Izigameko ezikhulayo zezinkinga zempilo ezihlobene nomsebenzi, ezifana nengcindezi nokukhuluphala, zicindezela abantu abaningi ukuba balandele noma yimuphi umsebenzi wezemidlalo nokuqina, okwandisa kakhulu isidingo sezingubo zemidlalo ezisemfashinini nezinethezekile. Ngaphandle kwalokho, ukuthandwa okukhulayo kwemikhiqizo yezimpahla zemidlalo yamazwe ngamazwe nakho kunomthelela ekudingeni umkhiqizo. Eminyakeni embalwa edlule, kufanele ukuthi uqaphele izingubo zokugqoka zokufaneleka zizakhela ibhentshimakhi. U-2021 akumangalisi ukuthi kuzoba ngomunye unyaka omangalisayo kubathandi bemfashini yokufaneleka. Ngakho-ke, funda umbiko ongezansi ukuze wazi kabanzi mayelana nokubukezwa kwe-2021 I-wholesale yezingubo zezemidlalo emakethe.
Ububanzi Bombiko Wemakethe Yezingubo Zezemidlalo
| Bika Isibaluli | Yekuchumana |
| Inani likasayizi wemakethe ngo-2020 | I-USD 288.42 billion |
| Isibikezelo semali engenayo ngo-2025 | I-USD 479.63 billion |
| Inani lokukhula | I-CAGR ka-10.4% kusuka ku-2019 kuya ku-2025 |
| Unyaka oyisisekelo wokulinganisa | 2018 |
| Idatha yomlando | 2015 - 2017 |
| Isikhathi sokubikezela | 2019 - 2025 |
| Amayunithi obuningi | Imali engenayo nge-USD billion kanye ne-CAGR kusuka ngo-2019 kuya ku-2025 |
| Bika ukumboza | Isibikezelo semali engenayo, isabelo senkampani, isimo sokuncintisana, izici zokukhula namathrendi |
| Izingxenye zihlanganisiwe | Umkhiqizo, isiteshi sokusabalalisa, umsebenzisi wokugcina, isifunda |
| Ububanzi besifunda | I-America esenyakatho; IYurophu; I-Asia Pacific; Melika Ephakathi neseNingizimu; Middle East & Africa |
| Ububanzi bezwe | I-US; eJalimane; e-UK; iShayina; I-India |
| Izinkampani ezibalulekile zifakwe amaphrofayili | I-Nike; Inc.; I-Adidas AG; LI-NING Company Ltd; Umbro Ltd.; I-Puma SE; Inc.; I-Fila; Inc.; Lululemon Athletica Inc.; Ngaphansi Kwezikhali; Inkampani Yezingubo Zezemidlalo yase-Columbia; I-Anta Sports Products Ltd.; Inc. |
| Ububanzi bokwenza ngendlela oyifisayo | Ukwenza ngokwezifiso umbiko wamahhala (okulingana nabahlaziyi abangafika ezinsukwini eziyi-8 zokusebenza) ngokuthenga. Ukwengezwa noma ukuguqulwa kwezwe, isifunda nesigaba sobubanzi. |
| Izinketho zentengo nokuthenga | Ukutholakala kwezinketho zokuthenga ezenziwe ngezifiso ukuhlangabezana nezidingo zakho ngqo. |
I-10 Insights ye-Sportswear Wholesale Market 2021
1. I-Nike iwuhlobo olushisa kakhulu phakathi kwabathengi baseShayina bezingubo ezisebenzayo
Ngokocwaningo lwe-Euromonitor, u-26% wabathengi baseShayina bezingubo ezisebenzayo babika ukuthi bathenge izingubo ze-Nike kulandele eduze i-Adidas (20%). Lesi sibalo sibonisa ukuthi isisekelo sabathengi baseShayina siyakwamukela imikhiqizo yaseNtshonalanga ngezingubo zokugijima. njengase-US, umkhuba wokusubatha usuqalile e-China ngosizo lokugunyazwa kosaziwayo. ithandwa kakhulu phakathi kwesizukulwane esisha e-China.
