Njengoko unyaka ufika ngo-2021 sibonakalisa ezona mpahla zibalaseleyo, ezona buchule kunye nezinesitayile sempahla yanamhlanje. Ukusuka kwisinxibo sesiqhelo ukuya kwiikepusi zesiqhelo, u-2020 ngokungathandabuzekiyo ibingunyaka ogqwesileyo kwimpahla yesiko kwaye ke ngoko Iimpahla zezemidlalo zeBerunwear inkampani izise abathengi babo iinketho ezilungiselelwe ngakumbi kwisinxibo sabo kunanini na ngaphambili. Apha ngezantsi sikwajonge phambili ku-2021 kwaye sichonge ezinye izinxibo ezivelayo zembaleki, ukukunceda ukuba uhlale uphambi kwegophe.
Ukukhula okuqhubekayo kwi-Athleisure
Elinye igama leshishini elinokujongwa kukubaleka. Nangona iiklasi zemveliso entsha zihlala zihamba kumjikelo wokukhula kunye nokucutheka, i-athleisure iyaqhubeka "ichasa umxhuzulane." Ukuthandwa okukhulayo kwempilo entle kunokunceda ukucacisa amandla ahlala empahla ephefumlelwe yiyoga. Ngelixa abanye abathengisi bezabalaza ukuze baphile, uLululemon Athletica, uphawu olwaqalisa i-athleisure, luyaqhubeka nokufikelela kwi-blockbuster ukukhula, kunye nengeniso ye-916.1 yezigidi zeedola kwi-2019, i-23% ukusuka kunyaka odlulileyo.
Kwiminyaka ezayo, imarike yeembaleki zehlabathi kulindeleke ukuba ikhule kwikliphu ephilileyo. Ngokoqikelelo lweGlobalData, imakethi yezemidlalo yehlabathi inyuke nge-9% ngo-2019, yafikelela kwi-414 yeebhiliyoni zeedola. Ngo-2023, imarike kulindeleke ukuba ifikelele kwi-570 yeebhiliyoni zeedola. I-Athleisure kulindeleke ukuba ifumane i-traction engakumbi e-Asia, kodwa iMpuma Yurophu inika elinye ithuba njengoko ukukhula komthamo kuba nzima kakhulu entshona.
Ngokweziphumo zenkampani yophando lwemarike Idatha yeHlabathi, ingeniso yezemidlalo emhlabeni wonke inyuke nge-34 yezigidigidi zeedola zase-US ngonyaka omnye kuphela, ukusuka ku-2018 ukuya ku-2019. Kwiminyaka emihlanu, ingeniso yehlabathi yokunxiba kwezemidlalo kulindeleke ukuba ifikelele ekukhuleni kwe-49.9% - uphuhliso oluthembisayo kwishishini lefashoni kwixesha elizayo.
Isinxibo sezemidlalo seempawu ezingakumbi
Njengoko singena kwishumi elitsha leminyaka, iinkampani, izikolo, kunye namaziko asele esebenza ukusukela ngo-2010 kulindeleke ukuba anike imbeko kule minyaka ilishumi idlulileyo ngokukhulula iimpahla zokwazisa ezinophawu lwazo luka-2010 kunye nophawu. Oku kuya kuba yindlela entle yokungabonisi kuphela ukuba ishishini okanye umbutho ufike kangakanani kule minyaka ili-10 idlulileyo kodwa ukwavuza abafundi abathembekileyo, abathengi, kunye nabasebenzi abebekunye nenkampani okanye iziko lemfundo ngeli xesha lide.
Iilogo nazo zisasazeke kuzo zonke i-t-shirts, ukusuka kwi-Adidas ukuya kwi-Champion, i-brand nganye ikhubeka kwindlela kunye noonobumba abangqindilili ababonakala kwiimpahla. Akunjalo nje ukuqikelelwa ngaphambili kwempahla, iimpawu ezahlukeneyo ziprinte iilogo zazo kwiindlela ezingalindelekanga, njengemigca ezantsi ngasemva kwee-sweatshirts kunye namacala e-t-shirts.
Umthengi ka-2020 uya kulindela amava angcono omthengi njengoko abantu besiya besiba ngakumbi malunga nokuba bayisebenzisa njani kwaye phi imali yabo. Ngesi sizathu, amashishini aya kudala indlela yokubeka uphawu lwawo kuyo yonke impahla enxitywa nabasebenzi babo, kubandakanya nebhegi yesixhobo, umnqwazi kunye nezixhobo zefowuni.
