Kungcono ukwenza ngokwesiko ngokuthe ngqo ukusuka abavelisi bempahla yezemidlalo kuye nabani na ofuna ukuqala ishishini lempahla yezemidlalo. Kukho uluhlu lwabavelisi bempahla yezemidlalo okanye ababoneleli kwi-intanethi, kodwa onokuthi ukhethe kwaye unokwenza njani isiko lezemidlalo kubo ngendlela yokonga imali, nantsi iSikhokelo sozigidi!
Yintoni uMenzi weMpahla yeMidlalo yobuNgcali?
Umenzi wempahla yezemidlalo oqeqeshiweyo kufuneka ngoku angagxininisi kuphela kwinkonzo yokuvelisa, kodwa kunye nokuyila, ukufunwa, kunye neenkonzo zokuthumela ngenqanawa. Nokuba inkonzo emva kokuthengiswa ingabandakanywa, oko kuya kufezeka. Ukuba uceba ukuthengisa iimpahla zemidlalo eziqhelekileyo kumenzi wempahla yezemidlalo, ewe, uya kuba nethemba, inokwenza iimpahla zemidlalo ezenzelwe wena, izixhobo zokunxiba, zivelisele iimpahla zemidlalo ezininzi, kwaye zikuthumelele iimpahla!
Ungasebenzisi iintlobo ze-2 zababoneleli beempahla zezemidlalo, enye yi-CM, umboneleli wenkonzo ye-CM ugxininise kuphela "ukusika nokwenza" amacandelo enkqubo yokuvelisa iimpahla. Enye yi-FOB, umboneleli wenkonzo ye-FOB uya kugubungela indawo ebanzi yokuvelisa. Uya kukunceda ufumane imathiriyeli, wenze izinto ezingena ngaphakathi, uphuhlise iisampulu ezintsha, uvelise, upakishe, kwaye uhambise iimpahla. igama elithi "FOB" kulo mzekelo ayililo nje igama elithi Free On Board in Incoterms 2010, lithetha ukuba umenzi uya kunceda abathengi babo baguqule imathiriyeli ekrwada ukuya kwimveliso egqityiweyo kwaye emva koko bahambise loo mithwalo phantsi kwayo nayiphi na ixesha lorhwebo.
Into oyifunayo ngumvelisi wempahla yezemidlalo exhasa i-OEM, i-ODM, kunye neenkonzo ze-One-Stop-Shop. Lo mvelisi wempahla yezemidlalo udla ngokuba neengcali zangaphakathi kunye namagcisa kumsonto, ilaphu, kunye nempahla ukubanceda baphathe iimfuno zomthengi ngamnye. Iimpawu eziqhelekileyo zezo nkonzo ziguquguqukayo kunye nokulungelelanisa ukuze iqela leengcali kunye neengcali ezinolwazi olwaneleyo kunye namava ukubamba ingcamango yomthengi wabo kakuhle kwaye bathathe inyathelo ngokukhawuleza ukuyiphatha. Ngamanye amaxesha, unombono kuphela kunye nemfuneko yomsebenzi wempahla yezemidlalo, abo bavelisi bempahla yezemidlalo basenakho ukukunika iingcebiso ezilungileyo zemathiriyeli kunye noyilo.
I-OEM, i-ODM, kunye nabavelisi bempahla yezemidlalo ye-One-Stop-Shop baya kukubonelela ngenkonzo epheleleyo yokulungelelanisa iimpahla zemidlalo, ukukhangela, ukuvelisa, ukuhlola, kunye nokuthumela ngenqanawa. Iodolo nje kubo, akukho mfuneko yokuba wenze nantoni na ngaphandle kokuyila isinxibo sezemidlalo esilungiselelweyo kunye nabo.
Unokufumana phi abo baVelisi beMpahla yeMidlalo yobuNgcali?
