Abanini bamashishini kunye nabathengisi baye baqonda i-knack yokomelela kwezi ntsuku, kunye nenkanuko ejikeleze iziqwenga zempahla esebenzayo. Oku kuye kwakhokelela ekubeni basungule imveliso yabo Impahla yeleyibhile yokufaneleka yabucala brand, ukuhlola ishishini lempahla kunye nokwandisa amandla abo oshishino. Ukudala uluhlu lokomelela kuthatha umsebenzi onzima kunye nokuzinikela kwaye inokuba yinkqubo ende kwaye ngamanye amaxesha inzima, kwaye yiyo loo nto ndibhala esi sikhokelo silula & esipheleleyo ukukunceda ekuqaleni kokuqaliswa.
Yintoni iMveliso yeMpahla yeeLeyibhile yaBucala?
Umbono wempahla yeleyibhile yabucala kulula ukuyiqonda: "Iimveliso zeelebhile zabucala zezo zenziwe yinkampani enye zithengiswa phantsi kophawu lenye inkampani." (Bona Wikipedia) Oko kuthetha ukuba, ngoxa uthengisa impahla yakho enegama, akuyomfuneko ukuba uchithe ixesha ekuzenzeleni ezo mpahla. Kwiinkampani, ezazithunga iimpahla ngokwazo ngaphambili, oku kunokuba nefuthe elikhulu, njengoko ngoku ziyakwazi ukutyala ixesha elininzi kwiintengiso kunye nemisebenzi yokuthengisa.
Ngelixa thina njengoMvelisi weMpahla yeeLeyibhile yaBucala siya kuhlala siphawula iimpahla ngeelebhile zakho, uyilo lunokuba lolwakho okanye olwethu.
IsiKhokelo esiLula sokwenza uphawu lwakho lweMpahla yeMpahla yeeLeyibhile yaBucala
Ishishini lempahla yeleyibhile yabucala liyakhula kwaye enye yeendlela ezilungileyo zokuba yenye yeebrendi eziphumeleleyo okanye abavelisi bempahla esebenzayo kwihlabathi kukuchonga umsantsa kwimarike kwaye uthathe inyathelo lokuwugcwalisa ngophawu lwakho.
Nanga amanyathelo asi-7 okwazisa ibhrendi yesinxibo sokufaneleka:
1. I-NICHE YAKHO
Makhe siqonde ngqo kule ngongoma; akunakwenzeka ukuba ukhuphisane neenkampani ezifana neNike. Ngoko ke, kubaluleke kakhulu ukuba ngaphambi kokuba uqalise inkqubo yokuzama ukuba ngomnye wabenzi abaphumeleleyo okanye abavelisi bempahla yeleyibhile yabucala e-UK uchonge isikhewu kwimarike kwaye usebenzise imveliso yakho ukusigcwalisa.
2. YENZA ISICWANGCISO SOKUSHISHINA KWAKHO
Ngoku ukuba une-niche yakho phantsi, lixesha lokuba uqalise ukucwangcisa izinto ezintsonkothileyo zendlela oza kwenza ngayo imveliso yakho ibe yimpumelelo. Oku kuhla ekubeni nesicwangciso soshishino esicokisekileyo, esicingwe kakuhle kwasekuqaleni.
Xa usenza isicwangciso seshishini lakho, zibuze (kunye neqela lakho) le mibuzo ilandelayo:
- Uthengisa ntoni kwaye yintoni eyahlukileyo kwezinye iibrendi zempahla esebenzayo?
- Uyithengisela bani? Oku kufuneka kubandakanye amanani abantu, umdla kunye nengeniso, njl.
- Baphi abantu ojolise kubo baya kuthenga umgca wakho? Yeyiphi eyona ndawo unokuyithengisa?
- Uceba ukuyithengisa njani? Zeziphi iindlela oza kuzisebenzisa ukuthengisa?
