IYurophu yeyona marike inkulu yehlabathi yempahla yezemidlalo kunye nezixhobo. Abavelisi bempahla yezemidlalo abavela eYurophu yenye yeenkampani eziphezulu zeempahla zemidlalo kwihlabathi. Iinkampani zempahla yezemidlalo kunye nezixhobo ezifana ne-Adidas AG, i-Puma, i-Nike, i-Marks kunye ne-Spencer PLC, kunye neQela le-Aftershock zimbalwa kwiinkampani zeempahla zemidlalo zaseYurophu ezaziwa ngokubanzi kwihlabathi. Njengoko imfuno yempahla yezemidlalo kunye nezixhobo isanda mihla le, ukukhula kweemarike kweli shishini kuqinisekisiwe. Ukuba inkampani yakho ibandakanyeka kwishishini lempahla yezemidlalo, ngoku ungafumana isisombululo sokufumana abona bathengisi bempahla yezemidlalo abathembekileyo baseYurophu kule posi.
Apho ukukhangela abavelisi bempahla yezemidlalo eFransi/eSpain/Portugal/Poland/Belgium/Netherlands/Germany/Sweden/Italy
Ukuba ujonge umenzi wempahla othembekileyo, kuya kufuneka uqale wenze isigqibo sokuba ukhetha ukusebenza kuphela nabanikezeli belizwe lakho okanye ukuba uzimisele ukukhangela ababoneleli abavela kumazwe afana neTshayina neIndiya. Emva koko unokuqalisa ukwenza uluhlu olunqwenelekayo lwabavelisi beshishini lakho leempahla zemidlalo.
Izixhobo ezibalulekileyo zokufumana abavelisi bempahla yokuziphatha eFransi/eSpain/ePortugal/ePoland/eBelgium/eNetherlands/eJamani/eSweden/Italy, njl.
- Iziganeko kunye neengqungquthela
IiCongresses kunye nezinye iziganeko kushishino olulukiweyo lunokuba ngamava axabisekileyo ngokwenene ukuze ukwazi iimpawu ezintsha kunye nokuseka intsebenziswano enokwenzeka kunye nomvelisi wempahla elungileyo eYurophu. Hlala ubukele isixeko sakho okanye ikhalenda yelizwe.
- Khangela oovimba beefayili
Izalathiso zophando zinokuba ngamahlakani angakholelekiyo koosomashishini abafuna abavelisi bempahla entsha eYurophu. Jonga kuluhlu lwezalathiso zokwenziwa kwempahla elizweni, ukuba ufuna iziphumo ezikhethekileyo, jonga abalawuli abavumela unxibelelwano oluthe ngqo kunye negama lophawu lwempahla ethengisa iimpahla ezithengiswayo.
- Iinjini zokukhangela kwi-Intanethi
Mhlawumbi sele uyazi, kodwa akubizi nto ukukhumbula: iiwebhusayithi kunye neenjini zokukhangela ezifana neGoogle nazo zilungile ekujongeni abavelisi bempahla abalungileyo eYurophu.
Nangona kunjalo, kuqhelekile ukufumana iisayithi eziphelelwe lixesha okanye ezinolwazi oluphelelwe lixesha; Ngesi sizathu, khumbula ukuphefumlela phezulu kwaye uqhubeke nokukhangela amaphepha eziphumo.
- Amaqela e-Facebook
UFacebook uzele ngabantu abasazimisele ukunceda abanye. Ke, ungoyiki ukukhangela amaqela oosomashishini abasebenza kwi-niche efanayo neyakho.
Ngaphambi kokuthatha inxaxheba kwingxoxo, nangona kunjalo, khumbula ukufunda izikhokelo kunye nemithetho esekwe ngabanye abathathi-nxaxheba.