Injini yokukhangela
Ukukhangela uGoogle kulungele ukufumana iinkampani ezenza iimpahla zemidlalo ukuba uzimisele ukugrumba nzulu kwaye usebenze nzima ukuze uzifumane. Eyona nto ibalulekileyo ekufuneka uyikhumbule xa ukhangela uGoogle kukuba akukho lula ukuzifumana. Iifektri kunye nabavelisi badume kakubi ngokugcina iiwebhusayithi zabo zihlaziywa kwaye zilungiselelwe ixesha langoku. Oko kuthetha ukuba uninzi lweewebhusayithi zefektri ziphelelwe lixesha kwaye azilungiselelwanga kukhangelo lukaGoogle.
Eyona nto iphambili kuyo yonke le nto kukuba kuya kufuneka umbe nzulu. Inzulu ngokwenene. Asiyonto ingaqhelekanga ukuba ucazulule amaphepha angama-20-30 kuGoogle ngaphambi kokuba ufumane le nto uyikhangelayo. Ngoko unganikezeli. Qinisekisa ukuba uzama amagama ahlukeneyo ophendlo. Usenokuba ukhangela "umenzi wempahla yezemidlalo" kodwa kunokufuneka ungacacisi kangako kwaye ukhangele amagama aphambili afana "nomenzi wempahla yezemidlalo" naye.
Izalathisi zababoneleli abaqinisekisiweyo
Uluhlu lunokuba lubhejo lwakho olungcono lokukhangela abavelisi bempahla yezemidlalo. Ezinye zezalathisi ezinkulu zinokuqulatha amawaka abanokuba ngabavelisi/iifektri zeprojekthi yakho yesinxibo sezemidlalo. Qaphela ukuba zininzi zazo zikumgangatho ophantsi okanye ziphelelwe lixesha, ukufumana abavelisi bempahla yezemidlalo elungileyo nabathembekileyo yinto echitha ixesha.
Iindawo zeNtengiso zeB2B
Ungafumana abavelisi kwiindawo zentengiso ezidumileyo, ezisekwe eTshayina ezinje ngeAlibaba kunye neAliExpress. Abavelisi bahlala bethengisa ngokuthe ngqo ngala maqonga ukuze xa udibana noluhlu olufana nemveliso yempahla ofuna ukuyenza, ungazama ukuqhakamshelana nomthengisi kwaye ubuze ukuba ngaba abavelisi.
Unenzuzo eyongezelelweyo yokukwazi ukufunda uphononongo kwaye uqhagamshelane nabathengi bangaphambili. Nangona kunjalo, kuyafuneka ukuba ulumkele ubuqhophololo kwaye kusafuneka wenze inkuthalo efanelekileyo usebenzisa ezi zikhokelo zingentla.
Ukudibana kwamashishini kunye neMiboniso yoRhwebo
Imiboniso yorhwebo ngumgodi wegolide wokufumana, ukukhangela, kunye nokwazi amaqabane anokubakho kwimveliso kwaye akukho kunqongophala kwemiboniso yorhwebo kwi-niche yempahla kunye nempahla. Okufanayo kuya kwiindibano zeshishini. Awunakubetha ukuthetha nomvelisi ubuso ngobuso. Kuyanceda ukwakha ukuthembana kunye nokuzithemba kwaye kuseka ubudlelwane boshishino lobuqu.
Izikolo zeFashion zaseNgingqini kunye nee-Incubators
Enye indawo entle yokufumana abavelisi bempahla yakho kunye nohlobo lwempahla kukufowunela okanye ukutyelela isikolo sefashoni sasekhaya okanye ifashoni kunye ne-incubator yempahla. La maziko anemithombo etyebileyo yabavelisi abahlolwayo njengoko ezi zikolo kunye nee-incubators zikholisa ukuba nobudlelwane obuhle nabavelisi abaninzi kwaye zizisebenzisa rhoqo.
Zama ukubatsalela umnxeba okanye ubathumelele i-imeyile kwaye ucele ukuthunyelwa kubavelisi bendawo abanokukunceda ngeprojekthi yakho.
