Ke manaʻo nei ka mākeke Activewear Apparel honua e piʻi i ka nui o ka wā wānana, ma waena o 2020 a me 2024. e piʻi aʻe ma luna o ka horizon i manaʻo ʻia. I loko o kēia manawa kūikawā, e loaʻa iā mākou nā pilikia a me nā manawa kūpono, ma ke ʻano he mea hana lole active ma USA, pehea e lanakila nui ai ma ka ʻoihana, eia ka pane.
Ua hoʻololi anei ʻo COVID-19 i ke ʻano o ke kūʻai ʻana i nā lole?
He palekana ka ʻōlelo ʻana ke ulu nei ka ʻoihana pūnaewele no ka mea ʻo kēia wale nō ke ala e hiki ai i nā kānaka ke kūʻai i nā lole i kēia manawa. A i ka wā e hoʻomaka ai nā hale kūʻai e wehe hou, ʻoi aku ka maikaʻi o ka ʻoihana pūnaewele ma mua o ke kipa ʻana i nā hale kūʻai kino. E makaʻala ka poʻe i ka waiho ʻana iā lākou iho i kahi kūlana paʻa loa no ka manawa lōʻihi.
I mea e ola ai i kekahi mākeke, pono nā ʻoihana e hoʻololi a i kēia manawa ʻoi aku ka mea nui ma mua o ka wā. Inā ʻaʻole kāu ʻoihana ma ka pūnaewele i kēia manawa, e kiʻi iā ʻoe iho ma ka pūnaewele! Inā loaʻa iā ʻoe kahi noho pūnaewele i kēia manawa a laila e ʻike pehea e hiki ai iā ʻoe ke hana i nā mea maʻalahi a palekana hoʻi no kāu mea kūʻai aku. E noʻonoʻo hou i kāu mau hana hoʻouna a me nā manawa manawa, e haʻi i kāu mea kūʻai aku i nā hana palekana āu e hana nei, e hoʻolōʻihi i kāu mau manawa hoʻihoʻi, hāʻawi manuahi a i ʻole kekahi ʻano hoʻolaha.
Ma ka kikoʻī, e nānā kākou i kekahi ʻike o ka mea hana kaulana kaulana ʻo Berunwear Sportswear: pehea e ola ai ʻo Berunwear i ka wā o Covid-19 a ulu hou i kā lākou ʻoihana?
Nīnauele me ʻAmelika-Made Berunwear Sportswear Company
I ka wā i paʻa ai ʻo Covid-19 a pani ʻia nā ʻoihana a nui ka poʻe i nalowale i kā lākou mau hana, ua loaʻa ka ʻoihana ʻoihana haʻuki i ka waiwai kālā. Ua hana ʻo Cindy, ka mea nona a me Luna Nui o Berunwear i kahi hoʻoholo noʻonoʻo a ikaika e ʻokoʻa mai nā poʻe ʻē aʻe. E hoʻomau ʻo ia i ka uku ʻana i kāna mau limahana a ʻimi i nā ala e hoʻomau ai ka ʻoihana kūloko i ka maikaʻi a me ka palekana e like me ka hiki iā ia ke kali ka poʻe a pau, a ke kali mau nei i kēlā me kēia ʻano o ka wehe hou ʻana a inā paha e lilo nā kūʻai waho i mea ʻole.
Q: Ua ʻike mākou ua hoʻokau ʻo Coronavirus i kahi pōʻai kālā nui i nā mea he nui. E pili ana i nā mea kūʻai aku a pehea lākou e kūʻai ai i kēia mau manawa. Hiki iā ʻoe ke haʻi hou aʻe iā mākou e pili ana i kēlā mau hopena i ka lole haʻuki kū pololei?
