ʻO ka piʻi ʻana o nā hihia olakino e pili ana i ka hana, e like me ke koʻikoʻi a me ka momona, ke koi nei i nā poʻe hou aʻe e hahai i nā hana haʻuki a me nā hana hoʻoikaika kino, ʻo ia ka mea e hoʻonui ai i ka noi no nā lole haʻuki ʻoluʻolu. Ma waho aʻe o kēia, ʻo ka ulu ʻana o ka ulu ʻana o nā hōʻailona lole haʻuki honua ke hāʻawi pū nei i ka noi huahana. I kēia mau makahiki i hala iho nei, ua ʻike paha ʻoe i ka ʻaʻahu hoʻoikaika kino e hana ana i kahi hōʻailona nona iho. 2021 ʻaʻohe mea kupanaha e lilo i makahiki kamahaʻo hou no ka poʻe aloha ʻano hoʻoikaika kino. No laila, heluhelu i ka hōʻike ma lalo nei e ʻike hou aʻe e pili ana i ka ʻike o ka 2021 kūʻai nui nā lole haʻuki makeke.
Ka Lahui o ka Makeke Hoike
| Hōʻike ʻano | Details |
| ʻO ka nui o ka mākeke ma 2020 | USD 288.42 biliona |
| ʻO ka wānana kālā ma 2025 | USD 479.63 biliona |
| Ke ulu ʻaiau | ʻO CAGR o 10.4% mai 2019 a 2025 |
| ʻO ka makahiki kumu no ka manaʻo | 2018 |
| ʻIkepili mōʻaukala | 2015 - 2017 |
| Hoʻomaka wānana | 2019 - 2025 |
| Huina nui | Loaʻa i ka USD biliona a me CAGR mai 2019 a 2025 |
| Hōʻike ʻikepili | ʻO ka wanana loaʻa, ka māhele ʻoihana, ka ʻāina hoʻokūkū, nā kumu ulu a me nā ʻano |
| Uhi ʻia nā ʻāpana | Huahana, kaila hoʻolaha, mea hoʻohana hope, ʻāpana |
| ʻĀpana āpana | ʻAmelika ʻĀkau; ʻEulopa; Asia Pakipika; ʻAmelika Waena a me ʻAmelika Hema; Hikina Waena & ʻApelika |
| ʻĀpana ʻāina | US; Kelemānia; UK; Kina; ʻInia |
| Hoʻopili ʻia nā ʻoihana koʻikoʻi | Nike; Inc.; Adidas AG; LI-NING Company Ltd; Umbro Ltd.; Puma SE; Inc.; Fila; Inc.; Lululemon Athletica Inc.; Under Armour; Hui ʻAi Leʻaleʻa Columbia; Anta Sports Products Ltd.; Inc. |
| Ka laulā hoʻopilikino | Hoʻoponopono hōʻike manuahi (e like me 8 mau lā hana loiloi) me ke kūʻai. Hoʻohui a hoʻololi paha i ka ʻāina, ʻāpana a me ka ʻāpana. |
| Kūʻai a me nā koho kūʻai | Loaʻa i nā koho kūʻai maʻamau e hoʻokō i kāu mau pono kūpono. |
10 ʻIke no ka Mākeke Kūʻai Kūleʻa lole 2021
1. ʻO Nike ka inoa wela loa ma waena o nā mea kūʻai aku i nā lole hana Kina
Wahi a ka noiʻi a Euromonitor, ʻo 26% o nā mea kūʻai mai nā mea kūʻai mai Kina i kūʻai i nā lole Nike i ukali ʻia e Adidas (20%). Hōʻike kēia ʻikepili i ka ʻae ʻana o ka waihona mea kūʻai aku o Kina i nā brand Western no nā lole haʻuki. e like me ka US, ua hoʻomaka ke ʻano haʻuki ma Kina me ke kōkua ʻana o nā kākoʻo kaulana. kaulana loa ia ma waena o ka hanauna ʻōpio ma Kina.