Ithala leencwadi lasekuhlaleni
Kholwa okanye awukholwa, amathala eencwadi asekhona kwaye anezixhobo ezibalaseleyo zokufumana iifektri kunye nabavelisi. Siye sathetha malunga nabalawuli, kodwa amathala anofikelelo olukhethekileyo okanye oluhlawulweyo kwezinye iizalathisi ezintle kakhulu ezinokukunceda ngophendlo lwakho.
Uninzi lwezi nkcukacha zibiza kakhulu kumrhwebi ophakathi kodwa simahla ukufikelela kwithala leencwadi lendawo yakho. Buza abasebenzi bamathala eencwadi ukuba babone ukuba zeziphi na izibonelelo ezinokuthi zibonelelwe ngamaziko abo.
Ukudluliselwa
Njengoko usebenzisa iindlela ezidweliswe kule posi kwaye uthetha nabanokuba ngababoneleli kunye nabavelisi, kunokwenzeka ukuba ubethe iqela leziphelo ezifileyo. Mhlawumbi iodolo yakho iya kuba ncinane kakhulu kumenzi onokubakho, mhlawumbi abanakukwenza oko ufuna ukuba bakwenze, okanye mhlawumbi baxakeke kakhulu ukuba bathathe abathengi abatsha.
Ngelixa ezi zinokuziva ngathi zisiphelo kunye nezithintelo, usenokwenza uninzi lwencoko nganye ngokubuza wonke umntu kunye nenkampani othetha nayo ukuba bayazazi na ezinye iifektri okanye abavelisi abanokuthi bancome. Into yokuba bekweli shishini ithetha ukuba banabahlobo abalungileyo kunye nabafowunelwa abanokuthi babelane nawe ukuze bakuncede usondele ekufumaneni iqabane lakho eligqibeleleyo lokwenza iimpahla.
Khetha abavelisi beMpahla yeMidlalo yasekhaya okanye yaNgaphesheya?
Kuxhomekeke ekubeni yeyiphi imfanelo ebaluleke kakhulu kuwe, ukuba ufuna ukukhetha umenzi wempahla yezemidlalo yokuhanjiswa ngokukhawuleza, ngoko ke ezifuywayo zikhethiweyo ukuba ufuna ukukhetha umvelisi wempahla yezemidlalo engabizi kakhulu kodwa esemgangathweni, iimpahla zezemidlalo zaseTshayina zaphesheya. umzi-mveliso womvelisi unokuba lukhetho.
| Abavelisi beZinxibo zemidlalo zasekhaya | Abavelisi beZinxibo zeMidlalo yaNgaphesheya | |
| eziluncedo |
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| nezingeloncedo |
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Amanyathelo eSinxibo seMidlalo esiSiko ukusuka kubavelisi beZinxibo zeMidlalo
A.Yabelana nabo ngombono okanye umbono wakho
Emva kokufumana uluhlu lwabavelisi bempahla yezemidlalo esandleni, i-imeyile okanye usebenzise nayiphi na enye indlela yokuqhagamshelana nabo, xela imfuno yakho, kwaye wabelane ngombono okanye umbono wakho. Lowo unokukunika eyona nto uyilo ngexesha inokuba ngumenzi wakho weempahla zemidlalo.
B.Bacele ukuba bakwenzele iisampuli
Iisampulu ezifanelekileyo zibaluleke kakhulu, kungakhathaliseki ukuba ukhetha ukuba yeyiphi umenzi wempahla yezemidlalo, kufuneka ubaxelele ukuba ufuna iisampulu kwaye intlawulo yesampulu iya kuba ngcono okanye ibuyiselwe.
C. Qinisekisa ixesha lokuhamba, ixesha lokuthumela, kunye nentlawulo
Phambi kokuba wenze isigqibo ngaye nawuphi na umenzi wempahla yezemidlalo, babuze ixesha lokukhokela, ixesha lokuthumela, ukhetho lokuthunyelwa, umrhumo wesiko, kunye nendlela yokuhlawula. Hlawula kuphela leyo ifanele iimfuno zakho phantse kuzo zonke iinkalo.