3. ISIKHOKELO SE-BRAND STYLE
Apha kulapho uphuhlisa inkangeleko yophawu lwakho; yimbono ejonge ngaphandle ukuba bonke abathengi bakho baya kukwazi ngayo. Phanda izitayile zebrand yemigca osele uyithanda: ingaba inemibala kwaye iyamnandi? Okanye ucocekile kwaye uncinci? Ukuphanda iibrendi othanda inkangeleko yazo kunokukunika inkuthazo kwaye ikuncede ufumane iimbono malunga nento ongathanda ukuba ibrendi yakho yesinxibo esisebenzayo ihambelane nayo. Khumbula ukuba isikhokelo sakho sesimbo sophawu kufuneka sisetyenziselwe nantoni na oyenzayo, ukusuka kwiwebhusayithi yakho ukuya kwiofisi yakho yokubhala kunye nayo yonke enye into ephakathi.
Isikhokelo sakho sesimbo sohlobo kufuneka siquke:
- ILogos
- Iphalethi yombala
- Iifonti - ubungakanani, iindidi kunye nokubekwa
- Ubuhle
4. UYILO LOMVELISO
Ngoku sikwinxalenye yolonwabo! Lixesha lokufumana ezo jusi zokuyila zihamba kwaye uyile iimveliso zakho. Yenza ibhodi yombono ngayo yonke inkangeleko oyithandayo kunye nolunye ukhuthazo. Khumbula nje ukuba njengophawu olusebenzayo iimpahla zakho kufuneka zibe sefashonini, kodwa kufuneka zisebenze nazo.
Fumana umyili wefashoni onetalente ukuze akuncede wenze izimvo zakho ziphile. Themba ukuba umyili wakho uyayazi into ayenzayo kwaye kungekudala uza kuba neendidi ezahlukeneyo kuluhlu lwakho onokuthi ujonge kwaye ukhethe kuzo. Lahla nantoni na ocinga ukuba iyasebenza kwaye uzame inani leendibaniselwano obungacingi ukuba zingahamba kunye kwaye unokumangaliswa.
Ungalibali ukufumana ipakethe yoyilo kumyili wakho ukuze uyinike abavelisi bakho abaya kuba nemiyalelo enzulu, iingcebiso nayo yonke enye into ekufuneka uyazi umenzi wakho.
5. UMTHOMBO, UCAPHULO KUNYE NOKWENZA
Ukusuka apha ungathumela ipakethe yakho yoyilo kwiimpahla kunye nabavelisi bempahla esebenzayo e-UK ukuze bazi kanye ukuba ujonge ntoni kwileyibhile yakho. Fumana iikowuti kwiinkampani ezahlukeneyo kwaye uqinisekise ukuba ixabiso lebrendi yazo lihambelana neyakho.
Ukulandela oku, khetha amalaphu akho kwaye ufumane iikowuti kwiiodolo zakho. Kukwabaluleke kakhulu ukufumana iisampulu zenziwe ukuqinisekisa ukuba iimveliso ziphuma ngendlela obunombono wazo ngayo.
Nje ukuba uzinzile kumvelisi, lixesha lokuhla uye kweyona nkqubo. Ukuvelisa kungathatha nantoni na ukusuka kwinyanga enesiqingatha ukuya kwiinyanga ezintathu kodwa ungakhathazeki; awuzukuhlala ujikelezisa oobhontsi bakho – uyakube usiya kumanyathelo abalulekileyo alandelayo kwinkqubo yakho.
6. UKUMAKISHWA
Injongo yakho yokugqibela kukuthengisa iimveliso zakho, ngokucacileyo, kwaye ukuze oku kwenzeke, kufuneka ufumane iimveliso zakho zibonwe ngabantu abalungileyo ngexesha elifanelekileyo. Kuya kufuneka wenze isicwangciso sokuthengisa ukwandisa ukubonakala kophawu lwakho oluthi lubonwe yimarike ojolise kuyo kwiindawo ekunokuthengwa kuzo kakhulu.
