ʻOi aku ma mua o ko mākou ola paʻakikī a paʻakikī e koi i nā lole ʻoluʻolu a kūpono. ʻOiaʻiʻo, ʻo ka haʻalele ʻana i ke kaila ʻaʻole ia he koho, no laila pehea mākou e hoʻohui pū ai i ke ʻano a me ka hana e hana ai i kahi hiʻohiʻona nani akā hiki ke hoʻohana ʻia? ʻO Athleisure ka pane. Ke hoʻonui nei ke ʻano Athleisure ma mua o nā lole haʻuki no ka hale haʻuki. Ke hoʻohana nui nei nā mea kūʻai waiwai o kēia wā i nā lole hana ma ke ʻano he ʻāpana o kā lākou lole lole i kēlā me kēia lā. A i kēia mau lā, i ka mana o ka maʻi maʻi COVID-19, ua hoʻololi nui ke kūlana o ka haʻuki ʻoniʻoni, e nānā pū kākou i nā ʻano 6 kiʻekiʻe o ka lole haʻuki o 2021, ʻoiai hiki iā ʻoe ke aʻo e pili ana i kekahi mau lole lole haʻuki hou a hilinaʻi. mea kūʻai kūʻai nui athleisure / manufacutrers.
He aha ka haʻuki?
Athleisure - he portmanteau o nā huaʻōlelo "ʻaleʻaleʻa" a "leʻaleʻa" — ʻoi aku ia ma mua o kahi ʻano hana. ʻO ka Athleisure kahi nohona aspirational a me kahi hanana honua. A maanei e noho ai.
Ua hoʻohui ʻia ka huaʻōlelo "athleisure" i ka puke wehewehe ʻōlelo a ua wehewehe ʻia ʻo ia he "ʻaʻahu maʻamau i hoʻolālā ʻia e hoʻohana ʻia no ka hoʻoikaika kino a no ka hoʻohana maʻamau." ʻOiai he pololei paha kēia wehewehe ʻana, he ʻuʻuku nō hoʻi. ʻO ka nani maoli o ka haʻuki ʻo ia ka hana a me ka nani loa. ʻO keʻano hoʻomaha a me kaʻoluʻolu e hui pū i nā lole haʻuki me ka mākaukau e hana i nāʻano nani a me kaʻoluʻolu. ʻOi aku ma mua o kahi ʻano maʻalahi, hōʻike ka haʻuki i ka loli ʻana o ke ʻano o ke ʻano o ka nohona, hele pū me ka hoʻonui ʻana i ka ʻike olakino, nā papa hana hana, a me nā kūlana hoʻomaha o ka lole. No laila, aia kēia neʻe ʻaʻahu maʻalahi maʻalahi e noho, no laila ua hiki i ka manawa e hoʻopukapuka.
Loaʻa i ka Athleisure i kēia manawa nā pants yoga, pants jogger, tank tops, sports bras, hoodies, a pēlā aku. Hoʻolālā ʻia kēlā me kēia mea e hoʻohana ʻia no ka ʻaʻahu o kēlā me kēia lā ma mua o ka hale haʻuki.
ʻO nā ʻano haʻuki kiʻekiʻe o ka puna/kauwela 2021
ʻO ka Generation Indoor: ʻIke ʻoe i ke kumu
Mahalo i ka ʻenehana, ke noho nei mākou i ke au o nā polokalamu hoʻolako meaʻai, ke kūʻai ʻana ma ka pūnaewele, ka nānā ʻana i nā hōʻike televise ma ke koi ʻana, a me ka maʻalahi o ka hana mai ka home.
I kēia ao o ka ʻoluʻolu a me ka pili ʻenehana, no ke aha e hōʻike ai kekahi poʻe me ka lohi, kaumaha a me ka maʻi mau loa?