D. Sayina isivumelwano kunye nabo kwaye uthumele intlawulo
Kweli nqanaba, sele ukhetha umenzi wempahla yezemidlalo enye, khumbula ukusayina isivumelwano esisemthethweni kunye nabo, emva koko uthumele intlawulo kwi-wholesale order.
E. Lindela ukuhanjiswa kwindawo yakho yokugcina impahla
Linyathelo lokugqibela, ukuba umenzi wakho wempahla yezemidlalo ulungile, unokuzisa iimveliso ngexesha.
kucetyiswa Abavelisi beMpahla yeMidlalo e-US
Manta
Ukuba ujonge iimpahla zemidlalo ezikumgangatho ophezulu zokuthengisa, kuya kufuneka ujonge iManta. Banikezela ngazo zonke iintlobo zeempahla zemidlalo kubathengi kwihlabathi liphela. Njengoko sivile kubathengi abonwabileyo bakaManta, inkampani inenkxaso egqibeleleyo yabathengi. Basebenza iiyure ezingama-24 ukuze uphendule yonke imibuzo yakho kwaye usombulule yonke imiba ukuba ikhona. Gcina ukhumbula ukuba, iManta ilawula ishishini iminyaka engaphezu kweshumi, ke inkampani izama konke okusemandleni ayo ukuhlala phezulu. Uya kuba namava amnandi ngeManta ukuba uthathe isigqibo sokungena kwintengiso yempahla yezemidlalo kwimarike yase-US.
kucetyiswa Abavelisi beMpahla yeMidlalo e-UK
Isinxibo seMidlalo esithe chatha
Ukuba awuzange uve ngeempahla zeMidlalo eziThengiweyo ezipheleleyo e-UK, mhlawumbi ungumntu omtsha kweli shishini. Ngokwenene zezona zibalaseleyo kumgangatho kunye namaxabiso. Gcina ukhumbula ukuba inkampani ihlala inika abathengi izaphulelo ezininzi kunye neentengiso. Njengoko abameli benkampani bathi, bahlala begxile kumgangatho, amaxabiso, kunye nenkonzo yabathengi. Inkonzo yabathengi esemgangathweni ihlala ingumqolo weshishini eliphumelelayo. Njengoko bekhankanya kwiwebhusayithi, iWholesales Sportswear Limited yeyona nkampani inkulu kwimarike yase-UK. Abanalo ixabiso leodolo lincinci, kwaye loo nto yenza ukuba unikezelo lwenkampani lube nomtsalane ngakumbi.
kucetyiswa Abavelisi beMpahla yeMidlalo kwi-AU
Evosportswear
I-EVO Sportswear sisinxibo seqela eligqibeleleyo kunye nesinxibo seqela lezemidlalo elikhethekileyo elinikezela ngesisombululo esipheleleyo seqela lakho, iklabhu, isikolo, umsitho weshishini okanye umthambo. Inomdla kwaye izibophelele ekunikezeleni ngokugqwesileyo, ibonelela ngamava okwenyani “okusebenza okuphezulu” aya kudlula ubulindele.
Uzalelwe eMelbourne, i-EVO Sportswear bubuso obutsha kwiqela lezemidlalo elikumgangatho ophezulu oluhlobo lwempahla yeqela olusikeka oluhamba ngaphaya kwesiqhelo kubunjineli, ukuyila, kunye nokuvelisa iimpahla zembaleki ezikumgangatho ophezulu, ukunceda abantu ukuba baqhube kakuhle.
Abavelisi beMpahla yeMidlalo eCetyisiweyo eTshayina
Iimpahla zeBerunwear ngumvelisi ophambili wempahla yezemidlalo yehlabathi ophuma eTshayina. Siyakwazi ukukhonza abathengi behlabathi jikelele ukuba uyamnkela umenzi wempahla yezemidlalo yaphesheya, silolona khetho lwakho lulungileyo.
