Musika wepasi rose weActivewear Apparel unotarisirwa kukwira pamwero mukuru panguva yekufanotaura, pakati pa2020 na2024. Muna 2020, musika waikura pamwero wakadzikama uye nekuwedzera kutorwa kwemazano nevatambi vakakosha, musika unotarisirwa simuka pamusoro penzvimbo yakarongwa. Munguva yakakosha iyi, tichava nezvose zvinonetsa nemikana, semu activewear mugadziri muUSA, nzira yekukunda yakakura muindasitiri, heino mhinduro.
COVID-19 yachinja nzira dzekutenga nayo vanhu mbatya here?
Zvakachengeteka kutaura kuti bhizinesi repamhepo riri kuwedzera sezvo iyi ndiyo yega nzira vanhu vanokwanisa kutenga zvipfeko panguva ino. Uye kunyangwe zvitoro pazvinotanga kuvhurwa, bhizinesi repamhepo rinogona kunge richiri kufarirwa pamusoro pekushanyira zvitoro zvenyama. Vanhu vachangwarira kuzviisa mumamiriro ezvinhu angangove akatsvikinyidzana kwenguva yakareba.
Kuti urarame mune chero musika, mabhizinesi anofanirwa kuchinjika uye izvozvi akakosha kupfuura nakare kose. Kana bhizinesi rako risiri pamhepo izvozvi, zvitore iwe online! Kana iwe parizvino uine kuvepo kwepamhepo wobva waona maitiro aungaita kuti zvinhu zvive nyore uye zvakachengeteka sezvinobvira kune vatengi vako. Ongororazve nzira dzako dzekutumira uye nguva dzenguva, zivisa vatengi vako nezve nzira dzekuchengetedza dzauri kutora, wedzera nguva yako yekudzosera mari, ipa mahara kuendesa kana imwe mhando yekusimudzira.
Mune zvakadzama, ngatitarisei chimwe chiitiko cheakakurumbira anoshanda anogadzira zvipfeko zvemitambo Berunwear Sportswear: Berunwear inogona sei kurarama Munguva yeCovid-19 uye kunyange kukura zvakare bhizinesi ravo?
Hurukuro neAmerican-Made Berunwear Sportswear Company
Covid-19 payakarova uye mabhizinesi akavharwa uye vazhinji vakarasikirwa nemabasa, indasitiri yezvipfeko zvemitambo yakarova zvakanyanya mune zvemari. Cindy, muridzi uye CEO weBerunwear, akaita sarudzo inonyatsoziva uye inoshanda kuti ave akasiyana nevamwe. Aizoramba achibhadhara vashandi vake uye nekuwana nzira dzekuita kuti bhizinesi remukati rifambe zvakanyanya uye zvakachengeteka sezvaaigona apo munhu wese akamirira, uye achiri akamirira, chero rudzi rwekuvhurwazve uye kunyangwe kutengesa kwekunze kungaenda pasina.
Q: Isu tinoziva kuti Coronavirus yakakonzera kukanganisa kukuru kwemari kune vakawanda. Kunyanya kukanganisa vatengi uye kuti vari kutenga sei panguva idzi. Unogona here kutiudza zvimwe nezve izvo zvinokanganisa mune yemitambo yakatwasuka?
Cindy: Ah hongu, hutachiona hwakabata mhando yese yezvipfeko zvemitambo padanho rega rega, hombe kana diki, rinozivikanwa kana kwete, US-based kana pasirese. Nepo isu tichiziva vazhinji vevatengi vedu vanga vachigara muyoga bhurugwa kubva pazuva rekutanga, vakangomira kutenga matsva. Wese munhu aiita kunge akamira kushandisa zvipfeko uye zvichiri kuenderera parizvino. Taiita zvimwe chetezvo. Chikwata chedu chinoumbwa nevakadzi-chete uye isu tese tinoda kutenga asi, mumwe nemumwe wedu akamira kutenga zvipfeko zvitsva isu pachedu. Tinotenda kuti ndezvenguva pfupi asi zvinotarisirwa. Hazvina kushamisa kuona kutengesa kwedu kuderera zvakanyanya sezvataitarisira.
Q: Saka, bhizinesi rako rakamira sei panguva dzino dzazvino?
