Impahla yezemidlalo kunye neyokufaneleka luhlobo lwemveliso yempahla efuna ubuchule kubenzi bayo. Zibandakanya iilaphu ezolulayo neziphefumlayo ekunzima ukuzikhethela eyona ilungileyo kwaye abathungi kufuneka babe nobuchule bokujongana nolu hlobo lweelaphu zokuthunga. Kweli nqaku, makhe sifunde okuhle kunye nokubi ekusebenzisaneni nomenzi wempahla yezemidlalo waphesheya okanye umenzi wempahla esempilweni yeprojekthi yakho. Ngaba kufuneka utshintshe umboneleli wakho wokwenyani okanye usajonge umenzi wempahla yezemidlalo ongcono? Ayingomsebenzi unzima kwaphela ukuba uyayazi into oyifunayo kwaye yintoni umenzi wempahla yezemidlalo esemgangathweni.
Izinto eziluncedo kunye neeNgeniso: Abavelisi beZinxibo zeMidlalo zasekhaya vs Abavelisi beZinxibo zeMidlalo yaNgaphesheya
Ngokutsho kwe-Statista, i-Global Apparel market yayixabisa malunga ne-USD $ 1.3 yetriliyoni emva ngo-2015. Ngoku ekupheleni kuka-2020, imarike ifikelele kwi-USD $ 1.5 yetriliyoni. Oku kubonisa ukuba imarike yempahla yezemidlalo iyakhula ngoku. Njengomrhwebi, unethuba lokumakisha inzuzo entle ukuba utyala imali kwishishini lempahla yezemidlalo. Oosomashishini bafuna ababoneleli abakhulu ukuze bahlale kushishino. Ndenze uphando lwethu ukufumanisa ukuba yeyiphi engcono kumashishini amancinci e-USA xa umenzi wempahla yezemidlalo yasekhaya xa ethelekiswa nomenzi wempahla yezemidlalo yaphesheya.
Abavelisi beZinxibo zemidlalo zasekhaya
Siphila kwihlabathi apho abathengi besiya beqonda ngakumbi ngemigangatho yokusebenza kunye nomgangatho wempahla abazithengayo.
Xa kuziwa kubavelisi bempahla yezemidlalo yasekhaya, kunokwenzeka ukuba ufumane iimveliso ezikumgangatho ophezulu ezinemigangatho emiselweyo yabasebenzi.
Kodwa baya kuza ngexabiso – kuya kuba kubiza kakhulu ukufumana iimveliso zakho kubavelisi bempahla yezemidlalo basekhaya.
Ukuba uza kuhlawula iifizi ezongezelelweyo ukusebenzisa abavelisi bempahla yezemidlalo yasekhaya, luluvo oluhle ukugxininisa into yokuba usebenza namashishini asekuhlaleni kwizinto zakho zokuthengisa. Oku kunokunceda ngokwenene ukomeleza umfanekiso webrand yakho kunye nabathengi abanolwazi malunga nezi ntlobo zezihloko.
Enye inzuzo enkulu ekusebenzeni nabavelisi bempahla yezemidlalo yasekhaya ngamaxesha okuthumela. Ukuthumela ngenqanawa kuya kukhawuleza kakhulu kunokuba ubusebenza nabavelisi bempahla yezemidlalo abavela phesheya.
Ikwabiza ixabiso eliphantsi kunaxa usebenza nabavelisi baphesheya kweelwandle.
Kodwa enye ingxaki enkulu xa usebenza nabavelisi bempahla yezemidlalo yasekhaya kukuba kukho ukhetho oluncinci lweemveliso xa kuthelekiswa nabavelisi abavela phesheya.
Oku kusenokungabi ngumba kuwe ukuba ujonge ukwenza iimveliso zamayeza enziwe afana nalawo aveliswe ngabenzi. Kodwa ukuba ujonge enye i-niche, unokufumanisa ukuba ababoneleli baphesheya lolona khetho lungcono.
Inzuzo
· Umgangatho ophezulu wokuvelisa - E-US, umgangatho olindelekileyo uphezulu. Kwakhona, abavelisi base-US bathembeke ngakumbi.
· IMigangatho ePhakamileyo yezabasebenzi – Ngokusisiseko, iimeko zokusebenza, imivuzo, kwanamalungelo abasebenzi angcono kakhulu eUnited States xa kuthelekiswa namanye amazwe.
· Unxibelelwano olulula nolusebenzayo – Unxibelelwano nabathengisi kulula kakhulu. Kwiimeko ezininzi, akuyi kufuneka ujongane nemiba yendawo kunye neengxabano zenkcubeko.
· Imimandla yexesha elifanayo kunye neshedyuli yeholide - Oku kwenza izinto zibe lula kakhulu koosomashishini. Oosomashishini abayi kujongana nokulibaziseka.