● Lixabiso
Zonke iimpahla zethu zemidlalo zenziwe eChina, iindleko ziphantsi. Ngaphezu koko, sineminyaka eyi-15+ yomvelisi wempahla yezemidlalo, sinababoneleli bezinto eziphathekayo ezingabizi kakhulu kwaye sinokwenza iimpahla zemidlalo ngokwethu kumzi-mveliso wethu. Ufumana iimpahla zemidlalo ezisemgangathweni ngamaxabiso afikelelekayo.
● Ezahlukahlukeneyo
Iimpahla zeBerunwear zinokwenza ngokwezifiso kwaye zivelise zonke iintlobo zeempahla zemidlalo, iimpahla ezisebenzayo, ukunxiba ejimini, ukunxiba kwezemidlalo, kunye neyunifomu yeqela.
● uphawu
Umgangatho oqinisekisiweyo, ukuba awanelisekanga ngaloo nto, sinokubuyisela okanye sikuthumele kwakhona, isampuli efanelekileyo iya kukwanelisa kwangaphambili.
● kakuhle
Abaqulunqi bethu kunye nabasebenzi bonke bavela kwiinkampani zempahla okanye bahamba phambili kuyo, ngoko banokubonelela ngonxibelelwano olusebenzayo kunye nemveliso.
● Small
I-Berunwear ixhasa i-MOQ ephantsi okanye i-MOQ eyi-zero, inika uncedo olukhulu kwiimpahla ezincinci zezemidlalo kunye neevenkile ezithengisayo.
● Ngexesha
Sithembisa ukuhambisa iimveliso zakho ngexesha, ukuba azikwazi ukuhlangabezana nomhla wokugqibela, siya kubuyisela kwakhona. Ukutshintsha ngokukhawuleza kunye nokuthunyelwa ngokukhawuleza.
Abavelisi beMpahla yeMidlalo eCetyisiweyo eCanada
Nikoapparel
Ukusukela ngo-1996 u-Niko ube nenyhweba yokuzisa iimpahla ezikumgangatho ophezulu, ezenzelwe abathengi, ezenziwe eCanada. Ngeengcambu ezinzulu kuluntu, siyazingca ngabasebenzi bethu abazinikeleyo kunye neziphumo ezilungileyo zokugcina imveliso yasekhaya.
Iingcebiso zokuKhetha abavelisi bempahla yezemidlalo okanye ababoneleli
- Ungaze uyeke ukukhangela xa sele ufumene umenzi omnye omkhulu. UHLALA udinga ii-backups, kwaye ngubani owaziyo, owokuqala unokutshona okanye izinto zisenokungasebenzi, ke uya kufuna omnye umntu onokuxhomekeka kuye.
- Bhala phantsi bonke abavelisi oqhagamshelene nabo, kwaye isiphumo sibe yintoni na. Mhlawumbi benza imveliso enexabiso eliphantsi kakhulu kuwe, kodwa unokuwafuna ezantsi emgceni xa unikezela ngenketho enexabiso eliphantsi. Okanye ubuncinci babo bukhulu kakhulu, kodwa ngokwethiyori, amanani akho aya kukhula kwaye uya kuhlala ufuna umenzi onokukwenzela ubungakanani obukhulu.
- Zivavanye njengoko usiya. Ngaba bayaphendula kwii-imeyile? Phendula ifowuni? Ngaba bayakhawuleza ukubuyela kuwe? Ukuba ndifumana umntu ongakwaziyo ukuqhagamshelana naye okanye ongafane aphendule kwii-imeyile, ndiye ndikhathazeke. Yinto enye ukujongana nale nto xa usenza uphando ngabavelisi, enye yonke xa ufumene iodolo enkulu kwi-Net A Porter kwaye uzama ngamandla ukufikelela kumzi-mveliso wakho ukufumanisa ukuba bangayenza kwangexesha. Ukuthembeka ngundoqo kumvelisi, kwaye ukuba bayacotha ukuphendula okanye emva kwexesha ngeesampulu zabo zokuqala, kufuneka umamele iintsimbi ze-alam.