Cindy: Kuve nechikwata chakasimba ndicho chinhu chakakosha pakubudirira kwekambani chero nguva, kunyanya panguva ino. Uye maitiro edu ekupindura kuCovid-19 ungori mumwe muenzaniso weizvi. Sezvo hutachiona hwakarova America, tanga tichitenderera nekushandura bhizinesi redu zano kuti rimire dutu. Tine misangano yakati wandei pazuva, mazuva manomwe pasvondo, yekukurukura kuti sei uye chii chatinofanira kuita kuti bhizinesi rirambe richienda uye pivot sezvinodiwa. Isu takafungawo kudzikisa mitengo kuti iite zvekutengesa nekuti taida kuita kuti zvinhu zvigone kudzoreka nemitengo nekuchenjera kwataigona.
Q: Ndeipi yaive pivoting strategy yako?
Cindy: Isu tanga takanaka pakugara tichigadzirisa musimboti wedu uye kutarisa izvo vanhu vakawana zvichibatsira kubva kubhizinesi redu. Isu takapona nekuti isu tinodarika kutarisa kwekutengesa uye tagara takatarisa kune kupa ruzivo rwekufarira uye rwakakosha pane hutano uye hutano hwevakadzi. Kwete chete iwe uchaona maBlog edu ane nhau dzazvino, asiwo neazvino mazano ehutano uye maekisesaizi anodiwa nevanhu izvozvi uye kushandisa izvozvi uye anotowana anobatsira.
Chimwe chezvinhu zvatakaona pakutanga panguva yeCovid-19 kugara-pamba-zvinodiwa ndezvekuti vazhinji vaitendeukira kuhupenyu chaihwo kana YouTube maekisesaizi kuti vabatsire kugara muchimiro. Kunyangwe isu, isu takaona dambudziko uye raive kuwana mafaro, anonakidza kana chaiwo ane chekuita nemitambo yepamhepo pa-pamba yekudzidzira sarudzo, kunyanya kana wanga usina michina. Nechikwata chedu chete, tine vamhanyi vanokwikwidza, vanofarira gym-vanoenda, vanofarira yoga, shasha yepasi rose, uye amai vatsva vari kunyunyuta nezvemuviri wavo wepamuviri. Saka, isu takagadzira yakangwara yese-mu-imwe-nzvimbo-karenda apo chero munhu ane chero kugona kana kufarira anogona kuona zviri nyore uye kuwana akasiyana ekuita maekisesaizi, anosanganisira ekutanga musimboti kana ekumusoro uye ezasi maekisesaizi emuviri, Tai-Chi, kufunga Kufungisisa. dzakatariswa, dzinonakidza uye dzinonakidza dzekutamba, HIIT maitiro. Uye kumisikidzwa kwedu kwekarenda kuri nyore kuongorora kupfuura kutsvaga kwemunhu paYouTube kana kuedza kutsvaga kuti ndiani kana nguva inotevera chiitiko cheLive changa chichiitika munzvimbo yako yenguva. Isu takatarisawo pakutsvaga maitiro akazara ehurefu hwakasiyana uye chete emahara zvakare. Yakave yakakosha uye yakashandiswa uye yakagovaniswa nevakawanda. Kwatiri, zvinobatsirwa nekukura kukuru muKuzivisa Kwemhando yedu.
Kutsvaga nekupa ruzivo rwakakosha uye rwatinoda zvakare rwakabatsira vamwe vakadzi vakatenderedza mhando yedu kuti vatore chikamu nemhando yedu. Tinozvida kana tose taroorana!
Q: Kwanga kuri kungotarisa kutarisa zvinodiwa nevanhu paruzivo rutsva here kana kuti pane chimwe chinhu chauri kuita izvozvi?
Cindy: Chimwe chinhu chatiunzira zvakanyanya mukutengesa chaiko panguva ino ndechekuti vanhu vazhinji vari muUnited States varikuda kutenga kubva kune vatengesi nevagadziri veUSA. Zvinoita senge inyaya yekuvimba pamwe nekuziva kuti chigadzirwa chavo hachifanire kufamba kure kana kuburikidza nemaoko mazhinji akasiyana.
