Ehlabathini leempahla zezemidlalo, iYurophu kudala yaba likhaya labanye abenzi abagqwesileyo. Ezi nkampani ziye zahlala ziphakamisa umgangatho xa kuziwa kumgangatho, uyilo, kunye nokutsha. Ke, siza kujonga ngakumbi kwi-5 ephezulu kakhulu abavelisi bempahla yezemidlalo eYurophu. Ukusuka kwiimpawu ezimiselweyo ezinamava angamashumi eminyaka ukuya kubadlali abasakhasayo abenza amaza kushishino, iYurophu ibonelela ngeendlela ezahlukeneyo zokhetho lweembaleki kunye nabathandi bezemidlalo ngokufanayo.
Isishwankathelo esifutshane soShishino lweZinxibo zeMidlalo eYurophu
Ishishini lempahla yezemidlalo eYurophu liyachuma, linembali ende yokusungula izinto ezintsha kunye nokugqwesa. Amazwe aseYurophu afana neJamani, i-Italiya, kunye ne-United Kingdom alikhaya kwezinye zezona mpahla zibalaseleyo zemidlalo zehlabathi, kubandakanya i-Adidas, iPuma kunye ne-Nike. Ezi mpawu zisete ibhenchmark yokusebenza kunye nesimbo, ukuqhuba ukhuphiswano kunye nokutyhala imida yento enokwenzeka kwisinxibo esisebenzayo.
Kwiminyaka yakutshanje, kuye kwakho ugxininiso olukhulayo lokuzinza kunye neendlela zokuvelisa ezisesikweni ngaphakathi kwishishini lempahla yezemidlalo yaseYurophu. Iibrendi ezininzi zamkela izinto ezilungele i-eco-friendly kunye neendlela zokuvelisa ukunciphisa indawo yazo yokusingqongileyo. Ukongeza, kukho umkhwa okhulayo wokunxiba kwimbaleki, ukwenza mfiliba imigca phakathi kokunxiba kwembaleki kunye nefashoni yemihla ngemihla. Olu tshintsho luvule amathuba amatsha kubavelisi beempahla zemidlalo baseYurophu ukuba babonelele ngabaphulaphuli abaninzi, beqinisa ngakumbi isikhundla sabo njengeenkokeli kurhwebo lwehlabathi.
Ukubaluleka kokuKhetha uMvelisi weZinxibo zeMidlalo oLungileyo
Ukukhetha umenzi weempahla zemidlalo ofanelekileyo kubalulekile kwiimbaleki kunye nabathandi bezemidlalo. Umgangatho wezinto ezisetyenziswa kwimpahla yezemidlalo uchaphazela ukusebenza kunye nokuthuthuzela ngexesha lemisebenzi yomzimba. Umenzi ohloniphekileyo uya kuqinisekisa ukuba iimveliso zabo zenziwe ngamalaphu ahlala ixesha elide, aphefumlayo, kunye namalaphu afaka ukufuma ukunyusa ukusebenza kwezemidlalo.
Ngaphezu koko, ukukhetha umenzi ofanelekileyo wempahla yezemidlalo nako kunokuchaphazela inkangeleko epheleleyo kunye nesitayile sempahla. Umenzi othembekileyo uya kuyila iimpahla zezemidlalo ezingasebenziyo kuphela kodwa kunye nefashoni. Oku kubalulekile kubadlali abafuna ukuziva bezithembile kwaye bekhuthazekile ngelixa beqeqeshwa okanye bekhuphisana. Ngokukhetha umenzi othembekileyo, abantu banokuthemba ukuba batyala imali kwimpahla ekumgangatho ophezulu eya kuthi ifezekise iimfuno zabo zokusebenza kunye nesimbo esithandwayo.
I-Berunwear: uMvelisi oThenjiweyo weZinxibo zeMidlalo kubantu baseYurophu
Isishwankathelo samava kunye neeNkonzo zeBerunwear
Iimpahla zeBerunwear iqhayisa iminyaka engaphezu kwe-15 yobuchwephesha bokwenza iimpahla zezemidlalo, iyenza ibe ngumthengisi othembeke kakhulu kushishino. Amava abo abanzi aqinisekisa umgangatho ophezulu kunye namaxabiso akhuphisanayo kubathengi babo. Inkampani ibonelela ngoluhlu olubanzi lweenkonzo, kubandakanya unikezelo lwelaphu kunye nezitrim, uphuhliso lwesampulu, imveliso yobuninzi, ukuhlolwa komgangatho, kunye nezisombululo zolungiselelo lwamazwe ngamazwe. Umgca wabo wemveliso ugubungela iindidi ezahlukeneyo, ezifana nempahla yokukhwela ibhayisekile, impahla yokubaleka, Isinxibo seQela, Isinxibo seMsitho, Isinxibo seActivewear, ii-tracksuits zokugwedla, isinxibo sokuloba, isinxibo samahashe, isinxibo seYoga, iiSweatshirts ezihonjisiweyo, iiHoodies ezihonjisiweyo, nokunye.