Ma muli o kā mākou noiʻi ʻoi aku ma mua o 68% o nā mea kūʻai aku i ʻōlelo e makemake lākou i ka ʻōnaehana haʻuki home ma mua o ke kipa ʻana i ke kikowaena gym. Wahi a ka noiʻi hou, ʻoi aku ma mua o 90% o ka poʻe ma USA e noho ana ma ka home, ʻo ka liʻiliʻi o ka hana kino a me ka piʻi ʻana o ka hōʻoluʻolu home e koi hou aku i ke ʻano haʻuki palupalu a me nā lole wai.
Hoʻohana ka poʻe kūʻai aku i ka 90% o ko mākou manawa i loko o ka hale a ua hoʻokaʻawale ʻia ko mākou mau home a ʻaʻole lawa ka ea hou a me ka mālamalama o ke ao. .
Hoʻihoʻi mai i nā ʻano retro
He 236 pākēneka ka piʻi ʻana o nā kaomi no ka haʻuki retro ma muli o kona mau ʻulaʻula ʻālohilohi, nā hōʻailona uila a me ka piʻi ʻana o nā lole haʻuki koʻikoʻi o nā makahiki 90 e like me Champion, Ellesse a me Fila. ʻO ke kala "Tangerine Tango", i kapa ʻia e Pantone, he leo hauʻoli e like me ka nānā ʻana; Hiki ke ʻike ʻia ka malu ma nā wahi a pau i ka haʻuki i kēia manawa mai nā leggings, nā pā haʻuki a me nā kikoʻī logo. Ua ʻike ʻo Stylight i ka 435 pakeneka ka piʻi ʻana o nā kaomi no nā lole haʻuki tangerine mālamalama i 2020.
ʻO Tie dye, me ka piʻi ʻana o 1,000 pākēneka o nā kaomi, he punahele maikaʻi loa ia no 2020. ʻO ke ʻano i aloha ʻia e Generation Z ua lawe ma luna o nā hiʻohiʻona a me nā lole haʻuki.
I kēia makahiki, ʻike ʻia ka piʻi ʻana o 619 pakeneka o nā kaomi i ka wā e pili ana i nā ʻaʻahu hoʻomaʻamaʻa ʻokiʻoki, kūpono ke ʻano māmā no ke kauwela me nā hōʻailona mai nā hana kiʻekiʻe a hiki i nā lole kūlanakauhale e lawe mai i kā lākou ʻano.
"Tie-Dye" holomua
Ua hoʻi hou mai kēia ʻano i ke kau i hala me kāna mau paʻi tie-dye 60s a me 70s, akā ʻo ke ʻano swirl maʻamau o kēia makahiki ke ʻano hou. Ua piha nā catwalks me nā hoʻonohonoho laina a me nā hiʻohiʻona ombré moeʻuhane, ʻoiai ma waena o Oscar De La Renta a me Dior.
E hoʻomākaukau no ka heʻenalu ʻana o ka napoʻo ʻana o ka lā, ka barbecue, ka yoga kahakai a me nā pō ahi ahi, i hoʻokō ʻia e kēia paʻi kūʻokoʻa. Hāʻawi ke ʻano tie-dye i kēia manawa i kahi hiʻona kahakai i noʻonoʻo ʻia, e kāhea ana no ka pakele ʻana i ke kauwela.
Ma waho aʻe o nā lole haʻuki: mai ka haʻuki i hana ʻia no ka neʻe ʻana
Ke hoʻonui nei ke ʻano Athleisure ma mua o nā lole haʻuki no ka hale haʻuki. Ke hoʻohana nui nei nā mea kūʻai waiwai o kēia wā i nā lole hana ma ke ʻano he ʻāpana o kā lākou lole lole i kēlā me kēia lā.
