Chaka chikafika mu 2021, timaganizira za zovala zabwino kwambiri, zopangidwa mwaluso komanso zowoneka bwino masiku ano. Kuyambira pazovala zamasewera kupita ku zipewa zachikhalidwe, 2020 mosakayikira chakhala chaka chabwino kwambiri pazovala zanthawi zonse ndipo chifukwa chake Berunwear Sportswear kampani yabweretsera makasitomala awo zosankha zosinthika kwambiri pazovala zawo kuposa kale. Pansipa timayang'ananso kutsogolo kwa 2021 ndikuzindikiranso zovala zomwe zikubwera, kuti zikuthandizeni kukhala patsogolo pamapindikira.

Kupitilira Kukula mu Athleisure

Liwu linanso lazamalonda lomwe mungawone ndikuthamanga. Ngakhale makalasi azinthu zatsopano nthawi zambiri amapitilira kukula ndi kutsika, masewerawa akupitilizabe "kusagwirizana ndi mphamvu yokoka." Kuchulukirachulukira kwaubwino kungathandize kufotokozera mphamvu zotsalira za zovala zolimbikitsidwa ndi yoga. Ngakhale kuti ogulitsa ena akuvutika kuti apulumuke, Lululemon Athletica, mtundu womwe unayambitsa masewera othamanga, ukupitirizabe kukula kwa blockbuster, ndi ndalama zokwana $ 916.1 miliyoni mu 2019, 23% kuchokera chaka chatha.

M'zaka zikubwerazi, msika wapadziko lonse wamasewera akuyembekezeka kukula pagawo lathanzi. Malinga ndi kuyerekezera kwa GlobalData, msika wapadziko lonse wothamanga udakwera ndi 9% mu 2019, kufika $414 biliyoni. Pofika 2023, msika ukuyembekezeka kufika $570 biliyoni. Athleisure ikuyembekezeka kukopa chidwi kwambiri ku Asia, koma Kum'mawa kwa Europe kumapereka mwayi wina pamene kukula kwa voliyumu kumakhala kovuta kwambiri kumadzulo.

Msika wa Athleisure

Malinga ndi zomwe kampani yofufuza zamsika idapeza Zambiri Padziko Lonse, ndalama zochitira masewera othamanga padziko lonse zawonjezeka ndi 34 biliyoni za US dollars m'chaka chimodzi chokha, kuyambira 2018 mpaka 2019. Ndipo idzapitirirabe. Pakadutsa zaka zisanu, ndalama zapadziko lonse lapansi zobvala zamasewera zikuyembekezeka kukula kwa 49.9% - chitukuko chodalirika chamakampani opanga mafashoni m'tsogolomu.

Zovala Zamasewera Zamtundu Wambiri

Pamene tikulowa m'zaka khumi zatsopano, makampani, masukulu, ndi mabungwe omwe akhala akugwira ntchito kuyambira 2010 akuyembekezeka kupereka ulemu kuzaka khumi zapitazi potulutsa zovala zotsatsira zokhala ndi logo ya 2010 ndi mtundu wawo. Imeneyi idzakhala njira yabwino yosonyezera kuti bizinesi kapena bungwe lafika patali bwanji zaka 10 zapitazi komanso kupereka mphoto kwa ophunzira okhulupirika, makasitomala, ndi ogwira ntchito omwe akhala ndi kampani kapena kukhazikitsidwa kwa maphunziro kwa nthawi yaitali. 

Ma Logos afalikiranso pama t-shirts, kuchokera ku Adidas kupita ku Champion, mtundu uliwonse ukuyenda ndi zilembo zamphamvu zowonekera pazovala. Osati kungoyang'ana kutsogolo kwa zovala, mitundu yosiyanasiyana yasindikiza zizindikiro zawo m'njira zosayembekezereka, monga mikwingwirima kumbuyo kwa sweatshirts ndi mbali za t-shirts.

Wogula wa 2020 adzayembekeza makasitomala abwinoko chifukwa anthu ayamba kudziwa momwe amagwiritsira ntchito ndalama zawo komanso komwe amagwiritsira ntchito. Pachifukwa ichi, mabizinesi apanga chizolowezi choyika chizindikiro chawo pazovala zilizonse zomwe antchito awo amavala ndikugwiritsa ntchito, kuphatikiza chikwama chawo cha zida, zipewa ndi zida zamafoni.