Ukongeza, i-Berunwear ibonelela ngeenkonzo zeleyibhile zabucala ezilungiselelwe uyilo kunye neemfuno zabathengi. Irekhodi labo libandakanya ukuthunyelwa ngempumelelo kumazwe amaninzi nakwimimandla kwihlabathi liphela, kubandakanya i-United States, iCanada, iOstreliya, iNgilani, iNetherlands, iSweden, neNorway.
Unikezelo oluphambili kunye noKhetho loLungiso
I-Berunwear ibalasele kuluhlu lwayo lweemveliso ezahlukeneyo, ubungakanani beodolo ebhetyebhetye, amalaphu akumgangatho ophezulu, kunye nobuchule obuphambili bokwenza ngokwezifiso. Nokuba abathengi bafuna uyilo lomntu, izixhobo ezilungele indalo, okanye amaxesha okutshintsha ngokukhawuleza, iBerunwear inikezela ngezisombululo ezilungiselelwe ukuhlangabezana neemfuno zabo. Abathengi banokukhetha kuluhlu olubanzi lweenketho zokwenza ngokwezifiso, kubandakanya izitayile zempahla, imibala, amalaphu, kunye nokukhethwa kophawu. Ukuzibophelela kwenkampani kwinkxaso yomthengi eyenzelwe wena kuqinisekisa amava angenamthungo kunye namava angenangxaki ukusuka kwingcinga ukuya kuhambiso.
Kutheni le nto iBerunwear igqama kumzi mveliso?
Ukuzinikezela kukaBerunwear ekugqweseni nasekuveliseni izinto ezintsha kuyenza yahluke kukhuphiswano lwempahla yezemidlalo. Ugxininiso lwabo kumgangatho, ukuthembeka, kunye nokwaneliseka kwabathengi kuye kwabenza baduma kakhulu phakathi kwe-e-commerce brand, fitness kunye ne-yoga studios, abaququzeleli beminyhadala, abathengi beenkampani, amaqela ezemidlalo kunye neeklabhu, kunye namashishini amancinci ukuya kwaphakathi (ii-SME) kwimpahla. Ivenkile. NgeBerunwear, abathengi banokulindela kungekuphela nje iimveliso eziphezulu kodwa kunye nezisombululo ezizinzileyo kunye neendleko ezifanelekileyo ezihambelana neempawu zabo zentengiso kunye neenjongo zoshishino.
Iikhrayitheriya zokuVavanya abavelisi beZinxibo zeMidlalo
- Umgangatho Welaphu kunye neMathiriyeli esetyenzisiweyo: Abavelisi abasebenzisa amalaphu omgangatho ophezulu aziwa ngokuphefumla kwawo, iipropathi zokufuma ukufuma, kunye nokuqina banegalelo ekwanelisekeni okupheleleyo kunye nobomi obude bempahla.
- Ukhetho lokuLungisa kunye nokuGuquguquka kuYilo: Umenzi obekekileyo kufuneka anike uluhlu olubanzi lwezinto ezinokwenzeka zokwenza, kubandakanywa izitayile zempahla, imibala, ushicilelo, kunye nokhetho lophawu. Ukuguquguquka kuyilo kuvumela abathengi ukuba benze iimpahla zemidlalo ezizodwa kunye nezabantu ezihambelana nesazisi sabo kunye nabaphulaphuli abajolise kubo.
- Ubunakho bokuVelisa kunye neTekhnoloji: Iinkampani ezixhotyiswe ngoomatshini banamhlanje, iinkqubo zokwenziwa kwemveliso, kunye nabasebenzi abanobuchule banokuzisa iimveliso eziphezulu ngokuchaneka kunye nokungaguquguquki.
- Unikezelo kunye noLungelo loLungiselelo: Abavelisi abanemisebenzi elungelelanisiweyo yolungiselelo, amaqabane athembekileyo othutho, kunye neenkqubo zolawulo lwe-inventri ezisebenzayo zinokunciphisa amaxesha okukhokela, ukunciphisa ukulibaziseka, kunye nokwandisa ukwaneliseka kwabathengi ngokubanzi.