- Kubaluleke kakhulu ukuba unxibelelwano nomzi-mveliso wakho lulula. Ngaba bayaluthetha ulwimi lwakho? Ngaba imimandla yexesha isondele ngokwaneleyo ukuba unokuthetha nabo ngeeyure zabo zokusebenza, ngaphandle kokuba uvuke ngo-4 ekuseni? Oku kuxa imveliso ekufutshane nekhaya inokuba nentsingiselo.
- Ungazama kwaye ufumane umzi-mveliso wakho ukuba usayine isivumelwano, kodwa qaphela ukuba oku kunzima kakhulu kwaye kunzima. Abaninzi abayi kuyenza, kwaye nokuba benza njalo, ikhontrakthi ayinakufaneleka ukuba iphepha elishicilelwe kulo. Yiyo loo nto ithuku lethuku libalulekile kwezi meko, ufuna ukuqiniseka ukuba uyamthemba lo mntu ukuba uyawenza umsebenzi athe uya kuwenza. Kwaye qiniseka ukugcina iirekhodi ze-YONKE INTO, ukuze ukwazi ukubhekisela kuyo ukuba kukho ingxaki phantsi komgca.
- Xa uhlalutya iisampuli, yenza i-quality assurance (QA) isheke. Khangela i-seams (izititshi) ukuba zilinganayo, zinike ngokungeyomfuneko, njl.
- Yenza iimvavanyo zokuhlamba ukujonga ukuba imibala yakho iyaphela okanye ichitheka kwaye ucele abavelisi bakho bempahla yezemidlalo ukuba benze uvavanyo olulula kunye nokubuyisela kwakhona kwiilebhu ezifanelekileyo ukuze uphinde uhlole.
- Qinisekisa ukuba abavelisi bempahla esebenzayo othetha nabo banamava.
- Xa uphonononga abavelisi, hlala ucela iireferensi, uhlolisise ngononophelo umgangatho wemveliso yangaphambili, kwaye xa unako, tyelela umgangatho wefektri ukuze ufumane ingqiqo engcono yenkampani kunye nendlela abasebenza ngayo.
Ngaba abavelisi bempahla yezemidlalo bayakuxhasa ukuthunyelwa kwempahla?
Hayi, aziyenzi, ezi nkampani zabenzi ziifektri ezikwaziyo ukuthumela iimpahla zakho zemidlalo ezilungiselelweyo kwindawo yakho yokugcina impahla. Bathumela kuphela kuwe, musa ukuthumela abathengi bakho nganye nganye. Ukuba ufuna ukufumana enye exhasa abahambi ngenqanawa, yiya kwi-odolo kwi-Aliexpress.com okanye kwezinye iindawo eziprintiweyo-kwimfuno. Andazi ukuba ziyintoni na? Uphando.
isiphelo
Ukukhetha iqabane elifanelekileyo lemveliso kwishishini lakho sisigqibo esibalulekileyo, esingathatyathwa lula okanye senziwe ngokukhawuleza. Eli qabane liqhekeza elibalulekileyo lephazili kwishishini lakho. Ukukhetha iqabane elihlwempuzekileyo kunokuthetha ukulibaziseka kwemveliso, iindleko ezingeyomfuneko, okanye imveliso engenziwanga kakuhle (okanye engathengisekiyo).
Isikhokelo apha asikwazi ukuphendula yonke imibuzo onokuba nayo ekukhetheni abavelisi bempahla yezemidlalo, ke ukuba ufuna uncedo olungakumbi, imeyile [email protected], siya kuphendula nawuphi na umbuzo wakho nokuba ekugqibeleni ungasikhethi.