Yenza isicwangciso sokuthengisa esipheleleyo kunye nohlahlo lwabiwo-mali olunokugubungela yonke imiba efana neeNtengiso zikaGoogle, i-SEO, imidiya yoluntu, iikhathalogu kunye nayo nayiphi na enye intengiso oya kuyidinga ukuqinisekisa ukuba imveliso yakho idibana nabaphulaphuli bakho kwaye intengiso yakho iyanda.
7. URHWEBO
Iiplatifti ze-Intanethi kunye ne-Ecommerce ziwutshintshile umdlalo wokuthengisa kwaye kufuneka uwusebenzise ukuba uza kuphumelela. Jonga ivenkile yakho ye-intanethi kwindawo yakho ngeemveliso ezifana Shopify.
Funda esi sikhokelo ukuze ufunde indlela yokuvula ivenkile ekwi-intanethi ngeShopify!
Qinisekisa ukuba iwebhusayithi yakho ilula ukuhamba, isebenziseka lula kwaye inesantya esikhawulezayo sokulayisha ukuze uqiniseke ukuba abathengi bahlala kwindawo yakho ukuze bathenge ixesha elide. Kwakhona khumbula ukuba unako ukuphuma kwi-intanethi kwaye uthengise iimpahla zakho kwiindawo ezifana ne-Takealot, i-Amazon kunye namanye amaqonga okuthenga kwi-intanethi.
Ungamfumana phi uMvelisi weMpahla yeLeyibhile yaBucala e-UK
Kuya kufuneka uqonde ukuba eyona ndawo ibalulekileyo kwesi sikhokelo kukufumana umenzi welebhile wabucala othembekileyo nozinzileyo weshishini lakho elitsha. Umenzi wezinto ezifunwayo umisela ukuba ungaphumelela na kumzi mveliso wempahla efanelekileyo ngophawu lwakho. Ke ungasifumana njani isinxibo esifanelekileyo esinegama kunye nesifanelekileyo sokuqina e-UK? Apha ndiya kucebisa Iimpahla zezemidlalo zeBerunwear. Ingumvelisi wempahla yeleyibhile yabucala yeenkampani ezincinci nezinkulu kwindawo yokomelela/yokuphila. Amalaphu ethu athathwe eBrazil naseColombia kwaye enziwe ngokweenkcukacha zakho apha e-UK. Uku-odola kwethu ngokufanelekileyo kunye nenkqubo yokuvelisa iqinisekisa ukuhanjiswa kwangexesha kunye nomgangatho ophezulu wophawu lwakho lwesiko. I-Berunwear inomgca opheleleyo woyilo lonyaka kunye nobukhulu obusebenzayo kunye nefashoni. Masiqalise ngelayini yakho enebrendi yesiko leggings, imiphezulu kunye neebhatyi. Ubuncinane beeodolo zinokusebenza.
Xa usikhetha njengowakho abenzi bempahla ileyibhile yabucala UK, ufumana okuninzi ngaphezu kokuba nabani na ophila ngexesha lethu onokukunika. Nantsi ukujonga okufumanayo njengomthengi wethu weleyibhile yabucala:
- Ilaphu elikumgangatho ophezulu kunye neteknoloji enkulu yokuvelisa ukuzisa iimveliso ezilungileyo
- Impahla yawo onke amaxesha onyaka kunye neemfuno - ukusuka kwimbaleki ukuya kwiihempe zeshishini kunye nehlobo ukuya kwiibhatyi zasebusika.
- Uyilo olulungele ngokupheleleyo ukukhupha ilizwi lophawu lwakho
- Ubunjineli belaphu obutsha kunye obuphuculweyo bokwenza ngcono ukukhululeka komntu olinxibileyo
Kuninzi okufumanayo kubenzi bempahla baseBritani, enye yezona zinto ziphezulu zabucala abavelisi bempahla, akukho sizathu sokuba uye naphi na.