Ubomi bethu obuxakekileyo nobuxakekileyo bufuna iimpahla ezitofotofo nezisebenzayo. Ewe kunjalo, ukuyeka isitayile ayisiyonto ikhethiweyo, ke sidibanisa njani ifashoni kunye nokusebenza kunye ukwenza inkangeleko ye-chic kodwa enxibayo ngokupheleleyo? I-Athleisure yimpendulo. Ifashoni yemidlalo iyanda ngaphaya kwempahla yezemidlalo kwindawo yomthambo. Abathengi banamhlanje abatyebileyo bayanda besamkela iimpahla ezisebenzayo njengenxalenye yewadi yabo yemihla ngemihla. Kwaye kule mihla, kwiimpembelelo zobhubhani we-COVID-19, imeko yembaleki ehamba phambili yenze utshintsho olukhulu, masijonge kunye ukuba zeziphi iindlela ezi-6 eziphambili zokunxiba kwezemidlalo ka-2021, okwangoku unokufunda malunga neempahla ezintsha zembaleki kunye nezithembekileyo. ababoneleli/abavelisi beevenkile bezemidlalo.
Yintoni i-athleisure?
I-Athleisure - i-portmanteau yamagama "iimbaleki" kunye "nokuzonwabisa" - ingaphezulu nje kwefashoni. I-Athleisure yindlela yokuphila enqwenelayo kunye nemeko yehlabathi. Kwaye ilapha ukuhlala.
Igama elithi “umdlalo wezemidlalo” ngoku longezelelwe kwisichazi-magama yaye lichazwa “njengempahla yokunxiba eyenzelwe ukunxitywa xa umntu esenza umthambo nokusetyenziswa ngokubanzi.” Nangona le nkcazo inokuthi ichanekile ngokobuchwephesha, iphinde ibe buthuntu kancinci. Ubuhle bokwenyani bomdlalo kukuba iyasebenza kwaye isefashonini ngokupheleleyo. Isitayile esiphumlileyo nesipholileyo sidibanisa iimpahla zemidlalo kunye nokulungelelaniswa-ukunxiba ukwenza izitayela ze-chic kwaye zikhululekile. Ngaphezulu kwesiqhelo nje esilula, i-athleyy ibonakalisa utshintsho kwindlela yokuphila, ihamba kunye nokunyuka kwengqondo yempilo, iishedyuli ezixakekileyo, kunye nemigangatho ekhululekile yokunxiba. Ke ngoko, le ntshukumo yempahla engenasitayile ilapha ukuhlala, lixesha lokutyala imali.
I-Athleisure ngoku ibandakanya ibhulukhwe ye-yoga, ibhulukhwe ye-jogger, i-tank top, iibras zezemidlalo, i-hoodies, njalo njalo. Into nganye iya isanda yenzelwe ukunxitywa imihla ngemihla kunokuba ibe yindawo yokuzivocavoca.
KwiNtwasahlobo ePhezulu/Iindlela zasehlotyeni zika-2021
Isizukulwana sangaphakathi: Uyazi ukuba kutheni
Enkosi kubuchwephesha, ngoku siphila kwixesha lokuhambisa ukutya, ukuthenga kwi-intanethi, ukubukela imiboniso kamabonakude efunwa kakhulu, kunye nokuba bhetyebhetye kokusebenza usuka ekhaya.
Kweli hlabathi loncedo kunye nonxibelelwano lwetekhnoloji, kutheni abanye abantu bexela ukuziva bedangele, bedakumbile kwaye begula ngokungapheliyo?
Ngokusekelwe kuphando lwethu ngaphezu kwe-68% yabathengi bathi bangathanda inkqubo yokuzivocavoca ekhaya kunokutyelela iziko lokuzivocavoca. Ngokophononongo lwakutsha nje, ngaphezulu kwe-90% yabantu base-USA bahlala ekhaya, ukuncipha kokusebenza komzimba kunye nokunyuka kobutofotofo basekhaya kuya kufuna ngakumbi isitayile esithambileyo sezemidlalo kunye namalaphu angamanzi.
Abathengi bachitha i-90% yexesha lethu ngaphakathi kwaye amakhaya ethu agqunywe kakuhle kangangokuba akukho moya waneleyo kunye nokukhanya kwemini. .
Ukubuyiswa kweendlela ze-retro
Kubekho ukwanda kweepesenti ezingama-236 kunqakrazo kwimidlalo ye-retro ngenxa yemibala yayo eqaqambileyo, iilogo ezikhanyayo kunye nokunyuka kwempahla yezemidlalo eyi-90s efana neChampion, Ellesse kunye noFila. Umbala othi "Tangerine Tango", ogama linguPantone, ufana nesandi esivuyisayo njengoko kubonakala; umthunzi unokubonwa kuyo yonke indawo kwezemidlalo ngoku ukusuka kwi-leggings, iibras zezemidlalo kunye neenkcukacha zelogo. I-Stylight yabona i-435 yeepesenti Ukunyuka kokuchofoza kwimpahla eqaqambileyo ye-tangerine ngo-2020.