Ke hoʻomau nei ka wehe ʻana o ka wehewehe ʻana i ka lole lole o ke keʻena, komo nā hōʻailona hou i ka ʻāpana haʻuki e pane i kā lākou mea kūʻai aku. ʻO nā mea kūʻai waiwai ʻōpio, ʻoi aku ka ʻimi ʻoluʻolu, ʻano like ʻole a me ka hoʻolālā hou me ka hoʻopā ʻana o ka ʻenehana. ʻO ka hopena, ke hoʻolauna nei nā hōʻiliʻili nani i nā hōʻiliʻili hou a me nā hoʻonui laina e pane i kēlā koi me ke ʻano o ka maikaʻi.
Nā lole hana nui
ʻO wai makemake ʻole i ke ala ʻana i ka Pōʻaono a komo pololei i kā lākou lole hana! ʻO ka piʻi nui ʻana o ke ʻano haʻuki ua ʻike i nā laina blurred ma waena o nā mea haʻuki maʻamau a me nā lole maʻamau. I kēia mau lā, manaʻo ka poʻe kūʻai i kā lākou mau lole hana 'e mākaukau no kekahi mea' e lawe iā lākou ma o ka leʻaleʻa, hoʻoikaika kino a me nā mea āpau ma waena. Ke ʻimi nei nā mea kūʻai aku e hoʻomāmā i kā lākou mau ʻaʻahu me ka liʻiliʻi, e hoʻolilo i nā ʻāpana koʻikoʻi e hāʻawi ana i nā lole i nā manawa āpau.
Hiki i ka ʻenehana hiki ke hoʻohana i ka lole akamai a me ka pilikino
ʻO nā hana hou i nā laina hana hana ʻano nani e hiki ai i nā lole akamai a me ka hoʻopilikino scalable ke ulu e like me ke ʻano.
Hiki i nā hale hana i kēia manawa ke hāʻawi i kahi kiʻekiʻe o ka hana maʻamau a me ka pilikino i loko o ke kaʻina hana. No ka laʻana, hiki ke hoʻohana ʻia ka hoʻokomo ʻana o ka mea kūʻai aku i ka manawa e hana i nā lole hoʻokahi.
ʻO 5 ʻO nā ʻoihana Athleisure Hou maikaʻi loa no kahi hoʻoikaika kino
Charli Cohen
Hoʻohui ka ʻaʻahu Athleisure i nā lole haʻuki ʻenehana me ke ʻano ʻoluʻolu a mākaukau. ʻO ka brand Charli Cohen kahi hiʻohiʻona ʻālohilohi o kēia, hoʻohui ia i ka ʻenehana ʻokiʻoki me ka hoʻolālā o kēia manawa.
Bec & Bridge
ʻOiai e hāʻule ana ʻo Bec & Bridge ma ka ʻaoʻao ʻoi aku ka nani o ka haʻuki, hāʻawi nā mea hoʻolālā nani i ka paʻi maʻalahi a hoʻomaha hoʻi no ke au.
Aim'n
Hāʻawi ʻo Aim'n i nā ʻāpana leʻaleʻa a me nā ʻāpana hana e hoʻoheheʻe maʻalahi i ke koena o kou ʻaʻahu e hāʻawi iā ia i kahi hōʻano hou o ka haʻuki. ʻO nā koho waihoʻoluʻu nani i hui pū ʻia me nā hiʻohiʻona kūʻokoʻa a wiwo ʻole ka mea e hoʻokalakupua ai kēia brand inspired.
Noho i ke kaʻina
He kūpono kēia hōʻailona no ka ʻaʻahu haʻuki, ʻoiai ʻo Chrissy Teigen i ʻike ʻia i ke kāʻei ʻana i ke kapa haʻuki Live the Process ma lalo o kahi kapa ʻili. Hana ʻia ma ke ʻano he lepili e ke kahua olakino maikaʻi a me ka holistic o ka inoa like, Live the Process e hāʻawi iā ʻoe i kahi wehewehe nani o nā lole haʻuki transitional.
