Iimeko ezikhulayo zemiba yezempilo enxulumene nomsebenzi, ezinje ngoxinzelelo kunye nokutyeba, zityhala abantu abaninzi ukuba balandele nawuphi na umdlalo kunye nomsebenzi wokuzilolonga, onyusa ngakumbi imfuno yempahla yezemidlalo esefashonini kunye nekhululekileyo. Ngaphandle koko, ukwanda kokuthandwa kweempahla zemidlalo zamazwe ngamazwe kukwanegalelo kwimfuno yemveliso. Kule minyaka imbalwa idlulileyo, kufanele ukuba uqaphele isinxibo esinxitywayo sizenzela ibhenchmark. U-2021 ayimangalisi into yokuba iya kuba ngomnye unyaka owothusayo kubathandi befashoni bokuqina. Ke ngoko, funda le ngxelo ingezantsi ukuze wazi ngakumbi malunga nesishwankathelo sowama-2021 iimpahla zezemidlalo ntengiso.
Isinxibo seMarike yeNgxelo yoMda
| Ingxelo yophawu lophawu | iinkcukacha |
| Ixabiso lobungakanani bemarike ngo-2020 | I-USD 288.42 yezigidigidi |
| Uqikelelo lwengeniso ngo-2025 | I-USD 479.63 yezigidigidi |
| Inqanaba lokukhula | I-CAGR ye-10.4% ukusuka ngo-2019 ukuya ku-2025 |
| Unyaka osisiseko woqikelelo | 2018 |
| Idatha yezembali | 2015 - 2017 |
| Ixesha lokuxelwa kwangaphambili | 2019 - 2025 |
| Iiyunithi zobungakanani | Ingeniso kwii-USD zeebhiliyoni kunye ne-CAGR ukusuka ngo-2019 ukuya ku-2025 |
| Xela ingxelo | Uqikelelo lwengeniso, isabelo senkampani, ukhuphiswano lomhlaba, iimeko zokukhula kunye neendlela |
| Amacandelo ahlanganiswe | Imveliso, umjelo wokusabalalisa, umsebenzisi wokugqibela, ummandla |
| Umda wengingqi | Amantla Emelika; iYurophu eAsia Pacific; UMbindi noMzantsi Melika; kuMbindi Mpuma kunye neAfrika |
| Umda welizwe | US; Jemani; e-UK; iTshayina; Indiya |
| Iinkampani eziphambili zifakiwe | uNike; Inc.; I-Adidas AG; LI-NING Inkampani Ltd; Umbro Ltd.; IPuma SE; Inc.; iFila; Inc.; Lululemon Athletica Inc.; Ngaphantsi Kwezixhobo; INkampani yeZinxibo zeMidlalo yase-Columbia; Anta Sports Products Ltd.; Inc. |
| Umda wokwenza ngokwezifiso | Ukwenziwa kwengxelo yasimahla (elingana ukuya kuthi ga kwi-8 abahlalutyi beentsuku zokusebenza) ngokuthenga. Ukongezwa okanye utshintsho kwilizwe, ingingqi & necandelo lomda. |
| Amaxabiso kunye nokukhethwa kokuthenga | Ubukho kwiinketho zokuthenga ezilungiselelweyo ukuhlangabezana neemfuno zakho kanye. |
Iinsights ezili-10 kwiMarike yeWholesale yeZinxibo zemidlalo ka-2021
1. I-Nike lolona phawu lushushu phakathi kwabathengi baseTshayina bempahla esebenzayo
Ngokophando lwe-Euromonitor, i-26% yabathengi baseTshayina abasebenzayo baxela ukuba bathenge impahla ye-Nike elandelwa ngokusondeleyo yi-Adidas (20%). Eli nani libonisa ukuba isiseko sabathengi baseTshayina samkelekile kwiimpawu zaseNtshona zempahla yezemidlalo. kanye njenge-US, umkhondo wezemidlalo uqalile e-China ngoncedo lwee-endorsements zabantu abadumileyo. ithandwa kakhulu phakathi kwesizukulwana esitsha eTshayina.