Psyched Digital Printing

Ogula amtsogolo akufuna kukhala ndi moyo wathanzi komanso wosamala zachilengedwe ndipo amafuna kutsimikiza kuti nsalu zomwe amagwiritsa ntchito zikukwaniritsa zomwe akufuna. Ngakhale kusindikiza kwachikhalidwe kumatenga madzi ochulukirapo kuti apange, kusindikiza kwa digito ndi njira ina yabwino. 

Pokhala ochezeka ndi chilengedwe, kusindikiza kwa digito kumapereka kukakamiza kwakukulu kwamunthu payekhapayekha popanga njira yatsopano potengera kapangidwe kake ndi kugwiritsa ntchito utoto. Wogula amasangalala ndi ubwino wa kudalirana kwa mafashoni, koma nthawi yomweyo sakufuna kutaya umunthu wawo wapadera, kumene kusindikiza kwa digito kumabwera.

Berunwear Sportswear amatha kupanga makina osindikizira a digito pansalu yathu ya polyester ndi polyester spandex. Ngati mukufuna, chonde omasuka kulankhula nafe. 

Kubwerera kwa Retro

Zaka za m'ma 90 zikubweranso m'makampani ovala masewera othamanga mogwirizana ndi kutuluka kwa masewera othamanga. Komanso, akatswiri ovala masewera othamanga anena kuti kuvala kwamasewera a 90s kumakhala kosangalatsa pamsika wazaka chikwi. Kwa amayi, nsonga zopepuka komanso zopumira ndi ma leggings okhala ndi zopindika pamapangidwe apamwamba ali mumayendedwe. Aliyense amene ananena kuti zitsitsimutso ndizotopetsa, ndi zolakwika mwamtheradi. Osati monga gawo la zovala zodziwika bwino zamafashoni, koma machitidwe a retro adalowanso mu dipatimenti yamasewera.

Chaka chino mapangidwe a nostalgic akhala achizolowezi, ma hoodies okhala ndi mapangidwe ouziridwa a 80s kapena 90s akhala otchuka kwambiri makamaka. Monga momwe mafilimu otsogola kwambiri a chaka chino ali ndi kuyambiranso kwamakanema akale, ma hoodies opangidwa mwamakonda adapangidwa ndi mitundu ya pastel, zojambula za retro, ndi mapangidwe owala a neon, abwino kwa mabizinesi okonda masitayilo ndi masukulu omwe akufuna kutsata achichepere ndi achikulire. chiwerengero cha anthu.

Kutengera chikhalidwe cha zovala zapamsewu, zaka zikwizikwi zimafuna masitayilo apamwamba a retro muzovala zothamanga komanso zogwira ntchito. Chifukwa chake, chifukwa chakuchulukirachulukira kwa zomwezi pamsika, ogulitsa akukonzanso zidutswa zomwe zingawabweretsere phindu chaka chino.

Kuwonjezeka Kwa Kufunika Kwa Zovala Zamasewera Zokwanira Mokhazikika

Makasitomala akuyamba kuganizira kwambiri za chilengedwe, akufuna kuti pakhale zowonekera bwino za momwe zovala zawo zidapangidwira komanso zovala zokhazikika zamasewera machitidwe akutsatira. Popeza zinyalala za nsalu zakwera ndi 811% kuyambira 1960 zomwe zambiri zimathera kutayirako, opanga nsalu akuyenera kuyang'ana kwambiri zomwe zimatha kuwonongeka ndi nsalu. Kugwiritsiridwa ntchito kwa zinthu zobwezerezedwanso, zongowonjezedwanso zopangira mbewu, kuchepetsa kugwiritsidwa ntchito kwa pulasitiki m'makampani opanga nsalu kumakhala chinthu chofunikira kwambiri komanso chovuta kwa opanga nsalu.

Makampani ovala othamanga ambiri akugwiritsa ntchito zinthu monga poliyesitala wobwezerezedwanso ndi utoto wopanda poizoni wopanda mphamvu. Nkhawa imeneyi imaperekedwanso ku mafakitale kumene zovalazo zimapangidwira. Makampani monga Patagonia alonjeza kuti achepetsa kugwiritsa ntchito mphamvu zamagetsi komanso kutulutsa mpweya m'mafakitale awo. Pomalizira pake, makampani angapo anasiya kugwiritsa ntchito pulasitiki m’zopakapaka.

Dinani kuti mudziwe zambiri za Berunwear Sportswear's biodegradable nsalu
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