- Uphando oludala oluzimeleyo
Ukuba ukhetha ukuthetha noosomashishini abanamava kunye nabavelisi, nokuba ngcono - emva kwayo yonke loo nto, i-niche yefashoni kunye nempahla inokuba nzima kakhulu. Ukungeniswa kweengubo ezenziwe eChina, umzekelo, kuqhutyelwa kuphela ukuba iingubo zihambelana nemigaqo ye-textile yaseYurophu; Ubungakanani bempahla kunye nemilinganiselo iyatshintsha ukusuka kwilizwe ukuya kwelinye ilizwe okanye ummandla ukuya kummandla, kwaye inokuba yinto yokwenyani ukuseta iphethini elungileyo kwivenkile yakho; ukupakishwa kwemveliso ngokufanelekileyo kufuna ukuhanjiswa kunye nebrendi yevenkile hayi itywina lomvelisi.
Yintoni omawuyiqwalasele xa ukhetha imidlalo efanelekileyo umboneleli wempahla/ umenzi/ abasasazi bempahla kuluhlu
Siyazi ukuba akusoloko kusenzeka kodwa, ukuba unalo ithuba kunye nexesha, sihlala sicebisa ukuba undwendwele umthengisi wempahla ukuze ukwazi ukuphonononga ubunyani bokwenziwa kwelaphu kunye neenkqubo zokuvelisa amalaphu kunye nokusebenza kakuhle. Kuya kukunceda uqinisekise isigqibo sakho malunga nokukhetha kwabo kwaye kuncede nokwakha ubudlelwane obusondeleyo beshishini phakathi kwakho kunye nabavelisi.
Ngayiphi na imeko, le yimibuzo ephambili ekufuneka uyiqwalasele xa ukhetha umenzi wakho wempahla kunye nomthengisi:
- Price: Kufuneka ukhethe umboneleli wempahla onokukubonelela ngeemveliso eziphezulu kakhulu ngexabiso elihambelana nohlahlo lwabiwo-mali lwakho. Akunyanzelekanga ukuba ukrokrele zonke iimveliso ezinexabiso eliphantsi, kodwa ukuba ibhrendi yakho inxulumene nobunewunewu (umzekelo, ukhangela abathengisi bempahla yophawu okanye abavelisi bempahla baseMelika), kufuneka ukhumbule ukuba ezi mveliso ngokuqinisekileyo ziya kuba zibiza kakhulu kunezo. ozifumana kwabanye ababoneleli ngempahla.
- Amaxesha okuthumela ngenqanawe: Kwakhona, kubalulekile ukufumana umboneleli wempahla onokukubonelela ngezona zihlandlo zokuthumela ngokukhawuleza. Ewe, oku kuya kwahluka xa ukhetha umsasazi welizwe okanye ukuba uya kuthengisa iimveliso zaseTshayina okanye amanye amazwe avela phesheya, kodwa ukugcina abathengi bakho belinde iinyanga ezi-2 ukufumana imveliso yabo akukhuthazwa. Ngoko ke, kusoloko kucetyiswa ukuba ukhethe umenzi wempahla onokuhambisa ngexesha elincinci.
- uphawu: Beka ii-odolo zeesampuli kwaye ukhangele umgangatho wemveliso, ukupakishwa, njl. Ngaba baye baphosakele malunga nobukhulu? Ingaba iimpahla zinebala? Zibeke ezicathulweni zomthengi kwaye ume okomzuzwana ukuze ucinge ngendlela onokuwaxabisa ngayo amava akho okuthenga ukuba ufumene loo phakheji. Umzekelo, ukhangela abavelisi be-yoga leggings, kufuneka kwakhona ujonge iisampuli ekuqaleni.
- amava: Lo ngumba obalulekileyo odla ngokungahoywa. Kodwa akufanele kubenje. Ukusebenza kunye nomenzi wempahla onamava okanye umthengisi uya kuqinisekisa ukuba ii-odolo zakho zihanjiswa ngexesha, kunye nemigangatho ephezulu yomgangatho kwaye, ukuba kukho ukunyuka ngokukhawuleza kweemfuno, umthengisi wakho uya kukwazi ukukubonelela ngaphandle kweengxaki (umzekelo, ukulungiselela wena ngolwesihlanu olumnyama okanye ixesha leeholide).