ʻO Cindy: ʻAe, ua pili ka maʻi i kēlā me kēia hōʻailona lole haʻuki ma kēlā me kēia pae, nui a liʻiliʻi paha, kaulana a ʻaʻole ʻole, ma US a i ʻole honua. ʻOiai mākou e ʻike nei i ka nui o kā mākou mea kūʻai aku e noho nei i kā lākou pume yoga mai ka lā hoʻokahi, ua hoʻōki lākou i ke kūʻai ʻana i nā mea hou. Me he mea lā ua pau ka hoʻolilo ʻana i nā lole a ke hoʻomau nei nō i kēia manawa. Ua hana like mākou. ʻO kā mākou hui he wahine wale nō a makemake mākou āpau i ke kūʻai ʻana akā, ua pau kēlā me kēia o mākou i ke kūʻai ʻana i nā lole hou iā mākou iho. Manaʻo mākou he manawa pōkole akā manaʻo ʻia. ʻAʻole ia he mea puiwa ke ʻike aku i ka emi ʻana o kā mākou kūʻai aku e like me kā mākou i manaʻo ai.
Q: No laila, pehea e hoʻomau ai kāu ʻoihana i kēia manawa?
ʻO Cindy: ʻO ka loaʻa ʻana o kahi hui ikaika ke kī i ka kūleʻa o kēlā me kēia ʻoihana, ʻoi loa i kēia manawa. A ʻo kā mākou pane pane ʻana iā Covid-19 kahi hiʻohiʻona ʻē aʻe o kēia. Mai ka wā i loaʻa ai ka maʻi maʻi iā ʻAmelika, ke hoʻololi nei mākou i kā mākou hoʻolālā ʻoihana e pale aku i ka ʻino. He mau hālāwai virtual mākou i kēlā me kēia lā, ʻehiku lā o ka pule, e kūkākūkā pehea a me nā mea e hana ai mākou e hoʻomau i ka ʻoihana a pivot e like me ka mea e pono ai. Ua hoʻoholo pū mākou e hōʻemi i ke kumu kūʻai i ke kūʻai nui ʻana no ka mea makemake mākou e hana i nā mea i hiki ke mālama ʻia i ke kumu kūʻai e like me ka mea hiki iā mākou.
Q: He aha kāu hoʻolālā pivoting?
ʻO Cindy: Ua maikaʻi mākou i ka kamaʻilio mau ʻana i kā mākou kumu a me ka nānā ʻana i nā mea i loaʻa i ka poʻe kōkua mai kā mākou ʻoihana. Ua ola mākou no ka mea ua hele mākou ma mua o ka nānā ʻana i ke kūʻai aku a ke nānā mau nei mākou i ka hāʻawi ʻana i ka ʻike hoihoi a me ke koʻikoʻi e pili ana i ke olakino a me ka maikaʻi o nā wahine. ʻAʻole wale ʻoe e ʻike i kā mākou moʻomanaʻo moʻomanaʻo me nā nūhou maoli, akā me nā manaʻo hou no ke olakino a me nā hana maʻamau e makemake ai ka poʻe i kēia manawa a hoʻohana i kēia manawa a loaʻa maoli ka pono.
