Kuchulukirachulukira kwamavuto okhudzana ndi ntchito, monga kupsinjika ndi kunenepa kwambiri, kukukakamiza anthu ambiri kutsatira masewera aliwonse olimbitsa thupi, zomwe zikuwonjezera kufunika kwa zovala zapamwamba komanso zomasuka. Kupatula apo, kuchulukirachulukira kwamitundu yamitundu yamasewera apadziko lonse lapansi kumathandiziranso kufunidwa kwazinthu. M'zaka zingapo zapitazi, muyenera kuti mwawona zovala zolimbitsa thupi zomwe zidadzipangira zokha. 2021 sizodabwitsa kuti chikhala chaka chinanso chodabwitsa kwa okonda mafashoni olimba. Chifukwa chake, werengani lipoti ili pansipa kuti mudziwe zambiri zachidule cha 2021 zovala zamasewera msika.
Sportswear Market Scope Scope
| Nenani Zokhudza | tsatanetsatane |
| Mtengo wa msika mu 2020 | USD 288.42 biliyoni |
| Zoneneratu za ndalama mu 2025 | USD 479.63 biliyoni |
| Kukula kwa Kukula | CAGR ya 10.4% kuyambira 2019 mpaka 2025 |
| Chaka choyambira kuyerekeza | 2018 |
| Zambiri zakale | 2015 - 2017 |
| Nthawi yolosera | 2019 - 2025 |
| Magawo ochulukirachulukira | Ndalama mu USD biliyoni ndi CAGR kuyambira 2019 mpaka 2025 |
| Nenani zowerengera | Zoneneratu zandalama, magawo amakampani, mawonekedwe ampikisano, zomwe zikukulirakulira komanso zomwe zikuchitika |
| Zigawo zaphimbidwa | Zogulitsa, njira yogawa, wogwiritsa ntchito, dera |
| Kuchuluka kwachigawo | Kumpoto kwa Amerika; Europe; Asia Pacific; Central & South America; Middle East & Africa |
| Kuchuluka kwa dziko | US; Germany; UK; China; India |
| Makampani akuluakulu adapangidwa | Nike; Inc.; Adidas AG; Malingaliro a kampani LI-NING Company Limited Umbro Ltd.; Puma SE; Inc.; Fila; Inc.; Lululemon Athletica Inc.; Pansi pa Zida; Columbia Sportswear Company; Anta Sports Products Ltd.; Inc. |
| Kusintha mwamakonda anu | Kusintha kwa lipoti laulere (lofanana mpaka masiku 8 ogwira ntchito) pogula. Kuwonjezera kapena kusintha kwa dziko, chigawo & gawo. |
| Mitengo ndi zosankha zogula | Pali zosankha zogulira makonda kuti mukwaniritse zosowa zanu zenizeni. |
Malangizo 10 pa Msika Wogulitsira Zamasewera 2021
1. Nike ndiye mtundu wotentha kwambiri pakati pa ogwiritsa ntchito zovala zaku China
Malinga ndi kafukufuku wa Euromonitor, 26% ya ogula zovala zaku China akuti adagula zovala za Nike zotsatiridwa kwambiri ndi Adidas (20%). Izi zikuwonetsa kuti ogula aku China amalandila zovala zaku Western pazovala zamasewera. monga ku US, masewera othamanga ayamba ku China mothandizidwa ndi zovomerezeka za anthu otchuka. ndizodziwika makamaka pakati pa achinyamata ku China.
Osewera ena ofunikira omwe amagwira ntchito pamsika wamasewera akuphatikizapo Adidas AG; Malingaliro a kampani LI-NING Company Limited Umbro Ltd.; Puma SE, Inc.; Fila, Inc.; Lululemon Athletica Inc.; Pansi pa Zida; Columbia Sportswear Company; ndi Anta Sports Products Ltd., Inc.
2. Msika wa zovala zamasewera aku US ndi waukulu kwambiri padziko lonse lapansi
Msika waku US wazovala zamasewera ukuyembekezeka kukula kufika pa 69.2 biliyoni mu 2021 kuchokera pa 54.3 biliyoni mu 2015. izi zitha kukhala 36% yazogulitsa zovala zamasewera padziko lonse lapansi pomwe mitundu yambiri yomwe ikugwira ntchito ku US ikakakamira kuti ipereke zovala zamasewera. Pafupifupi 9 mwa 10 ogula aku America amanena kuti anali zovala zamasewera pambali pa masewera olimbitsa thupi. Makamaka, zovala za thonje ndizowoneka bwino pafupifupi 60% ya ogula amakonda nsalu.
3. Pali 85% yochulukirapo ya yoga yomwe imapezeka chaka ndi chaka kwa ogulitsa ogulitsa ku US
North America idalamulira msika wa zovala zamasewera ndi gawo la 33.8% mu 2020. Izi zimatheka chifukwa chakuchita bwino kwamasewera odziwika padziko lonse lapansi, kuphatikiza Nike ndi Adidas, mderali.
Makampani opanga moyo wathanzi apitilira chakudya komanso kugulitsa zovala zamasewera. Ogulitsa zovala zamasewera otchuka monga Nike, Under Armor, ndi Adidas akulitsa ndalama zawo pazovala za yoga. Gawo limodzi lomwe lingathe kukula mkati mwa zovala za yoga lili pamsika wa amuna. Kuchuluka kwa zinthu za amuna kudakula ndi 26% pachaka ndipo akuyembekezeka kukula mu 2021.