- Ababoneleli ngempahla ethengwa kumazwe angaphandle ngokuchasene nabavelisi bempahla beSizwe: Ukuba ukhangela umthengisi wempahla, omnye umbuzo omawuwuqwalasele ngowokuba uyafuna na ukusebenza nabanikezeli bempahla belizwe kwilizwe ohlala kulo (umzekelo, eUnited Kingdom, eSpain, eDanmark, okanye eSerbia). Okanye ukuba ukhetha ukufumana iimveliso zakho kubavelisi bempahla yangaphandle, abavela kumazwe afana neTshayina, iIndiya okanye iMelika. Siye sathetha ngezinye iinzuzo kunye neengozi zokufumana iimpahla zemidlalo kubaboneleli baphesheya kunye nababoneleli basekhaya.
Usebenza njani nababoneleli bakho beempahla zemidlalo
Ufumene abavelisi bempahla yembaleki abagqwesileyo kwishishini lakho kwaye ngoku lixesha lokuba wazi indlela yokwakha kunye nokugcina ubudlelwane obuzinzileyo kunye nabo ukuze ufumane inkonzo engcono, umzekelo, amaxabiso aphantsi, izitayile ezisefashonini, nokunye. Nantsi indlela onokuthi ugcine ngayo ubudlelwane obuhle kunye nomthengisi wakho wempahla:
- Vavanya umboneleli ngamnye
Qinisekisa ukuba lolona khetho lufanelekileyo kwishishini lakho kwaye iimveliso zalo ziyahlangabezana neemfuno zakho. Ababoneleli bakho kufuneka bavumelane nesicwangciso sakho.
- Dibanisa ababoneleli abaphambili kwishishini lakho
Funda indlela ezisebenza ngayo kwaye uqinisekise ukuba iinkqubo zakho ezifanelekileyo - ukuhlawula, ukusetyenzwa kwee-odolo, kunye nokunye - ziyahambelana ngokupheleleyo. Ukuba ufuna ukusebenza kunye nomgangatho olungileyo wabathengisi bempahla yezemidlalo, kufuneka nje udibanise ababoneleli abanokubakho.
- Sebenzisana nabanikezeli bakho ukuphucula umgangatho kumacala omabini, ukusombulula iingxaki kunye nokuphuhlisa iimveliso
Kwakhona, sebenzani kunye ukwandisa amandla enu kwaye nisebenzise ezona ndlela zilungileyo.
- Hlala ulinganisela ukusebenza
Yiba neengxoxo ezicwangcisiweyo rhoqo kunye nababoneleli bakho abaphambili malunga nophuculo olunokwenzeka.
Eyona njongo iphambili kukusebenza ngokubambisana, kumdla wamaqela omabini. Ngamanye amaxesha iinkampani zinexesha elifutshane kwaye zicela nje ababoneleli ngokunciphisa amaxabiso, kunokuba bacinge ngobuchule. Ayingomntu ophumeleleyo ixesha elide.
- Unxibelelwano nomthengisi wakho
Ukuba usebenza ngokuthe ngqo nomthengisi, le yeyona ndlela ilula yokunciphisa iindleko kunye nokwenza inzuzo enkulu. Enye into ekufuneka iqwalaselwe kukuba abaniki-nkonzo akunyanzelekanga ukuba bakhuphisane omnye nomnye. Umzekelo, ukuba ufowunela umthengisi wetyala lefowuni kwaye uthi ishishini lakho lincinci kakhulu kubo ngoku, unokuhlala ubacela iingcebiso. Basenokude bakunike uluhlu olupheleleyo lwabanye ababoneleli abahloniphekileyo abasebenza ngeempawu ezincinci.