ʻO kekahi o nā mea a mākou i ʻike mua ai i ka wā o ka noho ʻana o Covid-19 i ka home, ʻo ia ka nui o ka poʻe e huli nei i ka virtual live a i ʻole YouTube hoʻomaʻamaʻa maʻamau e kōkua i ka noho ʻana. ʻOiai no mākou, ʻike mākou i kahi pilikia a ʻo ia ka ʻimi ʻana i ka leʻaleʻa, hoihoi a i ʻole nā koho hoʻomaʻamaʻa pili pili i ka haʻuki ma ka home, ʻoi aku inā ʻaʻohe ou lako. Me kā mākou hui wale nō, loaʻa iā mākou nā mea kukini hoʻokūkū, nā mea hoʻomaʻamaʻa hauʻoli, nā mea hoʻomaʻamaʻa yoga, ka poʻokela poʻokela honua, a me kahi makuahine hou e hoʻopiʻi nei no kona kino ma hope o ka hāpai ʻana. No laila, ua hana mākou i kahi kalena akamai a pau ma kahi hoʻokahi kahi e ʻike maʻalahi ai ka poʻe me ka mana a makemake paha e ʻike a loaʻa i nā ʻano hana hoʻomaʻamaʻa like ʻole, e pili ana i nā papa hoʻomaʻamaʻa kino kumu a i luna a lalo, Tai-Chi, Mindful Meditation nā mea i kālele ʻia, nā hula hula leʻaleʻa, nā hana maʻamau HIIT. A ʻoi aku ka maʻalahi o kā mākou hoʻonohonoho kalena ma mua o ka huli ʻana o kēlā me kēia ma YouTube a i ʻole e ʻimi ana i ka mea a i ʻole i ka wā e hana ʻia ai kahi hanana Live hou ma kāu wahi manawa ponoʻī. Ua nānā pū mākou i ka ʻimi ʻana i nā hana maʻamau o nā lōʻihi like ʻole a me nā mea manuahi wale nō. Ua hoʻohana nui ʻia a hoʻohana ʻia e nā mea he nui. No mākou, ua kōkua ʻia me ka ulu nui o kā mākou Brand Awareness.
ʻO ka loaʻa ʻana a me ka hāʻawi ʻana i ka ʻike i pono a pono mākou ua kōkua i nā wahine ʻē aʻe a puni kā mākou brand e komo pū me kā mākou brand. Aloha mākou i ka wā e hoʻopaʻa ʻia ai mākou a pau!
Q: Ke nānā wale nei paha ia i ka nānā ʻana i nā mea e pono ai ka poʻe no ka ʻike hou a i ʻole kekahi mea ʻē aʻe āu e hana nei?
ʻO Cindy: ʻO ka ʻaoʻao ʻē aʻe i lawe mai iā mākou i ke kūʻai maoli ʻana i kēia manawa ʻo ia ka nui o nā poʻe ma ʻAmelika e makemake nei e kūʻai mai nā mea kūʻai aku a me nā mea hana. Me he mea lā he pilikia hilinaʻi me ka ʻike ʻana ʻaʻole pono kā lākou huahana e hele mamao a i ʻole ma o nā lima like ʻole.
Ua kākoʻo nui ʻia mākou i ka hana ʻana o USA a mālama i kā mākou manaʻo ma muli o ka maikaʻi holoʻokoʻa, ka mana a me nā kūlana kiʻekiʻe akā ua ʻike ʻia iā mākou ua mahalo kekahi poʻe i kēlā kākoʻo mai iā mākou a i kēia manawa, ʻoi aku ma mua o ka wā. Ua lilo kēia i mea hoʻomanaʻo ikaika no ke kumu ʻaʻole makemake mākou e hoʻoneʻe i nā mea i kahi mamao a ʻoi aku ka liʻiliʻi no kā mākou hana ʻana.
Q: Maikaʻi ka ʻike. Aia kekahi mau mea ʻē aʻe e hana nei ma Berunwear hiki iā ʻoe ke kaʻana like me mākou i kēia manawa?
ʻO Cindy: ʻAe, ʻelua mau mea. Ke hoʻomau nei mākou i ka hoʻonui ʻana i kā mākou laina o ka lole haʻuki me ka hoʻokomo ʻana i kā mākou ʻeke kelepona patented i hoʻolālā ʻia ʻaʻole wale i kā mākou mau kapa haʻuki a me nā pahu pahu, akā i loko o kā mākou leggings a me nā pants yoga a ke hoʻomākaukau pū nei hoʻi e hele mai me kahi ʻaʻahu haʻuki kūpono e loaʻa iā mākou. ʻO nā ʻeke kelepona pale EMF pū kekahi. A, e hele pū me kāu mau lole haʻuki, ua kokoke mākou e hoʻokuʻu i nā ʻāʻī ʻāʻī like ʻole a me nā buffs e kōkua me nā koi āpau āpau āpau i loaʻa iā mākou no kekahi manawa. E hiki koke mai ana kēlā mau mea!
