I ka hiki ʻana mai o ka makahiki i 2021 mākou e noʻonoʻo ai i nā ʻano lole lole maʻamau maikaʻi loa, ʻoi aku ka maikaʻi a me ke ʻano o kēia lā. Mai nā lole haʻuki maʻamau a i nā pāpale maʻamau, ʻo 2020 he makahiki maikaʻi loa ia no nā lole maʻamau a no laila ka Nā lole pāʻani Berunwear Ua lawe mai ka hui i kā lākou mau mea kūʻai aku i nā koho maʻamau no kā lākou lole ma mua o ka wā ma mua. Ma lalo mākou e nānā i mua i ka 2021 a ʻike i kekahi mau ʻano lole lole maʻamau e kū nei, e kōkua iā ʻoe e noho ma mua o ka pihi.

Hoʻomau ʻia ka ulu ʻana ma ka Athleisure

ʻO kahi huaʻōlelo ʻoihana ʻē aʻe e nānā ai ʻo ia ka haʻuki. ʻOiai ke hele pinepine nei nā papa huahana hou i kahi pōʻai o ka ulu a me ka hoʻohaʻahaʻa ʻana, hoʻomau ka haʻuki i ka "kūʻē i ka gravity." Hiki i ka ulu ʻana o ka maikaʻi ke kōkua i ka wehewehe ʻana i ka mana mau o nā lole i hoʻoikaika ʻia e yoga. ʻOiai e hakakā ana nā mea kūʻai aku e ola, ʻo Lululemon Athletica, ka inoa i hoʻokumu i ka haʻuki, ke hoʻomau nei i ka ulu ʻana o ka blockbuster, me ka loaʻa kālā he $916.1 miliona ma 2019, piʻi 23% mai ka makahiki i hala.

I nā makahiki e hiki mai ana, manaʻo ʻia ka mākeke haʻuki honua e ulu i kahi clip olakino. Wahi a nā manaʻo o GlobalData, ua hoʻonui ka mākeke haʻuki honua e 9% i 2019, a hiki i $ 414 biliona. Ma 2023, manaʻo ʻia ka mākeke e hōʻea i $ 570 biliona. Manaʻo ʻia ʻo Athleisure e loaʻa hou ka traction ma Asia, akā hāʻawi ʻo ʻEulopa i kahi manawa ʻē aʻe e like me ka ulu ʻana o ka nui ma ke komohana.

Makeke Athleisure

Wahi a ka ʻike a ka hui noiʻi mākeke ʻIkepili Laulā, ua hoʻonui ʻia ka loaʻa kālā o ka haʻuki ma ka honua holoʻokoʻa e 34 biliona kālā ʻAmelika i hoʻokahi makahiki wale nō, mai 2018 a 2019. A e hoʻomau ʻia ka skyrocket. I loko o ʻelima mau makahiki, manaʻo ʻia ka loaʻa kālā o ke ao holoʻokoʻa i ka ulu ʻana o 49.9% - kahi hoʻomohala hoʻohiki no ka ʻoihana hana i ka wā e hiki mai ana.

ʻOi aku nā lole haʻuki Logos maʻamau

Ke komo nei mākou i kahi ʻumi makahiki hou, manaʻo ʻia nā hui, nā kula, a me nā ʻoihana e hana nei mai ka makahiki 2010 e hoʻomaikaʻi i nā makahiki he ʻumi i hala ma ka hoʻokuʻu ʻana i nā lole hoʻolaha e hōʻike ana i kā lākou 2010 logo a me ka hōʻailona. He ala maikaʻi kēia e hōʻike ʻole ai i ka lōʻihi o ka hiki ʻana o kahi ʻoihana a hui paha i nā makahiki he 10 i hala aku nei akā e uku pū kekahi i nā haumāna kūpaʻa, nā mea kūʻai aku, a me nā limahana i noho pū me ka hui a i ʻole kahi hoʻonaʻauao no kēia lōʻihi o ka manawa. 

Ua hoʻolaha pū ʻia nā logos ma nā pālule, mai Adidas a i Champion, kēlā me kēia brand riffing i ke ʻano me nā leka wiwo ʻole e ʻike ʻia ma nā lole. ʻAʻole i kuhi wale ʻia ma ke alo o ka lole, ua paʻi ʻia nā hōʻailona like ʻole i kā lākou mau hōʻailona ma nā ʻaoʻao i manaʻo ʻole ʻia, e like me ke kāʻei ʻana i ke kua o nā pālule a me nā ʻaoʻao o nā pālule.

Manaʻo ka mea kūʻai aku ʻo 2020 i kahi ʻike ʻoi aku ka maikaʻi o ka mea kūʻai aku ʻoiai ke ulu nui nei ka poʻe e pili ana i ka pehea a me kahi e hoʻolilo ai lākou i kā lākou kālā. No kēia kumu, e hoʻokumu nā ʻoihana i ke ʻano o ke kau ʻana i kā lākou hōʻailona ma kēlā me kēia lole a kā lākou limahana e ʻaʻahu ai a hoʻohana ai, me kā lākou ʻeke hāmeʻa, pāpale a me nā mea kelepona.