Abanye abadlali ababalulekile abasebenza emakethe yezingubo zemidlalo bahlanganisa i-Adidas AG; LI-NING Company Ltd; Umbro Ltd.; I-Puma SE, Inc.; Fila, Inc.; Lululemon Athletica Inc.; Ngaphansi Kwezikhali; Inkampani Yezingubo Zezemidlalo yase-Columbia; kanye ne-Anta Sports Products Ltd., Inc.
2. Imakethe yezimpahla zokugijima yase-US inkulu kakhulu emhlabeni
Imakethe yase-US yezimpahla zokugijima ibikezelwa ukuthi izokhula iye ku-69.2 billion ngo-2021 isuka ku-54.3 billion ngo-2015. lokhu kungase kubangele u-36% wokuthengiswa kwezimpahla ze-athletic emhlabeni jikelele njengoba imikhiqizo eminingi esebenza ngaphakathi kwe-US iphusha ukuhlinzeka ngezingubo zokugijima. Abathengi baseMelika abangaba ngu-9 kwabayi-10 bathi babeyizingubo zezemidlalo ezimweni ngaphandle kokuzivocavoca. Ikakhulukazi, izingubo ezisebenzayo zikakotini zisemfashinini mayelana nama-60% wabathengi abakhetha indwangu.
3. Kukhona imikhiqizo ye-yoga engu-85% ngaphezulu etholakala unyaka nonyaka kubathengisi abasebenzayo e-US
INyakatho Melika ibibusa imakethe yezingubo zemidlalo ngesabelo esingu-33.8% ngo-2020. Lokhu kungenxa yokusebenza okuqinile kwemikhiqizo yezemidlalo ehlonishwa umhlaba wonke, okuhlanganisa i-Nike ne-Adidas, ngaphakathi kwesifunda.
Imboni yempilo enempilo idlulele ngalé kokudla futhi yangena ezitolo zezimpahla zemidlalo. Abahlinzeki bezimpahla zezemidlalo abajwayelekile abafana ne-Nike, Under Armor, ne-Adidas bakhulise kakhulu utshalomali lwabo ezimpahleni ze-yoga. Indawo eyodwa engase ikhule phakathi kwezingubo ze-yoga ingaphakathi kwemakethe yamadoda. Isitokwe sezinto zabesilisa sikhule ngo-26% unyaka nonyaka futhi kubikezelwa ukuthi sizoqhubeka sikhula ngo-2021.
4. Onyakeni odlule, ukufika kwezimpahla zokusubatha ezichazwe ngokuthi “ezigaywe kabusha” kukhuphuke ngo-642% kwabesilisa kanye no-388% kwabesifazane.
Lokhu kugqamisa ukusabalala okusheshayo kwesiko lezingubo zemidlalo ezilungele imvelo ngaphakathi kwabahlinzeki bezimpahla zemidlalo base-US kufanele bahlole ukutshalwa kwezimali ezimpahleni ezihloselwe kabusha nokulebula ukuze babonakale ezintweni zabo ezigaywe kabusha. Emakethe yezingubo zemidlalo, izicathulo ezizinzile sezidume kakhulu futhi izinkampani zithembise ukusebenzisa amapulasitiki agaywe kabusha kuphela emikhiqizweni.
5. Inani lezitayela zezemidlalo ezitolo zosayizi omkhulu liphindeke kabili kusukela ngonyaka odlule
Kubathengisi abahlinzeka ngosayizi abahlukahlukene njengo-Lane Bryant kanye ne-Be kalula, kube nokwanda okukhulu ekukhethweni kwezingubo zokugijima kumawebhusayithi. Abathengisi abakhulu abafana ne-Target bethule imigqa yonke yezingubo zemidlalo esukela ku-XS-4X yabesifazane kanye ne-S-3X yabesilisa.
6. Inani lemikhiqizo yezingubo zemidlalo ezichazwe kusetshenziswa igama elithi "i-moisture-wicking" likhule ngo-39% kulo nyaka odlule.