· Iimveliso ezenziwe e-USA kulula ukuzithengisa kunye nokuthengisa - Ukuthengisa kunye nokuthengisa iimpahla ezenziwe eMelika kulula kakhulu xa kuthelekiswa nempahla eyenziwe kwamanye amazwe. Ukuthengiswa okungcono kunye nokuthengiswa kwegama kunokunxulunyaniswa nabantu abakholelwa ukuba iimpahla ezenziwe e-US zinomgangatho ongcono.
· Amaxabiso aphantsi okuhambisa ngenqanawa kunye namaxesha okuthumela ngokukhawuleza - Oku kuthetha ukuba ufumana ukuzalisekisa zonke iiodolo ezenziwe ngabathengi bakho ngokukhawuleza. Kwakhona, ngeereyithi zokuthumela ezisezantsi, ufumana inzuzo engcono.
· Akuyi kufuneka ujongane namaxabiso kunye neentlawulo – Zombini iirhafu kunye neentlawulo zitya kumda wakho wengeniso.
· Ukhuseleko lwentlawulo ephezulu – Oku kunciphisa umngcipheko wokuphulukana nemali yakho emva kokuhlawula uluhlu lwakho lwempahla.
· Ukhuseleko lwamalungelo epropathi enomgangatho ophezulu wokuqonda – Oku kuqinisekisa ukuba iisimboli zakho, amagama, imifanekiso, okanye imisebenzi yobugcisa ikhuselekile.
Ukungancedi
· Iindleko eziphezulu zokwenziwa kwemveliso – Oku kuthetha ukuba iimveliso ozifunayo kubavelisi base-US zinokubiza kakhulu.
· Ukhetho lweefektri ezinokwenzeka zincinci - I-US ayinalo inani elikhulu labavelisi.
· Ukhetho lweemveliso ezincinci – Zimbalwa kakhulu kwiimveliso ezithengiswayo e-US zenziwa elizweni.
Abavelisi beZinxibo zeMidlalo yaNgaphesheya
Baninzi abavelisi bempahla yezemidlalo yaphesheya abanokukunceda wenze iimveliso zeshishini lakho, rhoqo ngexabiso eliphantsi kakhulu kunomvelisi wasekhaya.
Abona benzi bempahla zemidlalo baphesheya abaqhelekileyo baquka iTshayina, iIndiya, iTaiwan, kunye nenkitha yamanye amazwe aseAsia.
Kwiminyaka emininzi, abavelisi bempahla yezemidlalo abavela e-China baye bathandwa kakhulu, kunye neenkampani ezivelisa zonke iintlobo zeempahla zezemidlalo ze-dropshipping kunye nokuthengiswa kwakhona ngokulula kufumaneka kwi-intanethi.
Kubalulekile ukuqaphela ukuba umgangatho weemveliso ezivela kumenzi wempahla yezemidlalo waphesheya usenokungabi phezulu njengezasekhaya. Kwaye, khumbula ukuba iimeko zokusebenza kwezi fektri zisenokungalawulwa.
Enye into enokuthi ibe sezantsi kukuba uya kuba namava okuhambisa ixesha elide kwiimveliso zakho. Ngaphezu koko, iindleko zokuthumela ngenqanawa zihlala zibiza kakhulu xa kuthelekiswa nabavelisi basekhaya.
isiphelo
Ukuba ujonge ukuvelisa izinto ze-50 kuphela, umzekelo, iifektri aziyi kukuchukumisa ngaphandle kokuba uhlawule i-100 USD ngento nganye. Iifektri azizukwenza ngeniso ngoko akukho ngqiqo ukuvelisa izinto ezingama-50 kuphela. Inqaku eliphambili lokuvelisa kukufumana ixabiso elincinci leyunithi yeengubo eziphezulu. Ukuba uodola ngaphantsi kwamaqhekeza angama-500, ungazama i-middlemen evela kwi-alibaba ethengisa i-wholesale, kodwa oku kuya kuba ngaphandle kwebrand yakho kunye ne-90% yexesha eliphantsi lomgangatho welaphu kwaye ubethe kwaye uphoswe ngokuthembeka komthengisi. Uninzi lwabathengisi kwi Alibaba ngabaphakathi abavula inkampani entsha ngonyaka. Ingcebiso yam kukuba ulumke wenze umsebenzi wakho wesikolo. Ngokumalunga nelaphu elikumgangatho ophezulu kunye nokuthungwa okucocekileyo kumthamo ongaphezulu kwama-500, zama umenzi othile oqinisekisiweyo ukuba ungumninimzi wokwenyani onje Iimpahla zezemidlalo zeBerunwear, ziyaziwa ngeempahla ezigqityiweyo ezisemgangathweni.