- Izenzo ezilungele i-Eco-friendly kunye noZinzo: Iinkampani ezizibophelele kwimisebenzi eco-friendly, ezifana nokusebenzisa izinto ezisetyenzisiweyo, ukunciphisa inkunkuma, ukunciphisa ukukhutshwa kwekhabhoni, kunye nokuphumeza iindlela zokuziphatha kunye neendlela zokuvelisa, zibonisa ukuzinikela kwabo kulawulo lwendalo kunye noxanduva lwenkampani.
Abavelisi abaPhezulu beZinxibo zeMidlalo ezi-5 eziphezulu eYurophu
1. IJoma Sport
Uhlolo-nkcukacha: IJoma Sport ngumenzi wempahla yezemidlalo owaziwayo oseSpain. Yasekwa ngo-1965, inkampani iye yafumana ukuqondwa kwihlabathi jikelele ngokuvelisa iimpahla zezemidlalo ezikumgangatho ophezulu kunye nezihlangu. IJoma Sport igxile ekuboneleleni ngeemveliso ezintsha nezikwiteknoloji ephucukileyo kwiimbaleki zamacandelo ahlukeneyo ezemidlalo.
Ezona mpawu: IJoma Sport izingca ngokuzibophelela kuphando nophuhliso, ngokuqhubekayo iphucula iimveliso zayo ukuze ihlangabezane neemfuno ezisoloko zivela kwiimbaleki. I-brand inikeza uluhlu olubanzi lweempahla zemidlalo, kubandakanywa ijezi, iifutshane, iibhatyi, izihlangu, ezenzelwe ngokukodwa ibhola ekhatywayo, ibhola yomnyazi, ukubaleka, intenetya, kunye neminye imidlalo. Iimveliso zabo zaziwa ngokuqina kwazo, ukunethezeka, kunye noyilo lwesitayile.
U buchule: IJoma Sport igxile ekwenzeni iimpahla zemidlalo yebhola ekhatywayo nokubaleka. Iikiti zabo zebhola ekhatywayo zinxitywa ngamaqela amaninzi ebhola ekhatywayo kwihlabathi jikelele, engqina umgangatho kunye nesimbo sohlobo. Izihlangu zokubaleka zeJoma Sport nazo zixatyiswe kakhulu ngenxa yeempawu zazo eziphucula umdlalo, zinika iimbaleki inkxaso kunye necushion eziyifunayo.
2. Errea Sports
Uhlolo-nkcukacha: I-Errea Sports ngumvelisi wezemidlalo waseNtaliyane oye wasebenza ukususela ngo-1988. Ngobukho obuqinileyo kwimarike yaseYurophu, i-Errea Sports iye yazimisa njengophawu oluthembekileyo kunye nolutsha kwishishini lezemidlalo. Inkampani igxile ekuveliseni iimpahla ezikumgangatho ophezulu kunye nezixhobo zemidlalo eliqela, ikakhulu ibhola ekhatywayo, ibhola yevoli, ibhola yomnyazi kunye nombhoxo.
Ezona mpawu: I-Errea Sports iyaziwa ngokuqwalasela iinkcukacha kunye nokuzinikela ekuveliseni iimpahla zemidlalo ezikhululekile nezisebenzayo. Iimveliso zabo zenziwe kusetyenziswa amalaphu aphambili kunye nobuchwepheshe bokusika, ukuqinisekisa ukusebenza kakuhle kweimbaleki. I-brand inikeza uluhlu olubanzi lweempahla zeqela ezilungele ukwenziwa, kubandakanywa iijezi, iifutshane, iisokisi, kunye nezixhobo, ezivumela amaqela ukuba enze isazisi esikhethekileyo.
U buchule: I-Errea Sports igxile kwimpahla yebhola ekhatywayo kunye ne-volleyball. Uphawu lubambisene namaqela ebhola ekhatywayo aliqela, amaqela esizwe, kunye namaqela ebhola yevoli, ebabonelela ngeekiti eziphezulu. Uyilo lwe-Errea Sports luhlala lubandakanya imibala eqaqambileyo kunye neepateni zanamhlanje, zongeza isimbo kwiimveliso zabo.