Lesi sibalo sikhomba kuthrendi yezingubo zobuchwepheshe obuphezulu ehlanganisa izingubo “ezihlakaniphile” nezingubo ezilandelela izinkomba zezempilo. Abathengi banaka kakhulu izinto ezisetshenziswa ekukhiqizeni futhi badinga izingubo ezinciphisa umjuluko nomswakama. Imikhiqizo yezingubo ezisebenzayo esebenzisa izindwangu ezichazwa ngokuthi "ephefumulayo" nayo ikhule ngo-85%.
7. Imakethe yezimpahla zokugijima ilinganiselwa ku-60% abesifazane kanye nama-40% amadoda
Usayizi wemakethe yezingubo zemidlalo emhlabeni wonke ulinganiselwa ku-USD 262.51 billion ngo-2019 futhi kulindeleke ukuthi ufinyelele ku-USD 318.42 billion ngo-2021.
Lokhu kukhomba ukuthandwa okukhulayo kwezingubo ze-yoga ezikhule ngo-144% uma kuqhathaniswa nonyaka odlule uma kuqhathaniswa no-26% okubonisa izinketho ezikhulayo ezigxile kwabesifazane. abacebile, labo abahola ngaphezu kuka-$100,000, bangabashayeli bokuthenga ngaphakathi kwe-niche yezingubo ze-yoga.
8. Abathengi bezimpahla zokugijima banamathuba angama-56% okuthenga ku-inthanethi
Ekuqaleni kuka-2020, abathengi babecishe babe yingxenye yamathuba okuthenga esitolo uma kuqhathaniswa ne-inthanethi. Ngenkathi benza izingubo zokuthenga ku-inthanethi, bathanda ukwenza ucwaningo lokumaketha nokubukeka kwamadili bese beya ezitolo. Ubhubhane lwe-COVID-19 kungenzeka lube nomthelela kulesi sibalo njengoba abantu bezama ukunciphisa uhambo olungabalulekile lokuya ezitolo.
9. Imakethe yezimpahla zomsubathi emhlabeni wonke ibikezelwa ukuthi izobalelwa ku-$480 billion ngo-2025.
Imakethe yezingubo zemidlalo yomhlaba wonke kulindeleke ukuthi ikhule ngesilinganiso sokukhula sonyaka esiyi-10.4% ukusuka ngonyaka ka-2019 kuya ku-2025 ukuze ifinyelele ku-USD 479.63 billion ngo-2025.
Lokhu kukhula okulindelwe okuphezulu kuvame ukubangelwa ukwanda kwemakethe yabesifazane futhi ngenxa yalokho ukuvela kwabathengi benkulungwane yeminyaka eNdiya naseChina. Ukukhula kwemakethe kufanele kuvumele abantu abaningi ukuthi bahlangane ngaphansi kokunyakaza okufana nezingubo ezisimeme kanye nokusebenza ngendlela efanele.
10. Imboni yezokusubatha ibikezelwa ukuthi izobalelwa ku-$83 billion ekupheleni kuka-2021.
Umqedazwe we-COVID-19 uzosheshisa ukukhuphuka komkhuba wokusubatha osuvele ukhula embonini yezingubo zezemidlalo. Lo mkhuba uthandwa kakhulu phakathi kwabantu abasha futhi usakazeka emhlabeni wonke.
Ngamafuphi
Imakethe yezimpahla zemidlalo emhlabeni wonke izoqhubeka nokukhula ngo-2021, naphezu komthelela omubi wezinye izifo eziwumshayabhuqe ezintsha. Ngemuva kuka-2021, isidingo sezingubo zemidlalo ezisezingeni eliphezulu sizoqhuma: abantu bavalelwe ekhaya isikhathi eside kakhulu!
Ngakho-ke uma ucabanga ukungena embonini yezimpahla zokugqoka, akumele ungalinaki ibhizinisi lezimpahla zemidlalo, futhi kungcono uthole ethembekile. umphakeli wezimpahla zezemidlalo, njenge Izingubo zezemidlalo ze-Berunwear Umthengisi.
Ukuze uthole ulwazi olwengeziwe, sicela uvakashele ikhasi eliyisiqalo lewebhusayithi: www.berunwear.com. Futhi uma unemibuzo, sicela ushiye umlayezo esigabeni sokuphawula.