto onke
5. Linganisa umphumela (ukuthengisa, umkhawulo wenzuzo) futhi wenze izinguquko ngokufanele
Ngeke uwashaye kahle ama-chords ngaso sonke isikhathi. Kuyoba khona isikhathi lapho konke kuzohamba kabi; kungenzeka ukuthi awuthengisi kakhulu ngendlela obufisa ngayo, amakhasimende akho awalazisi iqoqo lakho. Esikhundleni sokudumazeka, kufanele ulinganise umphumela wemizamo yakho futhi wenze izinguquko ngokufanele ukuze uthuthuke. Ngakho lokho amakhasimende akho angakuthandi uhla lwama-leggings onawo; ngokulandelayo, thola okuthile okukhanga kakhulu futhi okuthile abakufunayo ngempela. Ukufunda nokwenza ngcono kuyisihluthulelo!