Abanye abadlali abaphambili abasebenza kwimarike yempahla yezemidlalo baquka i-Adidas AG; LI-NING Inkampani Ltd; Umbro Ltd.; Puma SE, Inc.; Fila, Inc.; Lululemon Athletica Inc.; Ngaphantsi Kwezixhobo; INkampani yeZinxibo zeMidlalo yase-Columbia; kunye ne-Anta Sports Products Ltd., Inc.
2. Imarike yempahla yeembaleki yase-US yeyona inkulu ehlabathini
Indawo yentengiso yase-US yempahla yeembaleki kuqikelelwa ukuba iza kukhula iye kutsho kwi-69.2 yeebhiliyoni ngo-2021 isuka kwi-54.3 yeebhiliyoni ngo-2015. oku kungenza i-36% yeentengiso zeempahla zembaleki kwihlabathi jikelele njengoko iibrendi ezininzi ezisebenza ngaphakathi e-US zityhala ukubonelela ngempahla yezemidlalo. Malunga ne-9 kwi-10 abathengi baseMelika bathi babezinxibo zezemidlalo kwiimeko ngaphandle kokuzivocavoca. Ngokukodwa, iimpahla zomqhaphu zisefashonini malunga ne-60% yabathengi abakhetha ilaphu.
3. Kukho i-85% yeemveliso ze-yoga ngaphezulu ezifumaneka unyaka nonyaka kubathengisi abasebenzayo e-US
UMntla Melika ulawule imarike yempahla yezemidlalo ngesabelo se-33.8% ngo-2020. Oku kungenxa yokusebenza ngamandla kweempahla zemidlalo ezidumileyo kwihlabathi, kubandakanya i-Nike kunye ne-Adidas, ngaphakathi kommandla.
Umzi-mveliso wendlela yokuphila enempilo udlulele ngaphaya kokutya kunye nokuthengisa iimpahla zemidlalo. Ababoneleli bempahla yeembaleki eziphambili abanjengoNike, Under Armor, kunye ne-Adidas bakhulise kakhulu utyalo-mali lwabo kwimpahla yeyoga. Enye indawo enokukhula kwimpahla yeyoga ingaphakathi kwimarike yamadoda. Isitokhwe sezinto zamadoda sikhule nge-26% unyaka nonyaka kwaye kuqikelelwa ukuba siza kuhlala sikhula ngo-2021.
4. Kulo nyaka uphelileyo, ukugaleleka kwempahla yezemidlalo echazwe “njengerecycled” kunyuke ngama-642% kumadoda kunye ne-388% kumanenekazi.
Oku kuqaqambisa ukusasazeka okukhawulezileyo kwenkcubeko yempahla yezemidlalo eco-friendly ngaphakathi kubathengisi bempahla yezemidlalo e-US kufuneka bajonge utyalo-mali kwimpahla ehlaziyiweyo kunye nokuleyibhile ukuze babone imathiriyeli yabo esetyenzisiweyo. Kwintengiso yeempahla zemidlalo, izihlangu ezizinzileyo ziye zaduma kakhulu kwaye iinkampani zithembise ukusebenzisa kuphela iiplastiki ezisetyenzisiweyo kwiimveliso.
5. Isixa sezitayela zezemidlalo kubathengisi be-plus-size siphindwe kabini ukusuka kunyaka odlulileyo
Kubathengisi abajongana noluhlu lobungakanani obahlukeneyo njengoLane Bryant kwaye ngokulula Yiba, kuye kwakho ukwanda okukhulu ekukhethweni kwempahla yeembaleki kwiiwebhusayithi. Abathengisi abakhulu abafana neThagethi baye baqalisa imigca yonke yeempahla zezemidlalo ezihamba kwi-XS-4X yabasetyhini kunye ne-S-3X yamadoda.
6. Inani leemveliso zeempahla zemidlalo ezichazwe kusetyenziswa igama elithi "i-moisturing-wicking" likhule ngama-39% kulo nyaka uphelileyo.