Idayi ye-tie, kunye ne-1,000 yepesenti yokunyuka kokuchofoza, iyintandokazi ecacileyo ye-2020. Isitayela esithandwa yi-Generation Z sithathe imfashini kunye nezemidlalo.
Kulo nyaka wabona ukunyuka kweepesenti ze-619 kwi-click xa kuziwa kwiibhatyi zokuqeqesha ezinqamlekileyo, isitayela sobunzima bokukhanya sifanelekile ehlobo kunye neempawu ezivela kwi-high-performance ukuya ezidolophini-ezinxitywayo zizisa ukuthatha kwabo kwindlela.
Ukuphumelela "Tie-Dye"
Lo mkhwa wenze ukubuya okukhulu kwisizini edlulileyo kunye neprints zayo ze-60s kunye ne-70s, kodwa ipateni ye-swirl yakudala ithatha i-twist yanamhlanje. Iindlela zokuhamba zazizele kukubekwa kwemigca kunye neepateni ze-ombré eziphuphayo, ngakumbi kulo lonke elaseOscar De La Renta kunye neDior.
Zilungiselele ukutshona kwelanga iisefa, iibarbecues, i-yoga yaselwandle kunye nobusuku be-bonfire, ehambelana nolu shicilelo lubalaseleyo. Indlela yanamhlanje ye-tie-dayi inikezela nge-beach vibe eqwalaselwayo kodwa ebekwe ngasemva, ibiza ukubaleka kwehlobo.
Ngaphandle kwempahla yezemidlalo: ukusuka kwimidlalo ukuya kweyenzelwe intshukumo
Ifashoni yemidlalo iyanda ngaphaya kwempahla yezemidlalo kwindawo yomthambo. Abathengi banamhlanje abatyebileyo bayanda besamkela iimpahla ezisebenzayo njengenxalenye yewadi yabo yemihla ngemihla.
Njengoko inkcazo yekhowudi yokunxiba yeofisi iqhubeka nokukhululeka, iibrendi ezintsha zingena kudidi lweembaleki ukuphendula imfuno yabathengi bazo. Abathengi abancinci abatyebileyo, ngakumbi, bafuna intuthuzelo, iintlobo ngeentlobo kunye noyilo oluyilayo ngokucofa itekhnoloji. Ngenxa yoko, iibrendi zodidi oluphezulu zizisa ingqokelela entsha kunye nokwandiswa kwemigca ukuphendula loo mfuno ngefashoni esemgangathweni.
Iimpahla ezininzi ezisebenzayo
Ngubani ongathandiyo ukuvuka ngoMgqibelo kwaye angene ngqo kwisinxibo sakhe esisebenzayo! Ukunyuka okukhulu kwendlela yokubaleka kubone imigca imfiliba phakathi kwezixhobo zesiqhelo zokujima kunye nokunxiba okuqhelekileyo. Namhlanje abathengi balindele ukuba iimpahla zabo ezisebenzayo zibe 'zilungele nantoni na' ukubathatha ngexesha lokuphumla, ukomelela kunye nayo yonke into ephakathi. Abathengi ngakumbi bajonge ukulungelelanisa iiwodrophu zabo ngokuncinci, ukutyala imali kwiziqwenga eziphambili ezibonelela ngokunxitywa ngamaxesha onke.
Itekhnoloji yokunxiba yenza isinxibo esilumkileyo kunye nobuntu
Uphuhliso olutsha kwimigca yemveliso yefashoni yobunewunewu nayo yenza ukuba iimpahla ezikrelekrele kunye nobuntu obunokwehla bukhule njengesiqhelo.
Izindlu zefashoni ngoku zinokubonelela ngenqanaba elithile lokwenziwa ngokwezifiso kunye nobuntu kuyo yonke inkqubo yophuhliso. Igalelo labathengi ngexesha, umzekelo, lingasetyenziselwa ukuvelisa iimpahla zomntu ngamnye.
Awona manqaku ma-5 aBalaseleyo oMbaleko oMtsha wokuSebenza okuMzimba
UCharlie Cohen
Isinxibo somdyarho sidibanisa iimpahla zemidlalo zobugcisa kunye nefashoni epholileyo, ekulungele ukunxiba. Uphawu lukaCharli Cohen ngumzekelo oqaqambileyo wale nto, idibanisa itekhnoloji ye-cutting-edge kunye noyilo lwangoku.
