Kuposa ndi kale lonse moyo wathu wotanganidwa ndi wotanganidwa umafuna zovala zabwino komanso zothandiza. Zachidziwikire, kusiya masitayelo sikungosankha, ndiye tingaphatikize bwanji mafashoni ndikugwira ntchito limodzi kuti tipange mawonekedwe owoneka bwino koma ovala kwathunthu? Athleisure ndiye yankho. Mafashoni a Athleisure akuchulukirachulukira kuposa zovala zamasewera a masewera olimbitsa thupi. Ogula amakono olemera akutengadi zovala zogwira ntchito ngati gawo la zovala zawo zatsiku ndi tsiku. Ndipo masiku ano, chifukwa cha mliri wa COVID-19, zomwe zikuchitika pamasewera othamanga zasintha kwambiri, tiyeni tiwone limodzi zomwe zili 6 zapamwamba zamasewera othamanga a 2021, pakadali pano mutha kuphunzira zamitundu ina yatsopano yamasewera othamanga komanso odalirika. athleisure wholesale suppliers/manufacutrers.
Kodi athleisure ndi chiyani?
Athleisure - chithunzithunzi cha mawu "athletic" ndi "kupuma" - ndizoposa fashoni chabe. Athleisure ndi moyo wolakalaka komanso zochitika zapadziko lonse lapansi. Ndipo ili pano kukhala.
Mawu akuti “masewera othamanga” tsopano awonjezeredwa m’dikishonale ndipo amatanthauza “zovala wamba zomwe zimapangidwira kuti azivala pochita masewera olimbitsa thupi komanso kugwiritsidwa ntchito wamba. Ngakhale tanthauzo ili lingakhale lolondola mwaukadaulo, limakhalanso lopanda pake. Kukongola kwenikweni kwa masewerawa ndikuti ndizochitika komanso zapamwamba kwambiri. Mawonekedwe omasuka komanso ozizira amaphatikiza zovala zamasewera ndi zokonzeka kuvala kuti apange masitayelo owoneka bwino komanso omasuka. Kuposa chizolowezi chophweka, maseŵera amasonyeza kusintha kwa moyo, kumayendera limodzi ndi kuwonjezereka kwa thanzi labwino, ndandanda yotanganidwa, ndi kavalidwe komasuka. Chifukwa chake, zovala zowoneka bwinozi zatsala pang'ono kutsala, ndiye nthawi yoti muyike ndalama.
Athleisure tsopano ikuphatikiza mathalauza a yoga, mathalauza othamanga, nsonga za tanki, ma bras amasewera, ma hoodies, ndi zina zotero. Chilichonse chimapangidwa kuti chizivala ngati zovala za tsiku ndi tsiku m'malo mongochita masewera olimbitsa thupi.
Makhalidwe Apamwamba a Spring/Summer 2021 Athleisure Trends
Indoor Generation: Mukudziwa chifukwa chake
Chifukwa cha luso lamakono, tikukhala m'nthawi ya mapulogalamu obweretsera chakudya, kugula zinthu pa intaneti, kuonera kwambiri mapulogalamu a pawailesi yakanema, komanso kusinthasintha kogwira ntchito kunyumba.
M'dziko lino losavuta komanso lolumikizana ndiukadaulo, n'chifukwa chiyani anthu ena amanena kuti amadziona kuti ndi aulesi, okhumudwa komanso akudwala kosatha?
Kutengera kafukufuku wathu opitilira 68% ogula adati angakonde makina ochitira masewera olimbitsa thupi m'malo mopita kumalo ochitira masewera olimbitsa thupi. Malinga ndi kafukufuku waposachedwa, anthu opitilira 90% ku USA amakhala kunyumba, kusachita masewera olimbitsa thupi pang'ono komanso kukwera bwino kunyumba kungafunenso masitayilo ofewa amasewera ndi nsalu zamadzimadzi.
Ogula amathera 90% ya nthawi yathu m'nyumba ndipo nyumba zathu zimakhala zotetezedwa bwino kwambiri moti mpweya wabwino ndi masana sangalowemo. Masiku ano, anthu a ku Ulaya 84 miliyoni akukhala m'nyumba zonyowa komanso zankhungu zomwe zingathe kuopseza thanzi la thupi ndi maganizo. .