3. IMacron
Uhlolo-nkcukacha: UMacron ngumvelisi wempahla yezemidlalo waseNtaliyane oye wavelisa iimpahla ezikumgangatho ophezulu kunye nezixhobo ukususela ngo-1971. Uphawu luye lwafumana ukuqatshelwa ngokubanzi kwiYurophu ngokuzibophezela kwayo kumsebenzi wobugcisa, ukuveliswa kwezinto ezintsha kunye noyilo. IMacron ibonelela ngoluhlu olubanzi lweempahla zemidlalo ezahlukeneyo zemidlalo, kubandakanya ibhola ekhatywayo, ibhola yomnyazi, umbhoxo, kunye neembaleki.
Ezona mpawu: IMacron iyazingca ngendlela yayo entsha yokuvelisa iimpahla zemidlalo. Ibhrendi isebenzisa itekhnoloji yelaphu yamva nje ukwenza imveliso ehlala ixesha elide, ekhululekile, kunye nokuphucula ukusebenza. Iimveliso zeMacron zihlala zibonakalisa uyilo lwe-ergonomic kunye nokhetho olunokwenzeka, oluvumela iimbaleki kunye namaqela ukuba enze iimpahla zomntu ngamnye.
U buchule: UMacron ugxile kakhulu kwimpahla yebhola ekhatywayo kunye neyombhoxo. I-brand iseke intsebenziswano kunye neeklabhu ezininzi zebhola ekhatywayo kunye namaqela esizwe, zibonelela ngeekiti ezikumgangatho ophezulu. Iijezi zebhola ze-Macron, ngokukodwa, zihlonishwa kakhulu ngenxa yoyilo lwazo olulodwa kunye nokuqwalaselwa kweenkcukacha.
4. Uhlsport
Uhlolo-nkcukacha: I-Uhlsport ngumvelisi wezemidlalo waseJamani oye wasebenza ukususela ngo-1948. I-brand inegama eliqinileyo lokuvelisa imidlalo yezemidlalo ephezulu kunye nezixhobo zemidlalo eyahlukeneyo, ngakumbi ibhola kunye nebhola lezandla. I-Uhlsport yaziwa ngokugqalisela kumgangatho, ukusebenza, kunye nokusungula izinto ezintsha.
Ezona mpawu: I-Uhlsport igqame ngokuzinikela kwayo ekwenzeni iimpahla zemidlalo ezihlangabezana neemfuno zabadlali abaqeqeshiweyo. Iimveliso ze-brand zivavanywa ngokungqongqo ukuqinisekisa ukusebenza kakuhle, ukuqina, kunye nokuthuthuzela. I-Uhlsport inikeza uluhlu olubanzi lwempahla yezemidlalo, kuquka ijezi, iifutshane, iiglavu, kunye nezihlangu, eziyilelwe ukomeleza ukusebenza kwabadlali ebaleni.
U buchule: I-Uhlsport igxile kwibhola ekhatywayo kunye nempahla yezandla kunye nezixhobo. I-brand idume ngokukodwa ngeeglavu zayo zonozinti, ezihlonitshwa kakhulu ngokubamba kwazo okuphezulu kunye nokuguquguquka. I-Uhlsport ibe lukhetho oluthembekileyo lweeklabhu ezininzi zebhola ekhatywayo kunye namaqela esizwe kulo lonke elaseYurophu.
5.Kappa
Uhlolo-nkcukacha: I-Kappa ngumvelisi weempahla zezemidlalo zase-Italiya ezivelisa iimpahla zezemidlalo ukususela ngo-1978. Ngelifa elicebileyo kwishishini lezemidlalo, i-Kappa iye yaba yinto ekhethiweyo yokhetho kubadlali kunye nabathandi bezemidlalo. I-brand igxile kwisitayela sokudibanisa, ukusebenza, kunye nokusebenza kwiimveliso zayo.
Ezona mpawu: IKappa yaziwa ngoyilo lwayo lwesinxibo sezemidlalo esinesitayile kunye nesefashonini. Uphawu ludibanisa i-aesthetics ehamba phambili yefashoni kunye nenkqubela phambili yobugcisa ukwenza iimpahla zemidlalo ezingenzi kakuhle kuphela kodwa zikhangeleka kakhulu. IKappa inikeza uluhlu olubanzi lweempahla zemidlalo ezahlukeneyo zemidlalo, kubandakanya ibhola ekhatywayo, ibhola yomnyazi, intenetya, kunye nokutyibiliza.