Olu luhlu lubonisa i-high-tech yempahla yempahla ebandakanya iimpahla "ezihlakaniphile" kunye nempahla elandelela izikhombisi zezempilo. Abathengi banikela ingqalelo ngakumbi kwizinto ezisetyenziswa kwimveliso kwaye bafuna iimpahla ezinciphisa ukubila kunye nokufuma. Iimveliso zempahla esebenzayo ezisebenzisa amalaphu achazwa ngokuba "ziphefumla" nazo zikhule nge85%.
7. Imarike yempahla yeembaleki imalunga ne-60% yabasetyhini kunye ne-40% yamadoda
Ubungakanani bemakethi yempahla yezemidlalo yehlabathi buqikelelwe kwi-USD 262.51 yeebhiliyoni ngo-2019 kwaye kulindeleke ukuba bufikelele kwi-318.42 yeebhiliyoni zeedola ngo-2021.
Oku kukhomba ukunyuka kokuthandwa kwempahla ye-yoga ekhule nge-144% xa kuthelekiswa nonyaka ophelileyo xa kuthelekiswa ne-26% ebonisa ukhetho olukhulayo olujoliswe kwabasetyhini. abazizityebi, abo bafumana ngaphezulu kwe-100,000 yeedola, ngabaqhubi bokuthenga ngaphakathi kwendawo yokunxiba yeyoga.
8. Abathengi beempahla ze-Athletic banama-56% amathuba okuba bathenge kwi-intanethi
Ekuqaleni kuka-2020, abathengi bebephantse babe sisiqingatha sokuthenga evenkileni xa kuthelekiswa ne-intanethi. Ngelixa bethenga iimpahla kwi-Intanethi, bayathanda ukwenza uphando lwentengiso kunye nembonakalo yezivumelwano emva koko baye ezivenkileni. Ubhubhani we-COVID-19 uya kuba nefuthe kweli balo njengoko abantu bezama ukunciphisa uhambo olungabalulekanga ukuya kwiivenkile ezithengisayo.
9. Imarike yempahla yezemidlalo yehlabathi iqikelelwa ukuba ixabisa i-$480 yeebhiliyoni ngo-2025.
Imakethi yempahla yezemidlalo yehlabathi kulindeleke ukuba ikhule ngesantya sokukhula ngonyaka nge-10.4% ukusuka ngo-2019 ukuya kuma-2025 ukuya kuthi ga kwi-479.63 yeebhiliyoni zeedola ngo-2025.
Oku kukhula kuphezulu kulindelekileyo kuhlala kubalelwa kukwanda kwemarike yabasetyhini kwaye ke ngenxa yoko ukuvela kwabathengi benkulungwane yeminyaka eIndiya nase China. Ukukhula kwemarike kufuneka kuvumele abantu abaninzi ukuba bahlangane phantsi kweentshukumo ezifana nempahla ezinzileyo kunye nabasebenzi abanobulungisa.
10. Ishishini lezemidlalo liqikelelwa ukuba lixabisa i-83 yeebhiliyoni zeedola ekupheleni kuka-2021.
Ubhubhani we-COVID-19 uya kukhawulezisa ukunyuka kwendlela esele ikhula kwezemidlalo kushishino lweempahla zembaleki. Lo mkhwa uthandwa kakhulu phakathi kwabantu abancinci kwaye usasazeka kwihlabathi jikelele.
Amaqokobhe enathi
Imakethi yempahla yezemidlalo yehlabathi iya kuqhubeka ikhula ngo-2021, ngaphandle kwempembelelo embi yezinye izifo ezitsha zesithsaba. Emva kowama-2021, imfuno yempahla yezemidlalo ekumgangatho ophezulu iya kuqhushumba: abantu bavalelwe ekhaya ixesha elide!
Ke ukuba ucinga ngokungena kwishishini lempahla, akufuneki ungalihoyi ishishini lempahla yezemidlalo, kwaye kungcono ufumane ethembekileyo. umthengisi wempahla yezemidlalo, njenge Iimpahla zezemidlalo zeBerunwear Umthengisi.
Ngolwazi oluthe vetshe, nceda undwendwele iphepha lasekhaya lewebhusayithi: www.berunwear.com. Kwaye ukuba unemibuzo, nceda ushiye umyalezo kwicandelo lezimvo.