Kubwerera kwa machitidwe a retro
Panali chiwonjezeko cha 236 peresenti pakudina kwamasewera a retro chifukwa chamitundu yowala, ma logo owoneka bwino komanso kukwera kwamitundu yayikulu yamasewera a 90s monga Champion, Ellesse ndi Fila. Mtundu "Tangerine Tango", wotchulidwa ndi Pantone, umamveka mosangalatsa monga momwe ukuwonekera; mthunzi ukhoza kuwoneka paliponse pamasewera pakali pano kuchokera ku leggings, ma bras amasewera ndi zojambulajambula. Stylight idawona Kuwonjezeka kwa 435 peresenti pakudina kwamasewera owala a tangerine mu 2020.
Utoto womangirira, wokhala ndi 1,000% yowonjezereka pakudina, ndiwokonda momveka bwino mu 2020. Mtundu wokondeka ndi Generation Z watenga mawonekedwe a mafashoni ndi masewera.
Chaka chino adawona kuwonjezeka kwa 619 peresenti pakudina pokhudzana ndi ma jekete ophunzitsira odulidwa, mawonekedwe opepuka opepuka ndi abwino m'chilimwe ndi zopangidwa kuchokera kumayendedwe apamwamba kupita kumatauni akubweretsa zomwe zikubwera.
Kupambana "Tie-Dye"
Izi zidabwezanso kwambiri nyengo yatha ndi zojambula zake za 60s ndi 70s, koma mawonekedwe apamwamba a chaka chino asintha kwambiri. Maulendowa anali odzaza ndi mayikidwe am'mizere komanso mawonekedwe olota a ombré, makamaka kudutsa Oscar De La Renta ndi Dior.
Konzekerani ma surf, ma barbecue, yoga ya m'mphepete mwa nyanja ndi usiku wamoto, mothandizidwa ndi kusindikizidwa kwakukulu kumeneku. Mchitidwe wamakono wa utoto wotayirira umapereka chithunzithunzi cham'mphepete mwa nyanja chomwe chimaganiziridwabe, chomwe chimayitanitsa kuthawa kwachilimwe.
Kupitilira pazovala zamasewera: kuchokera pamasewera kupita pakupanga kuyenda
Mafashoni a Athleisure akuchulukirachulukira kuposa zovala zamasewera a masewera olimbitsa thupi. Ogula amakono olemera akutengadi zovala zogwira ntchito ngati gawo la zovala zawo zatsiku ndi tsiku.
Pamene matanthauzo a kavalidwe ka ofesi akupitiriza kutha, mitundu yatsopano imalowa m'gulu la othamanga kuti ayankhe zofuna za ogula. Ogula achichepere olemera, makamaka amafunafuna chitonthozo, mitundu yosiyanasiyana komanso kamangidwe katsopano ndi kukhudza kwaukadaulo. Zotsatira zake, ma brand apamwamba akubweretsa zosonkhanitsidwa zatsopano ndi zowonjezera mizere kuti ayankhe zomwe akufunazo ndi mafashoni apamwamba kwambiri.
Multitask activewear
Ndani sakonda kudzuka Loweruka ndikulowa muzovala zawo! Kukwera kwakukulu kwamasewera othamanga kwawona mizere yasokonekera pakati pa zida zachikhalidwe zochitira masewera olimbitsa thupi ndi zovala wamba. Masiku ano ogula amayembekezera kuti zovala zawo zizikhala 'zokonzekera chilichonse' kuti ziwathandize pa nthawi yopuma, kulimbitsa thupi ndi chilichonse chapakati. Makasitomala akuyang'ananso kuwongolera zovala zawo ndi zochepa, kuyika ndalama pazinthu zazikulu zomwe zimapereka zovala nthawi zonse.
Ukadaulo wovala umathandizira zovala zanzeru komanso makonda
Zatsopano pamizere yopangira mafashoni apamwamba zimathandiziranso kuti zovala zanzeru ndi makonda owopsa azikula ngati chizolowezi.
Nyumba zamafashoni tsopano zitha kupereka njira zina zosinthira ndikusintha makonda munthawi yonse yachitukuko. Kuyika kwamakasitomala pa nthawi, mwachitsanzo, kungagwiritsidwe ntchito kupanga zovala zapayekha.
Mitundu 5 Yabwino Kwambiri Yamasewera Olimbitsa Thupi
Charli Cohen
Zovala zamasewera zimaphatikiza zovala zaukadaulo ndi mafashoni ozizira, okonzeka kuvala. Mtundu wa Charli Cohen ndi chitsanzo chowala cha izi, umaphatikiza ukadaulo wapamwamba kwambiri ndi mapangidwe amakono.