Paʻi Kikohoʻe Psyched

Makemake nā mea kūʻai aku i ka wā e hiki mai ana e ʻimi i ke ʻano ola olakino a me ke kaiapuni a makemake lākou e hōʻoia i ka pono o ka textiles a lākou e hoʻohana ai i kā lākou koi. ʻOiai ʻo ka paʻi kuʻuna e lawe i ka nui o ka wai e hana ai, ʻo ka paʻi kikohoʻe kahi koho maikaʻi loa. 

Ma muli o ke aloha kaiapuni, hāʻawi ka paʻi kikohoʻe i ka hoʻoikaika nui ʻana i ke kanaka ma o ka hoʻokumu ʻana i kahi ala hou e pili ana i ke ʻano a me ka hoʻohana ʻana i ke kala. Ua hauʻoli ka mea kūʻai aku i nā pōmaikaʻi o ke ao holoʻokoʻa fashion, akā i ka manawa like ʻaʻole makemake e nalowale i ko lākou ʻike kūʻokoʻa, kahi e hiki mai ai ka paʻi kikohoʻe.

Nā lole pāʻani Berunwear hiki ke hana i ka paʻi kikohoʻe maʻamau ma kā mākou polyester a me ka polyester spandex fabric. Inā makemake ʻoe, e ʻoluʻolu e kelepona mai iā mākou. 

ʻO ka Retro Comeback

Ke hana nei nā 90s i ka hoʻihoʻi ʻana i ka ʻoihana ʻaʻahu haʻuki e like me ka puka ʻana o ke ʻano haʻuki. Eia kekahi, ua manaʻo ka poʻe loea ʻaʻahu haʻuki he mea hoʻopiʻi nostalgic no ka mākeke millennial. No nā wahine, ʻoi aku ka maʻalahi a me ka hanu a me nā leggings me nā wili i nā hoʻolālā maʻamau i ke ʻano. ʻO ka mea i ʻōlelo he luʻuluʻu nā ʻano hoʻāla hou, he hewa loa ia. ʻAʻole wale ma ke ʻano he ʻāpana o ka lole ʻano nui, akā ua loaʻa nā ʻano retro i ko lākou ala i loko o ke keʻena haʻuki pū kekahi.

ʻO kēia makahiki he ʻano maʻamau nui nā hoʻolālā nostalgic, ʻo nā hoodies me nā hoʻolālā 80s a i ʻole 90s ua kaulana nui ʻia. E like me nā kiʻi ʻoniʻoni kiʻekiʻe loa o kēia makahiki he nui nā reboots o nā kiʻiʻoniʻoni maʻamau, ua hana ʻia nā hoodies maʻamau me nā kala pastel, nā paʻi retro, a me nā hoʻolālā neon ʻālohilohi, kūpono no nā ʻoihana a me nā kula e nānā ana i ka mea ʻōpio a ʻoi aku. helu kanaka.

Hoʻololi ʻia e ka moʻomeheu streetwear millennials ke koi maoli nei i nā ʻano retro maʻamau i nā lole holo a me nā lole hana. No laila, ma muli o ka piʻi nui ʻana o ka noi no ka mea like ma ka mākeke, ke ʻimi nei nā mea kūʻai aku i nā ʻāpana e loaʻa iā lākou ka loaʻa kālā i kēia makahiki.

Hoʻonui ʻia ka noi no nā lole haʻuki i hoʻopaʻa ʻia

Ke ulu nei nā mea kūʻai aku i ka ʻike kaiapuni, e koi ana i ka ʻike maopopo e pili ana i ka hana ʻana o kā lākou lole a me ka lole ʻaleʻaleʻa kūpaʻa ke hahai nei na au. Ma muli o ka piʻi ʻana o ka ʻōpala textile i ka 811% mai ka makahiki 1960 ka hapa nui o ia mau mea i pau i ka pae ʻāina, pono nā mea hana lole lole e nānā pono i nā hiʻohiʻona biodegradable o nā lole. ʻO ka hoʻohana ʻana i nā mea kanu mea kanu hou, hoʻemi i ka hoʻohana ʻana i ka plastic i loko o ka ʻoihana textile e lilo i kumu nui a paʻakikī no nā mea hana lole.

ʻOi aku ka nui o nā ʻoihana ʻaʻahu haʻuki e hoʻohana ana i nā huahana e like me ka polyester recycled a me nā mea ʻawaʻawa haʻahaʻa haʻahaʻa. Hoʻopili ʻia kēia hopohopo i nā hale hana kahi i hana ʻia ai nā lole. Ua hoʻohiki nā ʻoihana e like me Patagonia e hoʻohaʻahaʻa i ka hoʻohana ʻana i ka ikehu a me nā hoʻokuʻu ʻana i kā lākou mau hale hana. ʻO ka mea hope loa, ua hoʻopau kekahi mau ʻoihana i ka hoʻohana ʻana i ka plastic i ka ʻeke.

Kaomi no ka ʻike hou aku e pili ana i nā lole biodegradable o Berunwear Sportswear
ʻO Berunwear Sportswear Review