U buchule: I-Kappa igxile kwimpahla yebhola ekhatywayo kunye ne-basketball. Uphawu lubambisene namaqela ebhola ekhatywayo aliqela kunye namaqela ebhola yomnyazi, ebabonelela ngeekiti ezifashisayo nezisebenzayo. Uyilo lweKappa luhlala lubonisa iilogo ezinesibindi, imivimbo, kunye nokudityaniswa kwemibala, enomtsalane kwiimbaleki ezibeka phambili isitayile ecaleni kokusebenza.
Ungamkhetha njani uMvelisi weZinxibo zeMidlalo oLungileyo kwiShishini lakho?
Ukuqwalaselwa xa ukhetha umenzi
- Amava kunye nodumo: Khangela umenzi onerekhodi eqinisekisiweyo ekuveliseni iimpahla zemidlalo ezikumgangatho ophezulu.
- Imilinganiselo yoLawulo loMgangatho: Qinisekisa ukuba umenzi uneenkqubo zokulawula umgangatho ezingqongqo.
- Umthamo weMveliso: Khetha umenzi onokuhlangabezana neemfuno zakho zomthamo wemveliso.
- Unxibelelwano kunye nokuPhendula: Khetha umenzi onxibelelana ngokufanelekileyo kwaye aphendule ngokukhawuleza kwimibuzo.
- Iindleko: Qwalasela ubume bamaxabiso kwaye uqinisekise ukuba buhambelana nohlahlo lwabiwo-mali lwakho kunye nemida yenzuzo.
- IiNdlela zokuSebenza ngoZinzo: Khetha umenzi olandela izenzo zokwenziwa ezizinzileyo nezisesikweni.
Iingcebiso zokuvavanya abavelisi kunye nokwenza ukhetho olufanelekileyo
- Cela iisampulu: Ngalo lonke ixesha ucela iisampulu zempahla yezemidlalo ukuvavanya umgangatho ngaphambi kokuba uzibophelele.
- Ndwendwela iZiko: Ukundwendwela ngokwasemzimbeni kwiziko lomenzi kunokubonelela ngezimvo ezixabisekileyo kwimisebenzi yabo.
- Jonga iiReferensi: Fikelela kubathengi abadlulileyo okanye ufunde uphononongo ukuqokelela ingxelo malunga nokusebenza komenzi.
- Xoxa ngeMimiselo neMiqathango: Qinisekisa ukuba yonke imiqathango, kubandakanywa amaxesha okukhokela kunye nemigaqo yokuhlawula, ichazwe ngokucacileyo kwaye kuvunyelwene ngayo.
- Thetha ngeeKhontrakthi: Thetha ngesivumelwano esineenkcukacha esibandakanya yonke imiba yentsebenziswano ukuphepha ukungaqondani kwixesha elizayo.
Izibonelelo zokwakha intsebenziswano yexesha elide kunye nomenzi othembekileyo
Ukuseka ubambiswano lwexesha elide kunye nomenzi weempahla zemidlalo othembekileyo unokubonelela ngeenzuzo ezininzi kwishishini lakho. Okokuqala, ikhuthaza ukuthembana kunye nentsebenziswano, ekhokelela kwiinkqubo zemveliso ezigudileyo kunye nokuhambelana okungcono kumgangatho wemveliso. Ukongezelela, intsebenziswano yexesha elide ivumela ukucwangciswa okungcono kunye nokubikezela, okukhokelela ekusebenzeni okusebenzayo kunye nokugcinwa kweendleko kwixesha elide. Ngokusebenza ngokusondeleyo nomvelisi kwixesha elongeziweyo, unokuxhamla kunxibelelwano oluphuculweyo, ukhetho lokwenziwa ngokwezifiso, kunye namaxabiso anokubakho athotyiweyo. Ngokubanzi, ukwakha ubudlelwane obuqinileyo kunye nomenzi othembekileyo kunokuqhuba impumelelo kunye nokukhula kweshishini lakho leempahla zemidlalo ekuhambeni kwexesha.
isiphelo
IYurophu imi nde njengesazulu sokwenza iimpahla zemidlalo ezikumgangatho ophezulu. Iinkampani ezikhokelayo kulo mmandla zizuze igama labo ngokudityaniswa kobugcisa obugqwesileyo, itekhnoloji ephucukileyo, kunye nokuzinikela ekufezekiseni iimfuno zembaleki. Nokuba yeyemidlalo yobuchwephesha okanye imithambo nje eqhelekileyo, abavelisi bempahla yezemidlalo abaveliswe kweli nqaku bahlala benikezela ngesitayile, ukusebenza, kunye nobutofotofo.