Bec & Bridge
Ngelixa i-Bec & Bridge iwela kwicala elinefashoni ngakumbi leembaleki, uyilo oluthambileyo lubonelela ngobuchule obugqibeleleyo kodwa obukhululekileyo bomkhwa.
Njongo
I-Aim'n ibonelela ngohlobo lwempahla eyonwabisayo kunye nesinxibo esisebenzayo esiya kuthi sityibilike ngokulula kwiwadi yakho yonke ukuyinika uhlaziyo lomdlalo we-chic. Iinketho zombala ezintle ezidityaniswe neepateni ezizodwa kunye nezinesibindi yinto eyenza olu hlobo luphefumlelweyo lube lokhethekileyo.
Hlala kwiNkqubo
Olu phawu lulungele ukunxiba kwezemidlalo, nditsho noChrissy Teigen ukhe wabonwa enxibe iBra yemidlalo yeLive the Process phantsi kwebhatyi yesikhumba. Yenziwe njengeleyibhile yimpilo kunye nendawo yezempilo egcweleyo enegama elifanayo, Phila Inkqubo iya kukunika ukutolika kwe-chic yempahla yezemidlalo eguqukayo.
Iintsomi
Indalo kaKate Hudson esebenzayo, iFabletics ibonelela ngoyilo lwe-chic olunokukuthatha ngokulula ukusuka kwi-yoga ukuya kwi-brunch. Uluhlu lwenziwe ngokuzilolonga kunye nesitayile esingekho emsebenzini engqondweni, ngoko ke iileggings zayo ezinesitayile kunye nemiphezulu esefashonini ifanelekile ukubethelela inkangeleko yomdlalo.
IiWebhusayithi ezi-3 ezicetyiswayo kwiiMpahla zoMdyarho weOyilesi
Umzi-mveliso wempahla yezemidlalo yaseBerunwear
Le yinkampani esekwe e-USA yokwenziwa kwempahla yezemidlalo kunye nevenkile enefektri kunye neqela labayili.
Elona shishini liphambili libandakanya: uyilo kunye nophuhliso lwazo zonke iintlobo zeempahla zemidlalo, imigca emininzi yemveliso yale mihla kunye nempahla yezemidlalo eyenziwe ngokwesiko exhaswayo, iBerunwear Sportswear ibikushishino lwempahla iminyaka engaphezu kwama-20, itekhnoloji eqolileyo efana nokudaya kunye ne-sublimation njl. amakhonkco okuthengwa kwempahla ngamazwe ahlukeneyo, kwaye inokubonelela ngezisombululo zeAthleisure Wholesales eziziindawo-nye, ukusuka ekukhetheni izinto ezikrwada ukuya kwimvume yolungiselelo.
Ikwaxhasa ii-odolo ze-MOQ eziphantsi ezivela kubathengisi abancinci.
Alibaba
I-Alibaba ayifuni kwaziswa njengeqonga layo lokurhweba nge-b2b yehlabathi. Uluhlu lulonke lwangoku lungaphezulu kwe-100 lezigidi. Yasekwa nguJack Ma ngo-1999. Ababoneleli kunye nabavelisi banokubhalisa kwaye bahlawule umrhumo wonyaka ngokuxhomekeke kuhlobo lobulungu babo.
Ivumela ababoneleli ukuba badibane nabathengi abanokubakho. Kuba ubulungu obusisiseko babanikezeli busimahla, kufuneka uqiniseke ukuba awukhohliswa. Enye into ekufuneka uyikhumbule kukuba uninzi lwababoneleli bane-MOQ ephezulu yokufumana imveliso ngexabiso lentengiso. Oku kunokutyhafisa abathengi abanemali ephantsi.
U-Alibaba usebenza kuphela njengomntu ophakathi. Umthengisi uya kusingatha yonke intlawulo kunye nokuthunyelwa.
FashionTIY
Le yiwebhusayithi yeB2B yehlabathi jikelele, enekhathalogu yefashoni enkulu, ngaphezulu kwamashumi amawaka efashoni yamva nje, kubandakanya ezamadoda, ezabafazi, ukunxiba kwabantwana, iintlobo ngeentlobo zefashoni kunye nezitayile ze-avant-garde, ezihlaziywa ngezitayile zefashoni zamva nje. usuku. Ngowona mthombo wazo zonke iintlobo zempahla exabiso liphantsi kunye nekumgangatho ophezulu. Unokufumana iimpahla zangoku ezithandwayo kule webhusayithi, amaxabiso azo athengiswayo angama-30% -70% aphantsi kunamanye amaqonga. Inomlinganiselo omncinci oguquguqukayo we-odolo onokuhlangabezana neemfuno zokuthengwa kwabathengisi kunye nabathengisi; ungasebenzisa le webhusayithi ukufunda malunga nophuhliso lwamva nje kushishino lwempahla, ukuze uphuhlise ngcono ishishini lakho.