Isu tagara tichitsigira zvakakura zveUSA-yakagadzirwa uye takachengeta tarisiro yedu nenzira iyoyo nekuda kwemhando yemhando, kutonga uye mwero wepamusoro asi zvanga zviri pachena kwatiri kuti vamwe vanokoshesa rutsigiro urwu kubva kwatiri zvakare uye ikozvino, kupfuura nakare kose. Izvi zvashanda sechiyeuchidzo chakasimba chekuti nei tisingadi kuendesa zvinhu kunzvimbo iri kure kana yakachipa yekugadzira kwedu.
Q: Zvakanaka kuziva. Pane zvimwe zvinhu zviri kuitika kuBerunwear zvaunogona kugovana nesu izvozvi?
Cindy: Zvakanaka, zvinhu zviviri. Tiri kuenderera mberi nekuwedzera mutsara wedu wekupfeka kwemitambo nekusanganisirwa kwehomwe yedu yefoni ine patent yakagadzirirwa kwete chete zvipfeko zvedu zvemitambo bras uye matangi epamusoro asi mumaleggings edu uye yoga bhurugwa uye zvakare kugadzirira kubuda nejaketi remumhanyi rakashongedzerwa iro richava redu. EMF inodzivirira foni homwe futi. Uye, kuti uende nezvipfeko zvako zvemitambo, tave kuda kuburitsa zvinofananidzira mitsipa uye buffs kuti tibatsire nechero State-wide mask zvinodiwa zvatingave nazvo kwenguva. Idzo dzose dziri kuuya nokukurumidza!
Q: Ndinokutendai nenguva yenyu nhasi mukupindura kuti muri kurarama sei munguva. Ndekupi kwatingawane rumwe ruzivo nezve Berunwear?
Cindy: Zvechokwadi pawebsite yedu pa https://www.berunwear.com/. Unogona kutibata kubva ipapo kana kubva pasocial media saiti zvakare. Isu tinoda kunzwa kubva kune vatengi vedu uye tinofara kukubatsira iwe kuwana kana kukwana mune zvaunoda. Tichapindura chero mibvunzo yaunayo.
Kujekeswa Kunonyanya Kukosha: Hunhu hwekufunga nezvahwo
Squat-proof
Kana iwe uchida squat-proof leggings, saka isu tingakurudzira kuenda kune jira rinoita 260gsm+. GSM inomirira magiramu paskweya mita uye zvine huremu huremu hwe 1 square mita yejira. Iyo yakakwirira iyo GSM, iyo denser jira.
Stretch
Kutambanudza kunonyanya kukosha, kunoda chikamu chepamusoro che spandex, lycra kana elastane. Kuti uedze kutatamuka kwejira, maka 10cm wobva wayera kuti unokwanisa kutambanudza kusvika papi. Semuenzaniso, kana jira racho rakatambanudzwa kusvika 15cm saka rine 50% yakatambanudzwa munzira iyoyo.
Saka zvakadini nemhando itsva?
Pamusoro, zvingaite senge inguva yakanakisa yekutanga mhando nyowani, asi inogona kunyatsoshanda mukufarira kwako. Munguva ino, vanhu vakawanda vave kuziva nezvekutsigira mabhizinesi madiki uye kutenga munzvimbo. Saka, sekutanga-up, unogona kuwana vanhu vazhinji vachikwevera kune yako brand.
Mafungiro evatengi akachinjawo nekuda kwekuchinja kukuru kwemararamiro avo. Hupenyu hwevanhu hwakabviswa; kurarama zvishoma, kuva nekusasvikika kwavari uye nekukoshesa zvinhu zvidiki. Izvi zvinobva zvapesvedzera uye zvinoenda kumaitiro avo ekutenga, zvichisimbisa pfungwa yekutenga zvishoma uye kutenga zvirinani. Saka, zvakakosha kuti uve nechokwadi chekuti mhando yako inoenderana neazvino vatengi pfungwa kuitira kuti uite zvinokanganisa uye kuvaka ruzivo rwemhando.
Kana uchangotanga mhando yako nyowani yezvipfeko zvemitambo gore rino, uye iwe uri mutsva kuindasitiri, tinofara kukubatsira iwe kuvhura musuwo webhizimusi rekutengesa zvipfeko zvemitambo munyika yepasirese, isu tagadzira ikozvino. diki run business rutsigiro chirongwa, inzwa wakasununguka kutibata nesu uye ngatikure uye kukura pamwe chete!