Q: Mahalo iā ʻoe no kou manawa i kēia lā i ka pane ʻana i kou ola ʻana i nā manawa. Ma hea mākou e loaʻa ai ka ʻike hou aku e pili ana iā Berunwear?
ʻO Cindy: ʻOiaʻiʻo ma kā mākou pūnaewele ma https://www.berunwear.com/. Hiki iā ʻoe ke hoʻokaʻaʻike mai iā mākou mai laila a i ʻole kā mākou pūnaewele media pūnaewele pū kekahi. Aloha mākou i ka lohe ʻana mai kā mākou mea kūʻai aku a hauʻoli e kōkua iā ʻoe e ʻimi a kūpono paha i kāu mea e pono ai. E pane mākou i nā nīnau āu.
ʻO ka hoʻonaʻauao koʻikoʻi loa: nā ʻano e noʻonoʻo ai
Squat-pale
Inā makemake ʻoe i nā leggings squat-proof, a laila makemake mākou e hele i kahi lole ma kahi o 260gsm+. Kūlike ʻo GSM no nā grams no kēlā me kēia mika square a ʻo ia ka nui o ke kaumaha o 1 mika square o ka lole. ʻO ke kiʻekiʻe o ka GSM, ʻoi aku ka paʻa o ka lole.
'ō
He mea koʻikoʻi nō hoʻi ʻo Stretch, e koi ana i kahi pākēneka kiʻekiʻe o ka spandex, lycra a i ʻole elastane. No ka hoʻāʻo ʻana i ke kiko o kahi ʻāpana lole, e kaha i ka 10cm a laila e ana i ka lōʻihi e hiki ai iā ʻoe ke kikoo. No ka laʻana, inā he 15cm ka lōʻihi o ka lole a laila he 50% ka lōʻihi ma kēlā ala.
No laila pehea e pili ana i nā hōʻailona hou?
Ma ka ʻaoʻao, ʻaʻole paha ia he manawa kūpono loa e hoʻomaka ai i kahi hōʻailona hou, akā hiki ke hana maoli i kou makemake. I loko o kēia manawa, ʻoi aku ka nui o ka poʻe i ʻike i ke kākoʻo ʻana i nā ʻoihana liʻiliʻi a me ke kūʻai ʻana ma ka ʻāina. No laila, ma ke ʻano he hoʻomaka, ʻike paha ʻoe i nā poʻe hou aʻe e pili ana i kāu brand.
Ua loli pū ka manaʻo o nā mea kūʻai ma muli o ka loli nui o ko lākou nohona. Ua hemo ke ola o kanaka; e noho emi ana, me ka liʻiliʻi o ka hiki iā lākou a me ka mahalo i nā mea liʻiliʻi. Hoʻopili kēia a hoʻonui i kā lākou kūʻai kūʻai, hoʻoikaika i ka manaʻo o ke kūʻai ʻana i ka liʻiliʻi a kūʻai maikaʻi. No laila, he mea koʻikoʻi e hōʻoia i ka hoʻopili ʻana o kāu brand me ka noʻonoʻo o nā mea kūʻai aku i kēia manawa i mea e hana ai i ka hopena a kūkulu i ka ʻike brand.
Inā hoʻomaka ʻoe i kāu hōʻailona lole haʻuki hou i kēia makahiki, a he mea hou nō hoʻi ʻoe i ka ʻoihana, hauʻoli mākou e kōkua iā ʻoe e wehe i ka puka o nā ʻoihana kūʻai lole haʻuki ma ka honua holoʻokoʻa, ua hana mākou i kēia manawa. polokalamu kākoʻo pāʻoihana liʻiliʻi, e ʻoluʻolu e hoʻokaʻaʻike mai iā mākou a e ulu a ulu pū kākou!