ʻO nā mea pāʻani koʻikoʻi e hana ana i ka mākeke lole haʻuki ʻo Adidas AG; LI-NING Company Ltd; Umbro Ltd.; Puma SE, Inc.; Fila, Inc.; Lululemon Athletica Inc.; Under Armour; Hui ʻAi Leʻaleʻa Columbia; a me Anta Sports Products Ltd., Inc.
2. ʻO ka mākeke lole ʻaʻahu ʻAmelika ka mea nui loa ma ka honua
Ua wānana ʻia ka mākeke ʻAmelika no nā lole haʻuki i 69.2 biliona ma 2021 mai ka 54.3 biliona ma 2015. He 36% paha kēia o ke kūʻai ʻana i nā lole haʻuki ma ka honua holoʻokoʻa no ka mea ʻoi aku ka nui o nā māka e hana ana i loko o ka US e hoʻolako i nā lole haʻuki. Ma kahi o 9 o 10 mau mea kūʻai mai ʻAmelika e ʻōlelo nei he lole haʻuki lākou i nā pōʻaiapili ma waho o ka hoʻoikaika kino. ʻO ka mea kūikawā, ʻo ka lole lole pulupulu ka mea maʻamau e pili ana i 60% o nā mea kūʻai aku makemake i ka lole.
3. Aia he 85% hou aku nā huahana yoga i loaʻa i kēlā me kēia makahiki ma nā hale kūʻai ikaika ma US
Ua lanakila ʻo ʻAmelika ʻĀkau i ka mākeke lole haʻuki me ka hapa o 33.8% i 2020. ʻO kēia ka mea i pili i ka hana ikaika o nā mea hana haʻuki kaulana i ka honua, me Nike a me Adidas, i loko o ka ʻāina.
Ua hele aku ka ʻoihana ola olakino ma mua o ka meaʻai a i ke kūʻai ʻana i nā lole haʻuki. Ua hoʻonui nui nā mea hoʻolako lole haʻuki e like me Nike, Under Armor, a me Adidas i kā lākou hoʻopukapuka ʻana i nā lole yoga. ʻO kahi wahi kūpono o ka ulu ʻana i loko o nā lole yoga aia i loko o ka mākeke kāne. Ua hoʻonui ʻia ke kumukūʻai o nā mea kāne i 26% i kēlā me kēia makahiki a ua wānana ʻia e ulu mau i 2021.
4. I ka makahiki i hala iho nei, ua piʻi ka 642% no nā kāne a me 388% no nā wahine.
Hōʻike kēia i ka hoʻolaha wikiwiki ʻana o ka moʻomeheu lole haʻuki eco-friendly i loko o nā mea hoʻolako lole haʻuki US pono e nānā i ka hoʻopukapuka ʻana i nā lole repurposed a me ka lepili e ʻike ai i kā lākou mau mea hana hou. I loko o ka mākeke lole haʻuki, ua kaulana loa nā kāmaʻa hoʻomau a ua hoʻohiki nā hui e hoʻohana wale i nā plastic recycled i nā huahana.
5. Ua pāpālua ka nui o nā lole haʻuki ma nā hale kūʻai nui mai ka makahiki i hala
Ma nā hale kūʻai kūʻai e hoʻolako ana i nā ʻano nui like ʻole e like me Lane Bryant a me ka maʻalahi Be, ua nui ka piʻi ʻana o ke koho ʻana i nā lole haʻuki ma nā pūnaewele. Ua hoʻolaha nā mea kūʻai nui e like me Target i nā laina holoʻokoʻa o nā lole haʻuki e holo ana mai XS-4X no nā wahine a me S-3X no nā kāne.
6. Ua hoʻonui ʻia ka nui o nā huahana haʻuki e hoʻohana ana i ka huaʻōlelo "moisture-wicking" e 39% i kēia makahiki i hala.
Hōʻike kēia ʻikepili i ke ʻano lole ʻenehana kiʻekiʻe e hoʻokomo i nā lole "akamai" a me nā lole e hahai ana i nā hōʻailona olakino. Ke nānā nui nei nā mea kūʻai aku i nā mea i hoʻohana ʻia i ka hana ʻana a pono i nā lole e hōʻemi i ka hou a me ka maʻa. ʻO nā huahana activewear e hoʻohana ana i nā lole i wehewehe ʻia ʻo "breathable" i ulu pū i 85%.