Bec & Bridge
Pomwe Bec & Bridge imagwera pamasewera apamwamba kwambiri, mapangidwe ake owoneka bwino amapereka kukhudza kwapamwamba koma komasuka pamasewerawa.
Cholinga
Aim'n imakupatsirani zovala zowoneka bwino komanso zowoneka bwino zomwe zitha kulowa mu zovala zanu zonse kuti zikupatseni zosintha zamasewera. Zosankha zokongola zamitundu yophatikizika ndi mawonekedwe apadera komanso olimba mtima ndizomwe zimapangitsa kuti mtundu wouziridwawu ukhale wapadera.
Khalani ndi Ndondomekoyi
Mtunduwu ndi wabwino pazovala zamasewera, ngakhale Chrissy Teigen adawonedwa atavala burashi yamasewera a Live the Process pansi pa jekete lachikopa. Wopangidwa ngati chilembo chotengera thanzi komanso malo onse azaumoyo omwe ali ndi dzina lomwelo, Live the Process ikupatsirani kutanthauzira kosangalatsa kwa zovala zamasewera.
Zosangalatsa
Zovala zogwira ntchito za Kate Hudson, Fabletics imapereka mapangidwe apamwamba omwe angakuchotseni kuchokera ku yoga kupita ku brunch. Mtunduwu udapangidwa ndikuganizira zolimbitsa thupi komanso mawonekedwe osagwira ntchito, kotero ma leggings ake owoneka bwino komanso nsonga zamafashoni ndizabwino kukhomerera mawonekedwe amasewera.
Mawebusayiti a 3 Ovomerezeka ku Zovala Zamalonda Zamalonda
Berunwear Sportswear Factory
Iyi ndi kampani yopanga zovala zamasewera ku USA yokhala ndi fakitale yake ndi gulu la opanga.
Bizinesi yayikulu imaphatikizapo: kapangidwe ndikukula kwamitundu yonse yamasewera, mizere yamakono yopanga ndi zovala zamasewera zomwe zimathandizidwa, Berunwear Sportswear yakhala ikugulitsa zovala kwazaka zopitilira 20, ukadaulo wokhwima monga tayi-utoto & sublimation etc. maulalo osiyanasiyana ogula zinthu padziko lonse lapansi, ndipo atha kupereka njira imodzi yokha ya Athleisure Wholesale Solutions, kuyambira pakusankha kwazinthu zopangira mpaka chilolezo chazinthu.
Imathandiziranso maoda otsika a MOQ kuchokera kwa ogulitsa ang'onoang'ono.
Alibaba
Alibaba samasowa mawu oyambira monga nsanja yake yotsogola padziko lonse lapansi ya b2b. Magulu onse omwe alipo pano akupitilira 100 miliyoni. Idakhazikitsidwa ndi Jack Ma mu 1999. Ogulitsa ndi opanga amatha kulemba ndikulipira chaka chilichonse malinga ndi mtundu wa umembala wawo.
Imalola ogulitsa kukumana ndi omwe angakhale ogula kwambiri. Chifukwa umembala woyambira wa ogulitsa ndi Waulere, muyenera kuwonetsetsa kuti simunachite chinyengo. Chinanso chomwe muyenera kukumbukira ndikuti ogulitsa ambiri amakhala ndi MOQ yapamwamba kuti atengere malondawo pamtengo wamba. Izi zitha kukhumudwitsa ogula omwe ali ndi ndalama zochepa.
Alibaba amangokhala ngati wapakati. Woperekayo adzalandira malipiro onse ndi kutumiza.
Zithunzi za FashionTIY
Iyi ndi webusayiti yapadziko lonse ya B2B yapadziko lonse lapansi, yokhala ndi kabukhu wamkulu wamafashoni, zopitilira makumi masauzande zamafashoni aposachedwa, kuphatikiza amuna, akazi, zovala zaana, masitayelo osiyanasiyana apamwamba komanso a avant-garde, osinthidwa ndi masitayelo aposachedwa nthawi iliyonse. tsiku. Ndiwo gwero lalikulu la mitundu yonse ya zovala zotsika mtengo komanso zapamwamba. Mutha kupeza zovala zodziwika pano patsamba lino, zomwe mitengo yawo yogulitsa ndi 30% -70% yotsika mtengo kuposa nsanja zina. Ili ndi kuchuluka kosinthika kocheperako komwe kumatha kukwaniritsa zosowa zogula za ogulitsa ndi ogulitsa; mutha kugwiritsa ntchito tsamba ili kuti muphunzire zaposachedwa kwambiri pamakampani opanga zovala, kuti mukweze bwino bizinesi yanu.