Psyched Digital Printing
Abathengi bexesha elizayo banqwenela ukuphila ngendlela esempilweni neyokukhathalela indalo esingqongileyo kwaye bafuna ukuqiniseka ukuba amalaphu abawasebenzisayo ayahlangabezana neemfuno zabo. Ngelixa ushicilelo lwemveli luthatha isixa esikhulu samanzi ukuvelisa, ukuprintwa kwedijithali yeyona ndlela ilungileyo.
Ukuba nobuhlobo kokusingqongileyo, ushicilelo lwedijithali lunika ukutyhala okukhulu komntu ngamnye ngokuvelisa umkhombandlela omtsha ngokwesakhiwo kunye nokusetyenziswa kombala. Umthengi uyonwabela iingenelo zokudityaniswa kwefashoni, kodwa kwangaxeshanye akafuni ukuphulukana nesazisi sabo esikhethekileyo, apho ushicilelo lwedijithali lufika khona.
Iimpahla zezemidlalo zeBerunwear inokwenza ushicilelo lwedijithali olulungiselelweyo kwilaphu le-polyester kunye ne-polyester spandex. Ukuba unomdla, nceda uzive ukhululekile ukuqhagamshelana nathi.
Ukubuya kweRetro
Iminyaka engama-90 yenza imbuyekezo kwishishini lokugqoka i-athletic ngokuhambelana nokuvela kwendlela yokugijima. Kwakhona, iingcali zempahla yezemidlalo ziye zachaza ukuba ii-90s zokunxiba zembaleki zinomtsalane kwintengiso yeminyaka eliwaka. Kwabasetyhini, iintambo zezityalo ezikhaphukhaphu kunye neziphefumlayo kunye ne-leggings ene-twist kuyilo lwakudala lukwisitayile. Nabani na othe iintsingiselo zemvuselelo ziyadika, akalunganga ngokupheleleyo. Akunjalo nje njengenxalenye yempahla yefashoni eqhelekileyo, kodwa iindlela ze-retro zifumene indlela yazo kwisebe lezemidlalo ngokunjalo.
Kulo nyaka uyilo lwe-nostalgic lube ngumkhwa omkhulu wesiko, i-hoodies ene-80s okanye i-90s yoyilo oluphefumlelweyo luye lwaziwa kakhulu ngokukodwa. Kanye njengokuba iifilimu ezigqwesileyo kulo nyaka ziqulathe ukuqalisa kwakhona kweefilimu zakudala, iihoodies ezenziwe ngemibala ye-pastel zenziwe ngemibala ye-pastel, iiprinta ze-retro, kunye noyilo oluqaqambileyo lwe-neon, olulungele amashishini ajonga isimbo kunye nezikolo ezijonge ukujolisa kwabancinci nabadala. izibalo zabantu.
Ukuphenjelelwa sisinxibo sasesitalatweni inkulungwane yeminyaka ifuna izitayile zakudala ze-retro ekubalekeni kunye nempahla esebenzayo. Ke ngoko, ngenxa yokwanda kwemfuno efanayo kwimarike, ababoneleli bakwacutha iziqwenga eziya kubazisela inzuzo enokubakho kulo nyaka.
Ukonyuka kweMfuno yeZinxibo zeMidlalo ezineMthombo ngokuZinzileyo
Abathengi baya beqaphela ngokusingqongileyo, befuna ukucaca ngakumbi malunga nendlela iimpahla zabo eziveliswe ngayo kunye ne iimpahla zezemidlalo ezizinzileyo iindlela ezilandelayo. Njengoko inkunkuma yelaphu yonyuke ngama-811% ukusukela ngo-1960 uninzi lwayo luphelela kwindawo yokulahla inkunkuma, abavelisi bempahla olulaphu kufuneka bagxile kwiimpawu zelaphu ezinokubola. Ukusetyenziswa kwezinto ezisetyenzisiweyo, ezihlaziywayo ezisekwe kwizityalo, ukuncitshiswa kokusetyenziswa kweplastiki kushishino lwamalaphu kuba ngowona mba ungundoqo kunye nomngeni kubavelisi beempahla ezilukiweyo.
Iinkampani ezininzi zokunxiba kwezemidlalo zisebenzisa iimveliso ezifana nepolyester esetyenzisiweyo kunye nedayi ezingenachaphaza eliphantsi. Oku kukhathazeka kukwanwenwe nakwimizi-mveliso apho kuveliswa impahla. Iinkampani ezifana nePatagonia zenze izibhambathiso zokuthoba usetyenziso lwamandla kunye nokukhutshwa kwezinto ezikhutshwayo kwimizi-mveliso yazo. Ekugqibeleni, iinkampani ezininzi zayekisa ukusetyenziswa kweplastiki ekupakisheni.