7. Aia ma kahi o 60% o na wahine a me 40% o na kane ka makeke lole lole
Ua manaʻo ʻia ka nui o ka mākeke hāmeʻa honua ma $ 262.51 biliona i ka makahiki 2019 a ke manaʻo ʻia nei e hōʻea i ka $ 318.42 biliona ma 2021.
Hōʻike kēia i ka piʻi nui ʻana o nā lole yoga i ulu ma 144% i hoʻohālikelike ʻia i ka makahiki i hala aku nei i hoʻohālikelike ʻia me 26% e hōʻike ana i ka hoʻonui ʻana i nā koho e pili ana i nā wahine. ʻO ka poʻe waiwai, ʻo ka poʻe i loaʻa ma luna o $100,000, ʻo ia nā mea hoʻokele o ke kūʻai ʻana i loko o ka niche lole yoga.
8. He 56% ka nui o ke kuai ana o na mea kuai lole ma ka pūnaewele
I ka hoʻomaka ʻana o 2020, ʻoi aku ka hapalua o nā mea kūʻai aku e kūʻai i loko o ka hale kūʻai i hoʻohālikelike ʻia me ka pūnaewele. ʻOiai ke kūʻai nei lākou i nā lole ma ka pūnaewele, makemake lākou e hana i ka noiʻi kūʻai aku a me nā hiʻohiʻona no nā kuʻikahi a laila hele i nā hale kūʻai. E pili ana ka maʻi maʻi COVID-19 i kēia helu i ka wā e hoʻāʻo ai ka poʻe e hōʻemi i nā huakaʻi hele ʻole i nā hale kūʻai kūʻai.
9. Manaʻo ʻia ke kumukūʻai o ka mākeke lole ʻaʻahu honua i $480 biliona e 2025.
Manaʻo ʻia ka mākeke hāmeʻa honua e ulu i ka nui o ka ulu ʻana o ka makahiki he 10.4% mai 2019 a 2025 a hiki i ka $ 479.63 biliona e 2025.
Kuhi pinepine ʻia kēia ulu ulu kiʻekiʻe i ka hoʻonui ʻana o ka mākeke wahine a no laila ka puka ʻana mai o nā mea kūʻai aku millennial ma India a me Kina. Pono ka ulu ʻana o ka mākeke e ʻae i nā poʻe hou aʻe e neʻe ma lalo o nā neʻe e like me ka lole hoʻomau a me ka hana kūpono.
10. Manaʻo ʻia ka waiwai o ka ʻoihana haʻuki ma $83 biliona ma ka hopena o 2021.
ʻO ka maʻi maʻi maʻi COVID-19 e hoʻolalelale i ka piʻi ʻana o ke ʻano haʻuki e ulu nei i loko o ka ʻoihana lole haʻuki. Ua kaulana loa kēia ʻano i waena o ka poʻe ʻōpio a ke laha nei a puni ka honua.
Ma kahi hāmole
E hoʻomau ka mākeke lole haʻuki honua i 2021, ʻoiai ka hopena maikaʻi ʻole o kekahi mau maʻi lei aliʻi hou. Ma hope o 2021, e pahū ke koi no nā lole haʻuki kiʻekiʻe: ua paʻa ka poʻe i ka home no ka lōʻihi loa!
No laila, inā ʻoe e noʻonoʻo nei e komo i ka ʻoihana lole, ʻaʻole pono ʻoe e haʻalele i ka ʻoihana kūʻai lole haʻuki, a ʻoi aku ka maikaʻi o ka loaʻa ʻana o kahi mea hilinaʻi. mea kūʻai kūʻai nui lole haʻuki, e like me Nā lole pāʻani Berunwear Poihoa.
No ka ʻike hou aku, e kipa i ka ʻaoʻao home o ka pūnaewele: www.berunwear.com. A inā he mau nīnau kāu, e ʻoluʻolu e waiho i kahi leka ma ka ʻāpana ʻōlelo.