Ukuseka unxibelelwano lobuchwephesha kunye nenkampani yomthengisi akusoloko kulula njengoko ucinga. Ngamanye amaxesha uthetha nomntu owahlukileyo sihlandlo ngasinye ufowuna. Ngokufanelekileyo, umntu omnye okanye ababini abakwazi ngegama kwaye bakhumbule iinkcukacha ezithile zeshishini lakho. Oku akukhawulezisi nje incoko, kodwa unokufunda kwaye uthembele kumthengisi njengoko intsebenziswano ikhula. Ke ngoko, le fowuni yokuqala kufuneka iseke unxibelelwano nenkampani. Ewe, njengoko iingxoxo zakho zeshishini zisiba nzulu ngakumbi, unokuchongwa ukuba uthethe nomntu owahlukileyo kwixesha elizayo, kodwa unxibelelwano lokuqala lubaluleke kakhulu. Ukongeza, inxalenye yemveliso yale fowuni yokuqala ifumana isixa esinesidima solwazi kubo. Umgca wakho wokuqala kufuneka ujonge ngolu hlobo:
Izinto ezi-5 ozenzayo nezingangenziwa kubudlelwane bakho bomthengisi
- IINGA – Qwalasela unxulumano lwababoneleli ngenkqubela phambili ekwabelwana ngayo kunye nophuhliso lwexesha elide. Nceda ababoneleli bandise ubuchule babo bobugcisa kunye nokusombulula iingxaki.
- IINGA -Yazi kakuhle indlela ababoneleli bakho abaphambili abasebenza ngayo. Ziqhelanise nokusebenza kwabo kunye nenkcubeko yabo ukukhuthaza ukuthembana kunye nobudlelwane obuqinileyo.
- IINGA -Vavanya rhoqo ukusebenza kwababoneleli abaphambili besebenzisa amakhadi amanqaku kwaye uvavanye rhoqo imarike ukuze ufumane izisombululo ezisebenzayo okanye ezinenzuzo. Ukuba nobudlelwane obuluqilima nabathengisi akuthethi ukuba uthinjwa.
- VUYA - Musa ukugxila kwiinjongo zexesha elifutshane, njengokunciphisa iindleko. Musa ukunyanzelisa intlawulo engafanelekanga kubathengisi okanye ucinge ngeendleko kunye nobungozi bokubamba uninzi lwe-inventri yakho.
- VUYA – Musa ukuchitha iinzame zakho. Gcina unyango olulodwa kuphela kwiqaqobana lamahlakani abalulekileyo. Ngaphandle koko, kuya kuba yinto engathandekiyo.
isiphelo
Siyathemba ngokwenene ukuba ulwazi malunga nokukhangela abavelisi bempahla yezemidlalo e-Ethical eYurophu esikunikayo luluncedo kuwe. Ngokuqinisekileyo funda ngakumbi malunga neengcebiso zoshishino lweempahla zemidlalo kwaye ufumane yonke into ekufuneka siyazi.
Ukuba akunalo ixesha elininzi lokwenza olu phando, kuyacetyiswa ukuba uqhagamshelane nathi Berunwear Sportswear Ihoyili inkampani ngqo: Berunwear yenye abavelisi ethandwayo ezemidlalo eYurophu, exhobe ingqokelela eyodwa yempahla activewear ukuba ngokuqinisekileyo ixabisa utyalo isambuku. Kubathengisi, abanini bamashishini, kunye nabanini bamashishini eleyibhile yabucala, siye saba ngabahambi yezemidlalo abavelisi bempahla eYurophu kwaye baye baqinisekisa ngempumelelo ukudityaniswa okukhethekileyo kokunxitywa kokuqina okuhambelana nesimbo, ukuthuthuzela ukuthatha uhlobo lwefashoni yokuqina ukuya kwinqanaba elilandelayo. Ukusebenza nathi, siqinisekile ukuba uya kuba neshishini elihle elilungile kwiinyanga ezimbalwa.