Cofa ukwazi ngakumbi malunga namalaphu e-Biodegradable e-Berunwear Sportswear
I-Biodegradable Polyester -Izinto zeBiodegradable ziqulathe izongezo zezinto eziphilayo eziphucula ukonakaliswa kwebhayoloji xa ilaphu lizaliswe ngumhlaba. Masizijonge ngezantsi:
I-Biodegradable Polyester Spandex Knit Fabric
92%Biodegradable Polyester 8%Spandex Knit Fabric
Biodegradable Polyester Spandex Jersey Fabric
Unifi Represe Recycled Polyester Spandex Fabric
92 Inayiloni eHlaziyiweyo 8 iSpandex eNye jezi eWicking
ULawulo lweTyathanga loMboneleli weSinxibo seSinxibo seSixheko seWholeyili ngo-2021
Ukuphila ubomi bezemidlalo nobunempilo sele bungaphezulu nje kwefashoni: yimeko yengqondo. Ukuphumeza isimbo esingaqhelekanga kodwa sobuhle besimbo siya kuhlala sithandwa. Iimveliso zefashoni zemidlalo ezisebenza kule ndlela yokuphila zisekiweyo ziya kuwanyusa amathuba entengiso yazo. Kwaye thina Berunwear Sportswear ilungile umthengisi wempahla yesiko kunye nomvelisi ukuba udinga nto leyo eya kukunceda ukwakha ngcono kwaye ngempumelelo ngakumbi ikhonkco lomthengisi wempahla yezemidlalo!
Uphononongo lwezinxibo zezemidlalo zeBerunwear
Yasekwa ngo-2005, sisebenze ngaphezulu kwe-200+ yeempahla zemidlalo zehlabathi kunye nabaqalayo ukwenza ezona mpahla zemidlalo zibalaseleyo emhlabeni.
Ngaba ujonge umyili wempahla yezemidlalo? Ngaba ufuna umzi-mveliso weempahla zemidlalo ukuvelisa umbono wakho? Ngaba ujonge iimpahla zemidlalo ezizinzileyo? Ngaba uyafuna ukuqala uhlobo lwempahla yezemidlalo? Impahla yezemidlalo yaseBerunwear ngumboneleli ohamba phambili wezemidlalo ezisebenzayo kunye nempahla esebenzayo iimpahla zezemidlalo zeblue-chip kunye neziqalo ukususela kwi2005.
Wonke umxhasi uphathwa ngokungathi ngowokuqala. Yonke into 100% bespoke kwaye sihlala siqala ngephepha elingabhalwanga, ukumamela iinjongo zomthengi wethu, indawo yebrand, i-USP yayo, kunye nendlela eya kwintengiso. Ukukhubaza oku phantsi, emva koko senza uyilo olulodwa nolukhethekileyo ukuhlangabezana nokufutshane.
Iinkonzo zethu zikhule ukutyhubela iminyaka ngokusekwe kumava ethu ukunika isisombululo esipheleleyo kubathengi bethu - ukusuka kwingcinga ukuya kwimveliso ezizisiweyo kwaye ikwabonelela ngenkxaso yokuthengisa.
Sisebenza kunye neebrendi ezininzi zokuqalisa ezinombono omhle kodwa zingenawo amava endlela yokuqalisa uphawu, ukuyila imveliso, umthombo, kunye nokuvelisa, okanye ukufumana imveliso yokuthengisa. Sinikezela ngenkxaso ezi ziqalo zifuna ekudalweni kophawu, uphawu, iitrim, uyilo lwemveliso, iiprototypes, iisampulu zokuthengisa, ukuveliswa, ukuthumela, ukuyila iwebhu, kunye nenkxaso yokuthengisa ebandakanya imidiya yoluntu, iifotoshoots kunye neefilimu.
Siphuhlise inethiwekhi enkulu yeefektri zezemidlalo ezikumgangatho ophezulu ngaphakathi kweYurophu, iChina, iVietnam kunye neKorea esivumela ukuba sibeke iiodolo zabathengi bethu kumzi-mveliso ofanelekileyo ngokusekelwe kumgangatho, ixabiso, inkonzo kunye nobuchule bobugcisa. Sisebenze kunye neempawu ezikhokelayo zeempahla zemidlalo kwinqanaba eliphezulu lempahla sisebenzisa iindlela zamva nje zokwenza izinto, izixhobo kunye namalungu ukuya kubathengi abakwinqanaba lokungena abagxile kakhulu kumaxabiso ngaphandle kokuthomalalisa kumgangatho.
Isicwangciso sethu silula- “Ukuba sivelisa esona sinxibo sibalaseleyo zemidlalo kubathengi bethu ngexabiso elikhuphisanayo, baya kuphumelela. Ukuba bayaphumelela, baya kubuya bafumane okungakumbi, kwaye wonke umntu uyaphumelela”