4. M'chaka chathachi, ofika ovala zamasewera otchedwa "obwezerezedwanso" adakwera 642% mwa amuna ndi 388% mwa azimayi.
Izi zikuwonetsa kufalikira kwachangu kwa chikhalidwe chamasewera okonda zachilengedwe mkati mwa ogulitsa zovala zamasewera ku US akuyenera kuyang'ana momwe angagulitsire zovala zomwe zidakonzedwanso ndikulemba zilembo kuti awonetse zida zawo zobwezerezedwanso. Mumsika wa zovala zamasewera, nsapato zokhazikika zatchuka kwambiri ndipo mabungwe alonjeza kuti azingogwiritsa ntchito mapulasitiki osinthidwanso pazinthu.
5. Kuchuluka kwa masitayelo amasewera pamalonda owonjezera awonjezeka kawiri kuyambira chaka chatha
Kwa ogulitsa omwe amasamalira mitundu yosiyanasiyana monga Lane Bryant komanso Be, pakhala chiwonjezeko chachikulu pakusankhidwa kwa zovala zamasewera pamawebusayiti. Ogulitsa zimphona ngati Target ayambitsa mizere yonse yamasewera omwe amachokera ku XS-4X ya azimayi ndi S-3X ya amuna.
6. Chiwerengero cha zovala zamasewera zomwe zafotokozedwa pogwiritsa ntchito mawu oti "zonyowa" zidakula ndi 39% chaka chathachi.
Ziwerengerozi zikuwonetseratu zovala zapamwamba zomwe zimaphatikizapo zovala ndi zovala "zanzeru" zomwe zimatsata zizindikiro za thanzi. Ogula akuyang'ana kwambiri zinthu zomwe zimagwiritsidwa ntchito popanga ndipo amafunikira zovala zomwe zimachepetsa thukuta ndi chinyezi. Zovala zogwira ntchito zogwiritsa ntchito nsalu zomwe zimafotokozedwa kuti "zopuma" zidakulanso 85%.
7. Msika wa zovala zamasewera ndi pafupifupi 60% akazi ndi 40% amuna
Kukula kwa msika wapadziko lonse lapansi wa zovala zamasewera kukuyembekezeka kufika $262.51 biliyoni mu 2019 ndipo akuyembekezeka kufika $318.42 biliyoni mu 2021.
Izi zikuwonetsa kutchuka kwa zovala za yoga zomwe zidakula pa 144% poyerekeza ndi chaka chatha kuyerekeza ndi 26% zomwe zikuwonetsa zosankha zomwe zimayang'ana azimayi. olemera, omwe amapeza ndalama zoposa $100,000, ndi omwe amayendetsa kugula mkati mwa niche ya zovala za yoga.
8. Ogula zovala zamasewera ali ndi mwayi wogula pa intaneti 56%.
Kumayambiriro kwa 2020, ogula anali pafupifupi theka la mwayi wogula m'sitolo poyerekeza ndi intaneti. Pamene akugula zovala pa intaneti, amakonda kuchita kafukufuku wamalonda ndi maonekedwe a malonda kenako amapita kumasitolo. Mliri wa COVID-19 ukhudza chiwerengerochi pomwe anthu akuyesera kuchepetsa maulendo osafunikira opita kumalo ogulitsira.
9. Msika wadziko lonse wa zovala zamasewera akuyerekezeredwa kukhala wamtengo wapatali $480 biliyoni pofika 2025.
Msika wapadziko lonse lapansi wa zovala zamasewera ukuyembekezeka kukula pakukula kwapachaka kwa 10.4% kuyambira 2019 mpaka 2025 kufikira $ 479.63 biliyoni pofika 2025.
Kukula kwakukulu komwe kukuyembekezeka nthawi zambiri kumabwera chifukwa chakukula kwa msika wa azimayi chifukwa chake kuwonekera kwa ogula zakachikwi ku India ndi China. Kukula kwa msika kuyenera kulola anthu ambiri kusonkhana mozungulira ngati zovala zokhazikika komanso ntchito zachilungamo.
10. Makampani othamanga akuyembekezeka kukhala amtengo wapatali $83 biliyoni kumapeto kwa 2021.
Mliri wa COVID-19 uthandizira kukwera kwamasewera omwe akukula kale m'makampani azovala zamasewera. Izi ndizodziwika makamaka pakati pa achinyamata ndipo zikufalikira padziko lonse lapansi.
Mwachidule
Msika wapadziko lonse lapansi wa zovala zamasewera upitilira kukula mu 2021, ngakhale zovuta za miliri yatsopano ya korona. Pambuyo pa 2021, kufunikira kwa zovala zapamwamba kwambiri kudzaphulika: anthu akhala kunyumba kwanthawi yayitali!
Chifukwa chake ngati mukuganiza zolowa mumakampani opanga zovala, musanyalanyaze bizinesi yogulitsa zovala zamasewera, ndipo kulibwino mupeze yodalirika. sportswear yogulitsa katundu, monga Berunwear Sportswear Wogulitsa.
Kuti mudziwe zambiri, chonde pitani patsamba loyambira la webusayiti: www.berunwear.com. Ndipo ngati muli ndi mafunso, chonde siyani uthenga mu gawo la ndemanga.