Kahakahu
Hāʻawi ʻo Fabletics i nā hoʻolālā nani e hiki ke lawe maʻalahi iā ʻoe mai ka yoga a i ka brunch. Ua hana ʻia ka laulā me ka hoʻomaʻamaʻa ʻana a me ke ʻano hana ʻole i ka noʻonoʻo, no laila ua kūpono kona mau leggings a me nā poʻo hiʻohiʻona no ke kui ʻana i ke ʻano haʻuki.
3 Manaʻo Pūnaewele no ke kūʻai nui ʻana i nā lole haʻuki
Hale Hana lole lealea Berunwear
ʻO kēia kahi ʻoihana hana lole haʻuki ma USA a me ka hui kūʻai nui me ka hale hana ponoʻī a me nā hui hoʻolālā.
ʻO ka ʻoihana nui e pili ana: ka hoʻolālā a me ka hoʻomohala ʻana i nā ʻano lole haʻuki āpau, nā laina hana hou a me nā lole haʻuki i kākoʻo ʻia, ʻo Berunwear Sportswear i loko o ka ʻoihana lole no nā makahiki he 20, ʻo ka ʻenehana makua e like me ka tie-dyeing & sublimation etc. nā loulou kūʻai kūʻai honua ʻē aʻe, a hiki ke hāʻawi i hoʻokahi-stop Athleisure Wholesale Solutions, mai ke koho kumu waiwai a hiki i ka ʻae ʻana i ka logistic.
Kākoʻo ia i nā kauoha MOQ haʻahaʻa mai nā mea kūʻai liʻiliʻi.
Alibaba
ʻAʻole pono ʻo Alibaba i ka hoʻolauna ʻana ma ke ʻano he alakaʻi honua kālepa b2b. ʻOi aku ka nui o nā papa inoa o kēia manawa ma mua o 100 miliona. Ua hoʻokumu ʻia e Jack Ma ma 1999. Hiki i nā mea kūʻai aku a me nā mea hana ke kau inoa a uku i ka uku makahiki ma muli o ke ʻano o ko lākou lālā.
Hāʻawi ia i nā mea hoʻolako e hui me nā mea kūʻai kūʻai nui. No ka mea he manuahi ka lālā kumu o nā mea hoʻolako, pono ʻoe e hōʻoia ʻaʻole ʻoe e scammed. ʻO kekahi mea āu e hoʻomanaʻo ai, ʻo ka hapa nui o nā mea hoʻolako he MOQ kiʻekiʻe e kiʻi i ka huahana ma ke kumukūʻai kūʻai. Hiki i kēia ke hoʻonāwaliwali i ka poʻe kūʻai me ke kālā haʻahaʻa.
Hana wale ʻo Alibaba ma ke ʻano he waena. Na ka mea hoʻolako e mālama i ka uku a me ka hoʻouna.
FashionTIY
ʻO kēia kahi pūnaewele kūʻai nui B2B honua, me kahi papa inoa kiʻi nui, ʻoi aku ma mua o nā ʻumi kaukani o nā kiʻi hou loa, me nā kāne, nā wahine, nā lole keiki, nā ʻano ʻano like ʻole a me nā ʻano avant-garde, i hōʻano hou ʻia me nā kaila hou loa i kēlā me kēia. lā. ʻO ia ke kumu nui o nā ʻano lole liʻiliʻi a kiʻekiʻe. Hiki iā ʻoe ke loaʻa nā lole kaulana i kēia manawa ma kēia pūnaewele, nona nā kumukūʻai kūʻai nui he 30%-70% ʻoi aku ka liʻiliʻi ma mua o nā kahua ʻē aʻe. Loaʻa iā ia ka nui liʻiliʻi liʻiliʻi e hiki ke hoʻokō i nā pono kūʻai o nā mea kūʻai nui a me nā mea kūʻai aku; Hiki iā ʻoe ke hoʻohana i kēia pūnaewele e aʻo e pili ana i nā mea hou loa o ka ʻoihana lole, i mea e hoʻomohala maikaʻi ai i kāu ʻoihana.